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Inkyma's Marketing Strategies
by Audrey KerchnerA podcast for small business owners who are looking to grow their business with effective marketing techniques. Each episode provides actionable, educational information about how to market your business.
Copyright: 2021 Inkyma LLC
Episodes
Boost Your Business: Decoding the Mysteries of General and Local SEO for Serviced-Based Businesses
24m · PublishedShow Summary
In this episode, we demystify the concepts of General and Local SEO for you, ensuring you have a clear understanding of these two critical aspects of Search Engine Optimization.
Starting with a deep dive into the purpose and practices of SEO, we then unpack the specifics of General SEO, highlighting the importance of keyword research, on-page optimization, and content creation in reaching a broad audience. We then shift our focus to Local SEO, exploring its significance for businesses serving specific geographic areas. Through discussions on tools like Google Business Listings, the power of customer reviews, local citations, and geographical keywords, we underline how Local SEO can effectively target and attract local customers. By the end of this episode, you'll have a comprehensive understanding of both General and Local SEO, and be well-equipped to leverage them to boost your service-based business.
Links Mentioned In This Episode
Get RankMath for your WordPress website
Get Local Falcon for Local SEO awareness
Articles & Episodes Mentioned in the Podcast
Episode 22- A Simple Seo Strategy For Your Website
Episode 40 - Tool Evaluation: Rank Math For Easy SEO
Episode 58 -Google My Business Review
Episode 73- SEO For Ecommerce: Google Merchant Center
Episode 78-Google Adsense Update 2022
Episode 82- Near Me Seo: Top Local Seo Tips
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Love our Podcast? Buy us a cup of coffee to help keep creating for you - paypal.me/InkymaMarketingstrat
Sign up for our newsletter at marketingmasterminds.co Free marketing educational content with how-to videos delivered to your inbox.
Join Us on Social Media
YouTube
Unlock Your Business Potential: Master the Art of Empathetic And Effective Copywriting
19m · PublishedShow Summary
Empathetic and effective copywriting is the secret sauce to driving customer engagement and business growth. In this episode, we explore how tuning into your audience's internal problems and addressing them through your copy can transform your business narrative.
We delve into the importance of understanding your audience, the role of empathy in copywriting, crafting problem-solving messages, and measuring the impact of your copy. Join us as we unlock the potential of empathetic and effective copywriting to turn your leads into loyal customers.
Links Mentioned In This Episode
Episode 37- Strong Brand Identity Part 1: The Customer
Episode 38- Strong Brand Identity Part 2: How To Talk To Your Customers For Better Engagement
Episode 39 - Strong Brand Identity Part 3: Branding Visual Identity
Episode 104 - Making Complex Ideas Simple: The Key To Small Business Marketing Sales
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Love our Podcast? Buy us a cup of coffee to help keep creating for you - paypal.me/InkymaMarketingstrat
Sign up for our newsletter at marketingmasterminds.co Free marketing educational content with how-to videos delivered to your inbox.
Join Us on Social Media
YouTube
Making Complex Ideas Simple: The Key to Small Business Marketing Sales
22m · PublishedLinks Mentioned In This Episode
Donald Miller - Story Brand
Articles & Episodes Mentioned in the Podcast
Episode 37- Strong Brand Identity Part 1: The Customer
Episode 38- Strong Brand Identity Part 2: How To Talk To Your Customers For Better Engagement
Episode 39 - Strong Brand Identity Part 3: Branding Visual Identity
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Love our Podcast? Buy us a cup of coffee to help keep creating for you - paypal.me/InkymaMarketingstrat
Sign up for our newsletter at marketingmasterminds.co Free marketing educational content with how-to videos delivered to your inbox.
Join Us on Social Media
YouTube
Brand Identity Crisis: The Bud Light Marketing Blunder That Enraged Its Core Audience
21m · PublishedShow Summary
In this podcast episode, we delve into the captivating story of Bud Light's recent brand identity crisis. We begin by reflecting on the brand's legacy over the past two decades, highlighting its core values, target audience, and memorable advertising campaigns. Next, we examine the controversial ad that sparked widespread backlash, discussing its content and departure from the brand's established identity. We then explore the fallout from this marketing blunder, analyzing the factors that contributed to its negative impact. Finally, we offer an alternative approach, providing a creative example of how Bud Light could have remained true to its roots while still innovating. Join us as we uncover the lessons to be learned from this cautionary tale of branding gone awry.
