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Ethical Marketing & Sales Tactics for 2024 and Beyond (BONUS Episode)

Parmees has a unique way to approach the ethics of growing businesses online! What's cool and not cool to do? In this quick bonus episode, you can get to learn Parmees' views on common marketing & sales tactics!

Discover the revolutionary transformation of Parmees a trailblazer in ethical online marketing, who joins us to shed light on her journey from following aggressive sales tactics to adopting a philosophy centered on the human experience.

Parmees articulates her pivotal shift to a moral framework that honors customer agency and builds brand trust, steering clear of the manipulative methods that once dominated the marketing landscape.

As a former ghostwriter who stumbled into the world of copywriting, Parmees takes us on her unexpected entrepreneurial journey, she paints a vivid picture of the necessity for clear communication in our hustle-driven society.

Parmees's transformation from student to messaging specialist underlines the power of resonant writing, as she recounts the ah-ha moments that propelled her forward and the profound impact her work has had on local businesses and service providers.

Meanwhile, we also dissect the strategic architecture of personal branding, discussing how to craft messages that truly echo our values without overstepping boundaries and diluting our professional presence.

Concluding our session, Parmees shares her insights on the significance of establishing a brand identity that resonates with clarity and authenticity!

Ever felt like you're constantly reacting to life's drama instead of directing your own story? Our latest episode takes you on a journey through Stephen Karpman's Drama Triangle, where we navigate the murky waters of conflict and uncover the roles we unwittingly play. As your host, I'm here to help you identify the victim mentality that entraps so many and to guide you toward the path of the creator, where you'll find empowerment and the ability to truly take the reins of your life. We'll reflect on our personal experiences and understand how adopting a creator mindset can transform feelings of helplessness into resilience and proactive change.

Shifting from passive to empowered isn't just about personal transformation; it's also about how we support others. We dissect the nuanced difference between playing the rescuer—a role steeped in good intentions but potentially harmful dependency—and becoming a coach who believes in the inherent strength and capability of others. Through anecdotes and professional insights, I'll share why it's crucial to trust in the autonomy of those we're helping, whether in personal relationships or in professional settings like consulting. So tune in, and let's explore how embracing an empowerment dynamic can revolutionize not just your own life, but also the lives of those you touch.

Ever wondered how to cut through the digital noise and connect with your audience on a deeper level? Our latest conversation with Acie, a filmmaker with a sharp sense for the business of storytelling, promises to reveal the secrets to crafting content that doesn't just capture attention, but also maintains it. We're talking about the essential shift towards genuine storytelling in marketing, the art of creating content that's not only authentic but also deeply resonates with your audience. Acie brings to the table a treasure trove of insights on how to speak directly to the hearts of customers by embracing vulnerability and authenticity, and why understanding your audience's experiences can make all the difference in your marketing endeavors.

As we navigate the ever-changing tides of social media, we're constantly seeking the magic formula for engaging content that entertains and connects. In this episode, I dish out some valuable advice on video content length and how to tailor it to your audience's familiarity with your brand. We discuss strategies to keep followers hooked, and the importance of staying ahead of the curve with evolving industry trends. Remember, it's not just about pushing products; it's about creating moments and building emotional ties with your audience.

In the grand finale of our discussion, we turn our lens to the powerhouses of marketing—brands like Subway and Nike—and dissect the strategies that have made their campaigns timeless. We muse over the impact of aligning with social values and understanding customer needs, and how presenting new perspectives on existing solutions can be just as innovative as creating something new. Reflecting on a film that has profoundly influenced my creative philosophy, I extend an invitation to fellow creators who are on a mission to make a difference. Join us on this journey to understand how clear communication and a strong mission can propel your business to new heights.

To work with Acie you can contact him at: https://ninemilecreative.ca/

Have you ever considered the sheer force of heart-led leadership? Today's episode features a riveting conversation with Lindsay, a trailblazing tech entrepreneur in the HR space, who brings her own narrative of loss, empathy, and the transformative power of emotional intelligence in business. Together, we unpack how authenticity and compassion in leadership not only foster stronger relationships but also fortify the very core of an organization.

The journey of a leader is perennially evolving, and here we uncover the impact of vulnerability and the dismantling of fear in the echelons of command. Reflecting on the profound teachings of Brené Brown and my own leadership path, we explore the paradoxical strength found in admitting our limitations. Gender expectations in leadership and the art of empathizing without overstepping boundaries also come to the fore, offering a nuanced perspective on maintaining personal and professional spaces.

As we wrap up, I share some of my most personal and effective strategies for managing emotions and preventing burnout. From meditation to mindfulness, and even a little peek into how I navigate stress, this episode is packed with valuable tips for any leader looking to sustain their presence and effectiveness. Lindsay's insights leave us with a heartening reminder of the vitality of empathy and understanding in shaping not just successful leaders, but inspiring human beings.

Ever felt trapped in a job with no growth in sight? Meet Evan, a former Target staffer whose career trajectory took a 180-degree turn into the realm of digital marketing mastery, and now he's spilling his secrets. Our candid conversation with Evan unveils the metamorphosis from retail to revolutionizing subject matter experts' bank accounts through dynamic sales funnels. He not only reveals his three-step plan to digital wealth but stresses the undeniable value of genuine connections with potential customers.

