Organizing Your Business

Let's talk about the pros and cons of SEO-ing your WordPress website. Building your website with WordPress can be great for SEO. But it can also screw up your SEO if you aren’t careful. In this episode we go over why and how to avoid the pitfalls.

Episode Highlights

• 02:23 Was a little sneaky with the title to create some controversy. I think WordPress is great for some people to use and detrimental to others.
• 05:20 If you do have your website on WordPress, you don’t need to move it. There are great plugins, like Yoast, that can help you with your SEO on Wordpress. The variety of plugins are what make WordPress great for SEO.
• 08:41 The problem with WordPress comes when you are new to it or are uncomfortable using the back-end. If you don’t work with building websites all the time, you may get very overwhelmed with WordPress.
• 11:56 WordPress is very adaptable because you have access to so much on the back-end. But that can also be its problem.
• 13:41 Other website platforms, like SquareSpace, can be great for website building. If you are new to website building, you should consider one of the other platforms for your website.
• 18:19 Despite what people say, using WordPress for your website is not free. Technically, WordPress is a free software that anyone can use, but if you want people to see your website you will need to pay for a hosting service.
• 22:32 WordPress requires a lot more of your time for maintenance than other website platforms. You may end up spending time on your site that you’d rather spend elsewhere.
• 24:24 WordPress can suck for SEO because, a lot of the time, it just doesn’t get done.
• 25:48 My free gift for you today is the On Page SEO Checklist

3 Key Points

1. There are many plugins that can make WordPress great for SEO.
2. If you are not comfortable using the back-end, WordPress might not be for you.
3. With WordPress, there are updates you will have to go in and do yourself.

References Mentioned

• Tia Hain Website
• On-Page SEO Checklist
• Tia Hain Email
• Organizing Your Business Podcast
• Yoast

ON-PAGE SEO CHECKLIST - https://tiahain.com/onpageseo

ORGANIZING YOUR BUSINESS SHOW NOTES AND TRANSCRIPT - https://tiahain.com/62

TIA HAIN LINKEDIN - https://www.linkedin.com/in/tiahain/

TIA HAIN INSTAGRAM - https://www.instagram.com/tiahain/

TIA HAIN FACEBOOK - https://www.facebook.com/TiaHainPage/

TIA HAIN PINTEREST - https://www.pinterest.com/TiaHainOrganize/

Meta tags have gotten a bad rap.

But that’s because people keep confusing them with meta keywords. I can see why.

On this episode of the Organizing Your Business podcast, we talk about Meta tags and how they continue to play an important role in SEO. Meta tags exist within the back-end code of websites. Even though they often get confused with meta keywords that is only part of the meta tag story. Let’s walk through the reasons why meta tags are still important for your SEO success.

Episode Highlights:

• 03:21 When you have a website, you have a front-end that everyone sees and a back-end that is how you create the website. Within the back-end code, there are meta tags.
• 04:44 People figured out how to key-word stuff, and they would put in all the keywords they wanted people to search for. Because of this, Google said they were going to stop using meta keywords for SEO.
• 07:49 There is a difference, though, between meta keywords and meta tags, because we still have the meta title and meta description.
• 08:28 The meta title and meta description are what shows up in the search engine results. Your title and description are what get people to click on your search engine results.
• 11:27 My free gift for you today is the On-Page SEO Checklist

3 Key Points:

1. Meta tags are part of the back-end code for websites.
2. People began to keyword-stuff, which led search engines to stop using meta keywords for SEO - but this does not include the meta title and meta description.
3. Meta titles and descriptions are what get people to click on search engine results.

References:

• On-Page SEO Checklist
• Tia Hain Email
• Organizing Your Business Podcast

ON-PAGE SEO CHECKLIST - https://tiahain.com/onpageseo

ORGANIZING YOUR BUSINESS SHOW NOTES AND TRANSCRIPT - https://tiahain.com/61

TIA HAIN LINKEDIN - https://www.linkedin.com/in/tiahain/

TIA HAIN INSTAGRAM - https://www.instagram.com/tiahain/

TIA HAIN FACEBOOK - https://www.facebook.com/TiaHainPage/

TIA HAIN PINTEREST - https://www.pinterest.com/TiaHainOrganize/

Do you have a podcast? Or make videos?

Have you ever thought about having them transcribed?

