News Guest
by LION PublishersPractical advice about how to build a stronger, more sustainable news business
Copyright: LION Publishers
Episodes
How Block Club Chicago turned a viral story into a $100,000 campaign
16m · PublishedGator Watch officially began on July 9, 2019, when the nonprofit newsroom Block Club Chicago broke the news of a rare alligator sighting in west Chicago.
30 stories and 4,000 T-shirts later, Gator Watch went down not only as a viral content series, but also as one of Block Club’s most successful fundraising campaigns ever, bringing in more than $100,000 in merchandise sales alone.
In this episode, Candice talks with Stephanie Lulay and Maple Walker Lloyd about the story behind Gator Watch, and how Block Club Chicago’s broader merch strategy is creating a new source of revenue.
News Guest has 21 episodes in total of non- explicit content. Total playtime is 10:01:23. The language of the podcast is English. This podcast has been added on October 26th 2022. It might contain more episodes than the ones shown here. It was last updated on May 21st, 2024 23:14.