SocialDay - Social Media Marketing

The SocialDay Podcast is back with its spin-off series: Meet the Speaker! Join hosts Stuart and Emily as they'll be chatting to some of the expert speakers from #SocialDay21. Joining them on the podcast this episode is Claire Hoang, Digital Executive Producer in the Gaming, Live and Merchandising team at ITV. Not only has Claire worked on iconic shows including Coronation Street, Love Island, and This Morning, she's got plenty of her own life stories to share. From her journey along a zig-zag career path, learning new skills at every stage along the way, to her unique insights into the potential of trends like social commerce and short-form video content, this Q&A is packed with tips for social media marketers of every level.

The SocialDay Podcast is back with its spin-off series: Meet the Speaker! Join hosts Stuart and Emily as they'll be chatting to some of the expert speakers from #SocialDay21. In this episode, they're joined by Joe Glover, Founder of The Marketing Meetup, a place for marketers to come together to listen, learn, meet, and share knowledge. Community is the ultimate buzzword for marketers in 2021, but how do you grow a community that people truly care about? And what should your goals look like when building an online community? We'll give you a clue: it's more than just sales.

This week, hosts Stuart Hall and Emily Watson discuss the topic that should be on every marketer’s mind right now: Audio. Joined by Rocket CEO and youth marketing expert James Erskine, this episode covers every trend in the (audio)book, from smart speakers to social audio to podcasts. Looking at the journey audio has been on to get us to where we are right now, as well as what the potential is and what the future holds, James offers real insights and actionable tips to help your brand and your content sound right.

The SocialDay Podcast is back with its spin-off series: Meet the Speaker! Join hosts Stuart and Emily as they'll be chatting to some of the expert speakers lined up for this year's festival. Joining them on the pod this week is Will Bonaddio, Head of Social at online learning platform FutureLearn. Having worked with some of the biggest names in marketing, including McDonald's, Disney, and Domino's Pizza, as well as for social media publishing group Electric House, Will walks us through his unique social media marketing journey. One area he's particularly passionate about? Community, and why it's so important in social media marketing today. Stuart and Emily ask him what brands can expect to see over the coming months, whether there's more to community than just Facebook Groups, and how you can build active communities of people that truly care about your brand. You can also catch Will's session, How to Create Social Media Communities That People Love, at SocialDay Fest 2021. Book your ticket to see Will live at: www.socialday.uk/tickets. Can't make the in-person event? Book your virtual ticket at: www.socialday-2021.heysummit.com/checkout/select-tickets/

The SocialDay Podcast is back with its spin-off series: Meet the Speaker! Join hosts Stuart and Emily as they'll be chatting to some of the expert speakers lined up for this year's festival. This week making a first appearance on the pod is James Hayward-Browne, the creative turned marketer responsible for promoting one of the fastest-growing and exciting agencies in the world: Rise at Seven. In this fascinating Q&A, you'll get an insight into what life's like working at Rise, what it's like for Marketing Manager James starting to grow his own team, and some of the very best brands and campaigns Rise has worked on, including the likes of Xbox and Missguided. You can watch James' session, How PR, SEO & Social Media Work Hand in Hand, at SocialDay 2021. Get your in-person ticket at: www.socialday.uk/tickets. Can't attend in person? Get your virtual ticket at: www.socialday-2021.heysummit.com/checkout/select-tickets/

The SocialDay Podcast is back with a new spin-off series: Meet the Speaker! Over the next few weeks, hosts Stuart and Emily will be chatting to some of the expert speakers lined up for this year's festival. 🎉 First up on the virtual stage is Ben Jeffries, Co-Founder of Influencer. From continuing to grow an incredibly successful business during Covid, to fostering a workplace culture so great that Influencer was named one of Campaign's 'best places to work', Ben gives us a unique insight into what life's been like - and how he's overcome its curveballs - over the last 18 months. Stuart and Emily also delve into Ben's area of expertise, Influencer Marketing, asking: What trends should marketers be looking out for in the next year? And how does emotion play a role in influencer marketing - something Ben will be going into more detail about at SocialDay next month. You can watch Ben's session, All the Feels: Emotions and Influencer Marketing, by getting your ticket at: www.socialday.uk/tickets

This week, hosts Stuart Hall and Emily Watson discuss SocialDay’s article Uncovering the Influencer Pay Gap, and how its findings relate to diversity and inclusivity more broadly in the marketing industry. They’re joined by Shannon Walker, Founder of Social Disruption, a digital PR consultancy specialising in supporting businesses to develop culturally diverse and purposeful brand narratives with a ‘people first’ focus. Shannon offers her expert insights into everything from why the influencer pay gap exists, how brands can implement diversity into campaigns and communications in an organic way, and what more needs to be done in the industry to foster a diverse talent pool and equal opportunities for all. A must-listen for brands, agencies and marketers alike!

Pulling Back the Curtain on Influencer Marketing with Beckii Flint Join SocialDay’s Stuart Hall and new co-host Emily Watson as they take a deep dive into the trials and tribulations of influencer marketing. From navigating advertising rules and regulations to dealing with online trolling, creators using their platforms for good to that infamous This Morning interview, Emily and Stuart discuss the gritty reality of the influencer world and ask what needs to be done to tackle these issues in the industry. This episode, they’re also joined by Beckii Flint, Co-Founder of influencer marketing agency Pepper Studio. Beckii has been creating content online for more than a decade, embarking on a career as a ‘young influencer’ in Japan in her teens, and still creates content today for her combined audience of more than 70,000 followers. for more information and news and features from the world of social media and influencer marketing visit SocialDay.live

The AI Revolution with Katie King MBA Which industries are at the forefront of AI innovation? How can we use AI for good? And...weren’t there supposed to be killer robots by now? Join host Stuart Hall as he chats with Author, Keynote Speaker and all round AI Expert Katie King MBA in this exciting, innovation-driven podcast: The AI Revolution. Find out how Artificial Intelligence technology is revolutionizing the way we live and work during these uncertain times. Discover how AI could help lead us down a path of democratization and united humanity. Prepare to have your preconceptions shattered, myths busted and eyes opened to the fascinating world of AI innovation. for more information and news and features from the world of social media and influencer marketing visit SocialDay.live

Dan Thorne Talks Social Media, Cynicism and Star Wars Attention: SocialDay is just 12 days away... And this week, we’re bringing you an exciting interview with @Guinness World Records’ Senior Social Media Manager - the fantastic and super successful @Dan Thorne! Tune in to hear @Stuart and Dan discuss what it’s like working in digital at this time, as well as a whole host of topical social media-related content. From the perks and challenges of working in the social media industry, to the opportunities presented by the ‘new normal’, and the roles of Gen Z and internet ‘tribes’, make sure you don’t miss this record-breakingly good podcast! And of course, we’ve snuck some Star Wars in there too