Performance Delivered

Imagine starting a marketing department from scratch in a fast-paced, tech-driven environment.

How do you align a new team with the established rhythm of a thriving company? This episode unveils the highs and lows of building a marketing framework that not only meets but accelerates business objectives.

Welcome to today’s episode, where we explore the intricate dance of establishing and expanding a marketing function within a company. My guest, Dan Malgran, VP of Marketing at Steno, brings a wealth of experience in spearheading marketing initiatives across tech startups and scale-ups.

With a unique perspective on demand generation and strategic advising, Dan shares his journey and insights into creating a marketing department that truly drives growth.

In today's digital age, filling the pipeline is more challenging and critical than ever. But how can agencies leverage the latest in generative AI to not only survive but thrive? Tune in to this episode where David Howard, VP of Marketing at BuzzBoard, dives deep into modern strategies for business growth.

David brings years of experience in pioneering next-generation marketing strategies and building successful teams. With BuzzBoard's AI-driven platform at his disposal, he's here to share how agencies can enhance their customer engagement and pipeline development.

We’ll cover:

• The evolution of AI in marketing: how generative AI has reshaped the landscape.
• Personalization strategies: finding the balance between effective and excessive personalization.
• Building a pipeline: innovative approaches for lead generation and engagement.
• Content creation with AI: enhancing outreach with AI-generated, hyper-personalized content.
• Future trends in AI and marketing: preparing for what's next in the fast-evolving world of digital marketing.
• And more

Are you tapping into the full potential of zero and first-party data?

Zero and first-party data are eclipsing third-party data…

When brands use this data strategically, they can drive more sales and acquire more customers because they know exactly who they’re selling to.

But a majority of brands are missing out on this opportunity—are you one of them?

Sean Simon, founder of Cogent, is here to break down how brands can use zero and first-party data to drive performance in media and e-commerce.

We’ll cover:

• What happens when third-party data disappears
• The difference between zero and first-party data
• How brands can capture first-party data in a privacy compliant way
• Why brands shouldn’t outsource their first-party data
• Untapped resources for zero-party data
• And more

Content creators are the entrepreneurs of the future…

And user-generated content has enormous potential in the influencer marketing space…

With user-generated content done right, you can drive exponential conversions…

But many brands don’t understand how to make user-generated content that works.

Daniel Salcedo, the founder of Bolder, is here to give you an inside look at user-generated content.

Listen to learn:

• The role of content creators in the marketing funnel
• When to use UGC vs influencer marketing
• What makes videos work
• How to find the right UGC creator for your brand
• And more

Does your marketing work?

Many companies produce marketing content that looks great but doesn’t get results.

But what is the secret to converting leads with marketing?

And how can you sync your marketing with your financial model?

John Harlow, a seasoned CEO and consulting leader, is here to share a CEO’s view of marketing partnerships.

Listen to learn:

• Why you need to reduce leads to grow conversion
• How to measure marketing effectiveness
• The pros and cons of internal marketing teams vs. agencies
• Why great ideas get lost in the execution
• How to use consumer data to refine marketing
• And more

Consumer behavior can give you powerful insights on your business…

When you analyze the purchase behavior of your best customers…

Your next growth and acquisition strategies become clear…

And you can tailor your marketing to maximize advertising efficiency…

Jim Davis of clothing brand Buck Mason is here to show you how to read consumer purchase behavior so you can drive sales and convert leads into long-term customers.

Listen to learn:

• How seasonality affects consumers
• When consumers decide vs. when consumers purchase
• Why purchase behavior shows you where to invest
• And more

Are your marketing tactics really converting clients?

Without data, it’s all guesswork.

You might be wasting thousands of dollars on a campaign that doesn’t bring in revenue.

My guest, Tim Luukkonen, is here to fix that.

He’s going to show you how to tell a compelling marketing story with data…

So you can make informed decisions to get prospects through your pipeline.

In this episode, Tim reveals:

• The basic data collection systems you need to implement
• How to take advantage of data trends
• Why some data is more valuable than others
• And more.

Too many brands are trying to keep up with competitors and fail to differentiate.

Too many brands are getting lost in the digital clutter.

Don’t be one of the too many brands.

Martin Pazzani is a veteran of the marketing and brand building industry. His experience managing some of the world’s largest and most iconic brands has given him unmatched insight into what works... and what trends to avoid.

This conversation is a must listen for everyone looking to build their brand equity, break through to consumers, and avoid the pitfalls too many brands are falling into today.

The B2B sales process is becoming ever more like that of B2C sales. Behind this long-term trend is the understanding that the people behind B2B buying decisions are behaving more and more the way they do as B2C buyers. All of this makes my conversation with Bryant Lau all the timelier and more important for anyone involved in B2B marketing.

Bryant is the Head of Demand at Flockjay, a business services company that both recruits and trains candidates for positions in tech sales and connects them with companies looking to add motivated, diverse members to their sales teams. His role places him squarely between B2C and B2B marketing and sales. Bryant shares his lessons for success in both areas, including:

• The structure of a marketing team that incorporates B2B and B2C sales
• The differing channel needs of B2B and B2C
• How to balance the marketing needs of each
• And more

To get the most out of your B2B efforts, you need to better understand B2C marketing, and to better understand that, you need to listen here.

Most companies build a sales team and expect them to self-generate leads; few have an efficient method to feed their sales pipeline.

Today’s guest, Ian Bellais, spearheads the partner marketing efforts as VP of Business Development at Verified First. With over 20 years of experience creating thriving, robust pipelines and revenue streams, Ian shares the power of partner marketing and what it takes to get any company into, and benefiting from, marketing through organizations to their end users in mutually beneficial partnerships, including:

• How to structure a partner marketing arrangement
• The types of marketing events partners can provide
• How to identify partners that will be a great fit
• The keys to a healthy partner marketing relationship
• And more

Ian has created a system where almost 100% of his company’s pipeline is fed by partner marketing and that results in close rates as high as 65%. Listen in and learn how to boost your own numbers.