MedShark Insider

On this episode of the MedShark Insider, Bill Fukui interviews Sean Scope, the Director of Sales and Operations at the TSP Family Office. On the podcast, the duo discuss Sean’s background in doing turnarounds for private equity firms, and his transition to helping practices by offering them ways to increase value in the business, create more profit, and put incentives in place for people to drive those numbers. Sean tells listeners that his concentration primarily is on paying less tax, keeping more of the money that the practice earns, and utilizing the extra cash for investments that are both long term and short term positive for the owners, up to and including exit and transition.

#taxes #financials #taxcode #cosmeticpractices

On this episode of the MedShark Insider, Bill Fukui interviews Lisa McNevin of Accelerate Aesthetic Consulting. Tune in as the pair discuss the latest tips and tricks for Med Spas looking to up their marketing game. Bill and Lisa discuss all aspects of growing a medical spa business, from lead generation to lead management to securing recurring patients. The two also discuss the importance of building personal relationships with patients.

Lisa leaves listeners with some key advice at the end of the episode, encouraging them to get their finance, marketing, and operations to a high level. Success will follow!

Have any questions? You can email Lisa directly at [email protected].

On this episode of the MedShark Insider, Bill Fukui interviews Alex Thiersch, Founder and CEO of The American Med Spa Association (AmSpa). Bill and Alex discuss the beginnings of Alex’s now 10-year tenure at AmSpa. They talk about his background as a lawyer, and outline why owners of Medical Spas should treat their practices like businesses due to the complex nature of the space. Alex predicts the future of the Medical Spa industry, and discusses the current high demand for services but lack of labor to meet those demands. The duo also dive into various events, trainings, and shows that the American Med Spa association is now putting on, including The Medical Spa Show. Tune in and get up to speed on key innovations in the med spa space!

On this episode of the MedShark Insider, Bill Fukui interviews Dr. Olivia MaDan of Plastic Surgery Affiliates on her transition from an associate to buying and owning her own practice. Bill investigates what the process looked like of her taking over a practice after buying it from a fellow surgeon. Dr. MaDan describes how it all went on from 2020-2022 during COVID-19, which presented a new slew of challenges to overcome. Dr. MaDan stresses the importance of believing in oneself and saying “I can do this.”

Bill and Dr. MaDan also discussed what to look for when buying a practice, what to focus on first after securing the purchase of your own practice, as well as the patient experience and how important it is. Dr. MaDan and Bill agree that through it all, the most important concern is the patient and their needs. Dr. MaDan speaks from a unique perspective, because with a female dominated clientele in the plastic surgery industry, she is able to relate to many of her patients.

On this episode of the MedShark Insider, Bill Fukui interviews Jed Wunderli from Acquire Tax Credits regarding research and development tax credits that many surgeons are simply not aware of. If your practice has been consistently growing and improving its practices in an effort to innovate for the well being of your patients… then this tax credit could be perfect for you! Jed discusses how Acquire goes about helping practices receive such tax credits as well as qualifications necessary to be eligible for one. Jed stresses the fact that many people do not think they are eligible at first, but upon further investigation, they find that they have bought a new piece of equipment or started to implement a new treatment that would qualify for this research and development credit.

Jed also walks the audience through the drafting process at Acquire. Bill asks how much the credits actually return into the pockets of practices, to which Jed cites examples of credits in the 200-400 thousand dollar range for high grossing practices. Jed explains that the reports they write for tax credits at Acquire are personalized and geared towards the real meat and bones of why a practice should be receiving a credit. Jed says “none of it’s ever, you know, cookie cutter kind of stuff. It's not boilerplate, you know, each report is written specifically for that doctor.” This way, Jed explains that there is no concern with the IRS conducting an audit.

Want to learn more? Give Jed a call or text! 702-812-1214

[email protected]

On this episode of the MedShark Insider, Bill Fukui interviews our very own Madi Alger, Director of Community Development at BluShark Digital. Madi and Bill take a deep dive into the world of Google Business Profiles (GBPs) and best practices when it comes to management of such a powerful resource. Madi explains how Google has evolved over time in terms of local search and how the Vicinity update drastically shifted the landscape of how firms rank in the three pack. She also covers the importance of reviews and responding to both positive and negative feedback on your GBP.

Most importantly, Bill and Madi discuss the necessity of having someone in your firm who monitors your GBP frequently in order to ensure that it is up to date and that no one has changed important contact information. Because Google allows your clientele to add updates to your GBP online, that means competitors can too!

On this episode of the MedShark Insider, Bill Fukui interviews our very own Seth Price, founder of Price Benowitz, BluShark, and MedShark Digital. Seth and Bill leverage their extensive experience in marketing to discuss Google Local and specifically, the tactics firms can optimize to improve their rankings in Google’s local three pack. The duo delve into key SEO mechanisms, such as the importance of reviews, satellite offices, and backlinks when trying to get your site to rank. 

Bill points out that the “Google Business Profile… is equivalent to your most important social media platform” and encourages cosmetic practices to devote the same amount of dedication towards it as they would to social media. Finally, the two discuss paid advertising, particularly PPC ads and LSAs. Seth explains that choosing the correct advertising is all about focusing on ROI and doing "what can we do to spend the least possible money and get the most possible results.”

#Local #Ads #GBP

On this episode of the MedShark Insider, Bill Fukui interviews Dr. Shitel Patel, Co-Founder of Ad Vital, a lead management company that has been built for surgeons, by a surgeon. Bill and Dr. Patel discuss managing leads across different mediums, including social media, television, print, and more. The duo emphasize how many practices make the mistake of not following up with leads; rather than continue with incoming leads all the way to the day of their procedure or purchase, many doctors will stop their attention after the first successful call.

Dr. Patel and Bill also provide critical insights into AI and how Ad Vital has implemented the new technology. One key tactic? When potential clients ask simple, FAQ questions, such as the location of the practice’s office or operating hours, the AI answers and even will seamlessly pass customers with more complex questions to a real staff member. Dr. Patel emphasizes that AI is not replacing humans, but rather freeing them from repetitive tasks and allowing staff to focus their time on real, strategic decisions.

#LeadManagement #Marketing #Surgeons

Why don’t patients book after they call? 

In this episode of the MSD Insider, Bill Fukui is joined by Charlie Winn, Chief Revenue Officer of Liine, an AI-powered software that simplifies and improves how practices acquire new patients by capturing all inbound leads. 

Join us for a discussion on how to leverage AI and other best practices to bridge the gap between leads and follow up. Tune in today!

For more helpful tips about digital marketing: https://medsharkdigital.com/

On today’s episode, MedShark Insider, Bill Fukui is joined by Sandy Roos, Vice President of Business Development at North Texas Plastic Surgery, to discuss pitfalls that practices should avoid and how to build medical practices from the ground up. Bill and Sandy talk about how hiring and goal setting plays a role in medical practice growth and practice success. Bill asks Sandy about her experience as a medical consultant and how medical practices handle compensation, including incentive plans and the topic of fee-splitting. Sandy discusses the roles of patient care coordinators and office coordinators as well as her experience hiring these positions. 

To see more episodes, visit https://medsharkdigital.com/medshark-insider/ 

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#MedSharkInsider #MedicalConsultant #CosmeticIndustry or #MedicalPractices