Marketing Money Podcast

In this episode of the Money Marketing podcast, we discuss the upcoming ABA Bank Marketing Conference in Austin, TX. Tune in to find out what to expect and how to ensure that you get the most out of your time.

The post See Y’all in Austin appeared first on Marketing Money Podcast.

Don’t write a check a bank can’t cash. On today’s episode, John & Josh dive into some consumer banking nuances that some might not know about.

The post Red Ink Doesn’t Cash appeared first on Marketing Money Podcast.

You’ve heard it here repeatedly–change your name to something unique. The message always looks from a marketing perspective, but today we look at the lesson from the risk perspective. Enter Signature Bank New York, NY. John and Josh look at actionable items from this real-world example. Listen in for valuable insight from the dynamic duo. 

The post Episode 157 | Your Name: Asset or Liability? appeared first on Marketing Money Podcast.

You’ve heard it here repeatedly–change your name to something unique. The message always looks from a marketing perspective, but today we look at the lesson from the risk perspective. Enter Signature Bank New York, NY. John and Josh look at actionable items from this real-world example. Listen in for valuable insight from the dynamic duo. 

The post Episode 157 | Your Name: Asset or Liability? appeared first on Marketing Money Podcast.

Everywhere you look, vendors are offering insights on audience personas. Using personas offers the promise of finding that target client or approaching customers to meet their individual challenges. On this podcast, Josh and John discuss Matt Lerner’s post on persona research at Paypal. Listen in as they discuss the uses or lack thereof for persona […]

The post Episode 156 | Persona Marketing appeared first on Marketing Money Podcast.

Everywhere you look, vendors are offering insights on audience personas. Using personas offers the promise of finding that target client or approaching customers to meet their individual challenges. On this podcast, Josh and John discuss Matt Lerner’s post on persona research at Paypal. Listen in as they discuss the uses or lack thereof for persona […]

The post Episode 156 | Persona Marketing appeared first on Marketing Money Podcast.

Measuring the impact of marketing can be a challenging task. Is your marketing strategy working, or are your efforts inefficient? John and Josh discuss the challenges conquered and how they’ve built effective methods to track marketing returns.

The post Episode 155 | What’s Your Return? appeared first on Marketing Money Podcast.

Measuring the impact of marketing can be a challenging task. Is your marketing strategy working, or are your efforts inefficient? John and Josh discuss the challenges conquered and how they’ve built effective methods to track marketing returns.

The post Episode 155 | What’s Your Return? appeared first on Marketing Money Podcast.

Do you understand Digital? Do you know how to write or critique great ads? Are you reaching all of your communities as a community bank? Listen in as John and Josh tackle these topics and more while steering you toward effective ways to reach your audience.

The post Episode 154 | The Most Underrated Way to Get Attention For Your Bank appeared first on Marketing Money Podcast.

Do you understand Digital? Do you know how to write or critique great ads? Are you reaching all of your communities as a community bank? Listen in as John and Josh tackle these topics and more while steering you toward effective ways to reach your audience.

The post Episode 154 | The Most Underrated Way to Get Attention For Your Bank appeared first on Marketing Money Podcast.