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37:54

Leaders Of Transformation

by Nicole Jansen, Leadership Coach | Business Mentor | Change Maker

The Leaders of Transformation is a podcast, a community, and a movement. Want to build a purpose-based business? Transform people's lives? Make a greater positive impact in the world? Every week our host Nicole Jansen interviews transformative business leaders and difference makers who are changing the world one conversation at a time. Tune in to hear inspiring stories of leadership, transformation, overcoming obstacles, and global impact. From transforming the way we do business and relate with others, to freeing women and children from human trafficking, and protecting our planet, these leaders of transformation will inspire and equip you to be the difference maker and world changer you are capable of being. Subscribe/follow us to hear all the latest episodes and get your weekly boost!

Copyright: (c) Leaders Of Transformation

Episodes

493: The Essential Role of Small Groups in Church and Business Success with Adam Erlichman

40m · Published 14 May 10:00

Why are church small groups so important and how can we apply these concepts to the workplace?

In this enlightening episode, we welcome Adam Erlichman, a pastor, consultant, and an influential leader in developing successful small group ministries. With profound insights drawn from both the ecclesiastical and corporate arenas, Adam reveals how the simple, yet strategic, use of small groups can significantly amplify community involvement, enhance biblical literacy, and ultimately foster exponential growth in both churches and businesses.

Join us and we delve into Adam's journey from personal struggles to spiritual leadership and discover how the power of community and structured small group training can revolutionize your approach to both faith and business leadership.

What We Discuss in this Episode

  • The intricate link between small group involvement and church growth.
  • Fostering relational connection through effective small group frameworks.
  • The transformational story of a couple deeply influenced by their connect group participation.
  • Strategic leader training for maintaining growth within small groups.
  • Small groups as a potent tool for evangelism in today’s fragmented society.
  • The parallel challenges and opportunities in cultivating community within businesses and churches.
  • The impact of personal experiences on leadership and community building.
  • A detailed look at the comprehensive training resource developed by Adam for group leaders.
  • Leadership and personal development insights that transcend both the church and corporate world.
  • Encouragement for engaging in small group ministries or church community for personal and collective transformation.

Podcast Highlights

0:00 – How small groups form powerful communities for growth.

5:42 – The reward for investing in people.

9:31 – Doing life together.

13:15 – The importance of intentional leadership training.

14:27 – The reality facing churches today.

17:28 – Similarities between church and business.

21:56 – Building confident leaders.

26:16 – Adam’s own journey to a Christ-centered life.

28:25 – Qualities of healthy group dynamics.

33:04 – Unpacking Adam’s training resource.

34:48 - Creating safe space for leaders to explore.

38:18 – Nicole’s wrap up and call to action.

Dive deep into the world of transformative community building with Adam Erlichman, as he sheds light on the profound impact that small groups can have in both spiritual and professional settings.

Favorite Quotes

Community Catalysts: “Small groups are not just a ministry avenue but a transformational platform that reaches deep into the hearts and homes of those involved, fostering growth at every level.”

Leadership Wisdom: “Investing in thorough, practical leader training isn’t just beneficial; it’s essential for nurturing strong, resilient communities both in churches and businesses."

Join us in this enlightening session as we explore the pivotal role of small groups in shaping thriving communities and impactful leaders.

Episode Show Notes: https://leadersoftransformation.com/podcast/spirituality/493-the-essential-role-of-small-groups-in-church-and-business-success-with-adam-erlichman

Check out our complete library of episodes and other leadership resources here: https://leadersoftransformation.com

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492: How to Win Over Senior Leaders and Boards with Davina Stanley

35m · Published 07 May 10:00

How do we improve our communication with senior leaders and boards?

In this practical episode, we’re joined by Davina Stanley, communication expert and founder of the Clarity First Program, who brings deep expertise in enhancing communication for c-suite executives. Davina shares her journey from consulting at McKinsey to developing her unique program that trains leaders and their teams to craft clear, strategic communications tailored to the expectations of senior leaders and boards.

