Product Chats Podcast
by Pragmatic InstitutePragmatic Live’s Product Chat is a podcast focused on tackling the biggest challenges facing today‘s product management, product marketing, and other market and data-driven professionals with some of the best minds in the industry.
Copyright: Copyright © Pragmatic Institute 2021. All rights reserved.
Episodes
Tailoring Marketing Efforts for Growth with Alex Rainford
53m · Published
We are excited to have Alex Rainford, an experienced Senior Product Marketing Manager from Hubspot, on this episode. Alex will share insightful strategies to boost growth by aligning marketing efforts with your target market's needs to drive real results. This episode is from a recent webinar, and you canwatch the replay. In this episode, Alex explains:
- How to gain alignment in an organization for marketing efforts
- Leveraging the 30, 60, 90 feedback rule
- What it means to use agile marketing plans
- Key components of positioning to communicate value
- Finding growth areas
The Role of Psychological Safety on Product Management Teams
52m · Published
“Establishing psychological safety needs to be an explicit goal. It is something that you need to do continuously. ” – Dan Corbin In this episode, our host, Rebecca Kalogeris, is joined by Pragmatic Instructor, Dan Corbin, to dissect the concepts of psychological safety and inclusivity within a team setting. Psychological safety is more than just a buzzword; it's the foundation for open dialogue, creativity, and mutual respect within teams. Dan explains, "If you can show where you are vulnerable, where you admit you don't know everything, and where you even admit a mistake, that sort of lowers the barriers for other people to be able to open up themselves." They discuss:
- Strategies for creating inclusive and secure environments
- The importance of modeling vulnerability and admitting mistakes
- Practical ways to assess and measure psychological safety
- The role of working agreements in establishing behavioral norms
- The impact of psychological safety on team productivity and individual well-being
- Mastering the Pragmatic Framework
- Building and sharing market expertise
- Uncovering strategic opportunities
- Implementation of market-driven strategies
Applying the Pragmatic Framework to Internal Product Management
49m · Published
“If you look at the pragmatic framework, most of this applies to an internal product manager, just a different mindset, who you're targeting, and perhaps your approach to getting the information you need.” - Cindy Cruzado In this episode, our hosts Rebecca Kalogeris and Pragmatic Instructor Cindy Cruzado delve deep into the nuances of applying the Pragmatic Framework to internal product management. Titles are a mess when it comes to internal product management, but Cindy explains, “A product is a solution that you’re offering to many customers.” For many internal product teams, they might be product managers, project managers, operations, etc., but the work is the same. They discuss:
- The myths of internal product management
- The difference between internal and external product management
- How leaders can empower internal product managers
Why Knowing When to End a Product is as Important as Knowing When to Begin
37m · Published
“We have to introduce a product with the idea that it's not going to live forever” - Paul Young In today's episode, host Rebecca Kalogeris and Pragmatic instructor, Paul Young, dive deep into a topic that often gets overshadowed by the glitz of product launches: the "sunset" or "end-of-life" phase of a product. They explore how understanding when to retire a product is as vital as knowing when to introduce one. Paul explains that every product has a lifecycle and will eventually need to be phased out. The speed of innovation in the technology industry is compressing these lifecycles, making it more critical than ever to have a plan for sunsetting products. There is no one-size-fits-all indicator for when to sunset a product, but Paul suggests several metrics to monitor. These can range from revenue and cash flow to the efficiencies a product creates or its alignment with a company's mission. Key Conversations:
- Sunsetting a product is not passive; it requires investment and must be prioritized against other business activities.
- Just like a product launch process, there must be a process for its end-of-life.
- Metrics to monitor to know when sunsetting is the best next step.
- End-of-life phases: "end of sale," "end of support," and "end of life.”
- How to uncover strategic opportunities in your market.
- Ways to define your product team roles and responsibilities effectively.
- How to prioritize actual vs. desired business goals.
- Techniques to engage with the market for win/loss analysis.
- Understanding buyer and user personas for a human-centered approach.
A New Way of Thinking About Market Segmentation
40m · Published
“At best, you can be slightly better than your competitor if you're using the same exact tools and data to segmentize your audience,” Rod Griffith You likely know the power of segmentation, but many organizations really get stuck in the “how” of segmentation. Join host Rebecca Kalogeris and industry veterans Neil Baron and Rod Griffith as they discuss rethinking market segmentation strategies. During this episode, they discuss:
- Why identifying a prospect urgency is a powerful approach to segmentation
- The four levels of urgency: urgent, non-urgent, currently met, and none
- The role of core competencies when prioritizing segments
- What whales & fire extinguishers can teach us about segmentation
Generative AI as a Collaborative Partner for Product Professionals: A Conversation with Will Scott
32m · Published
“I know it's going to change our jobs — the speed of innovation, both for product management and product marketing, is going to be accelerated. In a world where technology constantly evolves, integrating AI into product management and marketing is no longer a futuristic idea but a present reality." Join host Rebecca Kalogeris and Pragmatic Instructor Will Scott in this episode as they discuss the transformative impact of generative AI tools like ChatGPT on product management and marketing. During this episode, they explore:
- Generative AI as a Collaborative Partner:The role of AI as a remarkable technology that assists in positioning, persona development, problem identification, and marketing language.
