Product Chats Podcast

"Just start! People are going to hate your product at the start, but you will learn, and you will get better. Failure is a way of learning." - Sean Gigremosa, Product Leader and CEO of Claritiv In this episode of Product Chats, we are joined by Sean Gigremosa, a product leader, agile expert, innovation enthusiast, self-described product management ninja and CEO and founder of Claritiv. The conversation delves into the challenges and opportunities in product management, the importance of understanding customer needs, and the role of AI in extracting valuable insights from conversations. Key Takeaways:

Talking Points: The conversation emphasizes the crucial role that dialogue plays in acquiring knowledge and generating insights. Sean underscores that 70% of knowledge is learned through conversation. However, notes from a conversation are like a game of telephone where each summary incorporates layers of potential bias. This is an issue because the actual problem could get lost.

That’s why he started Claritiv – an AI powered tool that listens and analyzes conversations across clients, prospects, and departments, allowing you to both pull analysis on specific topics, and find out what emerging topics are important.

Bias in Disguise: Sean shares the importance of removing personal bias in interpreting customer conversations, arguing that AI can provide a more objective analysis of these interactions. AI is only as good as the data being used to train, so believability and accuracy need to be regularly and continually reviewed. Just like children, AI can take on our biases.

Digital Twins, Not Identical: Digital twins are extremely valuable for product managers due to their capacity for detailed simulation and scenario testing. A digital twin is a virtual model that replicates a physical product or system. It can be used to run simulations to predict how a product or system might behave under different conditions. Digital twins can also be used to model and understand user behavior, helping product managers to better design products that meet user needs. ABOUT OUR GUEST:

Sean Gigremosais a product leader with expertise in agile methodologies and a passion for innovation. His journey from product manager to CEO provides him with unique insights into the challenges and opportunities in the field. Known for his ninja-like approach to product management, Sean is the CEO and founder of Claritiv, a company that strives to extract valuable insights from conversations using AI.

Discover more about Sean's work and Claritiv atClaritiv.aifor a free trial and experience how AI-powered tools can prioritize product insights from customer conversations.

ABOUT PRAGMATIC INSTITUTE:

Since 1993, we’ve provided training and professional development for product, design, and data professionals to accelerate innovation, increase customer satisfaction, and bolster revenue. Through our comprehensive methods and propriety Pragmatic Framework, we train professionals with the skills needed to accelerate their product management and product marketing careers, increase team efficiency, and boost revenue.

Our online, in-person, and on-demand courses are taught by industry experts with decades of experience at top companies like Microsoft, Cisco, Dell, Hallmark, Quaker Oats, and Dun & Bradstreet. We offer individual course training in product, design and data, and certification tracks for Product Management Certifications, Product Marketing Certifications, and the Pragmatic Product Master Certification. All attendees gain access to the Pragmatic Alumni Community, a network of over 30,000 alumni worldwide.

If you’re looking for product management or product marketing training or are pursuing a product marketing certification or product management certification, browse our certification paths athttps://www.pragmaticinstitute.com/product/. Courses are available online, in-person, or on-demand to fit your schedule.

Want to learn more about becoming a Pragmatic Certified Product Manager? Learn morehere.

"Product operations is all about removing obstacles and helping product people accomplish everything that we teach in our product management classes – being data-driven, making sure that you're letting the market guide your decisions, and that you're following best practices."

- Dan Corbin, Proven Agile and Product Management leader In this episode of Product Chats, we have seasoned product professional Dan Corbin joining the podcast. Dan has worked at all levels of product management, from individual product management to product leadership roles in start-ups and Fortune 500 companies. His past roles allow him to provide first-hand knowledge about the implementation and benefits of product operations, as well as the challenges businesses might face when introducing this function.

Dan is passionate about mentoring the next generation of product leaders, emphasizing the importance of continuous learning and adaptability in an ever-changing market landscape. His dedication to excellence and innovation makes him a true pioneer, continuously pushing the boundaries of what's possible in the product management sphere.

Key Takeaways:

Understanding Product Ops:The episode begins by clarifying what product operations is, how it differs from DevOps and Design Ops. While all three roles share the aim of improving efficiency and effectiveness within their respective domains, they each have a unique focus: product operations on the product management process, DevOps on the software development and delivery process, and Design Ops on the design process.