Discover how Davina's approach helps leaders avoid common pitfalls in business communication, optimize their strategic messaging, and significantly reduce the burden of rewriting documents and presentations. This conversation is filled with actionable advice on building effective communication skills that can influence decision-making at the highest levels.

What We Discuss in this Episode

  • The backstory to Davina's communication expertise.
  • Major communication barriers for senior leaders.
  • The unhealthy dynamics of last-minute document revisions.
  • The principles of creating a single-page message map.
  • The importance of knowing your audience and meeting their expectations.
  • Strategies to reduce c-suite workload through effective communication.
  • The role of structured thinking in executive communications.
  • How board papers and presentations can be optimized.
  • The transformative impact of improved communication on teams and businesses.

Podcast Highlights

0:00 – Davina's Journey into Communication Expertise

4:20 – Barriers to Effective Communication at the Executive Level

7:30 – The Negative Impact of Last-Minute Rewriting

10:45 – Crafting a Single-Page Message Map

15:00 – Understanding and Meeting Board Expectations

18:25 – Reducing Executive Workload Through Clarity in Communication

21:40 – The Fascinating World of Communication Consulting

25:10 – The Power of Structured Thinking in Communication

28:25 – Board Papers and Presentations: Best Practices

32:00 – Transformational Outcomes of Effective Communication

Dive into a comprehensive discussion with Davina Stanley as she unveils the secrets to mastering executive communication, fostering a more efficient workflow, and leading with clarity and precision.

Favorite Quotes

Effective Leadership Communication: "Leaders need to clarify the desired outcome early and empower their teams to develop the messaging. This not only enhances the content but aligns the entire team towards a unified goal."

The Power of Preparation: "A well-prepared single-page message map can be the key differentiator in how a message is received by senior executives and can drastically alter the decision-making process."

Insights on Messaging: "Explaining the 'why' is crucial not just in board communications but also in marketing. It helps stakeholders connect with the core message more effectively and drives engagement."

Episode Show Notes: https://leadersoftransformation.com/podcast/business/492-how-to-win-over-senior-leaders-and-boards-with-davina-stanley

Check out our complete library of episodes and other leadership resources here: https://leadersoftransformation.com

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491: Revealing the Secrets to SEO Success with Damon Burton

38m · Published 30 Apr 10:00

How do you improve your SEO ranking and attract more of the right clients? In this business building episode, we explore the fascinating world of SEO with Damon Burton, an expert renowned for his deep insights into optimizing websites to outperform competitors, including giants in the industry. Damon shares his transformative SEO strategies that not only increase visibility but also ensure sustained growth over time.

Join us as Damon Burton unravels the complexities behind effective SEO practices and offers practical tips that any business can implement immediately. From understanding the core components of Google’s algorithm to balancing business with personal life, this conversation is packed with invaluable advice for anyone looking to enhance their online presence and drive more organic traffic to their site.

What We Discuss in This Episode

  • Fundamental SEO principles that drive website success.
  • How Damon managed to outperform a billion-dollar company with simple SEO strategies.
  • Debunking common SEO myths and what businesses should be focused on instead.
  • The balance between paid traffic and organic SEO - why organic typically performs better.
  • The importance of mobile optimization and AI in today’s SEO landscape.
  • How to maintain work-life balance while running a successful digital agency.
  • Damon’s personal scheduling tips for ensuring quality family time.
  • The role of authenticity and unique content in enhancing SEO effectiveness.
  • Damon’s approach to standing out in your niche.
  • Damon’s free SEO book, and how can it transform your SEO strategy.

Podcast Highlights

0:00 – Damon Burton shares secrets to SEO success.

4:30 - Realizing the potential in our thought processes.

7:26 - Focus on loading design, content value propositions.

9:55 - Writing without intent is problematic, avoid it.

15:53 - AI editing, targeted content, and avoiding paid ads.

17:29 - Marketing debate: SEO vs. paid ads.

22:52 – Advantages of organic search ranking.

23:48 - Buyer readiness percentages.

27:14 – Balancing work and family responsibilities.

33:31 – Why Damon wrote a book on SEO.

36:36 – Nicole’s summary.

