Not So Wimpy Entrepreneur Podcast

Welcome back to another episode of the Not So Wimpy Entrepreneur Podcast!

Are you thinking about creating a freebie library? 

This is something that I get pretty passionate about, so buckle up because I am being really upfront about how I feel about them in this episode.

As you can tell from the title, I do not have a freebie library, and I'm sharing with you the 6 reasons why I never will. 

Some of you probably have a freebie library, and if you’re super happy with its conversion rate and you love having one, this episode might not be for you. 

But I do get a lot of questions from people who are thinking about setting one up, so I thought it would be helpful for me to bring all of my answers together in this episode. 

Episode 75 Takeaways: 

+ A freebie library is a collection of freebies that someone gets access to when they give you their email address. 

+ Freebie libraries are not so popular outside of the teaching space. 

+ You won’t know what specific freebie each individual signed up for. 

+ A standard lead magnet makes it easier to sell on the back end.

+ It makes it harder to be known for something when you're = giving away all kinds of things.

+ A freebie library gives your audience decision fatigue.

+ Freebie libraries often aren’t the best examples of your work. 

+ You don’t want to attract an audience that is only looking for freebies.

+ You will forever be answering emails about lost passwords for a freebie library.

+ Having the right people on your list is better than a large list. 

You shouldn’t feel like you have to make a freebie library just because you think everyone else is doing it...

I encourage you to really ask yourself what your goals are and how that library will or will not help you to meet those goals. If it won’t help, you don’t have to make it!

For more of my thoughts and an explanation on why I feel this way, tune in!

I would love to connect with you! You can find me on Instagram at @not_so_wimpy_entrepreneur.

Welcome back to another episode of the Not So Wimpy Entrepreneur Podcast!

Do you hate looking at your numbers?

I get it. I think a lot of creative, visionary types tend to struggle with the data and numbers side of their business, but it is super important to understand them!

In this episode, I am going to simplify things for you. 

We are chatting about data generally, but we’re also going to be diving into the specifics of using your TpT conversion rate. We're going to talk about what it means, why you might have a low conversion rate, why you might have a high conversion rate, what you could do with your conversion rate, and how we use conversion rates to make decisions regarding our Facebook ads.

I’m bringing on my husband, Scott, to talk about this because he’s my data guy, and he’ll be able to answer all of our questions. 

Even if you don't like looking at the numbers in your business, this episode is for you. 

Episode 74 Takeaways: 

+ You want to look at data that directly affects your outcome. 

+ Compare your numbers to your own past numbers. 

+ Track numbers weekly rather than daily or hourly. 

+ You need to be making decisions based on data. 

+ A conversion rate tells you how many people it takes to click on your product before someone buys it. 

+ Don’t decrease your price to increase your conversion rate.

+ Improve your listing to improve your conversion rate.

+ Calculate your earnings per click. 

It’s important to have someone tracking the numbers in your business, so if it’s not going to be you, make sure you bring someone on to do it for you. 

Once you’ve collected some data, you can use it to make decisions about what products to make, what products to promote, whether to add budget to your Facebook ads or turn them off. Your numbers will tell you what to do.

Don’t forget to leave a review letting me know what you think of the podcast! I love to read them, and I really appreciate it. 

I would love to connect with you! You can find me on Instagram at @not_so_wimpy_entrepreneur.

Welcome back to another episode of the Not So Wimpy Entrepreneur Podcast!

I am curious to know how you deal with overwhelm because if I’m being honest, I have been feeling it!

I know that this is such a common feeling, especially in this community. We're trying to grow a business, raise a family, hold down a job, take care of the house, take care of our health, and so many other things. That is a lot to juggle all at once.

In this episode, I am chatting with you about why I have felt overwhelmed and what I do to help manage it. I have six tips for this!

These tips are helpful for me, so I hope that they are helpful for you too. 

Episode 73 Takeaways: 

+ Not everything your brain tells you is true. 

+ Use your stress to your advantage.

+ Your brain is just trying to protect you. 

+ Delete tasks from your list that are unnecessary. 

+ Find things on your list that you can delegate. 

+ Schedule your tasks.

+ Plan flex time into your week. 

+ Focus on one thing at a time. 

I know that I’m not the only entrepreneur experiencing overwhelm.

My best advice is to use your stress to motivate you, create a strategy to organize all of the thoughts in your head, and take it one step at a time.

Listen in for an honest conversation and helpful tips to reduce overwhelm. Even if you are not feeling it right now, you will be glad to have them in the future!

I would love to connect with you! You can find me on Instagram at @not_so_wimpy_entrepreneur.

Are you feeling a little strapped for time?

I totally understand what it is like to not have very much time while also wanting to make a huge impact in the world of education and make a good revenue, but the truth is, you’re always going to feel like you don’t have enough time!

Luckily, I have a few time-saving hacks to share with you that you can use in your business.

The hacks that I am sharing in this episode have helped me cut back my work schedule from 40 to 60 hours down to 20 hours while seeing a huge increase in revenue and impact.

Episode 70 Takeaways: 

+ Not trading time for money as a business owner.