AI Has Entered the Chat:AI aids product managers in consolidating and analyzing data from various sources. AI can process information from different platforms like Zendesk tickets, App Store reviews, or interview data from tools like Dovetail, and surface up key insights. This ability helps product managers to have a comprehensive understanding of their product's performance, customer feedback, market trends, and more, leading to more informed decision-making.

The Three Pillars of Product Ops: The conversation outlines the three foundational pillars of Product Ops: Business and Data Insights, Customer and Market Insights, and Processes and Procedures. These areas work together to make operations smoother, improve data analysis, and facilitate better strategic planning.

ABOUT OUR GUEST:

Dan Corbinis a product management and marketing veteran, bringing over two decades of frontline experience and thought leadership to the industry. With a career spanning across innovative startups to Fortune 500 companies, Dan has become synonymous with turning visionary ideas into market-leading products.

Dan's expertise is not confined to the classroom; he is a seasoned speaker, known for his compelling talks at major conferences and seminars where he shares his insights on product strategy, development, and go-to-market tactics. His contributions to the field are widely recognized, making him a sought-after consultant for organizations striving to achieve competitive differentiation and customer-centric solutions.

He is also an instructor at Pragmatic Institute, where he has been instrumental in shaping the futures of product professionals through his engaging teaching methodologies and deep understanding of market needs.

ABOUT PRAGMATIC INSTITUTE:

Since 1993, we’ve provided training and professional development for product, design, and data professionals to accelerate innovation, increase customer satisfaction, and bolster revenue. Through our comprehensive methods and propriety Pragmatic Framework, we train professionals with the skills needed to accelerate their product management and product marketing careers, increase team efficiency, and boost revenue.

Our online, in-person, and on-demand courses are taught by industry experts with decades of experience at top companies like Microsoft, Cisco, Dell, Hallmark, Quaker Oats, and Dun & Bradstreet. We offer individual course training in product, design and data, and certification tracks for Product Management Certifications, Product Marketing Certifications, and the Pragmatic Product Master Certification. All attendees gain access to the Pragmatic Alumni Community, a network of over 30,000 alumni worldwide.

If you’re looking for product management or product marketing training or are pursuing a product marketing certification or product management certification, browse our certification paths athttps://www.pragmaticinstitute.com/product/. Courses are available online, in-person, or on-demand to fit your schedule.

Want to learn more about becoming a Pragmatic Certified Product Manager? Learn morehere.

“Are we better than the competition, equal to the competition, or not as good as the competition? Do we know? Sales teams can help us answer these questions.”