Dive into this enlightening conversation with Damon Burton as he shares expert advice, debunks SEO myths, and reveals the straightforward strategies that can vastly improve your site's SEO performance.

Favorite Quotes

SEO Simplicity: “Sometimes it's not about fixing what isn't broken, but about focusing on doing fewer things better.”

Work-Life Balance: “It’s crucial to remember that while work can fill your pockets, adventures with loved ones fill your soul.”

SEO as a Strategic Tool: “Effective SEO is not just about topping search results; it’s about connecting authentically with your audience and addressing their specific needs.”

Episode Show Notes: https://leadersoftransformation.com/podcast/business/491-revealing-the-secrets-to-seo-success-with-damon-burton

Check out our complete library of episodes and other leadership resources here: https://leadersoftransformation.com

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490: Mastering the Art of Effective Delegation with Dr. Jim Schleckser

34m · Published 23 Apr 10:00

How do you scale your effectiveness as a CEO? In this enriching episode, we're joined by The CEO Project founder, Jim Schleckser, a seasoned advisor to CEOs and author of Great CEOs are Lazy: How Exceptional CEOs Do More in Less Time, to delve into the pivotal actions and philosophies driving successful leadership. Jim highlights the importance of focusing on your biggest points of constraint, leveraging effective delegation, and the power of CEO peer groups in propelling business growth.

Jim's insights, drawn from extensive experience and research, emphasize the distinction between playing an operational role and truly leading as a CEO. With anecdotes and practical advice, he outlines the key patterns and behaviors that top executives need to adopt to optimize their influence and drive their organizations forward.

Tune in for a dynamic conversation with Jim Schleckser and Nicole Jansen, as they explore the art and science of CEO leadership. Whether you're at the helm of a startup or steering a well-established enterprise, this episode will inspire you to transform your impact and elevate your business.

What We Discuss in this Episode

  • The critical role of direct advice from experienced CEOs.
  • The importance of focusing on your greatest points of constraint to scale and grow quickly.
  • When and how to shift from player to strategist mindset.
  • How CEOs can effectively manage their time and prioritize with a "not do" list.
  • The 5 Hats a CEO wears, and when to apply each of these key roles.
  • The 70% rule in delegation and how it creates growth opportunities for team members.
  • Jim Schleckser's free gift and how to connect with him for further insights.

Podcast Highlights

0:00 - High-performing CEOs work moderate hours for success.

6:25 – Making the shift from player to strategist mindset.

9:17 - Entrepreneurship is a mindset, not just a job.

11:49 - Delegate, defer, or discard: key tips for efficient time management.

14:03 – Effective delegation strategies for CEOs.

19:40 – The importance of peer group mentorship.

22:24 – Core constraints processing yields valuable, actionable ideas.

26:35 - Emphasizing how your actions shape organization.

29:12 - Uncovering insights through questions, experience, and methodology.

32:27 - Reassessing your time and seeking the necessary support.

Join us for an insightful journey with Jim Schleckser as he shares valuable leadership strategies, debunking the myth of the ever-busy CEO, and introducing the principles that can elevate your effectiveness and your organization's success.

Favorite Quotes

CEO Time Mastery: "Exceptional CEOs are very much in control of their time, working moderate hours, performing at high levels, all the while maintaining a balanced life."

Understanding Delegation: "Delegating does not mean abdicating responsibility; it's about providing growth opportunities while maintaining accountability."

The Power of Peer Groups: "CEO peer groups leverage diversity of experience and expertise, providing an avenue for solving complex problems and driving personal growth."

Episode Show Notes:

https://leadersoftransformation.com/podcast/leadership/490-mastering-the-art-of-effective-delegation-with-dr-jim-schleckser/

Check out our complete library of episodes and other leadership resources here: https://leadersoftransformation.com

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489: Empowering Executive Assistants for Business Success with Joshua Washington

26m · Published 16 Apr 10:00

What kind of impact can the right executive assistant have on your business?In this empowering episode we celebrate Administrative Professionals Month by inviting Joshua Washington, founder of Lee Malveaux, to dive deep into the world of executive assistants and the transformative power they wield within organizations. With his extensive experience and innovative approaches, Joshua uncovers the often-underestimated potential of administrative professionals and the difference they can make in the performance and culture of a business.

