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056 The Biggest Mistake I Made with SEO

32m · Organizing Your Business · 03 Jun 06:00

In this episode, I talk about the biggest mistake I made with SEO, what I learned and how you can learn to not make the same mistake as I did.

Episode Highlights:

  • 02:47 - Getting right into it: The biggest mistake I ever made with Search Engine Optimization.
  • 04:05 - Updating your website, and the importance of staying up-to-date.
  • 05:56 - Putting in the hard work will reap the benefits.
  • 09:05 - The importance of not waiting.
  • 09:55 - Stories from my first website to my current. My approach, and what I learned.
  • 23:05 - Practicing what I preach.
  • 25:38 - My tips for SEO for local business.

3 Key Points:

  1. You have got to make sure that you are updating SEO constantly.
  2. Don't wait to get started. Put the work in now for the results that you want to have months from now.
  3. If you have a local business, you can start making a difference even quicker.

Resources Mentioned:

  • Yoast SEO
  • Tia’s Kitchen Website
  • Tia Hain Email
  • Organizing Your Business Podcast

TIA HAIN LINKEDIN - https://www.linkedin.com/in/tiahain/

TIA HAIN INSTAGRAM - https://www.instagram.com/tiahain/

TIA HAIN FACEBOOK - https://www.facebook.com/TiaHainPage/

The episode 056 The Biggest Mistake I Made with SEO from the podcast Organizing Your Business has a duration of 32:22. It was first published 03 Jun 06:00. The cover art and the content belong to their respective owners.

More episodes from Organizing Your Business

Is WordPress Good for SEO?

Let's talk about the pros and cons of SEO-ing your WordPress website. Building your website with WordPress can be great for SEO. But it can also screw up your SEO if you aren’t careful. In this episode we go over why and how to avoid the pitfalls.

Episode Highlights

  • 02:23 Was a little sneaky with the title to create some controversy. I think WordPress is great for some people to use and detrimental to others.
  • 05:20 If you do have your website on WordPress, you don’t need to move it. There are great plugins, like Yoast, that can help you with your SEO on Wordpress. The variety of plugins are what make WordPress great for SEO.
  • 08:41 The problem with WordPress comes when you are new to it or are uncomfortable using the back-end. If you don’t work with building websites all the time, you may get very overwhelmed with WordPress.
  • 11:56 WordPress is very adaptable because you have access to so much on the back-end. But that can also be its problem.
  • 13:41 Other website platforms, like SquareSpace, can be great for website building. If you are new to website building, you should consider one of the other platforms for your website.
  • 18:19 Despite what people say, using WordPress for your website is not free. Technically, WordPress is a free software that anyone can use, but if you want people to see your website you will need to pay for a hosting service.
  • 22:32 WordPress requires a lot more of your time for maintenance than other website platforms. You may end up spending time on your site that you’d rather spend elsewhere.
  • 24:24 WordPress can suck for SEO because, a lot of the time, it just doesn’t get done.
  • 25:48 My free gift for you today is the On Page SEO Checklist

3 Key Points

  1. There are many plugins that can make WordPress great for SEO.
  2. If you are not comfortable using the back-end, WordPress might not be for you.
  3. With WordPress, there are updates you will have to go in and do yourself.

References Mentioned

  • Tia Hain Website
  • On-Page SEO Checklist
  • Tia Hain Email
  • Organizing Your Business Podcast
  • Yoast

ON-PAGE SEO CHECKLIST - https://tiahain.com/onpageseo

ORGANIZING YOUR BUSINESS SHOW NOTES AND TRANSCRIPT - https://tiahain.com/62

TIA HAIN LINKEDIN - https://www.linkedin.com/in/tiahain/

TIA HAIN INSTAGRAM - https://www.instagram.com/tiahain/

TIA HAIN FACEBOOK - https://www.facebook.com/TiaHainPage/

TIA HAIN PINTEREST - https://www.pinterest.com/TiaHainOrganize/

061 Are Meta Tags Are Important for SEO?

Meta tags have gotten a bad rap.

