Media In The Moment with Chuck Fetterly cover logo

How to Drive E-Commerce with Amazon Data

18m · Media In The Moment with Chuck Fetterly · 15 Apr 20:00

Host:  Heidi Mader

Guests:  Charles Fetterly, Nate Marshall

Want to harness Amazon purchase data and drive e-commerce for your product? There are so many options when it comes to driving e-commerce. Once you sort through all the offerings and settle on the right vehicles, digital media buying is not a “set-it-and-forget-it” tactic. It still requires eyes-on optimization by experienced buyers to improve performance. There’s one solution that stands out as a true sales performer – the Amazon DSP.

Media In The Moment, a podcast by TEC Direct Media

Show notes at https://tec-direct.com/drive-ecommerce-amazon/.

The episode How to Drive E-Commerce with Amazon Data from the podcast Media In The Moment with Chuck Fetterly has a duration of 18:06. It was first published 15 Apr 20:00. The cover art and the content belong to their respective owners.

More episodes from Media In The Moment with Chuck Fetterly

First-Party Data And Email Marketing Success

A 40-year veteran of the direct-to-consumer marketing industry and president of PulseTV.com, Jaffer Ali, shares what his experience has taught him about first-party data and email marketing.  Jaffer explains the most important thing all marketers need to know about first-party data and how leveraging this data in your email marketing can build trust with your customers and increase conversions.

Show notes at https://tec-direct.com/first-party-data-email/

Host: Charles Fetterly

Guest: Jaffer Ali

Media In The Moment is a podcast from ⁠⁠TEC Direct Media⁠, a top media buying agency based in Chicago, Illinois.

TARGET. EXCITE. CONNECT.

How to Drive E-Commerce with Amazon Data

Host:  Heidi Mader

Guests:  Charles Fetterly, Nate Marshall

Want to harness Amazon purchase data and drive e-commerce for your product? There are so many options when it comes to driving e-commerce. Once you sort through all the offerings and settle on the right vehicles, digital media buying is not a “set-it-and-forget-it” tactic. It still requires eyes-on optimization by experienced buyers to improve performance. There’s one solution that stands out as a true sales performer – the Amazon DSP.

Media In The Moment, a podcast by TEC Direct Media

Show notes at https://tec-direct.com/drive-ecommerce-amazon/.

Is Podcast Advertising Worth It?

Host:  Charles Fetterly

Guest:  Dave Boretti

Is podcast advertising effective? Is it worth investing your media budgets in? We believe for many advertisers it is.  Pre-pandemic research showed that over one-third of Americans listen to podcasts every month.  The number of available podcasts has doubled in recent years from 500,000 to more than 1 million.  There's something for everyone, and listeners of all ages are tuning in regularly.

Media In The Moment, a podcast by TEC Direct Media

Show notes at https://tec-direct.com/is-podcast-advertising-worth-it/

How Connected TV Fits Into The Media Mix

Host:  Charles Fetterly

Guests:  Kim Warren, Nate Marshall

As of March 2020, Nielsen data showed that 76% of U.S. homes had at least one connected device. Lockdowns associated with the COVID-19 pandemic have accelerated CTV's adoption and high levels of usage persist today. As viewers increasingly access video content in this way, it’s important for advertisers to understand what CTV is, how it works, and how it fits into a media strategy.

Media In The Moment, a podcast by TEC Direct Media

Show notes at https://tec-direct.com/connected-tv-podcast-2/

Every Podcast » Media In The Moment with Chuck Fetterly » How to Drive E-Commerce with Amazon Data