Links Mentioned In This Episode
Episode 37- Strong Brand Identity Part 1: The Customer
Episode 38- Strong Brand Identity Part 2: How To Talk To Your Customers For Better Engagement
Episode 39 - Strong Brand Identity Part 3: Branding Visual Identity
Link to article for reference and review of the commercial -
https://nypost.com/2023/04/12/anheuser-busch-down-5b-in-value-amid-dylan-mulvaney-bud-light-controversy/
https://nypost.com/2023/04/10/bud-lights-marketing-vp-was-inspired-to-update-fratty-out-of-touch-branding/
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Love our Podcast? Buy us a cup of coffee to help keep creating for you - paypal.me/InkymaMarketingstrat
Sign up for our newsletter at marketingmasterminds.co Free marketing educational content with how-to videos delivered to your inbox.
Join Us on Social Media
YouTube
Interview with Lindsey Heighes - Post Where Your Audience Is
30m · PublishedShow Summary
In today's episode, we are thrilled to share with you an interview with Lindsay Heighes, a renowned social media expert who has been revolutionizing the digital landscape with her innovative strategies and tactics. With an enviable track record of driving massive growth and engagement for small business clients across various industries, Lindsay is here to share her secrets for navigating the ever-evolving world of social media. So, buckle up, grab your headphones, and get ready for a deep dive into the powerful tactics that have transformed businesses, as we explore the world of social media mastery with Lindsay Heighes!
Links Mentioned In This Episode
Lindsay’s Website
Purchase A Social Media Audit For Your Business with Lindsay
Lindsay’s Social Media Links -
Tiktok: https://www.tiktok.com/@ttsmarketingagency
IG: https://www.instagram.com/ttsmarketingagency/
FB: facebook.com/TTSMarketingAgency
TTSMA Repurposing Content Flow (1).pdf
Podcast episodes, articles, and books mentioned in this episode
Episode 14 - Email vs. Social Media Marketing
Episode 37- Strong Brand Identity Part 1: The Customer
Episode 38- Strong Brand Identity Part 2: How To Talk To Your Customers For Better Engagement
Episode 39 - Strong Brand Identity Part 3: Branding Visual Identity
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Love our Podcast? Buy us a cup of coffee to help keep creating for you - paypal.me/InkymaMarketingstrat
Sign up for our newsletter at marketingmasterminds.co Free marketing educational content with how-to videos delivered to your inbox.
Join Us on Social Media
YouTube
Interview with Lindsey Heighes - Post Where Your Audience Is
30m · PublishedShow Summary
In today's episode, we are thrilled to share with you an interview with Lindsay Heighes, a renowned social media expert who has been revolutionizing the digital landscape with her innovative strategies and tactics. With an enviable track record of driving massive growth and engagement for small business clients across various industries, Lindsay is here to share her secrets for navigating the ever-evolving world of social media. So, buckle up, grab your headphones, and get ready for a deep dive into the powerful tactics that have transformed businesses, as we explore the world of social media mastery with Lindsay Heighes!
Links Mentioned In This Episode
Lindsay’s Website
Purchase A Social Media Audit For Your Business with Lindsay
Lindsay’s Social Media Links -
Tiktok: https://www.tiktok.com/@ttsmarketingagency
IG: https://www.instagram.com/ttsmarketingagency/
FB: facebook.com/TTSMarketingAgency
TTSMA Repurposing Content Flow (1).pdf
Podcast episodes, articles, and books mentioned in this episode
Episode 14 - Email vs. Social Media Marketing
Episode 37- Strong Brand Identity Part 1: The Customer
Episode 38- Strong Brand Identity Part 2: How To Talk To Your Customers For Better Engagement
Episode 39 - Strong Brand Identity Part 3: Branding Visual Identity
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Love our Podcast? Buy us a cup of coffee to help keep creating for you - paypal.me/InkymaMarketingstrat
Sign up for our newsletter at marketingmasterminds.co Free marketing educational content with how-to videos delivered to your inbox.
Join Us on Social Media
YouTube
TikTok Vs Youtube Shorts - Where To Post Short Videos
20m · PublishedShow Summary
In this new episode of Inkyma's Marketing Strategies, we tackle the burning question of TikTok Vs Youtube in the world of short video content. As social media marketing continues to evolve, businesses are faced with the challenge of choosing the right platform to maximize their reach and impact. With both YouTube Shorts and TikTok dominating the short-form video space, it's essential to know which platform is best suited for your brand and marketing objectives. Join us today as we delve into the differences of each platform, discuss strategies to get the best bang for your buck, and ultimately help you decide whether to focus on one or leverage the power of both YouTube and TikTok for your short video content campaigns.