Listen as Joshua shares personal stories, including the influence of his late grandmother on his journey, and discusses the evolution of the executive assistant's role in today's business landscape. Discover practical advice for both leaders and assistants, including the Five Commandments of a thriving assistant, and learn how to nurture the assistant-leader relationship for mutual and organizational success.

What We Discuss in this Episode

  • Joshua's personal inspiration and journey to business founder.
  • The evolving role of executive assistants in modern businesses.
  • The Five Commandments of a thriving assistant and their significance.
  • Strategies that executive assistants can adopt to stay ahead of the curve.
  • The importance of updating an assistant's skills and adapting to leadership styles.
  • The challenges leaders face in supporting and investing in their assistants' growth.
  • Integrating faith and grace into professional coaching and development.
  • The necessity of business acumen for administrative professionals.
  • Encouraging assistants to proactively define their career paths.
  • Advice for leaders on how to leverage and empower their assistants for organizational success.

Podcast Highlights

0:00 - Introduction to Joshua Washington and his expertise.

1:56 - Joshua's backstory and the significance of his grandmother's legacy.

4:19 - The power of training and coaching drawn from Joshua's upbringing.

5:17 - The creation of the Mission Critical Performance Method.

7:22 - Why Joshua specializes in working with executive assistants.

9:27 - Key differentiators of effective executive assistants.

11:52 - The Five Commandments of a thriving executive assistant.

13:20 - Understanding team dynamics as an assistant.

15:52 - Common leadership challenges related to assistant support.

17:41 - The integration of faith in Joshua's professional life.

21:07 - A special message to administrative professionals and leaders.

23:19 - How to connect with Joshua Washington for further insight.

Dive into an enlightening conversation with Joshua Washington as he shares his distinctive perspectives on the value of executive assistants, key strategies for their empowerment, and the fine art of nurturing a dynamic professional symbiosis.

Favorite Quotes

Executive Growth: "We saw an increase in their revenue, their productivity, and most importantly, in their engagement and culture."

Supportive Investment: "If you want to see your assistant grow and help you help them, you have to be able to invest in your assistant."

The Evolving Role: "I personally believe this is one of the greatest times in history to be an assistant because you're going to get to really define your roles and your careers."

Episode Show Notes: https://leadersoftransformation.com/podcast/leadership/489-empowering-executive-assistants-for-business-success-with-joshua-washington/

Check out our complete library of episodes and other leadership resources here: https://leadersoftransformation.com

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488: Building a Brighter Future: Goodwill's Innovative Strategies with Lisa Rusyniak

26m · Published 09 Apr 10:00

How can transforming lives through education and employment initiatives lead to ending poverty?In this inspiring episode, we're joined by Lisa Rusyniak, President and CEO of Goodwill Industries for the Chesapeake, Inc., who shares their transformative work in ending poverty and helping individuals gain independence through employment. Lisa details the Goodwill Excel Center's impact in Baltimore, an adult education initiative that provides not just a GED, but a real high school diploma, opening doors to post-secondary education and middle-skilled jobs.

Dive into Lisa's dedication to bridging the gap between disenfranchised populations and the job market, the innovative environmental projects undertaken by Goodwill, and the intricate balance between mission-driven work and the economic and regulatory challenges faced by such organizations.

This episode is a testament to the power of transformation through education, employment, and environmental stewardship. Witness how one leader's vision is reshaping the landscape of opportunity for those most in need.

What We Discuss in this Episode

  • The unique offerings and impact of Goodwill's adult education initiative, the Excel Center.
  • Goodwill's innovative approaches to material recycling and creation of new business ventures.
  • Lisa Rusyniak's perspective on the minimum wage increase and economic sustainability.
  • The challenges of cybersecurity for non-profit e-commerce.
  • How to ensure a non-profit operates effectively amid stringent government regulations.
  • The influence of societal issues on Goodwill's mission and the potential for transformation.
  • The financial logistics of running an educational program like the Excel Center.
  • Balancing environmental goals with economic realities in social enterprise initiatives.
  • The effect of inflation on donor behavior and retail operations at Goodwill.
  • Lisa's personal legacy with the Excel Center and how it's transforming lives in the community.

