Before The Bestseller

In this episode, we are speaking with Jotham Stein about his book Negotiate Like a CEO.  Jotham Stein is a lawyer by profession and has worked with many entrepreneurs and employees who are ever so passionate and focused on their craft that understanding the risks and contracts that come with the role usually get placed on the back burner.

This and the trends he has seen of how frequently these problems arise inspired him to share his knowledge with the public. 

Negotiate Like A CEO is written for entrepreneurs and employees to educate them on how they can protect themselves if ever things go south. As an author and publisher, you may have encountered these problems and stories as well and might find value in understanding the perspective and interests of investors, business owners, and employees whenever they enter an agreement.

The book is geared to enable the readers to understand what an exit plan looks like, what type of protection should be set up from day 1, non-competes, common mistakes, differences in regulations for each state, and leverage,  among many others.

The book is dense with lessons however it should not be taken as a replacement for legal advice.

In the next episode, Jotham will be coming back to share the grassroots marketing strategy he did for the book and how he was able to successfully market the book.

If you want to learn more about the book and Jotham's work,  you can find the link here.

In the previous episode, Leidy Klotz shared with us the concept of his book--Subtract. For this episode,  we're focusing on the successful marketing tactics behind the book's launch and promotion.

To give you an idea, Leidy's background focuses on teaching and research. He did not have any following on social media except for his family, friends, and acquaintances. Most of our listeners also come from that background, so in this interview, we're pulling back the curtains on how to successfully market your book from the ground up and where to get the help needed to springboard to your success.

Leidy needed to figure out how to market a book without any leverage, the mindset shifts that are needed to focus on marketing and promotion, including how working with a publisher helped versus becoming self-published.

He also shared what he found to make the most waves in terms of organically marketing his book, where he focused his energy, and what was his strategy to get picked up by a book agent, how to get blurbs, and how to find a publisher to work with.

To learn more about Leidy Klotz and his book, check out this link here.

For this episode, we interviewed the author of "Subtract", Leidy Klotz. His book is one that Adam Grant recommends reading.

The whole premise of the book talks about how to solve a problem whether it's related to design to corporate business problems. Our initial approach is to add more things and create something new to reinvent the wheel. However, Leidy argues and builds the case in the book that it is actually by subtracting and removing something that allows us to solve the matter better.

He goes on to talk about how and why we are hard-wired biologically, socially, and culturally to keep adding more when faced with solving a problem, and how this impacts our daily lives such as the simple things of managing our calendar and to-do list

The discussion had a range of topics starting with personal life, policies, regulation, design, and even finding solutions for the climate crisis we are facing.

This is a good listen for you as a book marketer or author if you'd want to look into a  new approach for how you can solve a problem and what steps to take in embracing the complexity first of the issue and then stripping away the things that are not fundamental to the process

Join us back next week to learn how Leidy was able to achieve success for his book.

If you'd like to learn further about Leidy's work, check out this link to the book.

This is the 2nd episode where we have Doug Evans, author of The Sprout Book. Previously, we discussed the concept of sprouting and its health benefits. Now, we're going to take a look into what made it so successful to reach the 10th printing using grassroots marketing efforts from sending physical copies and dm strategy on Instagram.

Doug started from 2,000 to 3,000 followers on IG, driving 3 hours each way to record interviews for podcasts, using Linkedin outreach to reach a bigger audience, and essentially being fearless in the approach of marketing his book. We explored his strategy on TikTok as well as how he managed to get 1000 of reviews for his book without soliciting.

This is a great listen for those who have not yet started on advertising and would like to see what are the options in a more organic approach.

If you'd like to know more about The Sprout Book and its amazing author Doug Evans, check out www.thesproutbook.com and https://www.tiktok.com/@sproutwiz

Doug Evans is the co-founder of Organic Avenue and the founder of Juicero. He is also the author of "The Sprout Book" which we will cover in depth in this podcast episode.