• Steve Gielda, President and co-founder ofIgnite Selling

In this episode of Product Chats, we are joined by Steve Gielda, President and co-founder of Ignite Selling, a global sales training, simulation and consulting organization dedicated to helping customers build world class sales teams. Steve opens the discussion by addressing the inherent tension between product marketing and sales groups, emphasizing their critical interdependence despite contrasting personalities. He highlights a staggering insight: the vast majority of new products fail to meet their first-year revenue targets, often due to misguided assumptions (detailed in the Whitepaper “5 Assumptions that Cause New Products to Fail”). Steve identifies three common assumptions that lead to these failures: sales teams knowing which accounts to target, identifying the correct contacts within these organizations, and understanding the unique value of the product to these buyers. He argues that it's the responsibility of product teams to equip sales with the knowledge and tools to overcome these challenges, thereby not just shortening time to market but ensuring a quicker path to significant market share. For targeting the right accounts, Steve suggests providing sales teams with both quantitative and qualitative criteria to identify the most promising leads. He stresses understanding the value of unique product capabilities and how that varies depending on the audience. To address this, he recommends interactive learning map sessions that involve both sales and marketing teams. These sessions explore the implications of not having the product, the consequences thereof, and how the product's unique capabilities offer solutions. Key Takeaways: 1. Understand Your Sales Team's Needs: Both product managers and marketers need to comprehend that their sales team requires more than just product information. They need to know how to target the right accounts, engage the right individuals within those accounts, and articulate the unique value the product offers to each stakeholder. 2. Value Communication Is Crucial: Value is positional based on the individual to whom it's being communicated. Product teams need to train sales teams on how to translate product features into unique, stakeholder-specific value propositions. This will ignite their selling abilities. 3. Perform a Product Launch Review:It's important to review the first 90 days post-product launch. This review should assess whether sales representatives have been able to engage targeted accounts, and if they can articulate the unique selling propositions of the product. This will help the product team to understand if they're arming the sales team effectively. 4. Organize Collateral Intelligently:Product marketers often provide sales teams with a lot of collateral. However, they need to guide sales teams on when and how to use each piece of collateral at different stages of the sales process. This guidance can increase the effectiveness of the sales team and ensure that the collateral is utilized optimally. ABOUT OUR GUEST: Steve Gielda is the president and co-founder ofIgnite Selling, a global sales training, simulation, and consulting organization dedicated to helping customers build world-class sales teams. With his extensive background in value-based selling, Steve brings a wealth of expertise to the field of sales and customer support, with a focus on accelerating revenue growth. He is passionate about helping organizations find new ways to boost sales. Steve, along with his business partner Kevin Jones, recently released his latest book, "Ignite Your Sales Strategy," a comprehensive guide aimed at helping sales teams think and act more strategically, quantify, and unlock the true value of the solutions they deliver. His insights and innovative approaches make him a valuable contributor to sales strategy conversations. ABOUT PRAGMATIC INSTITUTE: Since 1993, we’ve provided training and professional development for product, design, and data professionals to accelerate innovation, increase customer satisfaction, and bolster revenue. Through our comprehensive methods and propriety Pragmatic Framework, we train professionals with the skills needed to accelerate their product management and product marketing careers, increase team efficiency, and boost revenue. Our online, in-person, and on-demand courses are taught by industry experts with decades of experience at top companies like Microsoft, Cisco, Dell, Hallmark, Quaker Oats, and Dun & Bradstreet. We offer individual course training in product, design and data, and certification tracks for Product Management Certifications, Product Marketing Certifications, and the Pragmatic Product Master Certification. All attendees gain access to the Pragmatic Alumni Community, a network of over 30,000 alumni worldwide. If you’re looking for product management or product marketing training or are pursuing a product marketing certification or product management certification, browse our certification paths athttps://www.pragmaticinstitute.com/product/. Courses are available online, in-person, or on-demand to fit your schedule. Want to learn more about becoming a Pragmatic Certified Product Manager? Learn morehere. #ProductManagement #ProductManager #ProductManagementCertification #ProductManagementStrategy #PragmaticInstitute

“If you become the truth teller, the honest broker, the person that's going to come in, and if anybody says, ‘what does the market think?’ and you’ve got the right answer to it – that’s a quick trip to being invited to all the C-suite meetings.”