Taking action is the heart of today's discussion as we dig into the art of transforming resistance to selling into profitable ventures. We share insights from a staggering $1.6 million launch, all thanks to the strategic use of webinars and lead magnets. The chat navigates through the challenges and mindset shifts needed to excel in the ambitious world of digital entrepreneurship, alongside the pivotal role of storytelling and AI in business growth. Taylor's tale of copywriting wizardry that boosted his wife's salon business further underscores the transformative power of compelling communication.

But this episode isn't just about making money; it's about making a difference. We explore how monetizing passion and expertise isn't confined to influencers with massive followings but is accessible to anyone with a niche interest and internet access. Plus, we look towards the future, contemplating the profound benefits of instilling entrepreneurial skills and a growth mindset in the next generation. Whether you're seeking a side hustle or dreaming of a digital empire, this episode with Evan serves up the inspiration and actionable advice to fuel your journey.

Ever wondered how to pivot your podcasting strategy in an industry that's constantly evolving?

That's exactly what Erin Billings and I tackle in our latest chat, packed with insights on staying afloat amidst market shifts like Spotify's cutbacks and the decline of ad revenue.

By dissecting four core elements of a successful podcasting ecosystem, we give you a masterclass on leveraging market research, analytics, and strategic marketing to not only reach but resonate with your audience.

Erin introduces the 'pod funnel' concept, a formidable strategy linking podcasts to lead generation and business growth, detailing how to craft compelling content that enthralls both public and private listeners, particularly during times of celebration.

Wrapping up, we examine the finesse of monetization within the podcasting realm, from dynamic ads to private podcasts, leveraging tools like Hello Audio for enhanced lead generation.

Sharing personal experiences, we dive into the high conversion rates from targeted landing pages and the unexpected perks of intertwining media in podcast promotion. This episode is full of actionable insights whether you're a veteran podcaster or just tuning in, eager to refine your content strategy and excel in this ever-changing podcasting landscape.

Ever wondered how the top podcasts reel in those big-name guests? Let's pull back the curtain on one of podcasting's greatest mysteries and examine the surprisingly straightforward tactic of making the ask—but not just any ask. In today's episode, I peel back layers of misconceptions and share personal, behind-the-scenes strategies on landing interviews with industry leaders. It's not about having the largest audience or the fattest wallet; it's about the mutual value exchange and the courage to approach individuals who are making waves. We delve into the importance of doing your homework on potential guests, crafting a personalized invitation, and why an authentic interest in their story trumps numbers every time.

This conversation is more than just a guide; it's an empowering push towards connecting with the people you admire. From the nuances of timing your request to crafting a message that resonates, we cover how to earn the privilege to extend that all-important invite. Learn why seeking guests who are passionate about leaving behind a legacy can be far more rewarding than chasing celebrity status. By the end of our talk, you'll be equipped with the confidence to reach out to the movers and shakers in your field, creating engaging, meaningful content that resonates with both your guest and your audience. Join me as we navigate the art of the ask and transform your podcast from good to exceptional.

Ever found yourself nodding along to conversations you'd rather not be part of, just to keep the peace? Join us for a transformative dialogue with Alina Grayson, as we discuss the art of setting boundaries and upholding personal standards. We delve deep into the nuanced dance of expressing our limits, sharing how to navigate the holiday chaos with grace and maintain serenity by consciously choosing our surroundings. Together, we dissect the difference between the aspirations we hold for ourselves and the uncompromising boundaries that form the bedrock of our self-respect.

Tackling the sticky situations that arise in relationships, we reveal how a steadfast commitment to our own boundaries can foster respect from others and cultivate emotional resilience. It's a candid look at the trials of enforcing personal limits and weathering public scrutiny.

Alina and I share our own journeys, demonstrating that while relationships might waver, a steadfast commitment to self-care and integrity must remain unshakeable.

Prepare to be inspired, as we illuminate the ways in which human design and emotional intelligence can revolutionize your interactions and emotional well-being. You'll learn about the powerful influence of emotional centers and their impact on our processing of experiences. Plus, Alina will offer a sneak peek into the "Self Mastery #BadassMode" program, designed to empower entrepreneurs with the tools needed for both personal and professional triumph. Our heartfelt conversation supports the belief that respecting and understanding our emotional landscape paves the way for truly mastering the self.

Have you ever wondered why your content isn't resonating with your ideal clients?
Today we are discussing the 5 most common content mistakes online service providers & coaches make.

Today's enlightening episode might just be the key to unlock that mystery. Joined by the insightful Iasmina, we delve into the communication pitfalls that could be sabotaging your reach, such as vague language and industry jargon. It's all about making your message as accessible and appealing as possible to your target audience.

Venturing deeper into the realm of content creation, we discuss the art of making your content unique without falling into the trap of reinventing the wheel. It's about adding your personal spin and speaking directly to the clients who are ripe for investing in your services. Plus, we share some great tips on how to communicate with your clients effectively, understanding their needs on a deeper level, and delivering tangible results that change lives.