He will be with us for 2 episodes including this one and the next episode wherein he will cover the book's marketing. As an overview, Doug Evans also did digital marketing for Apple and has interesting experience under his belt that we will explore in both episodes.

This episode is a valuable resource for those looking to transition to a plant-based diet without breaking the bank, or just for those looking to leisurely listen to scientific explanations of how sprouts are more nutrient-dense than another period of a plant's life cycle

We discuss the important aspects of nutrition in alignment with improving life and health, growing your own sprouts, the health benefits of eating sprouts, and Doug's journey for going full plant-based diet.

To learn more about the book and Doug, you can check out the link here: www.thesproutbook.com

Chandler Bolt is the CEO of Self Publishing School and has authored 6 bestselling books. His most recent book is "Published" which we'll talk further about in this episode.

We discussed how aspiring self-published authors can strategize and prepare for their book launch including getting reviews, when to start running ads, how much time should go into preparing your book launch, and how you can build your launch team.

Chandler also shared his insights on an excellent way to utilize the local media to your advantage and the current status of the self-publishing space.

Tune in to the conversation if you're looking to get definitive advice on book launches and if you'd like to learn more about Chandler and his most recent book we talked about in this episode, check out this link here

If you are curious about what they do at Self Publishing School, you can go to link: https://self-publishingschool.com/

On this episode with Ricardo Fayet, we take a deep dive into book marketing to help amplify and catalyze the success of a book to get more sales from tweaking Amazon's A+ content, creative ways to market a book using actual billboards,  influencer marketing, and many more.

Ricardo is the founder of Reedsy--a site that you can go to to find and work with the best publishing professionals. Since 2014, the team has built a community of 1 million+ authors as well as 2,500 freelance professionals that is helping bring more than 15,000 books to market each year.

We covered topics such as best way to advertise, get visibility, and reviews on your book whether you are just starting out, or you're ready to scale, and answered which avenues are the most effective way to launch your book.

Listen to this episode if you're looking to find tools, strategies and resources that will help in launching and marketing your book whichever stage of the process you might be in right now.

To learn more about Ricardo and his book, you can check out this link here

In this episode, we focus on Bob Lung and his strategy in creating great content consistently on one topic--Fantasy Football--that allowed him to build his network and sell thousands of copies of his book in a year.

Bob traces back his steps on how he was able to achieve the status of being an authority and resource person in his space.

This episode is  a must listen if you enjoyed the previous one with Jon Sherman.

If you want to learn more about Bob and his book on Fantasy Football, you can check out this link here.

Jon and I first got in touch right before he was about to launch his new book, The Four Foundations of Golf. I remember him telling me about everything he had planned for the launch and how he was finally creating a product of his own.

Little did he know just how well that launch would go, and continues to do. That book is on its way to selling over 100K copies within just 6 months.

The reason why I love Jons story so much is because he’s another one of these self published authors who literally started blogging about something he was passionate about, blogged about it for years and learned a lot about how to make a blog work, built relationships through great content, captured followers in an email list, and then used all of that to launch his book.

Every time an author like Jon comes on, they give away little details of what they specifically focused on or hacks they figured out along the way and that’s what I love sharing the most with you. So it’s my pleasure to have on Jon Sherman of The Four Foundations of Golf.

Get the book here: https://www.amazon.com/Four-Foundations-Golf-Build-Lifetime-ebook/dp/B0B4FDYTD3

Jon Sherman wrote and released what has become one of the bestselling golf books of the year, The Four Foundations of Golf.

I personally know nothing about golf and so in this episode, Jon and I dove into golf for the beginner. Golf was emphasized in business school as a place that business got done. If you also thought you’d never touch a club but understand the value in being able to hold your own, Jon gives us the quick rundown on what to focus on when starting out.

We do two very different episodes with Jon, this one’s obviously about golf and if that’s not your cup of tea, listen in to next weeks episode where Jon takes us step by step through how he went from something he was passionate about to translating that into 100K copies sold in the first 6 months of his book launch.

Get the book here: The Four Foundations of Golf