Podcast Highlights

0:00 - How Goodwill is battling poverty and generating independence.

3:22 - Essential initiatives and the role of the Excel Center.

5:45 - Transforming plastic waste into useful products.

8:25 - The ongoing fight against cyber threats.

11:46 - Balancing business acumen with the non-profit ethos.

15:27 - Goodwill's employment impact on societal issues.

18:59 - Detailing the financial model for the Excel Center's success.

22:32 - Innovating through social enterprises for environmental stewardship.

26:14 - Responding to economic pressures as a non-profit CEO.

29:37 - Lisa Rusyniak's legacy with the Excel Center and its community impact.

Join us in this episode with Lisa Rusyniak and uncover the ways in which Goodwill Industries is not only fighting poverty but also innovating to create a better world for us all.

Favorite Quotes

Resilience in Leadership: “As CEO, it’s not just about steering the organization. It’s about constantly adapting to new challenges while staying true to your mission."

Environmental Responsibility: “It's not just about the environment or the bottom line. It's about how we set a precedent for the future of manufacturing and giving back to the community."

Vision for Education: “The Excel Center isn't just a school. It's a beacon of hope, a place where second chances are given and lives are changed."

Episode Show Notes:https://leadersoftransformation.com/podcast/education/488-building-a-brighter-future-goodwills-innovative-strategies-with-lisa-rusyniak/

Check out our complete library of episodes and other leadership resources here: https://leadersoftransformation.com

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487: Advance Your Career: Unlock the Power of Niche Networking with Reno Perry

30m · Published 02 Apr 10:00

How do you advance your career in today's competitive job market?

In this explorative episode, we're joined by Reno Perry, a visionary entrepreneur and the founder of Wiseful, a game-changing career advancement platform. With his seasoned background at Betterup and LinkedIn and his pioneering efforts in creating a list of over 20,000 laid-off employees to connect them with new job opportunities, Reno offers practical insights into the evolution of job networking and recruitment.

As the job market tightens and traditional methods falter, Reno discusses scaling recruitment for companies while empowering candidates to unearth more paths to their dream roles. He introduces innovative strategies for companies to attract top talent by emphasizing culture, growth, and transparency, while urging job hunters to finesse their personal branding with authenticity and precision.

Tune in as we explore the synergies between personal branding, modern networking, and a platform designed to harmonize the job-seeking journey for companies, influencers, and professionals alike.

What We Discuss in this Episode

  • How the landscape of career advancement and job searching is changing.
  • The limitations of traditional networking methods for finding new job opportunities.
  • Strategies that companies can employ to attract top talent and streamline their recruiting process.
  • How candidates can optimize their visibility and stand out to potential employers.
  • Why industry experts and community hosts can leverage their online presence for job referrals.
  • The Wiseful revenue share model and how it benefits community hosts and companies alike.
  • How creative job titles and personal branding on platforms like LinkedIn can impact your job success.
  • In the face of rolling layoffs, how professionals can prepare and respond proactively.
  • The benefits of cultivating a strong network and how it influences your job opportunities.
  • Wiseful’s unique advantage for both job seekers and employers.

Key Takeaways

2:15 - Navigating the job search landscape.

5:30 - Scalable recruiting and finding the right talent.

8:45 – Transforming job referrals into a reliable source for companies and candidates.

12:33 - Best practices for attracting top talent and for candidates to enhance their job search.

15:40 - The role of industry experts in enhancing job opportunity visibility through network sharing.

18:29 - Reno Perry's journey from LinkedIn and Betterup to founding Wiseful.

22:47 - Crafting standout resumes and personal brands without unnecessary fluff.

26:34 - The importance of preparedness in a market prone to rolling layoffs.

30:12 - Fostering a strong network as a primary means of job search success.

33:55 – Wiseful marketplace model and tips for engaging with recruiters online effectively.

