Build a Big Podcast - Marketing for Podcasters (A Podcast on Podcasting)

Topics covered in this episode:​

• My $79 computer and how it gets the job done
• Fancy or expensive equipment is not necessary for great work
• Equipment vs "The Work"
• One string, millions of views ...
• A new social network from an ex-Twitter employee (not BlueSky)
• Episode notes on steroids, a database of everything mentioned in each episode
• Guest booking simplified
• Overcoming writer's block 

Episode Timestamps:​

[00:05:29] Track popular podcast topics with episode notes on steroids.

[00:09:40] 15 Guest Booking Principles

[00:11:38] Guests must know their subject matter ...

[00:18:50] Podcast Humor

[00:21:49] Want to spread better messages?

[00:22:43] Never miss an episode ...

The Newsletter for Podcasters

• Big Podcast Insider - Podcasting Newsletter ​

This episode is brought to you by Riverside ...​

Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​

About this episode of Build a Big Podcast:​

This is the audio companion to Issue 140 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   ​

Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​

Topics covered in this episode:​

• The #1 drag queen
• Ideas becoming stronger through discussion and debate
• Importance of considering all platforms for podcast distribution
• Discussion on microphones and sound quality
• Remote sessions with poor audio quality and background noise
• AI-powered tools for podcast episode creation
• The role of the host in capturing and maintaining listener attention
• Historical background of Apple's popularity among creatives
• How negative press can be used to one's advantage
• Using bad podcast reviews to promote specific items or content on a website

Episode Timestamps:​

[00:00:21] Spiky point of view

[00:05:30] "Negative" publicity (and how to take advantage of it)

[00:08:18] Opinion vs fact, entertainers vs lecturers

[00:12:10] Great mics for crystal clear sound.

[00:14:05] AI-powered tools create podcasts

The Newsletter for Podcasters

• Big Podcast Insider - Podcasting Newsletter ​

This episode is brought to you by Riverside ...​

Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​

About this episode of Build a Big Podcast:​

This is the audio companion to Issue 140 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   ​

Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​

What does Taylor Swift have to do with your first 1000 podcast subscribers?

When you look at how she grew her own audience (and reputation), a lot.

In this episode, I talk about a simple way to grow your podcast audience. So simple that many people skip it. But that's because it's also difficult and will require you to do some work as well as face rejection.

Is it worth it? Yeah.

Like to read? More thoughts on getting your first 1000 podcast subscribers.

Like the podcast? 

Subscribe now and never miss an episode of Build a Big Podcast.

Want more? Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here to it in a newsletter format – it's free and you can unsubscribe at any time with a single click.​

Topics covered in this episode:​

• Taking advantage of the post-pandemic and post-social media urges
• Organize a meetup related to your podcast topic
• "Special effects" in podcasting – not necessary (if the storyline is compelling)
• Rules of engagement for interviews
• The importance of avoiding podcast and social media "shovelware"
• Different content for Facebook vs. podcasting
• Directly connecting and engaging with the audience through live events
• Meta's guide for Reels 
• Ensuring your guests sound good
• Adapting questions if certain topics are off-limits
• How Dolly Parton handles "personal" questions

Episode Timestamps:​

[00:01:27] Tips, best practices, and classified ads.

[00:04:57] Meetups: The ultimate audience growth strategy.

[00:06:58] Good storyline beats special effects in movies (and in podcasts).

[00:11:24] Avoid shovelware. Customize your content for each outlet.

[00:15:22] How to format your podcast episodes.

[00:17:42] Rules for podcast guests.

[00:19:42] Boost your podcast audience, buzz, and revenue.

The Newsletter for Podcasters

• Big Podcast Insider - Podcasting Newsletter ​

This episode is brought to you by Riverside ...​

Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​

About this episode of Build a Big Podcast:​

This is the audio companion to Issue 139 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   ​

Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​

Topics covered in this episode:​

• Taking advantage of the post-pandemic and post-social media urges
• Organize a meetup related to your podcast topic
• "Special effects" in podcasting – not necessary (if the storyline is compelling)
• Rules of engagement for interviews
• The importance of avoiding podcast and social media "shovelware"
• Different content for Facebook vs. podcasting
• Directly connecting and engaging with the audience through live events
• Meta's guide for Reels 
• Ensuring your guests sound good
• Adapting questions if certain topics are off-limits
• How Dolly Parton handles "personal" questions

Episode Timestamps:​

[00:01:27] Tips, best practices, and classified ads.

[00:04:57] Meetups: The ultimate audience growth strategy.

[00:06:58] Good storyline beats special effects in movies (and in podcasts).

[00:11:24] Avoid shovelware. Customize your content for each outlet.

[00:15:22] How to format your podcast episodes.

[00:17:42] Rules for podcast guests.

[00:19:42] Boost your podcast audience, buzz, and revenue.

The Newsletter for Podcasters

• Big Podcast Insider - Podcasting Newsletter ​

This episode is brought to you by Riverside ...​

Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​

About this episode of Build a Big Podcast:​

This is the audio companion to Issue 139 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   ​

Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​

Pre-interviews are an important part of producing a great podcast. You know that. 

But sometimes guests push back on doing a pre-interview, thinking they're not important or otherwise not needed. 

While it’s understandable that some guests may feel confident enough to wing it or may simply "not have the time" for a pre-interview, it’s crucial to explain why this step is so important.