• Brady Jensen, founder ofAggregate Insights

In this episode of Product Chats, we are joined by Brady Jensen, a versatile professional who’s navigated the worlds of tech sales, product marketing, and entrepreneurship. His career journey unveiled a glaring issue: a trust deficit between sales and marketing teams, stemming from a misalignment with external market realities. In response, Brady founded Aggregate Insights in 2018 with a mission to empower companies to validate assumptions through primary source research, harmonizing sales and marketing for business success. Brady Jensen has seen too many product marketers rely on internal deliberations to differentiate their products, which can erode trust between sales and product marketing teams. According to Brady, the key to success is to "show our receipts"—to demonstrate through market conversations, not just customer feedback, how messaging has been tested and validated. Brady argues that sales enablement is only as strong as its foundation of credibility, which is built on robust market insights. He cautions against relying solely on feedback from existing or best customers for market intelligence, as their perspectives may not represent the broader market's needs. Instead, engaging directly with the market through first-party research is crucial. This approach involves conducting interviews to validate and discover product differentiations, which are essential for developing effective messaging. One of the most challenging aspects of this process is recruitment for market interviews, which should be approached with the persistence of a sales strategy. He also emphasizes the value of learning from recent win/loss analyses by engaging customer success and implementation teams. Key Takeaways: 1.Develop Deep Market Understanding: Brady emphasizes the importance of a deep understanding of the market. He suggests that this understanding should be built through direct conversations with buyers, rather than relying solely on known data or AI summarizations. These conversations can provide unique, and sometimes counterintuitive, insights that can significantly improve product development and sales strategies. 2.Build Credibility Between Sales and Product: Credibility is a critical factor in the relationship between sales and product marketing teams. One way to build this credibility is to demonstrate a thorough understanding of the market and the buyer. Product marketing and sales teams should come together to discuss effective buyer conversations and bring data-driven insights to the table. 3.Test and Adjust as Necessary: Brady advises that insights gathered from the market should be tested and strategies should be adjusted based on feedback. This feedback loop should be formalized and should be a continuous process that allows for the development of more effective sales strategies and better-aligned product marketing. 4.Bridge the Trust Gap: This discussion underscores the need to bridge trust between sales and product marketing teams. Brady believes that this can be achieved by ensuring that the product marketing team understands the market realities and has the ability to effectively communicate these realities to the sales team. A shared understanding of market realities can lead to better collaboration between the two teams and ultimately, improved sales performance. ABOUT OUR GUEST: Brady Jensen is a seasoned product marketing professional with a diverse background in tech sales, product marketing, and entrepreneurship. His vast experience has allowed him to understand both sides of the sales and product marketing aisle deeply. His career journey led him to identify a glaring issue that he later dedicated his career to solving. After being named Inside Sales Rep of the Year at Jive Software, demonstrating his aptitude in sales, he founded Aggregate Insights in 2018 with a focus on addressing the problem he had identified — bridging the gap between sales and product marketing. Brady is passionate about understanding the market and conducting effective buyer conversations. His approach involves gathering unique and non-obvious insights directly from the market to fuel product development and sales strategies. He believes in testing these insights and adjusting strategies based on feedback. Find more and follow him ataggregateinsights.comor download free win/loss handbooks at:https://aggregateinsights.com/podcast/ ABOUT PRAGMATIC INSTITUTE: Since 1993, we’ve provided training and professional development for product, design, and data professionals to accelerate innovation, increase customer satisfaction, and bolster revenue. Through our comprehensive methods and propriety Pragmatic Framework, we train professionals with the skills needed to accelerate their product management and product marketing careers, increase team efficiency, and boost revenue. Our online, in-person, and on-demand courses are taught by industry experts with decades of experience at top companies like Microsoft, Cisco, Dell, Hallmark, Quaker Oats, and Dun & Bradstreet. We offer individual course training in product, design and data, and certification tracks for Product Management Certifications, Product Marketing Certifications, and the Pragmatic Product Master Certification. All attendees gain access to the Pragmatic Alumni Community, a network of over 30,000 alumni worldwide. If you’re looking for product management or product marketing training or are pursuing a product marketing certification or product management certification, browse our certification paths athttps://www.pragmaticinstitute.com/product/. Courses are available online, in-person, or on-demand to fit your schedule. Want to learn more about becoming a Pragmatic Certified Product Manager? Learn morehere. #ProductManagement #ProductManager #ProductManagementCertification #ProductManagementStrategy #PragmaticInstitute

“If you’re a product manager or product marketer, and you hear your leaders say ‘I want some real innovation this year. I want to see some new thinking.’ We hear that a lot, and they mean it. We all mean it. But what do you do about it? And that's where having an innovation framework comes in."