Join us for a deep dive with Reno Perry as he sheds light on the future of work, shares invaluable career advice, and introduces how they are transforming recruitment by leveraging the untapped potential of niche communities and personal networks.

Favorite Quotes

Personal Branding & Authenticity: “Your professional identity should cut through the noise with real skills, not just buzzwords. That authenticity is your beacon in a crowded market.”

Networking Efficiency: “It’s not about casting the widest net; it's about reaching the right pool with a targeted splash.”

Resilience in Job Markets: "Prepare as though the job market might not bounce back tomorrow; nurturing your network and keeping your resume updated is an ongoing process, not a one-off effort."

Episode Show Notes: https://leadersoftransformation.com/podcast/business/487-advance-your-career-unlock-the-power-of-niche-networking-with-reno-perry

Check out our complete library of episodes and other leadership resources here: https://leadersoftransformation.com

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486: The Future of Finance: Mastering AI and the Client Experience with Jason Pereira

37m · Published 26 Mar 10:00

Could embracing AI and specialized knowledge be the game changer for today's financial advisors?

In this power-packed episode, we're joined by Jason Pereira, a seasoned financial planner and technology advocate who passionately encourages advisors to harness the power of cutting-edge technology and specialized knowledge to stay on top. As we dive into Jason's expertise, we uncover the transformative impact of understanding not merely the financial landscape but also the behavioral sciences that significantly affect client success.

Join us as we explore with Jason the importance of embracing technology, the power of niche markets, and the future of financial advice that transcends traditional investment management. Whether you're a financial advisor seeking to refine your practice or simply interested in the evolving landscape of financial services, this episode offers a wealth of knowledge from a true industry innovator.

What We Discuss in this Episode

  • The critical role of technology and business proficiency for financial advisors.
  • Understanding behavioral science for client success.
  • The truth about the effectiveness of AI in stock picking.
  • The value of niche market specialization for financial advisors.
  • Leveraging AI to enhance, not replace, financial advisor expertise.
  • The evolution of financial advisors' roles towards financial therapy.
  • Emphasizing personalization in client relationships and advisory services.
  • Strategies for advisors to distinguish themselves in a crowded marketplace.
  • The importance of staying educated about global industry trends and regulations.

Podcast Highlights

0:00 - Jason's advocacy for tech-savviness in the financial industry.

4:29 - How understanding clients' behaviors leads to better financial advice.

7:15 - Assessing AI's capability in investment management.

9:38 - The advantages of focusing on niche markets.

12:03 - Specializing in cross-border financial planning for US citizens in Canada.

15:27 - AI's role in the financial planning landscape according to Jason.

18:45 - The inevitable shift towards more human-centered financial guidance.

21:36 - The impact of deep, personalized relationships on financial advisory.

24:44 - Defining the future touchstones of successful financial advisory practice.

27:51 - Jason's message to advisors about the significance of continuous education.

Episode Show Notes: https://leadersoftransformation.com/podcast/business/486-the-future-of-finance-mastering-ai-and-the-client-experience-with-jason-pereira/

Check out our complete library of episodes and other leadership resources here: https://leadersoftransformation.com

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485: Revolutionary Communities: Fostering Meaningful Connection with Maruxa Murphy

34m · Published 19 Mar 10:00

How can you cultivate a thriving community without sacrificing authenticity for profitability?

In this heartfelt episode, we are joined by Maruxa Murphy, an award-winning community experience designer, strategist, and entrepreneur. Known for her work with industry giants such as Facebook, Kajabi, and Netflix, Maruxa is a true visionary when it comes to creating and nurturing online and in-person communities.

As we explore Maruxa's "transformed community paradigm," she unpacks the intricate layers of building a community that resonates on a deep and meaningful level. She delves into the power of voice, brand experience, and intentional design, and how these elements can create a welcoming atmosphere where people feel understood and appreciated.

Listen in as Maruxa and host Nicole Jansen discuss the balance between fostering meaningful human connections and driving profitability, the pitfalls of the "microwave approach" to results, and the evolution of ethical standards in business leadership. This episode is packed with invaluable insights for anyone looking to create genuine and lasting impact through community building.

