More than a Few Words

Maybe you think your business is too small to take advantage of PPC. Our guest, Ameet Khabra doesn’t think that is true. You can use this powerful tool as long as remember that Google is not doing something out of the goodness of their heart.

Google is not a charity, it is a business. Everything they do to improve search and analytics is ultimately designed to increase their advertising sales. So use the tools, look at their suggestions, but always remember their goals are not always aligned with yours.

About Ameet

Look up the definition of “obsessed” and you’ll find a picture of Ameet. She has spent the last decade figuring out why people do what they do online, what prompts them to take action, and how to use this insight to make marketing work better. Today she uses that experience to design dazzling campaign strategies forour clientsand teach future generations of PPC pros at the university level.

Learn more by followingadwordsgirlon Instagram

So today's marketing minute is a bit of a rant.

Every day people reach out to me on LinkedIn, offering to help me grow my business. I’m sure they genuinely believe (not) they can help me. I’m just not interested.

Don't get me wrong, it isn't because I think I am the leading authority on every subject and have nothing else to learn. I object to their sales process, targeting anyone with a key word in their bio.

Don't be someone I will hate!

Before you reach out and offer your services to me or anyone else on LinkedIn look at my career path and my experience. Consider where I am on my journey to make sure you are offering a relevant solution. That will make your marketing efforts more productive.

I’ve been podcasting for 15 years and I have released one thousand episodes. I don’t need tips on how to start or promote a podcast. If I haven’t figured it out by now, I never will.

Ask questions about what I’m working on or struggling with before you dive in with your solution. I ran a digital agency for 19 years, so your five years of experience does not impress me. And I sold three years ago, so I don't need your lead generation, or while label services for my clients.

Your books and training courses all sound fabulous (maybe not) but I have been teaching marketing to college students and business owners for more than 30 years. So, no, I don't need a free pass to your introduction to marketing workshop.

That’s ok. Find people who fit the profile of a typical buyer and approach them. Don’t waste your time, creating less than great impressions on the wrong people.

Not sure how to find your ideal client? Well I can help that!

Earlier this year, I had a chance to chat with Samantha Bradshaw, a small business and IP lawyer, about how to pick a name for your business. If you missed that episode, you can findit here.

This is a continuation of that conversation where we focus on whether you should invest in a trademark for your business. Samantha shared a few things to consider as you weigh the pros and cons.

Consider Your Business Goals: If you plan to expand your business, work in it long-term, or pass it on to others, trademarking can solidify your reputation and become a valuable asset when selling the business or protecting your brand. On the other hand, if this is a lifestyle business or you don’t expect to grow beyond you local community, you may not need a trademark.

Understand Your Risk Level: The purpose of a trademark is to protect what you are building. For a small local business, such as with a single-location restaurant, your risk level may be lower and trademarking may not be necessary. You will still want to run a clearance search to check for potential conflicts with other businesses or brands using a similar name.

Benefits of Trademarking:Trademarking protects against copycats and helps distinguish your brand from others. It also facilitates licensing opportunities and enables smoother expansion, such as opening new locations or entering other markets.

How many times have you heard someone say, “s.ocial media is social”? When you hear that, what do you wonder what it really means, or how you actually get social on social media? That was the topic of my conversation with Deirdre Tshien co-founder and CEO ofCapsho, the world’s first AI-powered Podcast Copywriter.

Dierdre’s explained a good strategy is based on more than justposting content. It is built on conversations and interactions with your audience. To do this effectively, you need four types of social media posts.

1. Awareness Post: Start with a question or statement to open a conversation and gauge interest.
2. Elaboration Post: Dive deeper into the topic you’ve introduced, providing more value and demonstrating your expertise. Mixing interactive and informative content keeps your audience interested and establishes you as authority.
3. Community Post: You don’t have to have all the answers. Sometimes the best thing to do is share content from someone else. Also, build community by letting your audience see the real you. Share information about your life and business and highlight the actions of your network (clients, partners, etc.) .
4. Action Post: Wrap up with a call to action, inviting your audience to take the next step, like subscribing to your podcast or joining a webinar. Afterall that is why you are posting on social media, right?

So you want to become the expert in your field. and you are writing blogs, crafting seminar slides, recording podcasts. You’re doing it all. But let’s be real, constantly coming up with fresh angles on the same topic can be draining. And in the fast-paced world of online content, what’s hot today might be forgotten tomorrow. Or, your best piece of content was released at the wrong time, so very few people saw it.

The trick for every professional, trying to build a reputation as a subject matter expert is how do you make the most of your best work without boring your audience to tears? I will let you in on a secret, it isn’t about creating more and more content. It is about repurposing your content smartly. Instead of reinventing the wheel, give your existing stuff a new lease on life. Then, instead of killing yourself to create a mountain of new content, use some of my favorite repurposing tips to fill your feed. Then you will have more time to create fewer, better pieces of content. Check out these tried-and-tested tactics:

