Mastering B2B Marketing

You hear it a lot on social media, "content creation and distribution" but nobody is telling you how to do it. With so many technologies out there today and avenues to go down, what works best for your busy schedule? How can you create content and post on social media platforms consistently? In this episode, Jesus McDonald brings on Stephen G. Pope who is the Founder & CEO of SGP Labs. After Stephen sold the tech company he grew to $2.6 million/year, he looked back and knew it could have been done even faster. He got clear on the simple actions that generated revenue and learned everything he could about marketing, video, and social―now he helps entrepreneurs grow fast by avoiding all the trial and error.

We still receive a lot of questions about Webflow from B2B marketers. That is why we are repurposing this episode where Jesus McDonald breaks down why WordPress is better than Webflow and talks about things you should seriously consider. 

Over the years, Jesus McDonald has been asked about why he started JRM Web Marketing, especially when he's a guest on other marketing podcasts. He has refined that story over time and recently Jesus has been inspired by Dave Gerhardt's book, Founder Brand, where the idea to record this episode came from. In this episode, Jesus shares a short story about why he started JRM Web Marketing and how he's bringing real website solutions to B2B marketers through WordPress website development. 

JRM Web Marketing recently went through a website redesign and partnered with Linda Melone, who is a certified conversion copywriter. Linda rewrote all of JRM's website copy. In this episode, Jesus and Linda discuss the conversion copywriting process for JRM, the deep insights from customer interviews, the new value prop, and more. Partnering with an expert gives you a fresh perspective on your website. That's exactly what happened for us and it was worth every penny because we learned so much about our approach to the market and our customers. 

Check out our new website here: jrmwebmarketing.com

Almost every marketer we have interviewed on the show has told us LinkedIn is the best B2B social media platform for inbound leads. It's so true and we are seeing it with JRM Web Marketing. In order to see results, you need to have a LinkedIn strategy and post consistently. Many marketers have a strategy but few post consistently. In this episode, Jesus McDonald and Jackie Hermes discuss marketing strategies, why posting consistently matters, experiments, and more. 

Jackie Hermes is the CEO of Accelity which is a Milwaukee, Wisconsin-based agency that helps SaaS startups get to revenue and grow faster. She is also the co-founder of Women’s Entrepreneurship Week. 

Having a podcast show requires deep patience and a good strategy in order to see real business results. Your inbound leads that come from the podcast and your customers can provide you with insights. In this episode, Jesus McDonald is interviewed by Kap Chatfield on the B2B Podcasting show. They discuss podcast strategy, tactics, fears that stop us from getting deep customer insights, and more. 

Have you ever had a great marketing idea or strategy and proposed it to your CEO but he or she didn't understand it? This happens a lot with marketers. What we tend to do is get critical and frustrated with our CEO who doesn't "get" marketing. It's easier to point the finger at why things aren't going well in marketing. It's difficult to look inward and be self-aware of the fears and insecurities that we may bring into that meeting with our CEO. Sometimes, we just flat out are not good at selling our idea and we need to learn how to be better salespeople in order to present (sell) our ideas and strategies to our CEO effectively. 

In this episode, Jesus McDonald brings on Carl Ferreira, who is the Director of Sales at Refine Labs, formally Team Lead and Senior Account Executive at HubSpot. They discuss how to approach your CEO, the things your CEO cares about, how to sell to your CEO, and how to buy software from an experienced salesperson.

As B2B marketers, we are always thinking about the next steps in our careers, like how do we climb the corporate ladder? Is this the right company to work for? How do we deal with disadvantages in the workplace? What's the difference between Director of Marketing and VP of Marketing? And many other thoughts that come to our mind. We sometimes need perspective to help direct our path forward. Wendy Perilli joins the show to discuss her experience with these topics. 

Wendy is currently the VP of Marketing at PeerSpot. She is a Silicon Valley marketing leader that has over 20 years of experience that spans companies such as ServiceNow, VMware, Github, and Druva, along with many startups. She has held executive positions in every aspect of marketing throughout her career. She has also been partnering with Firstboard.io, and is one of their original founders, to drive more diversity with women on boards. 

Many B2B marketers post on social media about needing to have a business narrative that drives content marketing, about needing deep customer insights and analytics, or about needing a solid strategy and good tactics. It's the same content you see on social media over and over again. It gets boring and stale. Nobody is talking about what those deep insights are. Nobody is talking about how you should think about customer insights and analytics. That's why Sam Kuehnle joins the podcast to discuss this topic. Sam is a VP of Demand Generation at Refine Labs where they are on a mission to help B2B companies dominate categories and unlock growth through a combination of marketing strategy, research, and specialized execution.

Alexander Ferenczi, Chief Problem Solver at Advocaczi, joins the podcast for the second time. He has a lot of experience with Ecommerce and has deep insights when it comes to direct-to-consumer (DTC). 

This episode discusses:

- Why B2B companies should still do digital advertising even though they are crushing it on organic. 

- How advertising on TikTok has been successful for Alex's customers and the tactics B2B marketers can start doing to get momentum. 

- Why your website is an important piece of your social media and digital advertising.