Podcast Highlights

2:04 – Introducing the transformed community paradigm

4:20 - The uniqueness of communities based on values

7:55 - Cultivating experiential value through culture and rituals

12:30 - Profit paths and revenue strategies in community building

16:02 - The importance of authentic relationships in business and life

18:45 - Effective nurturing of potential clients into paying members

22:10 - Shifting from quick results to maintaining community integrity

26:30 - Agility and evolution in meeting community needs

31:45 - Maruxa's resources for learning about community strategies

35:12 - Ethical expectations and cultural shifts in leadership

Embrace the knowledge shared by Maruxa Murphy to revolutionize not just your community but also the way you approach leadership and transformation in every aspect of your life.

Favorite Quotes

Community and Authenticity: “Community isn't just a business strategy; it's a human-first approach that transcends the transactional nature of what we often encounter online.”

Ethical Business Practices: “As leaders, we must rise to the occasion and foster a culture of ethics and understanding, creating a shift that resonates with today's conscious consumers.”

Staying Agile: “The only constant is change, and as our communities evolve, so must we. It's about staying present, attentive, and ready to pivot in order to serve better and enrich our community's experience.”

Dive deep into the world of transformational community building with Maruxa Murphy, as she shares her expert insights and strategies for creating communities that truly resonate and thrive.

Episode Show Notes: https://leadersoftransformation.com/podcast/business/485-revolutionary-communities-fostering-meaningful-connection-with-maruxa-murphy

Check out our complete library of episodes and other leadership resources here: https://leadersoftransformation.com

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484: Navigating the AI Revolution in Ad Tech with Stacy Willis

28m · Published 12 Mar 11:00

Could the key to thriving in an AI-driven industry lie in human resilience and rituals?

In this insightful episode, we invite Stacy Willis, the versatile COO of Playwire, to dive into the dynamic relationship between technology and leadership in the ad monetization world. Stacy manages to juggle her roles as a military wife, mom, and high-powered businesswoman, attributing her success to a mix of authenticity, adaptability, and daily rituals that keep her grounded and focused.

Together with our host Nicole Jansen, we explore the critical importance of strategic human input in an AI-dominated landscape and the power of maintaining human-centric customer relationships. Stacy also sheds light on the challenge of balancing ad monetization ambitions with audience preferences and the influential role of SEO in this complex equation.

Join us to understand the importance of owning your audience, the strategic shift from social media dependence to website authority, and how creators can leverage ad monetization to turn passion into profit.

What We Discuss in this Episode

  • How do daily rituals and personal resilience play into professional success?
  • The relationship between AI and human strategic input within the advertising technology industry.
  • Stacy's journey as a military wife and COO managing a company from the wilds of Alaska.
  • The balance of career ambitions with family life through intentional planning and presence.
  • The rise of authentic leadership and why transparency is the new currency in business.
  • Engage with Stacy's down-to-earth insights as she emphasizes the rise of authentic leadership, the significance of personal rituals, and the strategic nuances of ad monetization in the rapidly evolving world of advertising technology.

Favorite Quotes

Personal Routines for Success: "Staying on top of things is all about maintaining those daily rituals, whether that's exercise or the clarity you get from a cold plunge, it's about being 100% present and healthy in every role you play."

Ad Monetization Wisdom: "Our goal is to take on the heavy lifting of ad monetization so that creators can really focus on what they care about most – crafting compelling content and engaging with their audience."

Leadership Philosophy: "The evolution of leadership is really about embracing authenticity. Being transparent with your team, showing your human side, that's what builds real trust and resilience in a company."

Episode Show Notes: https://leadersoftransformation.com/podcast/business/484-navigating-the-ai-revolution-in-ad-tech-with-stacy-willis

Check out our complete library of episodes and other leadership resources here: https://leadersoftransformation.com

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Leaders Of Transformation has 545 episodes in total of non- explicit content. Total playtime is 344:20:16. The language of the podcast is English. This podcast has been added on October 28th 2022. It might contain more episodes than the ones shown here. It was last updated on May 18th, 2024 02:41.

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