26m ·
Published
18 Mar 11:35
Marketing Panes is a monthly podcast of marketing interviews like this one. Click here to subscribe on iTunes. Video In This Episode What it takes to transition from a career in education to entrepreneurship, specifically in the window treatment industry. Understand the challenges and successes associated with starting a part-time, shop-at-home business model without a…
49m ·
Published
22 Dec 09:00
Marketing Panes is a monthly podcast of marketing interviews like this one. Click here to subscribe on iTunes. Video In This Episode The importance of being nimble and adaptive in marketing strategies, especially in the ever-changing digital landscape. Current trends in the window covering industry, highlighting the growing popularity of outdoor spaces and exterior products.…
47m ·
Published
15 Aug 05:00
Marketing Panes is a monthly podcast of marketing interviews like this one. Click here to subscribe on iTunes. Video https://youtu.be/WXCpGISYxZA In This Episode How window treatment dealers can gain a foothold in the exterior shading market. The growth of the exterior shading market, including awnings and umbrellas. especially in the hospitality industry where restaurants are…
1h 4m ·
Published
23 May 09:00
Marketing Panes is a monthly podcast of marketing interviews like this one. Click here to subscribe on iTunes. Video https://www.youtube.com/watch?v=ojJiy8nFy9E In This Episode The creation of Shade Academy, a platform that gives access to knowledge and about the benefits of shading. Importance of bringing awareness to the public about the benefits of dynamic interior shading…
1h 0m ·
Published
09 May 09:00
Marketing Panes is a monthly podcast of marketing interviews like this one. Click here to subscribe on iTunes. Video https://www.youtube.com/watch?v=nB1ceSRh6-g In This Episode Building your brand and reputation as it will stay with you forever. Focus on relationships and trust with customers to ensure success. Importance of being the first to respond to a customer’s…
33m ·
Published
25 Apr 00:09
Marketing Panes is a monthly podcast of marketing interviews like this one. Click here to subscribe on iTunes. Video https://www.youtube.com/watch?v=lAYhfKSL3b8 In This Episode How building personal relationships with customers and providing excellent customer support can set a small business apart from larger competitors. Importance of educating customers on the appropriate use of fabrics and materials…
35m ·
Published
11 Apr 09:00
Marketing Panes is a monthly podcast of marketing interviews like this one. Click here to subscribe on iTunes. Video https://www.youtube.com/watch?v=oUA8N8I7Fh4 In This Episode How craftsmanship background can give a business an advantage on the installation side and provide a personalized experience for customers. The importance of building a personal connection with customers as a key…
21m ·
Published
28 Mar 09:00
Marketing Panes is a monthly podcast of marketing interviews like this one. Click here to subscribe on iTunes. Video In This Episode Find out how Robin went from teaching K-12 students to creating a manual for shade selling. Discover what makes Shazeebo different from the competition Listen to where Robin attributes the success of Shazeebo…
52m ·
Published
07 Mar 09:00
Marketing Panes is a monthly podcast of marketing interviews like this one. Click here to subscribe on iTunes. Video https://www.youtube.com/watch?v=frzzV-vRSDk In This Episode Find out how Vitalia Inc came to be Discover why Vita considers communication to be vital in keeping customers happy. Learn how Vitalia Inc uses technology in dealing with their customers Hear…
37m ·
Published
21 Feb 09:00
Marketing Panes is a monthly podcast of marketing interviews like this one. Click here to subscribe on iTunes. Video https://www.youtube.com/watch?v=p8KZyHxegTM In This Episode Hear the story of how Home Pro Toolbox started. Find out where she attributes Home Pro Toolbox’s success to Discover what Madeleine thinks is the next biggest marketing trend to follow Find…