• Diane Pierson, author ofHow to Innovate on Purpose

In this episode of Product Chats, we are joined by marketing strategist Diane Pierson. Diane views innovation as a complex but critical aspect of an organization's strategy. She believes that understanding and defining innovation is crucial, as it often means different things to different people. According to Diane, innovation begins with the market and market needs. She emphasizes that innovation must be something that the market is willing to pay for and something they can understand and adopt. However, the definition of innovation will depend on your organization's leadership and their specific vision or goals. In this discussion, Diane outlines four phases of innovation: reactive, responsive, inventive, and disruptive. Each phase represents different approaches and levels of innovation, and she notes that organizations can exist anywhere on this spectrum. As you progress down the levels, risk, reward, investments and timelines increase. Key Takeaways: Understand and Define Innovation: It is vital to have a clear definition and understanding of what innovation means within the context of your organization. This understanding can range from improvements to existing products to creating entirely new solutions for problems that haven't been addressed yet. The Innovation Spectrum: The innovation spectrum spans from reactive to responsive, inventive, and disruptive innovation. Understanding where your organization stands on this spectrum can guide strategic decisions and help align your team with the organization's vision. The Role of a Market Strategist: The Market Strategist is a strategic generalist that is positioned above the roles of a product manager and product marketing manager within an organization. They gather all the information, works with product management and marketing to mine the necessary data, and ensures that all necessary pieces are in place. Prioritize Market Research: Diane urges organizations to match their market research efforts with their position on the innovation spectrum. If the focus is on nurturing existing customers, for instance, the research should be focused on users. If the goal is finding disruptive innovation or growing into new markets, the research should be geared more toward the vision. ABOUT OUR GUEST: Diane Pierson is a Marketing Strategist, Founder ofInnovate on Purpose, and an instructor at Pragmatic Institute. With a rich background as a product executive, Diane's work revolves around product management and product marketing. She recently authored the book "How to Innovate on Purpose," aiming to provide a structured framework for organizations to understand and align around innovation. Listeners can send an email [email protected] says, “I want tools” and Diane will send them the top five most popular tools from the book. ABOUT PRAGMATIC INSTITUTE: Since 1993, we’ve provided training and professional development for product, design, and data professionals to accelerate innovation, increase customer satisfaction, and bolster revenue. Through our comprehensive methods and propriety Pragmatic Framework, we train professionals with the skills needed to accelerate their product management and product marketing careers, increase team efficiency, and boost revenue. Our online, in-person, and on-demand courses are taught by industry experts with decades of experience at top companies like Microsoft, Cisco, Dell, Hallmark, Quaker Oats, and Dun & Bradstreet. We offer individual course training in product, design and data, and certification tracks for Product Management Certifications, Product Marketing Certifications, and the Pragmatic Product Master Certification. All attendees gain access to the Pragmatic Alumni Community, a network of over 30,000 alumni worldwide. If you’re looking for product management or product marketing training or are pursuing a product marketing certification or product management certification, browse our certification paths athttps://www.pragmaticinstitute.com/product/. Courses are available online, in-person, or on-demand to fit your schedule.Want to learn more about becoming a Pragmatic Certified Product Manager? Learn morehere. #ProductManagement #ProductManager #ProductManagementCertification #ProductManagementStrategy #PragmaticInstitute

Subscribe:https://www.youtube.com/channel/UCNJI2Tv2yxOLBI02nyJoprA Learn more about us:https://www.pragmaticinstitute.com/ Start your Product Manager or Product Marketer certificationhere "In Marketing, our job is to keep our ear very close to the ground, understand the process, listen to the buyers, listen to the customer, and always be thinking about what drives the customer."

-Mark Donnigan, Startup Marketing Consultant

In this episode of Product Chats, we are joined by marketing superhero Mark Donnigan. With a focus on growth-stage marketing, Mark has carved a niche in the tech industry as a consultant who helps B2B companies, particularly startups and those in the growth phase, to craft and execute successful go-to-market strategies.

His approach is deeply rooted in the belief thatmarketing is an integral component of business strategy, inseparable from product development and sales.

Key Takeaways:

Consistently Listen and Engage with Customers:The significance of staying attuned to the customers' needs and the market dynamics cannot be overstated. Engaging with customers regularly and genuinely understanding their business can unveil invaluable insights for product development and marketing.

Guide Your Buyers to Purchase:There is a five-step framework that guides B2B purchases. This process includes identifying problems, exploring solutions, building requirements, selecting vendors, and undergoing a validation process. Mark advocates for creating valuable, educational content tailored to each step of the customer's buying journey. This approach is vital for engaging potential buyers early and establishing your brand as a trusted advisor.

Leverage an Iterative Marketing Approach:Embrace a highly iterative marketing framework that focuses on executing in small chunks, measuring results, and refining strategies based on market feedback. This process ensures that marketing efforts are aligned with customer needs and market trends.