On this episode of the Organizing Your Business podcast, I talk to you about the importance of transcribing as well as my favorite transcribing service. I explain how a transcription of your video or podcast will help with SEO by increasing your word count and keyword count. And I rave about my new favorite transcription service.

Episode Highlights:

• 03:22 - One of the factors for SEO is longer posts, more words in your posts.
• 04:00 - If you podcast or make videos, you may have highlights or links, but your posts will have very few words.
• 04:24 - Search engines aren’t able to listen to your podcasts to understand your content.
• 06:42 - Transcription allows you to have way more words in your posts.
• 07:38 - Also, words on the page are much easier to skim if someone doesn’t have a lot of time, or the desire or ability to listen.
• 08:52 - You don’t have to transcribe your own podcasts, there are companies that will do it for you. It’s important to choose a transcription company that will complete quality work and give you the best results.
• 11:37 - The new transcription service I recommend and why I love them.
• 15:43 - Where you should put the transcriptions?
• 16:40 - Your free gift - On-Page SEO checklist linked below.

3 Key Points:

1. Transcribing allows you to have more words in your posts, which helps your SEO.
2. If you aren’t able, there are companies that can transcribe your videos for a fee.
3. I recommend Scribie for video transcriptions.

Resources Mentioned:

• Scribie
• On-Page SEO Checklist
• Tia Hain Email
• Organizing Your Business Podcast

ON-PAGE SEO CHECKLIST - https://tiahain.com/onpageseo

ORGANIZING YOUR BUSINESS SHOW NOTES AND TRANSCRIPT - https://tiahain.com/60

TIA HAIN LINKEDIN - https://www.linkedin.com/in/tiahain/

TIA HAIN INSTAGRAM - https://www.instagram.com/tiahain/

TIA HAIN FACEBOOK - https://www.facebook.com/TiaHainPage/

TIA HAIN PINTEREST - https://www.pinterest.com/TiaHainOrganize/

Bigger is better, right? More, more, more.

Especially when it comes to SEO traffic to your website, right?

You want as much as you can get by ranking high for those one or two-word phrase keywords.

Eh, not so fast.

On this episode of the Organizing Your Business podcast, I talk about long tail keywords and why you don’t need to rank with short single keywords to be successful with SEO. I explain the difference between “short tail” or “major” keywords and long tail keywords and why long tail keywords are the better option for optimizing SEO as a small business.

Episode Highlights:

• 02:56 - I have a gift at the end of the podcast to help with SEO.
• 04:05 - What is a keyword?
• 06:06 - If you are going to have a post, you want there to be a theme.
• 07:19 - Keywords are important for SEO because that’s how search engines know what a page or post is about.
• 12:06 - Long tail keywords are longer phrases.
• 15:00 - With the rise in voice assisted searches, people are more likely to use longer phrases when they are searching.
• 17:15 - If you rank only for major keywords, you may get a lot of traffic but have a high bounce rate (people clicking away quickly) and your SEO rankings will drop.
• 18:15 - If you rank high for long tail keywords you will have less traffic but people will stay on your website longer.
• 19:24 - There is much less competition for long tail keywords.
• 22:28 - How you can find long tail keywords, including my 2 favorite tools.
• 26:44 - Your free gift - On-Page SEO checklist linked below.

3 Key Points:

1. Keywords let search engines know what a website, page or post is about.
2. Long tail keywords are longer, more specific phrases.
3. SEO is impacted by how long people stay on your page and getting the right targeted traffic.

Resources Mentioned:

• Organizing Your Business Podcast
• Google Keyword Planner
• Ubersuggest
• On-Page SEO Checklist
• Tia Hain Email
• Tia Hain Website

ON-PAGE SEO CHECKLIST - https://tiahain.com/onpageseo

ORGANIZING YOUR BUSINESS SHOW NOTES AND TRANSCRIPT - https://tiahain.com/59

TIA HAIN LINKEDIN - https://www.linkedin.com/in/tiahain/

TIA HAIN INSTAGRAM - https://www.instagram.com/tiahain/

TIA HAIN FACEBOOK - https://www.facebook.com/TiaHainPage/

TIA HAIN PINTEREST - https://www.pinterest.com/TiaHainOrganize/

Oops, I did it again.

Seriously. I bought another “course.”

I just joined Business by Design from James Wedmore. 

But this time, I followed the steps I outlined in this podcast.And I knew this was the right one at the right time.

