Real Estate Marketing Dude

We have seen an exponential growth in AI development over the past year. I mean, it has invaded every corner of every market and real estate is no exception. Today we are gonna talk about how you can use AI to improve your business and improve your life.

Check Out Nick Krem's Website

Real Estate Marketing Dude

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Transcript:

What's up? Ladies and gentlemen, welcome. Another episode of the Real Estate Marketing Dude podcast. Folks, remember chatting today about a topic that a lot of people are like, What the fuck? You say It could do this. You could do that. Really? I can't use AI. I can't use automation. It's too confusing. That's stuff's only if you're really, really smart people.

00:07:07:16 - 00:07:25:16

Unknown

Do you guys? I've been literally messing with the air automation and I'm looking at chat and Tiny in the Zapier and looking at automating my content from my blog, from my YouTube channel, all the way across all social platforms. And I mean, honestly, if I could do it, you can't do it. This is not anything that is. I didn't believe how much you could do with it.

00:07:25:16 - 00:07:47:15

Unknown

I'm getting really into this in the last few weeks, so I'm really excited to have today's guest on because this is what we're going to be chatting about. We've seen this dude on social media like popping up all over my feed and he popped open a message and he's like, Yo, I want to do some podcast, but I'm probably guessing that he probably had an AI bot responding to those passages on top of it that he got on this show.

00:07:47:17 - 00:08:05:22

Unknown

But this is a really good topic to talk about, man, because a lot of people are talking about how they can get more done for less. And honestly, like some stuff you could do with I literally can replace your social media manager nowadays and it's crazy and you need to know this stuff in anyways. This isn't even just a real estate thing.

00:08:05:22 - 00:08:24:19

Unknown

This is just a business owner thing and you guys got to know this shit. So I'm excited going to their show and I'm to go ahead and introduce our guest, Mr. Nick Grimm. What's up, Nick? What's going on, man? Yeah, and you're absolutely right. You know, I was talking about this with my brother last night was my business partner, and we're like, There's not a future where you where if you don't learn A.I., that you'll still be in business.

00:08:24:24 - 00:08:40:03

Unknown

Some people think that, like, yeah, I don't need to learn that there is literally not a future where if you don't learn A.I. that you will still be in business. The quicker you get that out and just jump into it, the better you're going to be all for it. Well, I'm one of those late adopters to the sense where I'm like, No, I got to.

00:08:40:03 - 00:08:54:18

Unknown

Should I correct content? Could create content better than me. Like, fuck those guys. This guy can't create content. This bot can't create content. They can't tell me no, actually, it's helping me create its album. Me like create better content. Yeah. And it's not so much of like how to use it to replace you as much as how to use it to enhance you.

00:08:54:23 - 00:09:10:11

Unknown

And that's the way you got to look at it, folks. So, Nick, why don't you talk to us like let's take a very let's start from the high level. Don't get into really nerdy shit like towards the end here, right? So I don't know how what level people are on listening right now, but let's just get right into the use cases of it.

00:09:10:11 - 00:09:25:21

Unknown

Like, let's just go ahead and define because I think people get scared about this. I was what's the difference? We chat, graffiti and I have a thing called copy coach I use that's an AI tool that I hear other guys say, I train my A.I. bottom, like, what are your fucking pokemon? What the hell is this? Like, what are you training bots and shit?

00:09:25:21 - 00:09:46:04

Unknown

What is what's going on? So just help me understand this. So I think like the best way to put it, I think that's a great question too, because it's like understanding it's first half of the battle. You know, it's like I look back to like when the Internet first came out, there are like there were posts in the new York Times that said computer virus spreads to humans and people just didn't understand the Internet, which is why they weren't using it.

00:09:46:10 - 00:10:01:23

Unknown

So here's the best way I can say when it comes to like when people say training, I think about your chat as your employee. If you don't train your employee and then you just go in there and start asking on to do a bunch of things, it's not going to work. And you're like, Why aren't you doing this?

