Making a Marketer

In this episode, we're diving deep into the heart of community creation with the dynamic duo Liz Lathan and Nicole Osibodu, founders of The Community Factory. This episode is a vibrant exploration of how to foster genuine connections and build a thriving community within the event space.

Learn about... - The Spontaneous Think Tank: Liz and Nicole break down their innovative approach to facilitating peer-to-peer learning and problem-solving at events, transforming the traditional conference experience into an engaging, collaborative journey. - Community as a Service: Discover how The Community Factory offers ongoing support to keep the spirit of community alive year-round, turning one-time events into continuous, meaningful engagement. - Club Ichi: Get an insider's look into Club Ichi, the fastest-growing community for B2B event marketers, where industry professionals can share, learn, and grow together beyond the confines of a typical event.

Our guests...

• Liz Lathan and Nicole Osibodu are not just community builders; they are community innovators. With a vision for more authentic, participant-driven events, they've revolutionized the way we think about engagement, connection, and the power of collective wisdom in the business world. As founders of The Community Factory and Club Ichi, they've crafted a space where professionals can break free from the 'rubber chicken' circuit and dive into experiences that are both enriching and empowering.

Tune in for an episode that's not only packed with actionable insights, but also brimming with the passion and energy that only Liz and Nicole can bring. Whether you're an event professional, a marketer, or simply someone who values the strength of community, this is an episode you won't want to miss.

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Making a Marketer is brought to you by Powers of Marketing - providing exceptional podcast experiences & online and in-person events. Check out episode 148, and if our show moves you, share it and let us know your thoughts!

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** Our editor Avrimakes amazing music!Check out his music on Spotify!**

We dive into the dynamic world of brand ambassador programs on this show. As a personal branding expert and keynote speaker, our guest shares his wealth of knowledge on creating authentic, effective partnerships between brands and their ambassadors.

Phil is not just a strategist but also an innovator, globetrotter, and soon-to-be author of "AI for Small Business," set to demystify AI for entrepreneurs everywhere. With his non-conventional approach, he has advised hundreds of brands from over 30 countries, proving that he knows a thing or two about making a mark in the digital marketing realm.

Learn about...

- Strategies for Identifying and Vetting Brand Ambassadors: Phil underscores the importance of authenticity and connection, advising brands to consider their most passionate customers as potential ambassadors. - Measuring the Success of Ambassador Programs: Learn about the significance of tracking metrics and the nuances of content lifespan across different platforms. - Embracing Diversity in Ambassadorship: Explore the multifaceted approach to diversity, going beyond demographics to include a variety of content creators and influencer levels. ...and so much more!

Our guest...

• Phil Pallen is a personal branding expert and keynote speaker. His non-conventional approach to digital marketing and talent for social media has built him a global audience. As a brand strategist, Phil has advised hundreds of brands from over 30 countries, including a Shark on Shark Tank, a Nobel Peace Prize winner, politicians, and some of the most important names in entertainment. A digital nomad and globetrotter, Phil has delivered speeches on five different continents and frequently appears as an expert contributor in media outlets around the world, including CNN, Access Hollywood, and The Daily Mail.

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Take our LISTENER Community Survey!!!HERE

Making a Marketeris here to give our guests a platform and to provide oodles of value to YOU, our listener! Check out episode147! And share if you enjoy our show. Let us know what you think (again, link above!)https://bit.ly/mamITuneNEW

::: This episode is made possible byPowers of Marketing- emPOWERing amazing podcast experiences & online and in person events :::

**ALSO: Our editorAvrimakes amazing music!Check out his music on Spotify!**

Troy Sandidge is a past guest and friend who everyone benefits from listening to, y'all! We hadn't had him on in a few years (we talked Marketing Strategy in episode 65 and a mix of stuff on episode 81), so it was time to catch up and see how he has been turning online relationships into amazing offline opportunities.

In this enlightening episode, we dive into the world of digital evolution. Episode 146 is a treasure trove of wisdom and wit as Troy returns to share his journey from a "baby marketer" to a growth strategist with an impressive $175 million in client revenue under his belt.

Learn about...

- The Evolution of a Marketer: Troy discusses his transition from social media marketing to growth marketing and revenue operations, emphasizing the importance of adapting and evolving in the ever-changing marketing landscape.

- Building Online Relationships: Discover his insights on turning online connections into meaningful, real-life interactions, and the significance of nurturing these relationships over time.

- The Power of Podcasting: Troy shares his experiences with his solo show "iDigress" and his new venture "Unfiltered Growth," offering listeners a peek into the future of podcasting and the potential it holds for content creators and marketers alike.