Understanding the Buying Process is Vital: Recognize the critical milestones in the customer's buying journey and ensure that your marketing materials and strategies support and facilitate this process, helping to guide the customer from problem identification to solution validation.

ABOUT OUR GUEST:

Mark Donniganis a Virtual CMO and GTM consultant that designs and executes go-to-market and marketing programs that produce real business results for technology startup companies.

Dive deeper into Mark's insights and strategies by checking out his Minibook, "First Principles in Marketing for Startup Founders and CEOs." This guide is a treasure trove of knowledge, offering a fresh perspective on marketing by breaking down problems to their core and building innovative solutions that meet and redefine customer expectations.

ABOUT PRAGMATIC INSTITUTE: Since 1993, we’ve provided training and professional development for product, design, and data professionals to accelerate innovation, increase customer satisfaction, and bolster revenue. Through our comprehensive methods and propriety Pragmatic Framework, we train professionals with the skills needed to accelerate their product management and product marketing careers, increase team efficiency, and boost revenue.

Our online, in-person, and on-demand courses are taught by industry experts with decades of experience at top companies like Microsoft, Cisco, Dell, Hallmark, Quaker Oats, and Dun & Bradstreet. We offer individual course training in product, design and data, and certification tracks for Product Management Certifications, Product Marketing Certifications, and the Pragmatic Product Master Certification. All attendees gain access to the Pragmatic Alumni Community, a network of over 30,000 alumni worldwide.

If you’re looking for product management or product marketing training or are pursuing a product marketing certification or product management certification, browse our certification paths athttps://www.pragmaticinstitute.com/product/. Courses are available online, in-person, or on-demand to fit your schedule.

Want to learn more about becoming a Pragmatic Certified Product Manager? Learn morehere.

#ProductManagement #ProductManager #ProductManagementCertification #ProductManagementStrategy #PragmaticInstitute

Subscribe:https://www.youtube.com/channel/UCNJI2Tv2yxOLBI02nyJoprA Learn more about us:https://www.pragmaticinstitute.com/ Start your Product Manager certificationhere

"Often your merchants and your partners are trying to solve the same problem, they just might have a different idea on how to get there." – Tiffany Wear Johnson, Chief Product Officer atNMI

In this episode of Product Chats,Tiffany Wear Johnson, the Chief Product Officer of NMI and American Banker's Most Influential Women in Payments (2022), joins us to discuss the complexities of product management in a B2B2C environment, the importance of focusing on problems rather than features, and the strategies used to manage competing priorities among different buyer personas.

Key Takeaways: Takeaway 1: Transitioning from a reactive feature list roadmap to an outcome-based roadmap can help manage contention between different stakeholders by focusing on shared objectives. Takeaway 2: Organizing product teams around 'value streams' rather than personas can help the team better understand the customer journey and prioritize tasks that have the most impact. Takeaway 3: Data and storytelling are crucial tools for understanding product metrics and making informed decisions.

ABOUT OUR GUEST: Tiffany Wear Johnson is the Chief Product Officer of NMI, a company that focuses on payment gateway technology. She's been named one of the most influential women in payments in 2022 by American Banker and is Money 20/20 Rise Up Leadership Recipient. Tiffany has effectively managed multiple layers of customer relationships in the B2B2C space and has implemented approaches that have transformed product strategies at NMI.

ABOUT PRAGMATIC INSTITUTE: Since 1993, we’ve provided training and professional development for product, design, and data professionals to accelerate innovation, increase customer satisfaction, and bolster revenue. Through our comprehensive methods and propriety Pragmatic Framework, we train professionals with the skills needed to accelerate their product management and product marketing careers, increase team efficiency, and boost revenue.

Our online, in-person, and on-demand courses are taught by industry experts with decades of experience at top companies like Microsoft, Cisco, Dell, Hallmark, Quaker Oats, and Dun & Bradstreet. We offer individual course training in product, design and data, and certification tracks for Product Management Certifications, Product Marketing Certifications, and the Pragmatic Product Master Certification. All attendees gain access to the Pragmatic Alumni Community, a network of over 30,000 alumni worldwide.