00:10:01:23 - 00:10:22:02

Unknown

Why aren't you doing that? So when it comes to Chad GPT, think about your Chad GBG as your lifelong personal employee that once you train it to do something once, you never have to train it to do something again because it just remembers over and over and over again. And it will only be as good as what you train it to do.

00:10:22:04 - 00:10:51:20

Unknown

So like to me, Chad GPT, you don't even think about it as A.I.. It is a lifelong employee that can just multiply what you are already doing. You can teach it how you speak and then it knows how you speak for the rest of your life. You can teach it about My ideal client profile is, you see, I'm getting a little bit more depth, but the overall view of this is just think about AI and chat CBT as your lifelong employee that will work for you.

00:10:51:20 - 00:11:12:16

Unknown

24 seven That will never quit, that will never not show up, and that will remember every bit of training you ever give it. So that well said. Like I'm like, Great, that makes sense. Yeah, like I'm in my chat now. I just signed up for like the four, right? no, I'm okay. I'm getting all kinds of new gadgets here and all different types of things.

00:11:12:16 - 00:11:31:23

Unknown

Right. But it asks you, like when you come in here, like, like basically describe yourself. And as I've been taking different training courses and I watch a lot of YouTube videos myself here, you basically, when you're training these, tell me if I have this correct, because I'm sure other people are doing this. When you're training this, I like how you said it's like your employee, but you could train it in your voice, like, Look how I talk right now.

00:11:31:23 - 00:12:00:02

Unknown

Nick I could tell is Midwest. You talk just like me. You guys are pretty. There's another fucking Midwest guy, bro. I love it, man. But yeah, we have a certain tonality that we speak with, right? And so a lot of the times when people are like, Well, how do I use chat for just creating like social content? And it doesn't sound like me, it sounds robotic, you're telling it, What do I need to have a lot of content or content, like read my Facebook profile, Can it read my Instagram profile or can it read like my podcast, for example, or my YouTube channel or stuff like that?

00:12:00:04 - 00:12:15:04

Unknown

So I mean, this is a little bit of a loaded question. Can it do those things? Yes, But here, like the first thing you have to do is like what it calls this customized chair in the bottom left. You'll see your name, you click it and it says Customize chair, and that's where you tell it who you are.

00:12:15:08 - 00:12:32:18

Unknown

And how you want it to respond. So before you go in there and start training it, customize it so that way you at least you don't have to tell it every freaking time. I am a real estate agent in Cleveland, Ohio, and to start every project, if you put that in your custom at the beginning, it's like your profile.

00:12:32:20 - 00:12:50:19

Unknown

Yeah, it's like your profile. Exactly. So that way it's like every chat, it knows you're a real estate agent, it knows the area you're located. And like, unfortunately, what I tell agents too, is like, I wanted to sound like me. Yes, you wanted to sound like you, but you want it to sound better than you when it comes to marketing.

00:12:51:00 - 00:13:14:19

Unknown

Because I'll be honest, most real estate agents aren't copywriters. They didn't come into the business thinking they had to be copywriter. So I'm not blaming them. But there is an extent of, yes, you want it to sound like you. You can go into the bottom half of what I just said. The customized and then let's hear are some common phrases are like little things that I always say or like words that I use and then words I don't use because I thought this was funny.

00:13:14:19 - 00:13:33:09

Unknown

Someone's like, I don't use chatbots because I use the word post too often. I'm like, Well, that's what happens when you listen to fucking amateurs, because all you have to do is go in there and tell it's in your how do you respond? Never use the word boast. It's almost like negative words don't use these words. Exactly. So like there's things like that, but like, I wanted to sound like you.

00:13:33:09 - 00:13:50:01

Unknown

If you really are that dedicated to sounding like you, you can copy and paste your last 30 Facebook post, put it into there, and then there's a whole knowledge base for it of like I sound like. And then you can just go in there and say, Hey, write me five more posts just like this. It's not the way I would recommend.

00:13:50:04 - 00:14:09:23

Unknown

Yeah, if you want

We are talking about investing today. It's a big one; there are a lot of changes coming in the market and investing might just be something you need to look at.

