Podcasts Archives - OMCP

What does a conversion optimization professional need to know?  Talia Wolf, Founder and Chief Optimizer at GetUplift discusses thank you pages, AB testing, persona mapping, and how to understand what makes our customers take the next step in the buying journey.  The OMCP Podcast is where top authors and industry leaders share authoritative practices in online marketing which are covered by the OMCP standard, competencies, and exams.  This is an OMCP pilot program that may continue based on member interest and support. Stay subscribed to the OMCP newsletter to get …

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What does it take to write effective ads? What are methods to measure performance in e-commerce or B2B? What do we look for when hiring a PPC agency? Andrew Goodman, author, speaker, and founder of Page Zero Media shares best practices with OMCP: Transcript: What are some best practices for writing effective digital ads? Well the place to start is to understand that this is a test, in a testing environment. You’re rotating the ads, and so it’s not about just the ideas that go into the ads, its about …

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Which digital marketing course should you choose? One of the most common questions asked of OMCP is “Which Digital Marketing Courses are right for me?” In this special training series, we interview the leaders of seven digital marketing course providers to learn the differences. In this episode, Mordy Golding, Director of Content for LinkedIn Learning shares what to expect in LinkedIn Learning training, his own thoughts on the value of certification, and where LinkedIn Learning is headed in the future. Michael:All right. Welcome back to the OMCP studio. With us …

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SEO: Determining Algorithm Changes Google’s recent updates are leaning heavily towards knowledge-based search. How does it work and how should our content be optimized for it?  What signals are they looking for for inclusion in the knowledge graph? Find out here in this interview with SEO and Google patent analyst Bill Slawski who is also Director of SEO Research at Go Fish Digital, and author at SEO by the Sea. Here Bill covers knowledge graph usage, ontology based images, augmented queries based on knowledge graphs, and how to stay up …

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Which digital marketing course should you choose? One of the most common questions asked of OMCP is “Which Digital Marketing Courses are right for me?” In this Winter 2019 education series, we interview the leaders of seven digital marketing course providers to learn the differences. Richard Townsend, CEO of Circus Street was kind enough to sit with us and share what the industry can expect from his company and training courses; now and in the future. Michael:All right. Welcome back to the OMCP studio and with us today is Richard …

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Which digital marketing course should you choose? One of the most common questions asked of OMCP is “Which Digital Marketing Courses are right for me?” In this education series, we interview seven leaders in digital marketing training to learn the differences. In this episode, industry veteran and Jump Digital Founder Alex Clyne shares what to expect in Jump Digital’s marketing courses and where they are headed in the future. Michael:All right. Welcome back to the OMCP studios, and with us today is Alex Clyne, co-founder of Jump Digital, makers of …

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Which digital marketing course should you choose? One of the most common questions asked of OMCP is “Which Digital Marketing Courses are right for me?” In this special interview series, we interview seven leaders in digital marketing education to learn the differences. Mark Moran, the Chief Marketing Officer with Simplilearn shared what to expect in Simplilearn’s digital marketing courses and where they are headed in the future. Michael:All right. Welcome back to the OMCP studios and with us today is Mark Moran, the Chief Marketing Officer with Simplilearn, long time …

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Which digital marketing course should you choose? One of the most common questions asked of OMCP is “Which Digital Marketing Courses are right for me?” In this special interview series, we talk with seven leaders in digital marketing training to learn the differences. We interviewed Jefferson Flanders, President and CEO of MindEdge Learning who shared what the industry can expect from the MindEdge Learning digital marketing courses now, and in the future. Michael:All right. Welcome back to the OMCP studio, and with us today is Jefferson Flanders, President and CEO …

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Which digital marketing course should you choose? One of the most common questions asked of OMCP is “Which Digital Marketing Courses are right for me?” For this special series OMCP interviewed the leaders of seven digital marketing course providers to learn the differences. We start with the most recent to earn OMCP approval, Boot Camp Digital. Allison Chaney, the chief digital training officer at Boot Camp Digital, and Krista Neher, CEO of Boot Camp Digital were kind enough to sit with us and share what the industry can expect from …

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Meredith Gray Stone, Program Manager, Professional Certificate Programs at Duke University, was kind enough to sit with us and share what the industry can expect from the Duke University Digital Marketing Programs.

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