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Media In The Moment with Chuck Fetterly
by TEC Direct MediaJoin host and founder of TEC Direct Media, Chuck Fetterly, as he sits down with media and marketing professionals to discuss the latest trends, tips and tech. #mediaplanning #mediabuying #marketing
Copyright: TEC Direct Media
Episodes
First-Party Data And Email Marketing Success
30m · PublishedA 40-year veteran of the direct-to-consumer marketing industry and president of PulseTV.com, Jaffer Ali, shares what his experience has taught him about first-party data and email marketing. Jaffer explains the most important thing all marketers need to know about first-party data and how leveraging this data in your email marketing can build trust with your customers and increase conversions.
Show notes at https://tec-direct.com/first-party-data-email/
Host: Charles Fetterly
Guest: Jaffer Ali
Media In The Moment is a podcast from TEC Direct Media, a top media buying agency based in Chicago, Illinois.
TARGET. EXCITE. CONNECT.
How to Drive E-Commerce with Amazon Data
18m · PublishedHost: Heidi Mader
Guests: Charles Fetterly, Nate Marshall
Want to harness Amazon purchase data and drive e-commerce for your product? There are so many options when it comes to driving e-commerce. Once you sort through all the offerings and settle on the right vehicles, digital media buying is not a “set-it-and-forget-it” tactic. It still requires eyes-on optimization by experienced buyers to improve performance. There’s one solution that stands out as a true sales performer – the Amazon DSP.
Media In The Moment, a podcast by TEC Direct Media
Show notes at https://tec-direct.com/drive-ecommerce-amazon/.
Is Podcast Advertising Worth It?
29m · PublishedHost: Charles Fetterly
Guest: Dave Boretti
Is podcast advertising effective? Is it worth investing your media budgets in? We believe for many advertisers it is. Pre-pandemic research showed that over one-third of Americans listen to podcasts every month. The number of available podcasts has doubled in recent years from 500,000 to more than 1 million. There's something for everyone, and listeners of all ages are tuning in regularly.
Media In The Moment, a podcast by TEC Direct Media
Show notes at https://tec-direct.com/is-podcast-advertising-worth-it/
How Connected TV Fits Into The Media Mix
37m · PublishedHost: Charles Fetterly
Guests: Kim Warren, Nate Marshall
As of March 2020, Nielsen data showed that 76% of U.S. homes had at least one connected device. Lockdowns associated with the COVID-19 pandemic have accelerated CTV's adoption and high levels of usage persist today. As viewers increasingly access video content in this way, it’s important for advertisers to understand what CTV is, how it works, and how it fits into a media strategy.
Media In The Moment, a podcast by TEC Direct Media
Show notes at https://tec-direct.com/connected-tv-podcast-2/
Media In The Moment with Chuck Fetterly has 4 episodes in total of non- explicit content. Total playtime is 1:55:19. The language of the podcast is English. This podcast has been added on October 28th 2022. It might contain more episodes than the ones shown here. It was last updated on March 25th, 2024 02:18.
