Mastering B2B Marketing

"WordPress is not secure and can get hacked." - this is a classic response that we get from people. In this episode, Jesus McDonald talks about the reality which is any website can get hacked whether on WordPress or not. Jesus also shares that WordPress is stable and secure, and questions you should be asking your website developer or website partner. 

In this podcast episode, Jesus McDonald interviews Chris Walker, who is the Founder and CEO of Refine Labs, which is a progressive demand generation firm based in Boston. Chris shares about entrepreneurship, leadership, LinkedIn, his content strategy journey, and what they are going to be experimenting with soon when it comes to social media.  

Hey guys! Some exciting news...

We are making a big change with the podcast. 

I'd love to get your vote on our new podcast name. 🙂

Go to my latest LinkedIn post and vote! linkedin.com/in/jesus-mcdonald

In this podcast interview, I talk with Linda Melone, who is a B2B conversion copywriter and the founder of The Copy Worx.

Linda breaks down her process:

1. Research. This is the biggest part of preparing to write. From websites to customer reviews. This also includes interviewing people to dig in order to get to the root. 

2. Writing & Editing. More like assembly because there are blocks of all these different pieces of research and she starts plugging them in and putting them together. 

3. Testing & Validation. Put it out there to see how people respond. The whole idea is to get a measurable result.

Linda also mentioned in the interview a noticeable issue that she sees with websites which is that people don't know their own value, like value proposition. What is it that separates you from everybody else?

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If you enjoyed this podcast, leave a 5-star rating on Apple Podcasts! :)

Send me a direct message on LinkedIn! linkedin.com/in/jesus-mcdonald

This short clip is part of a podcast interview that I did with Camille Trent, who is now Head of Content at Dooly.

Camille shares her advice and tips:

- It all starts with good communication

- Then level up by adding personality

The problem people make is trying to overcomplicate content.

Just simplify it.

What point are you trying to get across? What's the value? What do people actually care about? How can you make people feel it?

Don't try to get clever with your copywriting. 😉

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If you enjoyed this podcast, leave a 5-star rating on Apple Podcasts! :)

Send me a direct message on LinkedIn! linkedin.com/in/jesus-mcdonald

This short clip is part of a podcast interview that I did with Camille Trent, who is now Head of Content at Dooly.

Camille shares her advice and tips:

- It all starts with good communication

- Then level up by adding personality

The problem people make is trying to overcomplicate content.

Just simplify it.

What point are you trying to get across? What's the value? What do people actually care about? How can you make people feel it?

Don't try to get clever with your copywriting. 😉

====

If you enjoyed this podcast, leave a 5-star rating on Apple Podcasts! :)

Send me a direct message on LinkedIn! linkedin.com/in/jesus-mcdonald

If you're a marketing professional and your CEO is... 

- Resistant to new marketing strategies

- Caring more about the sales team

- Transactional and not relational

- Not seeing value in marketing and your work

- Always thinking about the cheapest solutions

Then go find a new job. Life is too short. 

The future belongs to those who are investing in their online presence.

If you stay, your marketing results will stink and you will have little to no growth. 

If they are not investing in marketing then they are not investing in you. 

====

If you enjoyed this podcast, leave a 5-star rating on Apple Podcasts! :)

Send me a direct message on LinkedIn! linkedin.com/in/jesus-mcdonald

If you're a marketing professional and your CEO is... 

- Resistant to new marketing strategies

- Caring more about the sales team

- Transactional and not relational

- Not seeing value in marketing and your work

- Always thinking about the cheapest solutions

Then go find a new job. Life is too short. 

The future belongs to those who are investing in their online presence.

If you stay, your marketing results will stink and you will have little to no growth. 

If they are not investing in marketing then they are not investing in you. 

====

If you enjoyed this podcast, leave a 5-star rating on Apple Podcasts! :)

Send me a direct message on LinkedIn! linkedin.com/in/jesus-mcdonald