And I’m so freakin’ excited about it.

But if you are wondering whether or not you should be getting that NEXT course, check out my latest podcast episode.

In the 58th episode of the “Organizing Your Business Podcast”, I talk about the decision process in taking an online course. How do you decide yes or no, when these course promoters are so great at marketing?

Episode Highlights:

• 02:28 - The reason for taking an online course.
• 05:17 - My criteria for deciding on when to take an online course, and questions to ask.
• 11:37 - Focusing on what you're doing now, or looking to do in the near future.
• 23:36 - Deciding who the right "person" is to learn from in an online course.

Resources Mentioned: 

• Article: “Are You A Course Junky”
• Amy Porterfield 
• Tia Hain Email
• Organizing Your Business Podcast

ON-PAGE SEO CHECKLIST - https://tiahain.com/onpageseo

ORGANIZING YOUR BUSINESS SHOW NOTES AND TRANSCRIPT - https://tiahain.com/58

TIA HAIN LINKEDIN - https://www.linkedin.com/in/tiahain/

TIA HAIN INSTAGRAM - https://www.instagram.com/tiahain/

TIA HAIN FACEBOOK - https://www.facebook.com/TiaHainPage/

Perfectionism.

Most of us suffer from it. Especially if you are the type to be reading this post.

Heck, even most of those people that seem like they do everything half-assed, it’s usually because they want it to be so perfect they get paralyzed, and do nothing.

In this episode, I talk about how perfection is impossible, so stop wasting so much time and effort in trying to reach it. If you strive for the “good,” you can use that extra time and effort to do more good. This episode is as much for me as it is for you. 

Episode Highlights:

• 01:01 - This Italian proverb, attributed to Voltaire, has been around for a long time!
• 04:40 - A story of how I need to be more like my son.
• 07:38 - Another example: The "imaginary" company that failed because of "perfection."
• 11:18 - Perfect doesn't really exist, and I explain why.

3 Key Points:

1. Investing in perfection will ultimately slow down progress.
2. Perfection is un-attainable.
3. Get your "good" out there.  If you don't get it out there, your "good" will never make it to those that need it.

Resources Mentioned:

• Neil Patel Article - Entrepreneur.com
• Tia Hain Email
• Organizing Your Business Podcast

TIA HAIN LINKEDIN - https://www.linkedin.com/in/tiahain/

TIA HAIN INSTAGRAM - https://www.instagram.com/tiahain/

TIA HAIN FACEBOOK - https://www.facebook.com/TiaHainPage/

In this episode, I talk about the biggest mistake I made with SEO, what I learned and how you can learn to not make the same mistake as I did.

Episode Highlights:

• 02:47 - Getting right into it: The biggest mistake I ever made with Search Engine Optimization.
• 04:05 - Updating your website, and the importance of staying up-to-date.
• 05:56 - Putting in the hard work will reap the benefits.
• 09:05 - The importance of not waiting.
• 09:55 - Stories from my first website to my current. My approach, and what I learned.
• 23:05 - Practicing what I preach.
• 25:38 - My tips for SEO for local business.

3 Key Points:

1. You have got to make sure that you are updating SEO constantly.
2. Don't wait to get started. Put the work in now for the results that you want to have months from now.
3. If you have a local business, you can start making a difference even quicker.

Resources Mentioned:

• Yoast SEO
• Tia’s Kitchen Website
• Tia Hain Email
• Organizing Your Business Podcast

TIA HAIN LINKEDIN - https://www.linkedin.com/in/tiahain/

TIA HAIN INSTAGRAM - https://www.instagram.com/tiahain/

TIA HAIN FACEBOOK - https://www.facebook.com/TiaHainPage/

In this episode, I talk about the top 5 SEO myths that you are probably believing, but are screwing up your website rankings and probably losing you business.

Episode Highlights:

• An introduction into the topic for today, and why it's important to look at these top SEO myths that many people are utilizing.
• SEO is dead, It's all about content.
• Ranking is what's important, and it's all about getting as much traffic as possible.
• Social activity counts for nothing, Social activity counts for everything.
• A secure website isn't important for SEO.
• Being mobile friendly doesn't affect SEO.

3 Key Points:

1. It's important to focus on your content and not go off on tangents in your pages or posts.
2. The "right" traffic is crucial to your website ranking successfully.
3. Make sure that your site is secure and optimized for mobile searching.

