Persuasion by the Pint

On this episode, we’ll be covering a flight of topics. Sean will share some takeaway’s from Jeremy’s Razors – a company that is positioning itself as the new anti-woke razor company. Sean has termed this “grudge branding” and we think it will be a continued trend in advertising.  We also share 17 trigger words that […]

On this episode, we’ll be covering some tips on positioning and persuasion; plus we’ll share a cool tool that can help any podcaster cut their editing/ publishing time in half. 

This week, serial entrepreneur Matt Shoup joins us on the podcast to share some behind-the-scenes marketing lessons on how he grew a paint company into a $30 million dollar business.  You can check out Matt’s story and some of the free tools he mentions on this episode by hitting up his website at https://www.mattshoup.com.

Today we cover a flight of persuasion topics including storytelling and the marketing genius of Alfred Hitchcock. Most people know Hitchcock as a famous filmmaker, but he was also a genius at marketing and persuasion. We’ll be discussing some of the strategies he used to promote his movies and fill theatres. 

On this episode, we share some examples of takeaway selling and controversial advertising.