If you’re looking for product management or product marketing training or are pursuing a product marketing certification or product management certification, browse our certification paths athttps://www.pragmaticinstitute.com/product/. Courses are available online, in-person, or on-demand to fit your schedule.

Want to learn more about becoming a Pragmatic Certified Product Manager? Learn morehere.

#ProductManagement #ProductManager #ProductManagementCertification #ProductManagementStrategy #PragmaticInstitute

Subscribe: https://www.youtube.com/channel/UCNJI2Tv2yxOLBI02nyJoprA Learn more about us:https://www.pragmaticinstitute.com/ Start your Product Manager certificationhere "The best CX is often when you can meet your customers exactly where they are. For example, if your customer persona is busy and unable to engage with email easily, offering phone support likely brings happier customers and retention." – Erin Knobler, Customer Experience (CX) Guru In this episode of Product Chats,Erin Knobler, CX researcher and designer, joins us to discuss the importance of customer experience (CX), the methods for gathering data and insights about CX, and the role CX plays in achieving business goals. Key Takeaways: Takeaway 1: Understanding the customer journey, which involves mapping out each touchpoint a customer has with a business, is crucial to identifying areas where customers may be experiencing difficulties. Takeaway 2: Research and data, from customer-facing employees, reviews, customer support interactions, and other sources, provide valuable insights into customer behavior and potential issues. Takeaway 3: Conducting customer interviews provides direct insights into the customer's experience and can reveal problems that may not be apparent from data alone. ABOUT OUR GUEST: Erin Knobler is a seasoned CX researcher and designer. She has extensive experience in leveraging data to transform product strategies and optimize workflows. Her expertise lies in turning qualitative data into quantifiable insights that drive customer-led growth. Erin's passion for customer experience and her ability to bring together business goals and customer needs makes her a valuable voice in the industry. ABOUT PRAGMATIC INSTITUTE: Since 1993, we’ve provided training and professional development for product, design, and data professionals to accelerate innovation, increase customer satisfaction, and bolster revenue. Through our comprehensive methods and propriety Pragmatic Framework, we train professionals with the skills needed to accelerate their product management and product marketing careers, increase team efficiency, and boost revenue. Our online, in-person, and on-demand courses are taught by industry experts with decades of experience at top companies like Microsoft, Cisco, Dell, Hallmark, Quaker Oats, and Dun & Bradstreet. We offer individual course training in product, design and data, and certification tracks for Product Management Certifications, Product Marketing Certifications, and the Pragmatic Product Master Certification. All attendees gain access to the Pragmatic Alumni Community, a network of over 30,000 alumni worldwide. If you’re looking for product management or product marketing training or are pursuing a product marketing certification or product management certification, browse our certification paths athttps://www.pragmaticinstitute.com/product/. Courses are available online, in-person, or on-demand to fit your schedule. Want to learn more about becoming a Pragmatic Certified Product Manager? Learn morehere. #ProductManagement #ProductManager #ProductManagementCertification #ProductManagementStrategy #PragmaticInstitute

Subscribe:https://www.youtube.com/channel/UCNJI2Tv2yxOLBI02nyJoprA Learn more about us:https://www.pragmaticinstitute.com/ Start your Product Manager certificationhere

"Disruptive innovation is when a company gets into a new category for them and attempts to engage customers on a different level or via a different set of products." – Will Scott, Product Expert

In this episode of Product Chats, Rebecca Kalogeris and Will Scott discuss how businesses can approach and structure their thinking around innovation. They focus on the importance of understanding what problems a business is trying to solve, the outcomes they wish to achieve, and how they plan to grow.

Key Takeaways: Takeaway 1: Innovation isn't just about creating something new; it's about understanding the problems your business is trying to solve and the outcomes you want to achieve. Takeaway 2: You can view innovation through different lenses - such as customer needs, market maturity, and your business's growth strategies - to determine the right innovation vector for your business. Takeaway 3: When thinking about innovation, consider the whole ecosystem, not just the product itself. How you package and present your product, as well as how easily customers can interact with your business, can all be avenues for innovation.