Our guest...

• Troy Sandidge is a growth strategist who builds sustainable, scalable, and profitable strategies, systems, and solutions, generating $175 million in client revenue and launching over 35 brands worldwide. The 5x Agency Builder, 3x Founder, Fractional CMO, Author, Startup Advisor, Global Speaker & Emcee, and Co-Founder of Season Three Media has over 15 years of experience helping brands drive revenue, establish brand resonance, cultivate community development, and create social impact. He is the host of the Webby nominated, Top 50 Digital Marketing & Sales Podcast iDigress and co-host of his new podcast with Christina Kay Unfiltered Growth: Real Talk on Trends & Strategies.

Grab Troy's book: Strategize Up!

We recorded this one live if you'd like to watch, HERE.

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Take our LISTENER Community Survey!!!HERE

Making a Marketeris here to give our guests a platform and to provide oodles of value to YOU, our listener! Check out episode146! And share if you enjoy our show. Let us know what you think (again, link above!)https://bit.ly/mamITuneNEW

::: This episode is made possible byPowers of Marketing- emPOWERing amazing podcast experiences & online and in person events :::

**ALSO: Our editorAvrimakes amazing music!Check out his music on Spotify!**

Goldie Chan is an amazing content creator who we have wanted to have on the show for years! We are so lucky we were able to fit into her busy schedule with this helpful episode around personal branding -- on LinkedIn, in particular.

Learn about...

• The importance of personal branding on LinkedIn: Goldie emphasizes the significance of personal branding on LinkedIn and suggests using soft words and hard words to reflect one's personal brand effectively on their profile. She encourages individuals to figure out their keywords and incorporate them into their title and the first paragraph blurb of their LinkedIn profile.
• Balancing professionalism and authenticity: We discuss finding the right balance between professionalism and authenticity on LinkedIn. She advises individuals to use common sense and consider how their employer or clients would perceive their content. She also notes that personal branding approaches may differ based on the person's industry and type of job.
• Overcoming networking challenges for introverts: Goldie highlights the challenges introverts face when establishing their personal brand and offers advice on overcoming them, particularly in networking situations at conferences. She emphasizes the importance of preparation and research, suggesting that introverts can be successful by being well-prepared emotionally and physically and by identifying potential connections in advance.

Our guest...

• Goldie Chan is a keynote speaker, author, advisor and cancer survivor. She's known as the "Oprah of LinkedIn" by Huffington Post and “Breakout Star of 2024” by LA Weekly and her creative video channel won LinkedIn Top Voice. Goldie founded Warm Robots, an award-winning social media strategy and creative agency based in Los Angeles with global clients like Adobe and Neighbor. She is nominated for “Journalist Of The Year” in 2024 and is a Senior Forbes contributor on her internationally-recognized column on “Personal Branding and Storytelling in the Digital Age,” where her articles on personal branding and storytelling are consistently page 1 ranked and used in educational institutions and business development and is working on her first book, “Personal Branding for Introverts.”

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Take our LISTENER Community Survey!!!HERE

Making a Marketeris here to give our guests a platform and to provide oodles of value to YOU, our listener! Check out episode145! And share if you enjoy our show. Let us know what you think (again, link above!)https://bit.ly/mamITuneNEW

::: This episode is made possible byPowers of Marketing- emPOWERing amazing podcast experiences & online and in person events :::

**ALSO: Our editorAvrimakes amazing music!Check out his music on Spotify!**

Bonus Episode Here!

And... This one hurts for one of our hosts. Having to produce episodes where we talked so much about football... when your team has lost (with seconds left in overtime)... is a little painful!

It's a bonus episode where Jen and Megan not only talk about the BIG game (revisit of this 4 years ago), but we also compared the social media accounts of the 49ers and the Chiefs! Taylor's boyfriend has influenced those Chiefs numbers a smidge...

Both teams have great social media presence! We will both fight another day.

Rita Oak is the artist we mentioned who posts her drawings - check out her Twitter.

If you'd like to SEE the fun, HERE is the video! (there were props and screen shares :)

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Take our LISTENER Community Survey!!!HERE

Making a Marketeris here to give our guests a platform and to provide oodles of value to YOU, our listener! Check out episode144! And share if you enjoy our show. Let us know what you think (again, link above!)https://bit.ly/mamITuneNEW

::: This episode is made possible byPowers of Marketing- emPOWERing amazing podcast experiences & online and in person events :::

**ALSO: Our editorAvrimakes amazing music!Check out his music on Spotify!**

There’s marketing and there are business relationships, but are you including relationship marketing as an actual strategy in your business? On this episode we’re joined by past guest and friend of the show, Relationship Marketing Strategist & business owner, Jessika Phillips. Learn about a Relationship Marketing ROI strategy that will help you convert followers into fans, clients into advocates, and your community into collaborators using Jessika's C.A.R.E. approach.

