Game Changers, powered by data.ai
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Go deep with mobile gaming’s top influencers to learn about the latest opportunities. Game Changers is powered by data.ai to deliver actionable intelligence for executives, product managers, and marketers.
Copyright: © 2024 Game Changers, powered by data.ai
Episodes
Mistplay reimagines gamer experience
52m · PublishedJason Heller, Chief Growth Officer at Mistplay joins us on Game Changers to discuss the growth and retention of their gamer community.
In this true win-win story, Mistplay took off as a loyalty reward system for gamers and evolved into a platform helping developers create the best gaming experience possible based on their vast player behavior data.
Looking for more content? Visit our Game Changers page!
https://gamechangers.data.ai/
Want to learn more about In-App Purchase Behavior? Get in touch with us today about Total App Revenue: https://www.data.ai/en/go/contact-sales/
Snap is innovating ad units to drive high-quality conversions for their customers
33m · PublishedMeena Kallu (Head of Gaming, North America - Advertiser Solutions at Snap Inc.) and Chris Uglietta (Gaming Marketing Lead, data.ai) discuss:
- Major Trends in the Mobile Ad Space
- The Gen Z and Millennial Audience
- How Snap thinks about consumer privacy
- Testing & Creative
- Snap's Approach to the AR experience and user engagement
- What's next for Snap and its customers
Jo Kim - what's a company?
41m · PublishedCome get to know Jo Kim, founder of Lila Games and host of Game Makers. Jo shares his career story, passion for company culture and hiring "right." Learn why you should consider founding your next studio in India. Jo also shares his thoughts on what a "company" is and how that might change - sooner than you think!
How AI drives better mobile data insights
33m · PublishedMelania Calinescu (Head of Data Science, data.ai) discusses how to harness the power of artificial intelligence to drive deep, actionable insights for the mobile app ecosystem.
When will Web3 Gaming go mainstream?
57m · PublishedGaming and Web3 experts; Eric Kress (Gossamer Consulting), Nico Vereecke (BITKRAFT Ventures / The Metacast) and Junde Yu (data.ai) join us to discuss the timing and speed bumps for Web3 Gaming to go mainstream.
Founding a game studio and building a genre-hybrid game, with Shelby Moledina
53m · PublishedShelby Moledina (co-founder & COO of Double Loop Games) shares her insights on building and leading remote teams, founding and funding a game studio, and building a new genre-hybrid game.
Special SXSW Panel "Everyone's a Gamer Now"
59m · PublishedListen to the 2022 South by Southwest Festival panel about the state of mobile gaming with Travis Boatman (Founder & CEO of Carbonated), Lucy Hoffman (Co-Founder & COO of Carry1st), Shelby Moledina (Co-Founder, COO & Game Director of Double Loop Games), and Chris Uglietta (data.ai). With a variety of backgrounds and stories, this group touches on a range of topics from emerging markets and new growth models, to building new games with new technologies and mechanics. Listen to the end to hear some great questions and participation from the audience!
Growth and opportunities in the Web3 space, w/ Eric Seufert
47m · PublishedEric Seufert (Mobile Dev Memo, Investor, Strategist) and Chris Uglietta (data.ai) discuss growth and opportunities in the Web3 space.
Please visit the Game Changers page or our YouTube Channel to watch and subscribe to video content:
https://www.data.ai/resources/gamechangers
https://www.youtube.com/channel/GameChangersSeries
Creative is King: How to efficiently develop user acquisition advertising creative in the post-IDFA world.
13m · PublishedIn our second episode, we review how to efficiently develop mobile user acquisition creative in light of Apple’s IDFA tracking deprecation. Including:
- Manage the Creative Journey
- Analyse Competitive Videos
- Develop Persona-Led Creative
- Master the Ad Concept Model
Please visit the Game Changers page or our YouTube Channel to watch and subscribe to video content:
https://www.data.ai/resources/gamechangers
https://www.youtube.com/channel/GameChangersSeries
User Acquisition: The on-going impacts of Apple’s IDFA tracking deprecation.
18m · PublishedBrian Bowman (co-founder & CEO of Consumer Acquisition) shares his view on how the deprecation of Apple’s IDFA has impacted:
- Traffic Quality
- Lookalike Audience Impact
- Onboarding Flow Impact
Please visit the Game Changers page or our YouTube Channel to watch and subscribe to video content:
https://www.data.ai/resources/gamechangers
https://www.youtube.com/channel/GameChangersSeries
Game Changers, powered by data.ai has 12 episodes in total of non- explicit content. Total playtime is 7:08:00. The language of the podcast is English. This podcast has been added on October 28th 2022. It might contain more episodes than the ones shown here. It was last updated on May 21st, 2024 02:41.