This episode is sponsored by your FREE Blog Post SEO Checklist.

Does the term SEO make you want to scream? You know you need to have each page and blog post SEO'd. But you have no idea what to do to make that happen. Or you know what to do. But you can never remember everything that you're supposed to do when you are creating each post because there's a lot to do.

Well, worry no more. Download and print out this free blog post SEO Checklist every time you create a blog post. Then just go through the checklist and tick off each box.

It will take you through step by step of each thing you need to do to make sure it is SEO'd correctly. If all the boxes are checked, you know you have SEO'd blog post completely. Ta-dah! All done.

Just click here for your Blog Post SEO Checklist.

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If this podcast has been helpful for you, go ahead and - Subscribe for free in iTunes.

So you can get new episodes delivered to you every Wednesday.

And while you're there, if you have a moment, please - Leave a Review in iTunes. If you think this podcast is gonna be helpful for other people, leaving a review is a great way to get it up there and suggested for the other people that are looking for podcasts. So, really, really appreciate it if you would leave us a review.

And that's it. We will see you in the next episode.

Resources Mentioned:

• "The Best Technology for Starting a Business on a Budget"

• Blog Post SEO Checklist
• Organizing Her Business Systems and Technology Facebook Group  
• Tia Hain Email
• Organizing Her Business Systems and Technology Podcast
• Episode 052
• Episode 053
• Episode 054

ORGANIZING HER BUSINESS SYSTEMS AND TECHNOLOGY FB COMMUNITY - https://www.facebook.com/groups/OrganizingHerBusiness

TIA HAIN INSTAGRAM - https://www.instagram.com/tiahain/

ORGANIZING HER BUSINESS SYSTEMS AND TECHNOLOGY SHOW NOTES - https://tiahain.com/55

In this episode, part 3 in this series, I am continuing the discussion around website security.  I focus on how to approach looking at different plug-ins, and choosing the right plug-in for your Wordpress.org driven website.

Episode Highlights:

• A general overview of plug-ins, the flexibility, and why choosing a wordpress.org website is a great choice.
• A quick walkthrough of how to access plug-ins, searching them, and the best place to actually search for plug-ins.
• Key things to look for when searching for plug-ins.
• Steps to take before installing the plug-in you have chosen.
• I share the general "rule-of-thumb" on how to look at a plug-in before utilizing it.

3 Key Points:

1. It's important to do your "due diligence" in researching the plug-in you desire to use.
2. Be sure you are getting the most up-to-date plug-ins.
3. Make sure that you are using the updated version of Wordpress, and that your chosen plug-in is compatible with the update.

ARE YOU OVERWHELMED WHEN IT COMES TO THE TECH TO USE IN YOUR BUSINESS?⁣

If you struggle trying to find the right technology to use for your business without spending a fortune, you are not alone. ⁣

If you are just starting out in business, you don’t have a whole lot of extra money and costs can add up quickly.⁣ Save time all that time you would spend researching and don’t spend unnecessary dollars.

It’s called The Best Technology for Starting a Business on a Budget - From Websites to Email Marketing to Social Media Scheduling - Your Online Business Technology Starter Guide

It gives you the best technology tools to use for your business when you are just starting out and on a budget. Everything in the guide is free, has a free version or is almost free.⁣

It's available to anyone who is in my Facebook Group, Organizing Her Business Systems and Technology. Just like the podcast, it’s a group for women who are tired of toughing it out alone when it comes to organizing their business and the tech they need to learn to get their business off the ground and running smoothly.

You can get there by going to https://TiaHain.com/community. (You can also go to https://TiaHain.com and click OHBST FB Group in the navbar.)  If you are a woman working on your business, come join us.

If you are tired of googling everything, only to spend half your day or more trying to find the RIGHT tutorial in all those search results, then this is the place or you. Women supporting women in organizing their businesses and getting them running smoothly.

Just go to https://TiaHain.com/community. Click the Join button. Answer the questions. (I don’t let anyone in if they don’t answer the questions. They are easy. It’s just to help keep spammers out.) And then join the community. We can’t wait to see you there.

----------------------------------

If this podcast has been helpful for you, go ahead and - Subscribe for free in iTunes.

So you can get new episodes delivered to you every Wednesday.