But that’s because people keep confusing them with meta keywords. I can see why.

On this episode of the Organizing Your Business podcast, we talk about Meta tags and how they continue to play an important role in SEO. Meta tags exist within the back-end code of websites. Even though they often get confused with meta keywords that is only part of the meta tag story. Let’s walk through the reasons why meta tags are still important for your SEO success.

Episode Highlights:

  • 03:21 When you have a website, you have a front-end that everyone sees and a back-end that is how you create the website. Within the back-end code, there are meta tags.
  • 04:44 People figured out how to key-word stuff, and they would put in all the keywords they wanted people to search for. Because of this, Google said they were going to stop using meta keywords for SEO.
  • 07:49 There is a difference, though, between meta keywords and meta tags, because we still have the meta title and meta description.
  • 08:28 The meta title and meta description are what shows up in the search engine results. Your title and description are what get people to click on your search engine results.
  • 11:27 My free gift for you today is the On-Page SEO Checklist

3 Key Points:

  1. Meta tags are part of the back-end code for websites.
  2. People began to keyword-stuff, which led search engines to stop using meta keywords for SEO - but this does not include the meta title and meta description.
  3. Meta titles and descriptions are what get people to click on search engine results.

References:

  • On-Page SEO Checklist
  • Tia Hain Email
  • Organizing Your Business Podcast

ON-PAGE SEO CHECKLIST - https://tiahain.com/onpageseo

ORGANIZING YOUR BUSINESS SHOW NOTES AND TRANSCRIPT - https://tiahain.com/61

TIA HAIN LINKEDIN - https://www.linkedin.com/in/tiahain/

TIA HAIN INSTAGRAM - https://www.instagram.com/tiahain/

TIA HAIN FACEBOOK - https://www.facebook.com/TiaHainPage/

TIA HAIN PINTEREST - https://www.pinterest.com/TiaHainOrganize/

 

060 Why Transcribing Podcasts and Videos Is Important

Do you have a podcast? Or make videos?

Have you ever thought about having them transcribed?

On this episode of the Organizing Your Business podcast, I talk to you about the importance of transcribing as well as my favorite transcribing service. I explain how a transcription of your video or podcast will help with SEO by increasing your word count and keyword count. And I rave about my new favorite transcription service.

Episode Highlights:

  • 03:22 - One of the factors for SEO is longer posts, more words in your posts.
  • 04:00 - If you podcast or make videos, you may have highlights or links, but your posts will have very few words.
  • 04:24 - Search engines aren’t able to listen to your podcasts to understand your content.
  • 06:42 - Transcription allows you to have way more words in your posts.
  • 07:38 - Also, words on the page are much easier to skim if someone doesn’t have a lot of time, or the desire or ability to listen.
  • 08:52 - You don’t have to transcribe your own podcasts, there are companies that will do it for you. It’s important to choose a transcription company that will complete quality work and give you the best results.
  • 11:37 - The new transcription service I recommend and why I love them.
  • 15:43 - Where you should put the transcriptions?
  • 16:40 - Your free gift - On-Page SEO checklist linked below.

3 Key Points:

  1. Transcribing allows you to have more words in your posts, which helps your SEO.
  2. If you aren’t able, there are companies that can transcribe your videos for a fee.
  3. I recommend Scribie for video transcriptions.

Resources Mentioned:

  • Scribie
  • On-Page SEO Checklist
  • Tia Hain Email
  • Organizing Your Business Podcast

ON-PAGE SEO CHECKLIST - https://tiahain.com/onpageseo

ORGANIZING YOUR BUSINESS SHOW NOTES AND TRANSCRIPT - https://tiahain.com/60

TIA HAIN LINKEDIN - https://www.linkedin.com/in/tiahain/

TIA HAIN INSTAGRAM - https://www.instagram.com/tiahain/

TIA HAIN FACEBOOK - https://www.facebook.com/TiaHainPage/

TIA HAIN PINTEREST - https://www.pinterest.com/TiaHainOrganize/

059 You don’t need to rank for major keywords to be successful with SEO. - What are long tail keywords

Bigger is better, right? More, more, more.

