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Meet the Food Innovators
by ProVeg IncubatorWe invite startup founders, professionals and experts from the sustainable food industry to chat about their challenges and success stories. Reach out to us via email ([email protected]) or follow us on LinkedIn, Instagram, and Twitter @provegincubator
Copyright: ProVeg Incubator
Episodes
Better Nature: the story behind the UK’s leading fermentation startup
1h 4m · PublishedBetter Nature is the UK’s leading all-natural brand of meat alternatives and one of the most exciting food-tech startups in the field of fermentation. Since launching in early 2020, Better Nature has grown its sales by more than 20x, filed three patents, and raised £1.6 million from leading venture capital firms and the crowdfunding platform Seedrs.
We spoke with Co-founder and Head of Business Development, Christopher Kong, about Better Nature’s crowdfunding success, D2C as a go-to-market strategy, the fascinating tech behind their fermented products, and the company's plans for the future.
In recent years, there has been rapid growth in the alternative protein sector and the global plant-based meat market is currently valued at more than $12 billion. By 2040, plant-based and cultured meat alternatives are predicted to have a combined 60% share of the global meat market.
Better Nature is one of the ProVeg Incubator’s alumni startups, having taken part in the fourth edition of our accelerator programme in 2019.
Meet the Food Innovators has 1 episode in total of non- explicit content. Total playtime is 1:04:18. The language of the podcast is English. This podcast has been added on October 26th 2022. It might contain more episodes than the ones shown here. It was last updated on June 18th, 2023 12:10.