+ The effects of burnout in your business.

+ Focusing on the items that will give you the biggest return.

+ Intentionally planning so you know exactly what will get done.

+ The benefit of batch working your content.

+ Using a scheduler to post content.

+ Hiring for tasks that are not high-level.

Whether you're planning on eventually leaving your teaching position or you've already left and still feel like you don't have enough time for your business, this episode is jam-packed with helpful time-saving hacks that you can implement and benefit from.

If you make really good choices with how you spend your time, you can make significantly more money without putting in significantly more hours. I know that for a fact!

Tune in to learn more about what you need to be doing to make this happen!

I would love to connect with you! You can find me on Instagram at @not_so_wimpy_entrepreneur.

Links Mentioned: 

3 Ways to Be More Productive with Neill Williams

Blogging Week 4: Batching Your Blog Content

Meet Edgar Scheduler

Not So Wimpy Hiring Workshop

Are you ready to have your mind blown with entrepreneurial knowledge? 

Back in March, I hosted a two-day retreat for my teacher-entrepreneur mastermind. We call ourselves the Not So Wimpy CEOs!

I am bringing you a compilation of some of the best tips and ideas that were covered by a portion of our guests in this episode!

You will get to hear from Emily Sandberg, Bookkeeper and Certified Life Coach; Rick Mulready, Online Business Coach and Podcast Host; Tasha Cochran, Wealth Coach; Beth Hoff, Integrator; and Erika Macauley, OBM and Integrator. 

From money management to webinars to working with a team and more, we explore so many important and transformative topics. As soon as we wrapped up the retreat, I knew I had to share all I could with you!

Episode 71 Takeaways:

• You have to be willing to look at your money.
• There is data in your money.
• Your value is what saves you, not your money.
• Selling is serving.
• Think of your webinar as creating a desire for your offer rather than as teaching.
• You want to influence your audience to make a decision.
• People spend money on what they value.
• Prioritize your personal finances.
• Your business owes you money.
• An integrator is to your business what a fireplace is to fire.
• The integrator executes the visionary’s idea.

Of course, I couldn’t share everything from this two-day retreat, but this episode is just a little sneak peek into some of the amazing lessons and ideas that are shared at the Not So Wimpy CEO Mastermind Retreat.

I encourage you to tune in and grab a piece of paper and a pen because you’re going to want to write down some of these incredible takeaways!

I would love to connect with you! You can find me on Instagram at @not_so_wimpy_entrepreneur.

Are you trying to do everything on your own? 

If you haven’t started to experience burnout, you likely will pretty soon, but there is a simple solution to this. Hire some help!

I talk about hiring help a lot because it’s something that we are all scared to do in the beginning stages of our business. The problem with this is that not hiring keeps us stuck because we aren’t able to do everything ourselves.

To continue to grow and scale our business without getting burnt out, hiring is crucial. Plus, you probably don’t want to be doing everything yourself anyway. Right?

As someone who has experienced these feelings and gone through the hiring process, I am giving you some insight as well as explaining 5 hiring mistakes that I see happen often.

Episode 70 Takeaways: 

+ You don’t have to do everything by yourself. 

+ Hiring help prevents burnout. 

+ Start considering help before you feel like you're drowning. 

+ Hiring is an investment, not an expense. 

+ Create clear job descriptions and application processes. 

+ Hire from within your community. 

+ Set a clear goal for your new hire. 

+ You don’t have to have everything perfectly organized to start hiring. 

No matter what stage you are at in your business, I want you to recognize that hiring is part of growing a business! While it can be an overwhelming process, it is so beneficial in the long run to have a team alongside you!

Tune in to learn more about how I recommend taking on the hiring process and the five mistakes I want you to avoid!

Also, I created a two-hour hiring workshop covering all of the lessons that I’ve learned about hiring. We go through the entire hiring process from beginning to end! Access it here.

I would love to connect with you! You can find me on Instagram at @not_so_wimpy_entrepreneur.

Links Mentioned: 

Hiring workshop

Welcome back to another episode of the Not So Wimpy Entrepreneur Podcast!

Are you thinking about leaving your classroom to do TpT full-time or do TpT part-time and parent part-time?

Today, we're talking about transitioning out of the classroom.

It can be a tough decision to make, so hopefully, I can make things a little bit easier for you by sharing what I’ve learned. 

I’m going to share some mindset shifts that need to take place for you to allow yourself to leave the classroom and give you some tips to make that transition easier. 

Episode 69 Takeaways: 

+ There is no perfect time to leave the classroom.

+ People will buy from you even if you aren't in the classroom.

+ You won't run out of content just because you're out of the classroom.

+ You will always be a teacher. 

+ You deserve all of your success. 

+ Set a work schedule and don't work as many hours as you used to.

+ Get an accountability partner.

+ Get child care if you're going to be working from home with young kids.

Congratulations on even considering this jump! I know it’s a big one. 

I want you to know that you totally deserve this, and you are going to have so much success. 

I hope this has made things a little easier for you, and I wish you all the luck on your next adventure!  Be sure to reach out to me and share your plans and goals with me.  I love hearing from each and every one of you! 

