Ipsos Views

Jacqueline and Guilia are joined by Brooke Bosley, Ph.D., Design Researcher at Microsoft Education and Alyssa Sheehan, Research and Innovation Director, Ipsos UX. Brooke’s research draws from Black feminism and Afrofuturism and offers an approach to help Human-Computer Interaction (HCI) researchers and designers create more reflective products and experiences.

The guests also talk about how to apply social justice to UX research and how brands and companies can implement inclusive and equitable designs.

Hazel and Chris are joined by Ravleen Beeston, the Regional Vice President for Microsoft Advertising in the UK. Ravleen is a seasoned digital marketing professional and has overseen the expansion of the Microsoft Advertising business, which is fundamental to Microsoft’s core strategy. She also sits on the board of the Interactive Advertising Bureau UK and supports key Diversity and Inclusion initiatives through her board level work with Media Trust and Media for All (MeFA).

Ravleen shares startling statistics around ethnic and minority attitudes to the advertising industry and highlights the importance of DEI for businesses. She also offers inclusive behaviours businesses can adopt to help underrepresented groups thrive in the advertising business.

This is the last episode in the series but not necessarily the last you’ll hear from Chris and Hazel. Thank you for listening and continue to share. Talk soon!

In this first episode of Ipsos' new podcast series "Healthcare Uncovered," Pieter De Richter, a regional lead within our Global Syndicated Services team, joins us to take an in-depth look into the challenges and intricacies of cancer treatment and shares his insights into oncology's complexity.

You can also stay updated with the latest breakthroughs in cancer research and gain more valuable insights from Pieter's most recent white paper, "Mastering Complexity."

In this episode we’re joined by Tom Roach, VP of Brand Strategy at Jellyfish – a digital marketing agency. If you read Tom’s blog you’ll see he has over 20 years’ experience as a strategist in the world’s best marketing and communications agencies – AMV BBDO, Leo Burnett, BBH, adam&eveDDB – working with amazing brands including McDonald’s, The BBC, Mercedes-Benz, Deloitte, Tesco, Barclays and John Lewis. Tom has worked with the ‘Godfather of Effectiveness’ Les Binet, as well as sitting on the IPA’s effectiveness advisory board and being a columnist for Marketing Week.

Tom is an expert in all thing’s digital effectiveness. He walks us through some recent examples of campaigns he found interesting and how they were effective at growing the brand. Stay tuned till the end for wise words from a pro.

In this episode, our hosts Chris and Hazel, are joined by Josy Paul, the Chairman and Chief Creative Officer of BBDO India. Josy is an expert at the art of building effective advertising campaigns and brand movements. He has been the creative force behind award winning campaigns like P&G’s Touch the Pickle, which gave women a voice to challenge period taboos in India. He also recently won at Cannes Lions International Festival of Creativity for Ariel’s Share the Load campaign.

Josy has had a fascinating journey to where he is now. Listen to how his experiences help him develop meaningful and impactful stories for brands.

Is our world really as polarised as some commentators imagine? What kind of shape are we in to face the challenges of 2024? Could the polycrisis actually help to bring us together?

To accompany the new Ipsos Almanac, we invited Phil Tinline (author of "The Death of Consensus") to join us in discussing the defining events, themes, and trends of the year just gone - and to consider what they all mean for the year to come.

If you're on Spotify, this episode is also available as a video - the "Director's Cut" of the version you can watch on YouTube.

In this episode, our hosts Chris and Hazel, are joined by Enrique Cornish, who is currently the head of marketing for BBVA in Mexico. His career in brand management and strategic planning covers a balance of CPG and services categories: he’s worked for Colgate, Coke, Kraft/Mondelez and Danone.

Enrique is an expert at brand-building by way of experiential brand management. He goes in-depth as to what this means and the challenges one might face along the way.

Listen to the end for some sound advice on how to manage your brand building as well as your career.

This episode features Radhecka Roy (Global Service Leader: Strategic Curation) in conversation with Parijat Chakraborty (Group Leader Public Affairs, India) and Sally Braidwood (Corporate Reputation Service Line Leader, Australia) about the importance of culture in understanding people’s priorities, attitudes and behaviours, particularly where these concern our relationship with nature, our personal agency, and what we find rewarding.

The conversation is a deeper dive into the topics previously raised in our paper ESG Across Borders.

This is second half of our interview with Jody Bilney, one of the most experienced and knowledgeable brand strategists in the world today. Jody was kind enough to share her rich history and show how her skills in consumer experience and marketing within boardrooms remain fundamental.

Jody talks about how she joined Humana, an established health insurance company, and used her experience from the restaurant sector to revitalise their consumer journey.

She also talks about Generational Equity Transfer: how to ensure that long-standing organisations can stay relevant for future generations. Stay to the end for some real jewels of wisdom – especially if you’re a marketer!

In this episode, Chris and Hazel talk to Jody Bilney, currently on the board of Chuy's, Planet Fitness, Masonite, Cracker Barrell, Alignment Healthcare and Confluent Health, who has in the past also been the CMO, CBO, and CCO at Verizon, Schwab, Bloomin’ Brands and Humana.

One of the themes of Brand Talk is the challenges brand leaders face as they navigate the realities of the board room. Jody has been on both sides of that exchange, and has so much experience to share.

Indeed, the conversation was so rich that we had to split it into two parts, of which this is the first.