Especially when it comes to SEO traffic to your website, right?

You want as much as you can get by ranking high for those one or two-word phrase keywords.

Eh, not so fast.

On this episode of the Organizing Your Business podcast, I talk about long tail keywords and why you don’t need to rank with short single keywords to be successful with SEO. I explain the difference between “short tail” or “major” keywords and long tail keywords and why long tail keywords are the better option for optimizing SEO as a small business.

Episode Highlights:

  • 02:56 - I have a gift at the end of the podcast to help with SEO.
  • 04:05 - What is a keyword?
  • 06:06 - If you are going to have a post, you want there to be a theme.
  • 07:19 - Keywords are important for SEO because that’s how search engines know what a page or post is about.
  • 12:06 - Long tail keywords are longer phrases.
  • 15:00 - With the rise in voice assisted searches, people are more likely to use longer phrases when they are searching.
  • 17:15 - If you rank only for major keywords, you may get a lot of traffic but have a high bounce rate (people clicking away quickly) and your SEO rankings will drop.
  • 18:15 - If you rank high for long tail keywords you will have less traffic but people will stay on your website longer.
  • 19:24 - There is much less competition for long tail keywords.
  • 22:28 - How you can find long tail keywords, including my 2 favorite tools.
  • 26:44 - Your free gift - On-Page SEO checklist linked below.

3 Key Points:

  1. Keywords let search engines know what a website, page or post is about.
  2. Long tail keywords are longer, more specific phrases.
  3. SEO is impacted by how long people stay on your page and getting the right targeted traffic.

Resources Mentioned:

  • Organizing Your Business Podcast
  • Google Keyword Planner
  • Ubersuggest
  • On-Page SEO Checklist
  • Tia Hain Email
  • Tia Hain Website

ON-PAGE SEO CHECKLIST - https://tiahain.com/onpageseo

ORGANIZING YOUR BUSINESS SHOW NOTES AND TRANSCRIPT - https://tiahain.com/59

TIA HAIN LINKEDIN - https://www.linkedin.com/in/tiahain/

TIA HAIN INSTAGRAM - https://www.instagram.com/tiahain/

TIA HAIN FACEBOOK - https://www.facebook.com/TiaHainPage/

TIA HAIN PINTEREST - https://www.pinterest.com/TiaHainOrganize/

058 Take An Online Course? How to Decide Yes or No

Oops, I did it again.

Seriously. I bought another “course.”

I just joined Business by Design from James Wedmore. 

But this time, I followed the steps I outlined in this podcast.And I knew this was the right one at the right time.

And I’m so freakin’ excited about it.

But if you are wondering whether or not you should be getting that NEXT course, check out my latest podcast episode.

In the 58th episode of the “Organizing Your Business Podcast”, I talk about the decision process in taking an online course. How do you decide yes or no, when these course promoters are so great at marketing?

Episode Highlights:

  • 02:28 - The reason for taking an online course.
  • 05:17 - My criteria for deciding on when to take an online course, and questions to ask.
  • 11:37 - Focusing on what you're doing now, or looking to do in the near future.
  • 23:36 - Deciding who the right "person" is to learn from in an online course.

Resources Mentioned: 

  • Article: “Are You A Course Junky”
  • Amy Porterfield 
  • Tia Hain Email
  • Organizing Your Business Podcast

ON-PAGE SEO CHECKLIST - https://tiahain.com/onpageseo

ORGANIZING YOUR BUSINESS SHOW NOTES AND TRANSCRIPT - https://tiahain.com/58

TIA HAIN LINKEDIN - https://www.linkedin.com/in/tiahain/

TIA HAIN INSTAGRAM - https://www.instagram.com/tiahain/

TIA HAIN FACEBOOK - https://www.facebook.com/TiaHainPage/

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