I would love to connect with you! You can find me on Instagram at @not_so_wimpy_entrepreneur.

Welcome back to another episode of the Not So Wimpy Entrepreneur Podcast!

Do teachers want memberships? 

This might be something you’re asking yourself if you’re thinking about creating a membership and wondering if teachers can afford it. 

Let me tell you something: they can. 

And if they see value in what you are offering them, they will buy it. 

Take it from someone who knows! Today’s guest, Brittany Hege, has a membership for 4th and 5th grade math teachers that is absolutely thriving. 

I brought her on to share the ins and outs of creating a membership for teachers. You’ll hear about some of the struggles that Brittany faced in creating and growing her membership and how she overcame them. 

Brittany is the math-obsessed educator behind Mix and Math. She is a teacher, learner, and lover of all things math. She graduated undergrad with a degree in Elementary Education and a master’s degree in Elementary Mathematics Education.

She began her career as a 5th-grade teacher before moving into a math interventionist/coach role. Currently, she serves upper elementary teachers through meaningful professional development both online and in schools. 

Episode 68 Takeaways: 

+ A membership provides ongoing support.

+ Let your members tell you what they want. 

+ Create content that you are passionate about.

+ You can change how you do things as you go. 

+ Community is important to teachers. 

+ Your membership will not be a fit for everyone. 

+ Running a business can and should be fun. 

+ You don’t have to be an expert on everything. 

Are you thinking about adding a membership to your business?

Then I have great news for you. Stu McLaren’s course, Tribe, is now open for enrollment, and we have a bonus package for you. 

When you sign up at www.notsowimpyentrepreneur.com/tribe you will get access to a group coaching session with me, along with one of my new workshops for FREE! It only opens up once a year, so don’t miss out!

I would love to connect with you! You can find me on Instagram at @not_so_wimpy_entrepreneur.

Resources Mentioned: 

www.mixandmath.com

www.notsowimpyentrepreneur.com/tribe

Welcome back to another episode of the Not So Wimpy Entrepreneur Podcast!

Do you want to see what a successful membership looks like? Look no further. 

I am excited to be bringing on two teacher entrepreneurs who teamed up to create EB Academics which is their business dedicated to making the lives of teachers easier.

Caitlin and Jessica help middle school teachers become more confident writing teachers so that they can transform their students into exceptional writers. Doesn’t that sound amazing?

They have a course and a membership, so I wanted to bring them on the show to talk about how they've built and grown their membership and how TRIBE with Stu McLaren helped them do that!

Episode 67 Takeaways: 

+ You don’t want your members to feel overwhelmed. 

+ Ask your members what they want and need. 

+ A membership is an ecosystem of people helping each other get better.

+ You don’t have to have a team to start a membership.

+ Create content after you already have members. 

+ Hold on to your why.

+ Failure is the best teacher.

+ Teachers are willing to pay for value. 

I love hearing teacher entrepreneur success stories, and Caitlin and Jessica are totally crushing it.

If this episode inspired you to add a membership of your very own to your business, I have a great free resource for you. Remember Stu McLaren from last week? He has a step-by-step membership guide that will tell you exactly how to launch a successful and profitable membership. It’s a free PDF download that you can grab right here. 

I would love to connect with you! You can find me on Instagram at @not_so_wimpy_entrepreneur.

Resources Mentioned: 

www.ebacademics.com 

Follow @ebacademics on Instagram 

The Teaching Middle School ELA Podcast 

Stu Mclaren’s Membership Guide

Welcome back to another episode of the Not So Wimpy Entrepreneur Podcast!

Have you ever thought about creating a membership?

Today’s guest, Stu McLaren, has been working for the past twelve years with tens of thousands of business owners on creating memberships. 

Stu McLaren helps experts, authors, speakers, coaches, consultants and all types of business owners transform their knowledge, expertise and influence into recurring revenue by launching, growing and scaling membership businesses. As the creator of the TRIBE Experience, he has helped people in virtually every market you can think of - from photography and calligraphy to dog training, fitness, music, health, meal plans, teacher plans, non-profit, personal development, business development and so many more!

I am asking Stu all of your burning questions about memberships. We are covering everything from creating content to pricing to client retention and more.

Episode 66 Takeaways: 

+ You don’t have to be amazing on camera to have a successful membership.

+ Memberships take people from where they are to where they want to be.

+ The less content you provide, the better experience you create.

+ Support your clients in the implementation. 

+ Start out at a lower price than your ultimate goal. 

+ Create contrast in your pricing.

+ People value convenience and community, so it’s not all about the deliverables. 

+ Courses and memberships go hand in hand. 

+ Memberships provide stability. 

Learn more about Tribe and check out Stu’s free workshop on April 22nd. It will help you figure out how memberships can create more stability and revenue in your business! You can sign up here!

I would love to connect with you! You can find me on Instagram at @not_so_wimpy_entrepreneur.

Resources Mentioned: 

FREE LIVE WORKSHOP SERIES

Stu McLaren's Website

www.tribehub.com

www.instagram.com/stumclaren

www.facebook.com/stumclaren