Marketing Mashup

Arron is the co-founder of social and influencer agency 'The Goat Agency', along with his former colleagues Nick Cooke and Harry Hugo. The Goat Agency are a leaders in influencer marketing with offices in London, New York, Singapore and Monaco working with everyone from start-up companies to global brands such as UEFA, Lidl and British Airways.

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In this episode we cover:

• What is influencer marketing?
• What does The Goat Agency do?
• Guaranteeing results as an agency
• How to consistently deliver results
• How to hire the best young talent
• Why starting a vlog in 2019 can be so effective
• Can influencers be used in B2B?

You can find their Daily Vlog here.

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I'm joined by Mark Runacus for this episode of the Marketing Mashup podcast. Mark is the co-founder and Planning Partner of Wax/On, a new kind of hybrid creative and media agency. Previously he was one of the owners of Karmarama, the UK's leading independent creative agency. Mark is a man of many hats, alongside his creative and media agency he champions best practice in digital and data-driven marketing in his role as Non Executive Chair of the DMA (UK) Group. He is also the President of PrideAM, the world's first advertising LGBT+ network, lobbying for LGBT+ diversity in marketing and advertising.

Support this podcast by buying me a coffee (or 3...) ☕

As Mark puts on his PrideAM hat, we talk about the need for diversity and over representation in advertising and marketing. We tackle the issues that are sometimes overlooked in our industry. Mark cites that 54% of 18-24 year old are not 100% straight from a recent study, which is why brands need to change the way that they are approaching their marketing. However, sometimes change isn't quite as easy as we make out, so we also talk about how you can champion change from within your organisation.

There are some great initiatives that Mark and PrideAM are running, from their Outvertising v2, brand makeovers and more.

Here are some of the things we spoke about in this episode:

• Rowse Three Bears Campaign
• PrideAM
• Lloyds C4 Ad
• Nike Chris Mosier Ad
• Chip Shop Awards
• WaxOn

Follow Mark on LinkedIn:
https://www.linkedin.com/in/mark-runacus-2249091/

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Today, Chris and I talk about one of our favourite brands and a company that has a hugely refreshing approach to marketing, that is Monzo. Both of us have been Monzo users from the start and love how good their product is, it has fully turned us into brand ambassadors. We dive into their marketing efforts as we feel the secret to their success is having such a great product, excellent customer service and unique approach to building a community.

What's it like being a HubSpot partner? Chris Higgins started his own HubSpot Partner agency called Electric Monk. In this episode we talk to Chris about what it's like being a HubSpot partner and some of the changes we'd love to see HubSpot implement with an open letter to Christopher O'Donnell, the SVP of Product at HubSpot. Not only do we talk about our favourite things about HubSpot and the new features we'd love, but we dive into our thoughts on the Inbound conference and our favourite new tools in the martech space.

Links referenced in this episode:

• HubSpot
• Electric Monk
• Drift
• HyperGrowth
• Inbound
• Right Message
• Wistia
• One, Ten, One-Hundred

In this episode I chat with Jack Gaisford, Jack is the founder and managing director of V21, a video marketing agency based in Kent. He also makes some excellent content on LinkedIn, building an audience of businesses, brands and influencers that engage with his content on a weekly basis. One of my favourite things about Jack is his perspective on video marketing and content in general, which focuses on quality, consistent video content as opposed to the one-off, corporate content we're all used to seeing online in which Jack says is not the way forward. This is an awesome chat where we cover a whole range of video marketing topics from how to utilise LinkedIn as a video platform, why you need to be authentic with video and the difference between video production and video marketing. Enjoy.

Jack Mayor is the Marketing Director of System1 AdRatings, in this episode we take a dive down Jack's route to where he is today covering topics such as remote work, following your passions and what actually matters when you are marketing a product. A fantastic conversation covering a wide range of topics, hope you enjoy.

In the second episode of the marketing mashup podcast we speak with Matt Webster who is the CEO & Chief Collaborator at MW-W. He's a Creative Sales and Marketing professional. Originally from Sheffield but now living in London and Rio De Janeiro. Matt helps companies and brands of all sizes tell their stories and achieve their long term missions via digital & social media marketing strategy, creative process and business development.

We cover a lot of ground in this conversation, going from talking about Matt’s start in sales in the Pharmaceutical industry, to running his own agency. We also create a new TV show, talk about the best sales techniques and also why we think that Facebook is dying.

Episode 1 of the Marketing Mashup Podcast - Chris Smith.

Chris is a marketing professional who works for B2B marketing agency First Base. Chris loves being on the cutting edge of marketing, utilising the latest technology to bolster marketing efforts. He is also the founder of fitness brand ViviNation, who are using this technology to help build the brand.

Timestamps:
02:00 - Using Google Drive across the board for any agency

10:00 - Why Notion and Dropbox Paper are brilliant

12:00 - Moving into Martech, why Chris loves Drift

16:00 - Using Station as a browser replacement?

18:00 - Why we love and use HubSpot. Is it a cult?

22:00 - The wonder that is Grammarly

26:00 - Why I am a huge fan of video & tools you can use

30:00 - Wistia, Movavi, Lumen5

30:00 - Soapbox

41:00 - Are forms dead?

44:00 - Monzo & their marketing

48:00 - Wrap up