Hit Subscribe | The subscription ecommerce podcast by Recharge

In this episode, we sit down with Troy Petrunoff of Every Man Jack to discuss all things related to retention and BFCM. We explore the changes in holiday planning as the economy shifts towards reduced spending and higher customer acquisition costs (CAC). We'll also explore how these shifts impact discounting and gifting strategies for DTC businesses.

Today's episode is a special segment with Danny Taing, Founder and CEO of Bokksu, where we catch up on what's changed in the last 3 years since his last time on our podcast in 2020 (spoiler: a lot!)

We chat about their expansion into additional channels and markets and how it's all part of the strategy to make Bokksu an enduring business.

On today's episode we talk to Nikki Tooman, Cofounder & CEO of Sticky Digital.

Nikki lives in a world where retention marketing is her only focus. Her days are spent finding creative solutions to retention problems felt by merchants all over the world. Because of that, it is worth considering her take on what loyalty solutions look like 5 years ago vs. what they might look like 5 years from now.

Pushing loyalty one step further is surprise and delight. This is not a new concept to the ecommerce industry, but Nikki urges all merchants to truly understand where customers are churning in order to get the most out of your retention program.

Finally, we discuss the difference between over and under-segmenting with your data. Whether you’re segmenting for new sales via marketing emails or finding your highest valued customers, segmentation is a necessity for any brand looking to leverage their data in the most customer-friendly way possible.

On this episode of Hit Subscribe, we talk to Tom Mucklow and Tom Carew at Superco. The duo share their experience in merchant subscriber growth using their 4 pronged approach: Data analysis, subscription growth, churn reduction, and average order value growth.

We examine each in depth to identify what levers they currently pull and how their thinking is shifting as new technologies enter the space like AI and machine learning. They also hint at memberships being the new frontier for loyalty and explain why memberships benefit both the merchant and the end customer.

In this Recap episode, we talk to John Roman from Battlbox to talk about a monumental moment in Battlbox history—paired with an attractive prize of $100,000.

Links:

• Watch the results of the Battlbox Mission 100 tank challenge
• Connect with John Roman

In today’s episode, we talk to Breanna Hughes, co-founder of fertility company Bird&Be. She dives into the origin of Bird&Be and how being in this particular industry has a unique impact on brand strategy and how they cultivate meaningful relationships with their customers. 

• Bird&Be

In today's episode we sit down with Brad Savage, founder of Gardencup, as he opens up about the challenges and victories he faces while managing the everyday realities of startup life. From nurturing the initial idea to weathering the storms of entrepreneurship, Brad shares valuable insights on resilience, adaptability, and the passion that keeps his startup flourishing.

On this episode of Recap, we talk to Nate Rosen from the weekly newsletter "Express Checkout" about this year's Prime Day. We explore the insights gleaned from the collected data and discuss what aspects of the customer experience have changed or remained the same.

Links:

• Prime day 2023 recap from Nate Rosen: https://expresscheckout.beehiiv.com/p/prime-day-2023-from-hexclad-and-dude-wipes
• subscribe to express checkout: https://expresscheckout.beehiiv.com/
• Follow nate on twitter:https://twitter.com/RosenZone

On this episode of Hit Subscribe, we talk to Kerry Crawford, Director of Research and Strategy at Simple Focus.

By day, Kerry focuses on client work, and by night, she's a researcher for UX best practices and subscription cancellations.

Her research into cancellation language before the checkout is some of the most unique that has been published. She explains how empowering potential subscribers to understand how to use the subscriber portal could pay dividends in retention and customer satisfaction, leading to higher lifetime value.

We also talk about a few brands that do this well, and one that doesn't. There are plenty of lessons for brands of all sizes to learn about how to communicate their value proposition in a way that doesn't come off as a hard sale while also staying true to the goal of retention and revenue.

• https://simplefocus.com/blog/a-not-so-simple-question-about-subscription-anxiety
• https://simplefocus.com/blog/how-10-popular-product-subscriptions-talk-about-cancellation-during-sign-up
• https://simplefocus.com/blog/how-10-subscription-services-explain-cancellation-during-sign-up

Join the Hit Subscribe hosts as we share our takeaways from Q2 and our predictions for the 2023 BFCM holiday season.