1. Roundup Posts: Imagine rounding up all your related posts, images, and podcasts into one neat package. It’s like a highlight reel for your audience, giving them a chance to catch up on what they might’ve missed. Just remember to sprinkle in some fresh descriptions to keep things interesting.
2. Email Wrap-Ups: Your email list is gold. Keep your subscribers in the loop by sending them the cream of the crop content directly to their inboxes. It’s a win-win—they stay engaged, and you get to showcase your expertise.
3. Content Resharing: Sometimes a piece of content doesn’t hit the mark the first time around. No biggie. Give it another shot with a fresh twist. Timing is everything, so don’t be afraid to test different schedules and keywords.
4. Content Calendar: Keep track of your content with a simple calendar. When you’re running low on ideas, revisit and update your old posts. A little refresh can go a long way.
5. Refresh Existing Content:Maybe you have a great piece of content that once got lots of attention from visitors and search engines, but recently has been ignored. Spend time updating your existing content to breath new life into the piece. Start with your keyword, enhance the content by incorporating into the conversation. Expand on the ideas presented. (Hint this is a great place to turn to Chat GPT for an idea or two) Add a new image, link to other relevant content and create a new social share.
6. Compilation or White Papers: Show off your expertise by pulling together your top-performing posts into a polished document. It’s like a greatest hits album for your content. Share it with your audience and watch your authority soar.
7. Exploring New Media: Mix things up by trying out different formats. Turn your blog post into a podcast or video to reach a new audience. And don’t forget to include a transcript for those who prefer to read.

With these tricks up your sleeve, you’ll be getting the most out of your content without breaking a sweat. Remember, it’s all about working smarter, not harder

I spent some time with Denzil Eden, the founder of Smarty AI, an AI productivity assistant that aims to enhance routines and automate tasks. Denzil shared her experience as a female entrepreneur in the tech space. Throughout our conversation, she had great insights and advice for other women looking to play in the tech space. Here are the key points from the interview:

1. Challenges in the Tech Space: Denzil shares her journey as a young, female founder in the tech space and highlights the uphill battle she faced due to the crowded productivity market and the subconscious biases against women in tech. Her perseverance and resilience helped her navigate these challenges, ultimately leading her to success.

2. Advice for Aspiring Founders: Denzil emphasizes the importance of validating ideas and understanding customers' needs before building a product. She suggests using landing pages, prototypes, and user interviews to gauge interest and gather feedback before investing significant time and resources, which can save founders from pursuing ideas that may not have market demand.

3. Investor Relationships: Denzil advises that founders should carefully vet potential investors, treating the relationship like a marriage. Finding investors who align with the company's vision and the founder's values ensures a smoother partnership and greater support for the business's long-term goals.

4. Cultivating Networks: She stresses the importance of building and maintaining a strong professional network, as it can greatly benefit a founder's career and the success of their business. Denzil notes that networking helps founders access resources, advice, and potential collaborators, all of which can be crucial for growth.

I don't know about you, but I spend way too much time creating content. I'm always looking for a faster way to get it done so I can get back to the part of my business that actually generates revenue. If you're struggling with those same issues this conversation with Aaron Witnish is just for you.

Aaron introduces a three-step process for generating thirty days of content in just ninety minutes. To start the process, do a bit of research. Use Google’s "People Also Ask" feature to identify questions real people are asking about your product or service every day.

Once you have the questions record the answers. You can gather a wealth of material in a short video that can be repurposed into clips for social media or longer written posts. Using AI Tools like Opus Clip you can easily cut long videos into short clips, saving time and effort in the editing process. Using Chat GPT to summarize the transcript creates content that is still authentic because it started with your words, not a generic search

Aaron also shared some of his favorite production tips and suggestions for collaborating with podcast hosts.

About Aaron

Aaron Witnish is the Co-Founder of contentonly.au which specializes in an extraction system that creates 30 Days Of Content In 90 minutes a month.

If you had told me fifteen years ago, when I was running around recording conversations on my iphone that I would still be doing it a thousand episodes later, I would have told you you were crazy.

But here I am, celebrating 1,000 episodes. I have had an amazing ride meeting interesting people from all over the world. I have learned so much from them about marketing and marketing trends and I have enjoyed sharing that information with you, my audience.

So instead of asking for anniversary presents, I want to give you one. I have a special thank you offer.If you comment on post and tag me, anywhere on social media, share a screen grab of a review, or simply drop me a note, I'll send you a code for unlimited, free access the toolbox.

That is a lifetime membership so you'll have the ability to access all of the training programs, all the workbooks, all the content, forever.

So drop a review, send me a note or leave a comment and you're in.

And, if you're curious about any of the conversations you've missed you'll find them in the archive

Subscribe now, so you never miss another episode.

Like it or not, short form video needs to be a part of your overall plan. So Jennifer Denney and I chatted about some of the things you can do to make better looking, short form content, with minimal effort.

1) Remember it is disposable content, so it doesn't need to be perfect.

2) Record longer content and break it up into smaller bites (under a minute in length). That is much easier than trying to record one short tip every day.

3) Use AI to create shorts with captions.

4) Keep the main image in the frame. Different platforms will crop; the video in different ways.

5) Mix up the style so the content looks fresh in the feed, but still looks like your brand

6) Don't be afraid to reshare videos that your audience may not have seen.

More on this topic

FREE TRIAL OF OPUS CLIPS TO START CREATING YOUR SHORT VIDEOS.

If you are like most business owners there is a lot of chaos and stress in your day. So sometimes you just need to take a breath. I have talked with other stress reduction experts in the past, so it was fun to revisit the topic with Ann Swanson, a best-selling author whose book on yoga practices has been translated into 15 languages.

In this conversation we talk about how a few minutes of yoga or meditation can completely reset your day. These simple techniques provide immediate stress reduction and improvement in your ability to focus. A short pause can also lower blood pressure and heart rate.

Ann shared some simple techniques such as focusing on breath and body sensations. Shifting your attention to relaxing just one part of your body. Integrating mindfulness cues into your daily activities,

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