- AI and Human Balance:A discussion on the differentiation and value addition through human expertise in the AI-driven content era.
- Future Potential:The acceleration of innovation in product management and marketing and the potential risks and cautions.
- Prompt Engineering:How generative AI aids in structuring questions, experimenting, and increasing efficacy in discovery processes.
- Prompt Engineering and Discovery Process:Exploring how generative AI aids in structuring questions, experimenting, and increasing efficacy in discovery processes.
- Workshop Highlights:An overview of AI for Product Professionals, a hands-on training workshop focusing on mastering ChatGPT and prompt engineering.
- An understanding of AI and its capabilities and limitations.
- Strategies to streamline workflows
- Advance prompt engineering tactics to apply in practical scenarios
The Evolution of Pragmatic and Product: A Reflective Conversation with Rebecca Kalogeris
31m · Published
"What continues to be the biggest struggle for product people is the amount of time spent on the day-to-day that does not enable them to spend the time on the strategy… Unfortunately, we are just often bogged down by the tyranny of the urgent," - Rebecca Kalogeris Join host Charles Topping in this reflective episode as he talks to Rebecca Kalogeris, the former Vice President of Product at Pragmatic Institute (and the current Product Chat Podcast host). Rebecca shares her unique insights into the world of product management and Pragmatic Institute's evolution. During this episode, they explore:
- Pragmatic's Legacy:The transformation from a small visionary idea into a global institution, driven by consistency, passion, and deep knowledge of a market problem.
- Challenges in Product Management:The ongoing struggle to balance daily operations with strategic thinking and the consistent issue known as the "tyranny of the urgent."
- Reflections on Career and Industry:From the rise of agile and SaaS to personal career decisions, reflections on changes, growth, and the intersection of product and brand.
- Pragmatic's Alumni Connection:The powerful alumni base makes Pragmatic's community unique and engaging.
- The Art of Writing:Rebecca's journey as a head copywriter, the secret to good copy, and the joy of crafting precise positioning statements.
Let’s Talk Pricing Fences: A Chat with Mark Stiving, the Pricing Pro
30m · Published
“Pricing fences are the implementation methodology around how we do price segmentation,” Mark Stiving In this episode of Pragmatic Product Chat, host Rebecca Kalogeris and pricing expert Mark Stiving, founder of Impact Pricing , explore the multifaceted concept of pricing fences. Together, they delve into the importance, practical application, and nuances of pricing fences. Key Takeaways:
- Understand the role of pricing fences in implementing price segmentation
- Learn how pricing fences can be applied in different scenarios
- Discover the underlying principles, various methodologies, and real-world applications
AI for Product Innovation: Promise and Pitfalls
39m · Published
"You do not just want to copy and paste what you're taking out of AI and use it as the final product” - Dan Corbin In this Product Chat, host Rebecca Kalogeris sits down with Pragmatic Institute Instructor Dan Corbin for an in-depth look at how AI can transform product management and design. Dan explains how AI tools like QoQo , Kraftful and ChatGPT can help accelerate early-stage product processes like building provisional personas and ideating features. However, he cautions that human oversight is critical to validate AI outputs for inaccuracies. Key insights:
- AI can synthesize data and automate repetitive tasks, but isn't a replacement for user research or specialists.
- Use AI to collaborate with cross-functional partners, not circumvent them.
- Balance the opportunities of AI with thoughtful human validation to boost innovation while ensuring quality.
AI for Product Innovation: Promise and Pitfalls
39m · Published
"You do not just want to copy and paste what you're taking out of AI and use it as the final product” - Dan Corbin In this Product Chat, host Rebecca Kalogeris sits down with Pragmatic Institute Instructor Dan Corbin for an in-depth look at how AI can transform product management and design. Dan explains how AI tools like QoQo , Kraftful and ChatGPT can help accelerate early-stage product processes like building provisional personas and ideating features. However, he cautions that human oversight is critical to validate AI outputs for inaccuracies. Key insights:
- AI can synthesize data and automate repetitive tasks, but isn't a replacement for user research or specialists.
- Use AI to collaborate with cross-functional partners, not circumvent them.
- Balance the opportunities of AI with thoughtful human validation to boost innovation while ensuring quality.
Product Chats Podcast has 441 episodes in total of non- explicit content. Total playtime is 235:22:57. The language of the podcast is English. This podcast has been added on October 26th 2022. It might contain more episodes than the ones shown here. It was last updated on May 27th, 2024 00:10.
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