Prove It! The Proof in Marketing Podcast

This episode is a little different, because it’s not about marketing communications tools, Google Ad Words, or anything that you might think of as being strictly business-related.

But it really is.

Larry Altman, a seasoned executive from both the non-profit and for-profit world, shares why he now spends his time giving back to the community.

If you listen for just ten minutes, you’ll hear about –

Trends in community involvement for businesses

Why the trends are what they are in these fractured times

How a company benefits by community involvement beyond just the “feel good” nature of giving

Prove it!

Larry shares a story about a marketing firm that gives back and finds great value for the company and its employees.

Patrick Snook, our resident Brit, is the expert on this episode. His work speaks for itself, yet you’ll hear directly from him – in his own gentle way – how he puts his subjects at ease. Hiring the right photographer for your head shots – or any corporate work – involves a lot of good chemistry.

Listen for a little more than 10-mintues and you’ll hear about:

Crucial considerations when hiring a corporate photographer

The role a photographer can and should play when thinking about how your shots may be used

Mistakes to avoid when planning your corporate photography

Prove it!

Patrick will share a story about a shoot that went really well and why. (And full and fair disclosure – it was for Albert Communications!)

If you want to start learning about Google Ad Words, this is the episode is for you. We talk with Niki Fielding, Founder and President of Digital Brand Consulting (DBE), a Google Premier Partner. (She knows her stuff!) 

Give us ten minutes and you’ll….

Learn about Google AdWords and how they can help businesses of different sizes and in different industries.

Hear how buying ads on the internet has changed over the last few years.

Discover what a company needs to consider before making the decision to take this path.

Prove it!

Niki will share a story about a company that far exceeded their expectations by using Google AdWords.

If you haven’t heard the term “personas” thrown around, you might want to listen to this episode. Personas are what we’re developing today to really target very specific customer traits. Kerry Trueman, of Albert Communications and Anara Design, talks about the ins and outs of the development of personas.

This episode will shed light on:

1. What personas are and their importance 
2. How the development of a persona today differs from when we used to just “define our audience.” 
3. What a business needs to think about before they do a deep dive into the persona development.

Prove it!
Kerry will share an example of a company which discovered more than they imagined when developing their personas and how that led to additional success.

Jamie Gosweiler know a lot about really cool online marketing tools any business can use. There are so many out there – from the HubSpot and Emma’s of the world to Canva and Doodle and more.

Listen to this episode and you’ll discover –

1. Online marketing tools to use for your business or organization
2. How a company can determine which online marketing tools may be best for them
3. What questions a business should ask before it invests in some of the more expensive online marketing tools

Prove it!
Jamie will share a story about a business that used one of these tools and saw a tremendous increase in their business!

This episode of “Prove it” is with Beth Brodovsky of Iris Creative.

It was because of a breakfast with Beth that I first got intererted in podcasts. She was an avid listener and decided to start one on her own. Her enthusiasm is contagious, so these ten minutes will be well spent.

You’ll hear about –

• What goes into deciding to start a podcast
• What businesses, especially non-profits, can glean from Beth’s experience in “Driving Participation”
• How to decide what the focus of your podcast might be and why it is just one tool in the toolbox.

Prove it!

Hear how Beth uses the podcast to “step outside her comfort zone” and how her podcast has led to increased business for herself and for some of her non-profit clients.

This episode of “Prove It!” is with Rebecca Carino, Art Director of Albert Communications. Rebecca talks about the process of designing an ad, how to tackle ads for multiple audiences, and gives an example of work she’s done that made a difference.

This episode introduces listeners to "Prove it," a ten-minute podcast for impatient business owners and overwhelmed marketers. Guests will discuss trends in marketing communications – and then challenged with proving that it actually works!