Also learn about...

Measuring ROI in Relationship Marketing: We discuss the challenges of measuring return on investment (ROI) in relationship marketing. Jessika suggests tracking metrics like client retention, repeat business, and customer referrals to gauge the effectiveness of our relationship-building efforts.

Prioritizing the Right Clients: Jessika shares her experience of prioritizing clients who align with her company's values and emphasises we should focus on serving the right audience. It serves us and them when we turn down clients who may not be the right fit -- and being willing to pivot when necessary.

Our guest...

• Jessika Phillips Known as the Queen of Relationship Marketing, Jessika is on a mission to redefine corporate America and create something she wanted to be part of. Jessika founded NOW Marketing Group in 2010 with only a laptop and a vision to give people with heart an upper hand. NOW Marketing Group was recognized as Inc. Best places to work 2022, is a Forbes-recognized Agency Partner, Partnered with Facebook, Google and is a certified inbound partner with Hubspot.

  NOW Marketing Group works with more than 100 clients across the United States and beyond, choosing to serve – not sell. Jessika lives by a personal mission of helping inspire people to love more, give more and be more through authentic relating and proving doing what’s right, not what’s easy, can turn a vision into a profitable agency that produces results.

If you'd like to watch us record this one live, it is HERE. And THIS is Jessika's C.A.R.E. one sheet.

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Take our LISTENER Community Survey!!!HERE

Making a Marketeris here to give our guests a platform and to provide oodles of value to YOU, our listener! Check out episode143! And share if you enjoy our show. Let us know what you think (again, link above!)https://bit.ly/mamITuneNEW

::: This episode is made possible byPowers of Marketing- emPOWERing amazing podcast experiences & online and in person events :::

**ALSO: Our editorAvrimakes amazing music!Check out his music on Spotify!**

Short-form video is all the rage! On this episode we talk with a Meta Ads expert who is using short videos to teach.

The enemy of done is perfection and that is one of our biggest takeaways from our chat with John Loomer -- just start.

Learn about...

- The importance of getting started and not overthinking: John emphasizes the key to creating effective short-form video content is to simply get started without worrying too much about perfection. The goal is to learn and improve with each video, so it's essential to not overthink the process and just start creating.

- Consistency and long-term trust are crucial: Consistency is super important with short-form video content. Focus on your brand's messaging and create content your ideal audience will find interesting. Building long-term trust with your audience should be more important than chasing short-term gains.

- Find the right tools and workflow for you: John uses the editing software ScreenFlow for creating short-form videos. But, every marketer has their own preferred tools, so it's important to use what you're comfortable with to help you achieve your goals. Finding a workflow that works for you and your brand is key.

Our guest...

• Jon Loomer is a Meta ads educator who started jonloomer.com in 2011 and his private community PowerHittersClub.com in 2014. Jon focuses on the most advanced Meta advertising topics, helping his community look good and reach their goals along the way. Jon is an accidental marketer who started his business with hopes of creating the freedom he wanted to spend as much time with his wife and three sons as he could, dedicating countless hours as a baseball coach (now retired!). He’s now taking short-form video and AI head-on as we head into this next crazy phase of marketing.

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Take our LISTENER Community Survey!!!HERE

Making a Marketeris here to give our guests a platform and to provide oodles of value to YOU, our listener! Check out episode142! And share if you enjoy our show. Let us know what you think (again, link above!)https://bit.ly/mamITuneNEW

::: This episode is made possible byPowers of Marketing- emPOWERing amazing podcast experiences & online and in person events :::

**ALSO: Our editorAvrimakes amazing music!Check out his music on Spotify!**

Community, customer experience, and content that aids in the development process are all not exclusive to the fintech industry, but our guest on this show has a TON of experience in that space. Marketers and more will benefit from our conversation on this one that's a smorgasbord of goodness! :)

Learn about...

- Community Building: Community should be viewed as more than just a channel or tactic, but as a group of people coming together organically around a brand or culture. Our guest shares his experiences, including when he was working at moov, where community was at the core of the company's DNA.

- Sales & Marketing Collaboration: The discussion emphasizes the need for sales and marketing teams to work closely together. This collaboration helps bridge the gap between customer needs and company objectives.

- Customer Experience (CX): Marketers can respond to customer needs while also aligning with the company's goals. Defining the customer journey and aligning on goals are essential steps in providing a great customer experience.

