Our LEGO® Stories

At the LEGO Group, we believe that leadership is for everyone, not just people leaders. That’s because being a leader is not just a title; it’s a mindset. In this episode, we discover how some of our awesome colleagues are embracing the leadership mindset and how a people leader inspires and develops her team in this unique environment.

At the LEGO Group, we believe that leadership is for everyone, not just people leaders. That’s because being a leader is not just a title; it’s a mindset. In this episode, we discover how some of our awesome colleagues are embracing the leadership mindset and how a people leader inspires and develops her team in this unique environment.

Every year 25% of our profits go to the LEGO Foundation to be reinvested in activities that allow us to impact more children with Learning-through-Play. In this episode, we find out what the LEGO Foundation does to help autistic children build social communication skills, develop friendships and improve wellbeing – all with the use of Learning-through-Play and LEGO® bricks.

Every year 25% of our profits go to the LEGO Foundation to be reinvested in activities that allow us to impact more children with Learning-through-Play. In this episode, we find out what the LEGO Foundation does to help autistic children build social communication skills, develop friendships and improve wellbeing – all with the use of Learning-through-Play and LEGO® bricks.

As children shape their world with LEGO® bricks, it's our responsibility as grownups to take care of the world they'll inherit. We’ve set ourselves the ambition to make LEGO products from fully sustainable materials by 2030. In this episode, we find out what our people are doing to meet this target, the obstacles we’re working to overcome, and our brand-new prototype, which might just hold the key to a sustainable solution.

As children shape their world with LEGO® bricks, it's our responsibility as grownups to take care of the world they'll inherit. We’ve set ourselves the ambition to make LEGO products from fully sustainable materials by 2030. In this episode, we find out what our people are doing to meet this target, the obstacles we’re working to overcome, and our brand-new prototype, which might just hold the key to a sustainable solution.

While kids, families and fans are building with LEGO® bricks more than ever before, most of our interactions with them have moved online. Get a peek into how we build playful and safe digital relationships with today’s consumers and teach the builders of tomorrow how to be good digital citizens. We’ll also find out why our digital team’s agile working model is a winning formula for commercial success and shopper satisfaction.

While kids, families and fans are building with LEGO® bricks more than ever before, most of our interactions with them have moved online. Get a peek into how we build playful and safe digital relationships with today’s consumers and teach the builders of tomorrow how to be good digital citizens. We’ll also find out why our digital team’s agile working model is a winning formula for commercial success and shopper satisfaction.

As George Bernard Shaw once said, “We don’t stop playing because we grow old, we grow old because we stop playing”. Our Adult Fans of LEGO® (AFOL) community figured this out a long time ago; they never stopped playing and they continue to inspire us with their amazing creations. Learn how much influence this community has on some of the decisions we make and meet two adult fans for whom LEGO play turned out to be a game-changer.

As George Bernard Shaw once said, “We don’t stop playing because we grow old, we grow old because we stop playing”. Our Adult Fans of LEGO® (AFOL) community figured this out a long time ago; they never stopped playing and they continue to inspire us with their amazing creations. Learn how much influence this community has on some of the decisions we make and meet two adult fans for whom LEGO play turned out to be a game-changer.