ABOUT OUR GUEST: Will is a seasoned executive with over 25 years of international experience leading product marketing and management teams across hardware, software, services, and SaaS B2B companies. Originally an engineer by training, Will held senior positions with Cisco, Navisite and Capgemini, along with a range of full-time and fractional CMO positions through his own B2B product management and marketing consulting business. In addition, Will was also previously a partner at the premier product marketing agency, Aventi Group, and an instructor at the Kellogg School of Management in their executive digital marketing and product strategy programs. Learn more about Will and other Pragmatic instructorshere.

ABOUT PRAGMATIC INSTITUTE: Since 1993, we’ve provided training and professional development for product, design, and data professionals to accelerate innovation, increase customer satisfaction, and bolster revenue. Through our comprehensive methods and propriety Pragmatic Framework, we train professionals with the skills needed to accelerate their product management and product marketing careers, increase team efficiency, and boost revenue.Our online, in-person, and on-demand courses are taught by industry experts with decades of experience at top companies like Microsoft, Cisco, Dell, Hallmark, Quaker Oats, and Dun & Bradstreet. We offer individual course training in product, design and data, and certification tracks for Product Management Certifications, Product Marketing Certifications, and the Pragmatic Product Master Certification. All attendees gain access to the Pragmatic Alumni Community, a network of over 30,000 alumni worldwide.

If you’re looking for product management or product marketing training or are pursuing a product marketing certification or product management certification, browse our certification paths athttps://www.pragmaticinstitute.com/product/. Courses are available online, in-person, or on-demand to fit your schedule.Want to learn more about becoming a Pragmatic Certified Product Manager? Learn morehere.

#ProductManagement #ProductManager #ProductManagementCertification #ProductManagementStrategy #PragmaticInstitute

Subscribe:https://www.youtube.com/channel/UCNJI2Tv2yxOLBI02nyJoprA Learn more about us:https://www.pragmaticinstitute.com/ Start your Product Manager certificationhere

“We can try to take a hypothesis-based mindset to the product that we're trying to build or the ideas that we have or the strategy that we have, and use things like user research or design prototyping to put it into play.” – David Lifson

In this episode of Product Chats, product management veteran David Lifson joins us to discuss the nuances of product strategy, the challenges of merging with a competitor, and the importance of a hypothesis-based mindset in product development. Key Takeaways: Takeaway 1: David highlights the importance of focusing on outcomes over outputs in product management, emphasizing the need to align strategy and execution. Takeaway 2: David shares insights from his experiences at companies of varying sizes and stages, from startups to large firms, including the unique challenges faced by a company that loses product-market fit. Takeaway 3: David discusses the process of merging with a competitor from a product perspective, providing a peek into the complex decisions involved in integrating products, teams, and tech stacks.

ABOUT OUR GUEST: David Lifson is a seasoned product management expert with experience at Amazon, Etsy, and many others. He's worked at stealth startups, large companies, and companies at all stages and sizes. He's currently consulting for startups and focused on building great teams that deliver meaningful outcomes. Learn more about David's workhere.

ABOUT PRAGMATIC INSTITUTE: Since 1993, we’ve provided training and professional development for product, design, and data professionals to accelerate innovation, increase customer satisfaction, and bolster revenue. Through our comprehensive methods and propriety Pragmatic Framework, we train professionals with the skills needed to accelerate their product management and product marketing careers, increase team efficiency, and boost revenue.

Our online, in-person, and on-demand courses are taught by industry experts with decades of experience at top companies like Microsoft, Cisco, Dell, Hallmark, Quaker Oats, and Dun & Bradstreet. We offer individual course training in product, design and data, and certification tracks for Product Management Certifications, Product Marketing Certifications, and the Pragmatic Product Master Certification. All attendees gain access to the Pragmatic Alumni Community, a network of over 30,000 alumni worldwide.

If you’re looking for product management or product marketing training or are pursuing a product marketing certification or product management certification, browse our certification paths athttps://www.pragmaticinstitute.com/product/. Courses are available online, in-person, or on-demand to fit your schedule.

Want to learn more about becoming a Pragmatic Certified Product Manager? Learn morehere.

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