Our guest...

• Bryan McCarty Bryan is the Director of Marketing at Orum, the simplest API for fast, reliable payments. As a B2B fintech marketing leader, Bryan has been the founding marketer for several successful brands, including Banno (acquired by Jack Henry in 2014), Moov, and Hummingbird. As a connector at heart, Bryan gives back to the fintech marketing community through his passion project, FintechMarketers.com, a free job board helping fintech marketers discover the best fintech marketing jobs.

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Take our LISTENER Community Survey!!!HERE

Making a Marketeris here to give our guests a platform and to provide oodles of value to YOU, our listener! Check out episode141! And share if you enjoy our show. Let us know what you think (again, link above!)https://bit.ly/mamITuneNEW

::: This episode is made possible byPowers of Marketing- emPOWERing amazing podcast experiences & online and in person events :::

**ALSO: Our editorAvrimakes amazing music!Check out his music on Spotify!**

As we embark on a new year, we can all use some tips on how to manage our time more efficiently! Our guest on this live episode is an expert on productivity. Erik Fisher has had a weekly podcast called "Beyond the To-Do List" for more than a decade. And we are so excited to have him back -- his previous show ("Marketing a Podcast and How to Get Started") was 100 episodes ago, and it's our 4th most downloaded episode EVER!

Learn about...

- The Pomodoro Technique: Erik highlights the Pomodoro Technique as an effective time management strategy. This approach helps maintain focus and productivity throughout the day.

- Remote Work and Flexibility: We discuss the benefits of remote work, such as eliminating commuting time and increasing flexibility. This can lead to increased productivity and work-life balance.

- Constantly Learning and Experimenting: Eric emphasizes the need to constantly find ways to keep productivity strategies interesting and engaging. He suggests revisiting successful strategies from the past and experimenting with new approaches. By reevaluating and adapting strategies, individuals can find what works best for them and achieve productivity and success in both their work and personal lives.

Our guest...

• Erik Fisher

  Erik is the producer and host of the Beyond The To-Do List Podcast for over 11 years. Erik has talked with productivity experts as they share how they implement productivity strategies in their personal and professional lives. His mission is to explore all aspects of productivity as a means towards the true end goal: living a meaningful life.

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Take our LISTENER Community Survey!!!HERE

Making a Marketeris here to give our guests a platform and to provide oodles of value to YOU, our listener! Check out episode140! And share if you enjoy our show. Let us know what you think (again, link above!)https://bit.ly/mamITuneNEW

::: This episode is made possible byPowers of Marketing- emPOWERing amazing podcast experiences & online and in person events :::

**ALSO: Our editorAvrimakes amazing music!Check out his music on Spotify!**

In this episode our guest shares various strategies for making content stand out and capturing audience attention in today's competitive digital landscape. Peg emphasizes the importance of being unique and original in your brand's content, as well as focusing on creating helpful and engaging content that resonates with your target audience.

Learn about...

- How to be unique and original in your content: In today's competitive landscape, it's more important than ever to stand out by creating unique and original content. Avoid copying others or following trends blindly. Find your brand's authentic voice and create content that reflects that.

- How to use video effectively: Video is a powerful tool for engaging and connecting with your audience. Experiment with different video formats and use storytelling techniques to create compelling and informative videos. Consider repurposing your videos for different platforms and tailor them to each platform's specific requirements.

- Prioritizing goals over algorithms: Instead of obsessing over keeping up with changing algorithms, focus on creating high-quality content that aligns with your goals. Understand your audience and their needs, and create content that is helpful, informative, and entertaining. Don't feel the need to be on every platform or chase viral trends if they don't align with your brand's goals and values.

Our guest...

• Peg Fitzpatrick

  Peg is a prominent figure in social media marketing and an OG award-winning blogger, renowned for her innovative strategies and role as the first Head of Social Strategy for Canva. She co-authored the acclaimed book "The Art of Social Media" and has another insightful publication on the horizon. Known for her dynamic presentations, Peg has captivated audiences at leading industry events like INBOUND, ALT Summit, and Social Media Marketing World, sharing her expertise and shaping the future of social media and visual marketing.

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Take our LISTENER Community Survey!!!HERE

Making a Marketeris here to give our guests a platform and to provide oodles of value to YOU, our listener! Check out episode139! And share if you enjoy our show. Let us know what you think (again, link above!)https://bit.ly/mamITuneNEW

::: This episode is made possible byPowers of Marketing- emPOWERing amazing podcast experiences & online and in person events :::

**ALSO: Our editorAvrimakes amazing music!Check out his music on Spotify!**