Products We Recommend
Get Social Pilot
Lawyer that Audrey Follows on TicTok for negotiation skills - Jefferson Fisher Justaskjefferson
Articles & Episodes Mentioned in the Podcast
Episode 52 -How To Create Professional Marketing Videos
Episode 62 - Youtube Ads – Tv Commercials For Small Business Marketing
Episode 89 - Video Is Where Social Media Is Going: Making Videos On Canva
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Love our Podcast? Buy us a cup of coffee to help keep creating for you - paypal.me/InkymaMarketingstrat
Sign up for our newsletter at marketingmasterminds.co Free marketing educational content with how-to videos delivered to your inbox.
Join Us on Social Media
YouTube
Interview with Shannon Crotty
28m · PublishedEpisode Summary
Learn how, Shannon Crotty, a successful business women and speaker stays inspired and motivated to move through fear and anxiety to achieve her dreams. She talkes about her new book No One Is Peeing In the Deep End – A survival guide for launching a dream and Polkadot Powerhouse a unique womens connection group and how she built it from 1 member to over 3,000 across 3 countries and what kept her going.
About Today's Guest
Shannon Crotty is a wife and mom of three who lives in West Central Wisconsin. She is the Founder and CEO of Polka Dot Powerhouse, a global connection company for women.
Shannon is also the founder and visionary of The Deep End Planner as well as the author of the brand-new book, No One Is Peeing In the Deep End – A survival guide for launching a dream.
Also, as a sought-after speaker, Shannon not only empowers audiences to be more authentic versions of themselves, but she also provides tools for them to rein in their focus to allow them to more easily reach their goals and launch their dreams.
Shannon loves golfing, travel, style, fitness, and the good ice!
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Love our Podcast? Buy us a cup of coffee to help keep creating for you - paypal.me/InkymaMarketingstrat
Sign up for our newsletter at marketingmasterminds.co Free marketing educational content with how-to videos delivered to your inbox.
Join Us on Social Media
YouTube
Monthly Marketing Update - March 2023
9m · PublishedShow Summary
Welcome to the Marketing Update For March 2023. We're seeing some exciting developments in the world of marketing that are sure to pique the interest of any entrepreneur looking to engage their audience in new and innovative ways. In this episode, we'll be diving into the latest trend of combining video and text to enhance audience engagement, and discussing how home-based businesses can leverage hotspots in their video content to drive conversions. We'll also be taking a closer look at the latest YouTube videos from marketing masterminds.
Here’s what’s in the update:
- Combining video and text for better audience engagement
- How to use hotspots in video to drive conversions
- Insights from marketing masterminds on using ChatGPT and Canva in your marketing efforts
We'll be exploring each of these topics in detail, sharing the latest news and insights from the world of marketing in March 2023.
Products We Recommend
Get Canva
Episodes Mentioned in the Podcast
Episode 52 -How To Create Professional Marketing Videos
Episode 89 - Video Is Where Social Media Is Going: Making Videos On Canva
Episode 97 - ChatGPT For Marketing
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Love our Podcast? Buy us a cup of coffee to help keep creating for you - paypal.me/InkymaMarketingstrat
Sign up for our newsletter at marketingmasterminds.co Free marketing educational content with how-to videos delivered to your inbox.
Join Us on Social Media
YouTube
The Rise of Social Commerce: Exploring the Future of Shopping on Social Media Platforms
21m · PublishedShow Summary
In this episode, we explore a relatively new and rapidly growing segment of the commerce market - Social Commerce. Unlike traditional buying in a physical store or eCommerce buying from an online shop or marketplace, Social Commerce involves buying products while scrolling through social media platforms.
I delve into the specifics of what Social Commerce is, the platforms that support it, and the best practices for implementing it. With the continuous growth of this segment, it's important for businesses to understand and utilize this innovative way of selling in order to stay competitive.
If you're looking for fresh ideas to keep your business thriving, tune in to this episode to learn more about Social Commerce and how you can incorporate it into your marketing strategy.
Products We Recommend
Get Shopify
Get Mailchimp
Get Social Pilot
Articles & Episodes Mentioned in the Podcast
Episode 30- Getting More Revenue From Existing Customers Pt 1
Episode 31- Getting More Revenue From Existing Customers Pt 2
Episode 47 - Shopify Review
Episode 73- SEO For Ecommerce: Google Merchant Center
Episode 80- Shop App By Shopify
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Love our Podcast? Buy us a cup of coffee to help keep creating for you - paypal.me/InkymaMarketingstrat
Sign up for our newsletter at marketingmasterminds.co Free marketing educational content with how-to videos delivered to your inbox.
Join Us on Social Media
YouTube
Inkyma's Marketing Strategies has 132 episodes in total of non- explicit content. Total playtime is 54:26:38. The language of the podcast is English. This podcast has been added on October 25th 2022. It might contain more episodes than the ones shown here. It was last updated on October 14th, 2023 14:42.