Here are some strategies you might find helpful:

• Emphasize on Mutual Benefit: Explain that a pre-interview is not just beneficial for the host but also for the guest. It allows them to clarify their thoughts, prepare their anecdotes, and understand what to expect from the conversation.

• Assure Them It’s Not a Rehearsal: Some guests may feel that a pre-interview takes away from the spontaneity of the podcast. Reassure them that it’s not about scripting the conversation, but rather about setting a loose framework.

• Promote It as a Time Saver: A well-prepared interview often takes less time than an unprepared one. Detailing this might appeal to guests who are concerned about time commitments.

• Highlight Previous Successes: Share examples of past episodes where pre-interviews resulted in a great conversation, fun anecdotes, or insightful revelations.

• Offer Flexibility: If time is a constraint for the guest, offer to conduct a shorter pre-interview or do it via email or text. The goal is to at least get some preparation in.

Remember, podcasts are about engaging conversations and shared experiences. Ensuring both parties are prepared will only enhance the final output.

Want More?

Subscribe to Build a Big Podcast here.

Topics covered in this episode:​

• Dolly Parton and her Imagination Library program
• "Hate listeners" and spreading a message
• Barbie boycotts and your podcast
• Engaging the listener through vivid descriptions
• Experiencing the Malibu Dreamhouse and encountering a character
• Young girls and the future of society
• Successfully getting a message across during a difficult interview

Episode Timestamps:​

[00:00:29] Barbie, video comments, Dolly Parton

[00:06:05] Message spreading brings satisfaction, regardless of actions.

[00:06:49] "Hate Listeners" bring benefits

[00:12:11] Sneaky messages that change the world.

[00:14:07] Leverage others on social media for attention.

[00:19:03] Barbie (with music).

[00:21:58] Dolly Parton's faces judgment during interview.

[00:24:35] A really hot podcast ...

The Newsletter for Podcasters

• Big Podcast Insider - Podcasting Newsletter ​

This episode is brought to you by Riverside ...​

Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​

About this episode of Build a Big Podcast:​

This is the audio companion to Issue 138 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   ​

Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​

Topics covered in this episode:​

• Oops! A Lawsuit in Federal Court 
• Bad Legal Advice?
• Hollywood Strike: Updates and Predictions for Resolution
• Recording from Home in a Closet
• Analyzing Audio Quality with Podcast Grader
• The Importance of Prioritizing Goals over Engaging in Arguments on Social Media
• Using Postal Mail to Promote Your Podcast

Episode Timestamps:​

[00:06:09] Legal actions may not be worthwhile.

[00:12:52] "Opportunities happen, be ready."

[00:15:57] Promoting your podcast via postal mail 

[00:17:51] Remote work "rules" for podcasters

The Newsletter for Podcasters

• Big Podcast Insider - Podcasting Newsletter ​

This episode is brought to you by Riverside ...​

Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​

About this episode of Build a Big Podcast:​

This is the audio companion to Issue 136 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   ​

Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​

Topics covered in this episode:​

• The Importance of Involving Listeners in Your Podcast
• Engaging, Promoting, and Growing Your Podcast Community
• Unlocking the Power of User-Generated Content
• How Autonomy Drives Podcast Engagement3
• The Importance of Origin Stories and Detail
• Fresh Episode Ideas: Q&A, Flipped Format, and Bonus Content

Episode Timestamps:​

[00:02:54] Disney's attention to detail 

[00:05:11] Your "Origin Story" crucial to generate viewer interest

[00:08:24] Encourages signing up for your mailing list and review your podcast

[00:12:54] Audacity - Is it a cult?

[00:14:31] User-generated content and what you need to know about it

[00:17:31] Getting listeners involved with your podcast

[00:20:15] Podcast monetization program for successful podcasters.

The Newsletter for Podcasters

• Big Podcast Insider - Podcasting Newsletter ​

This episode is brought to you by Riverside ...​

Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​

About this episode of Build a Big Podcast:​

This is the audio companion to Issue 135 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   ​

Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​

Topics covered in this episode:​

1. Outgrowing Your Podcast: The importance of constantly evolving your podcast to keep up with your own growth and changing interests. 
2. Newsjacking: Discover a powerful strategy to attract more listeners by leveraging current events and trends. 
3. The Power of Rewards: Engaging your listeners is crucial for the success of your podcast. 
4. Embracing Background Noise: Creating an authentic podcast experience is essential. 
5. Finding "Money in the Middle"

The Newsletter for Podcasters

• Big Podcast Insider - Podcasting Newsletter ​

This episode is brought to you by Riverside ...​

Riverside is online recording software that makes it easy for podcasters to record studio-quality interviews from anywhere. Try it free and, if you like it, get 15% off any membership plan when you use the code BIGPODCAST.​​

About this episode of Build a Big Podcast:​

This is the audio companion to Issue 134 of Big Podcast Insider. If you're interested in more info on what I talk about on this episode and also links, that's where to go. On this episode, I dive into where the money is made in podcasting. how to get more reviews (and subscribers) for your podcast, podcast hosting, and more.   ​

Big Podcast Insider is a weekly newsletter on podcasting. If you like the content of this episode, you can subscribe here – it's free and you can unsubscribe at any time with a single click.​