MCM CommerceChat

The digital landscape has experienced a seismic shift with the recent sunset of Google Universal Analytics (UA) in favor of Google Analytics 4 or GA4, introduced in 2020. As of July 1, Google stopped processing data through UA, creating a forced migration. Ben Hardt, VP of business intelligence and innovation at X Agency, walks us through the changes and the impact on marketers.

The post GA4: Unraveling the New World of Google Analytics appeared first on Multichannel Merchant.

Tailored Brands, a menswear and formalwear retailer that includes Men’s Wearhouse and Jos. A. Bank, needed to anticipate customers’ evolving preferences for various style, color and size choices in its tuxedo rental business. CTO Scott Vifquain and Gurhan Kok, founder of Invent Analytics, talk about how AI-based technology was applied, and the results so far in our MCM CommerceChat podcast.

The post Tailored Brands Leverages AI to Optimize Inventory Management appeared first on Multichannel Merchant.

It’s undeniable that artificial intelligence is having a major impact across industries. But what does that mean in dollars and cents? IHL Group has estimated the business impact of AI, GenAI and machine learning on the retail and restaurant sectors through 2029 at $1.5 trillion. IHL also ranks companies on AI readiness and projected business impact. IHL president Greg Busek breaks down their findings.

The post Who Is Leading in GenAI Readiness and Projected Business Impact? appeared first on Multichannel Merchant.

Welcome everyone to another episode of MCM’s CommerceChat; your home for all things ecommerce operations, logistics, supply chain and marketing.  Our readers may have noticed that we’re dedicating a special … Continue Reading →

The post MCM CommerceChat: U.S. Spending on Returns Equals Public School Budget appeared first on Multichannel Merchant.

Can UPS and the Teamsters reach agreement in time? Should UPS meet the union's demand for higher part-time worker pay, or leave its last offer on the table? Is there a joint realization that too much is at stake? And if it happens, how will other carriers pick up the slack? We discuss all this with Gaston Curk, CEO of postal consolidator OSM Worldwide in this MCM CommerceChat podcast.

The post Looking At UPS-Teamster Scenarios appeared first on Multichannel Merchant.

Managing the costs of returns and leveraging them as an opportunity is critical for retailers.  Returns might be a significant expense, and while managing those costs is critical to maintaining … Continue Reading →

The post Returns: Minimizing the Impact of Escalating Costs appeared first on Multichannel Merchant.

The INFORM Act goes into effect June 27, to help stem the tide of counterfeit goods on ecommerce marketplaces. The FTC can impose fines and injunctions against marketplace operators that don't provide information on high-volume sellers. Alexandra Megaris of Venable LLP helps us gain a better understanding of its ramifications.

The post The INFORM Act: What You Need to Know appeared first on Multichannel Merchant.

Test Podcast Post

The post Test Podcast Post appeared first on Multichannel Merchant.

Secondhand clothing has come a long way since the days of the community thrift store as quick-acting brands have positioned themselves to capture some of the $100B global recommerce market.  … Continue Reading →

The post What’s Going on with the Booming Recommerce Industry??? appeared first on Multichannel Merchant.

A new global study by IBM found that 61% of CPGs and retailers are purposefully aligning sustainability and operational goals: 77% said sustainability investments will accelerate business growth. Luq Niazi, a global managing partner at IBM Consulting, talks about how companies are allocating resources for sustainability, and how to communicate your efforts to consumers without greenwashing.

The post Retailers’ Real Appetite for Sustainability appeared first on Multichannel Merchant.