And while you're there, if you have a moment, please - Leave a Review in iTunes. If you think this podcast is gonna be helpful for other people, leaving a review is a great way to get it up there and suggested for the other people that are looking for podcasts. So, really, really appreciate it if you would leave us a review.

And that's it. We will see you in the next episode.

Resources Mentioned:

• "The Best Technology for Starting a Business on a Budget"

• Wordfence
• Organizing Her Business Systems and Technology Facebook Group  
• Tia Hain Email
• Organizing Her Business Systems and Technology Podcast

ORGANIZING HER BUSINESS SYSTEMS AND TECHNOLOGY FB COMMUNITY - https://www.facebook.com/groups/OrganizingHerBusiness

TIA HAIN INSTAGRAM - https://www.instagram.com/tiahain/

ORGANIZING HER BUSINESS SYSTEMS AND TECHNOLOGY SHOW NOTES - https://tiahain.com/54

In this episode, part 2 in this series, I'm going to be discussing Wordpress website security, and the top things you can do to achieve top-notch security. I focus strictly on Wordpress.org websites, some plug-ins to utilize, and best practices to use for ongoing security.

Episode Highlights:

• I share my favorite plug-ins for Wordpress security
• Defining of a "firewall" and "security scanner", and what that means for your website.
• I discuss the importance of backups, making sure you have more than 1 way to backup and my favorite plugin for backups.

3 Key Points:

1. It's crucial to have the right tools in place to protect your website.
2. Be sure you have at least 2 processes in place for backing up your website.
3. Taking the right steps, you can keep your site protected.

Tweetable Quotes:

• “It's pretty easy to forget about those plug-ins that need to be updated if I'm not constantly on the back-end of my site.” – Tia Hain
• “...constantly have backups of your website stored somewhere.” – Tia Hain
• “Be very, very diligent about researching plugins before you install anything on your website.” – Tia Hain

ARE YOU OVERWHELMED WHEN IT COMES TO THE TECH TO USE IN YOUR BUSINESS?⁣

If you struggle trying to find the right technology to use for your business without spending a fortune, you are not alone. ⁣

If you are just starting out in business, you don’t have a whole lot of extra money and costs can add up quickly.⁣ Save time all that time you would spend researching and don’t spend unnecessary dollars.

It’s called The Best Technology for Starting a Business on a Budget - From Websites to Email Marketing to Social Media Scheduling - Your Online Business Technology Starter Guide

It gives you the best technology tools to use for your business when you are just starting out and on a budget. Everything in the guide is free, has a free version or is almost free.⁣

It's available to anyone who is in my Facebook Group, Organizing Her Business Systems and Technology. Just like the podcast, it’s a group for women who are tired of toughing it out alone when it comes to organizing their business and the tech they need to learn to get their business off the ground and running smoothly.

You can get there by going to https://TiaHain.com/community. (You can also go to https://TiaHain.com and click OHBST FB Group in the navbar.)  If you are a woman working on your business, come join us.

If you are tired of googling everything, only to spend half your day or more trying to find the RIGHT tutorial in all those search results, then this is the place or you. Women supporting women in organizing their businesses and getting them running smoothly.

Just go to https://TiaHain.com/community. Click the Join button. Answer the questions. (I don’t let anyone in if they don’t answer the questions. They are easy. It’s just to help keep spammers out.) And then join the community. We can’t wait to see you there.

----------------------------------

If this podcast has been helpful for you, go ahead and - Subscribe for free in iTunes.

So you can get new episodes delivered to you every Wednesday.

And while you're there, if you have a moment, please - Leave a Review in iTunes. If you think this podcast is gonna be helpful for other people, leaving a review is a great way to get it up there and suggested for the other people that are looking for podcasts. So, really, really appreciate it if you would leave us a review.

And that's it. We will see you in the next episode.

Resources Mentioned:

• "The Best Technology for Starting a Business on a Budget"

• Wordfence
• Updraft Plus
• Organizing Her Business Systems and Technology Facebook Group  
• Tia Hain Email
• Organizing Her Business Systems and Technology Podcast

ORGANIZING HER BUSINESS SYSTEMS AND TECHNOLOGY FB COMMUNITY - https://www.facebook.com/groups/OrganizingHerBusiness

TIA HAIN INSTAGRAM - https://www.instagram.com/tiahain/

ORGANIZING HER BUSINESS SYSTEMS AND TECHNOLOGY SHOW NOTES - https://tiahain.com/53