Before The Bestseller

In the previous episode, Anna highlighted her book marketing and publishing tips for authors; in this episode, she talks about why she wrote On Good Authority and delves more into her journey while crafting the book's content and the strategies she used for her marketing plan.

Anna David’s Newsletter: authoritysecrets.club
Anne David’s Podcast: https://www.legacylaunchpadpub.com/podcast
Learn more about the book here.
Check out her first episode in the podcast here.

Anna David is a NY Times Bestselling author of 8 books, founder of Legacy Launch Pad Publishing Company and has been featured on TED, Today Show, Good Morning America, CNN, Fox News, NYT and Page Six. 

Anna is back with her latest book, On Good Authority, and is the topic of today’s conversation. It is very seldom that I open a book about book marketing and find that a lot of the information in it is new stuff and so I’m excited to dive into the book.  

She has worked with countless authors on their books and marketing and in this episode, she shares helpful tips on the best ways to pitch in the media and discover great content for authors and everyone else. 

Anna David’s Podcast: https://www.legacylaunchpadpub.com/podcast

Learn more about the book here. 

Check out her first episode in the podcast here.

Susan Friedmann is an international best-selling author whose debut book sold over 500,000 copies. She also founded Aviva Publishing which came when she needed to create her own publishing company for her own books. Susan also hosts an award-winning podcast, Book Marketing Mentors,  that helps authors with their book marketing strategy.

In this episode, Susan Friedmann shares her author journey as well as her expert techniques in publishing and marketing to influence and empower authors. 

This is an excellent listen for all authors, particularly nonfiction authors, as it helps them in discovering their niche market and identifying their perfect target audience. 

You may listen to her podcast here.

In this episode, we have the seasoned author of 20 years, John Strelecky, come back on the podcast to share his strategy in customizing his approach on different markets for his books.

John is a great resource to tune in to as he had already sold over 8 million copies of his books and today we are going to cover how he was able to market to Europe, leaders, and have a bespoke approach when it comes to different topics of books.

He shares what worked before, what's working now, and his advise on authors who are looking to make their mark in the industry as well.

If you'd like to learn more about John's work, check his website here.

We are welcoming back John Strelecky who is actually our first return guest and with good reason.

His episode is one of our most popular, and the man has sold over 8 million copies of his books. Originally, we talked about The Cafe On The Edge Of The World, and this time John is back to discuss another remarkable book.

On this episode, we talk about The Big Five For Life, a life-changing book about leadership and a wealth of insight into our daily lives. This book continues to inspire so many people and led to its selling of over a million copies and spent an astonishing three hundred and fifty weeks as Europe's #1 Best Selling Personal Development and Leadership book.

Get to know more about the book here.

We've had marketers and authors from previous episodes who shared that they did not find value in investing in a PR firm. In this episode, we want to explore further why that came to be the experience of other authors and debunk some of the common misconceptions about PR efforts and PR firms.

 Today we have Steve Harrison, the co-founder of authorsuccess.com,  who will share his experience being on the other side of the coin and utilizing PR to promote authors.

Steve's company has helped successfully promote the books of 15,000 non-fiction authors including Chicken Soup for the Soul and Rich Dad, Poor Dad. Their clients ranged from showing up on Good Morning America, The Today Show, Fox News, ESPN among many others.

Tune in to learn from an experienced PR expert how to build your brand. Steve also shares about understanding the media and how you can serve them, finding the best PR firm for your book, and how Robert Kiyosaki worked with them.

This episode also shares insight into why authors failed in their PR efforts and the delineation of where the PR firm's work ends and the author's work begins in terms of marketing and promotion.

If you want to learn more about Steve and his work, visit https://authorsuccess.com/ and get your free report

In this episode, we have the authors of "Go For No" back on the podcast to talk about the strategies and mindset behind how they were able to reach massive success for their book.

Currently, they have over 4000+ reviews for Go for No on Amazon and consistently move 600 to 800 physical copies of the book per month.

They shared about how intentionally writing the book and focusing on consumption could be the best marketing tool you can do for your book launch and marketing your book.

Other key points of the conversation were how to build long-term relationships and focus on bulk selling, how huge the book cover impacts the sales and impressions of the book, the mindset shifts needed to happen to gear yourself up for success, and how long it takes to see the results of your efforts.

If you'd like to learn more about their work, check out the link here.

In this episode, we have Richard Fenton and Andrea Waltz on the podcast. They are the authors of "Go For No!"--a book that has already sold 500,000 copies to this date and garnered thousands of reviews on Amazon.

Richard shares his story on how he came upon the idea for the book, and how he and Andrea was able to encapsulate it in a written format without making the story convoluted and keeping it direct to the point. 

We also discuss the main premise of the book on how getting to a yes is a destination and the no is the way to get there, how to take advantage of the 5 levels of failure, and how success cannot be achieved without failure and how you will use this to inspire your team.

Next week, Andrea and Richard will be coming back on to discuss how they were able to market and what strategy they had prior and during launch that cleared the path for the book's massive success.

If you'd like to learn more about their work, you can find the link to their book here. 

Email marketing for authors is one thing we haven't discussed previously on this podcast. This episode is going to change that as we have Matt Treacey--author of Natural Orders and an email marketing expert.

With a track record of generating millions of dollars in revenue for small business owners through email marketing, he's the best resource person to walk us through the basics of email marketing all the way to the advanced level.

I will also share what email marketing system we have in-house and have Matt share his thoughts on what to do next and how to scale it.

As an author, you are going to get solid KPIs to benchmark on, the best practices to prevent turning off your audience with your emails, and practical advice to improve your conversions if you are already running your email marketing campaigns.

If you're just starting out, Matt also shares with us what platforms are a good place to build your ecosystem, what to look for, and how you would know when you need to scale.

To learn more about Matt Treacey's work, you can find his book here.

In this episode, we have Jotham Stein back on the podcast to discuss further how he was able to write a book that sells itself organically.

When Jotham started, he had seeded only a few hundred copies and gone from selling 5 to 10 copies per week to over 50 copies per week. What's impressive is that most of these sales come from word-of-mouth and referrals from people who have read his book.

To recap, his book "Negotiate Like A CEO" mainly covers how to protect yourself if you're a business owner, investor, or employee. This book is backed by his decades of experience representing clients that did not know how to use their leverage and missed potholes engaging in business.

He was able to take his knowledge, expertise, and experience into a word form that made the book engaging, relevant, and practical to virtually almost everyone that has a role or job.

It took him 2 years to write the book and in this episode, he goes on to share what was his writing process and the importance of having someone provide meaningful feedback on the work he has done.

This is a good listen for authors to glean insight into what are the best ways to give yourself a boost when writing a book and ensure you are able to polish what you have created.

To learn more about Jotham Stein and his work, click on this link here.