Be sure to check out Neal Bawa, he's giving away the answers to the top 10 irrational questions that investors ask and how you should answer them.

Check Out Neal's Website

Real Estate Marketing Dude

The Listing Advocate (Earn more listings!)

REMD on YouTube

REMD on Instagram

Transcript:

So how do you attract new business? You constantly don't have to chase it. Hi, I'm Mike Webmaster Real Estate Marketing, and this podcast is all about building a strong personal brand. People have come to know like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them.

00:01:24:15 - 00:01:36:16

Unknown

Let's get started.

00:01:36:18 - 00:01:52:14

Unknown

What's up? Ladies and gentlemen, welcome. Another episode of the Real Estate Marketing Dude podcast. Folks, we're here with a rock star, a legend. You might have seen his name all over the damn place. This guy knows what he's talking about when it comes to investing in real estate. As a matter of fact, he already has invested and runs and maintains $1,000,000,000 fund.

00:01:52:20 - 00:02:11:08

Unknown

So I'm going to get right to it today because I have a lot of questions for him, mainly around which way the market is going. The reality is a lot of people listen to show are in real estate or in lending. 90% of y'all have never even seen a market that shifted in this capacity, in this way. And a lot of people don't know necessarily how to navigate that either.

00:02:11:13 - 00:02:29:23

Unknown

But where there's doom, there's gold, not gloom, because when you know how to shift and play, navigate these different types of waters and you listen to someone like who I'm going to introduce to you in just a minute, pay close attention and take notes, because when the market shift is often when people get really rich, I mean, I think this is.

00:02:30:00 - 00:02:44:24

Unknown

Would you agree with that, Neal? I mean, that's why a lot of these that's is where a lot of the opportunity comes in. So let me go ahead and introduce our guests and let me give you a proper introduction. And I'm going to line up this because we got all kinds of questions for you today, right, Neal? Neal, want you to write himself, Who are you?

00:02:44:24 - 00:03:06:19

Unknown

Where are you from? What do you do? Let's go. I'm a technologist. I'm a data scientist. I come from the Silicon Valley culture, and it's my job to disrupt real estate, disrupt real estate development. We publish massive amounts of data for free on 323 metros in the United States, and we rank them for real estate investing. We give that data away for free.

00:03:06:21 - 00:03:37:00

Unknown

There's no subscription, there's no upsell. And as a result, we've managed to gather a bunch of nerdy, geeky, you know, folks, mostly in our doctors and engineers and technologists who believe that real estate investing should be data driven. And those folks have given us $300 million of their money, about a thousand investors to both buy and build various different kinds of real estate in the United States were hot on apartment student housing built around.

00:03:37:02 - 00:03:54:24

Unknown

But we also do self-storage and industrial a lot of it. I we've had a couple people on the show that the self-storage space and I my mind was blown at some of those just different conversations. But let's start with the data because I agree, data is where everything goes down. It never lies, the numbers never lie. And in general, I know you do a lot multifamily.

00:03:54:24 - 00:04:22:12

Unknown

You're doing a lot of stuff into the commercial market. Let's stick to residential just for this question and I'll go to the next one. But from residential, what does the data say? Because what I'm seeing, I subscribe to the capacity letter. I like reading their posts a lot right? And I'm seeing high loan defaults on cars. I'm seeing hi, I'm seeing in our data we're seeing a ton of stretched out credit card debt, missed payments just starting to happen.

00:04:22:14 - 00:04:41:08

Unknown

A lot of people will be like, Hey, is this going to be 2007, 2008 all over again? And what do you say to the answer? What's the data say collectively speaking to then and now? Let's first do the economic piece and then I'll talk about real estate. Right? So the economics says that we are definitely on track for a soft landing.

00:04:41:10 - 00:04:58:11

Unknown

I don't feel like this is 2007. I think it's fashionable to say it's like 2007 because you always want to be the person that said, Hey, five years ago, I told you so, I'm not going to go there. So I'm I'm looking at the data and I am absolutely amazed at the unemployment level. So we're at 3.9% unemployment.

00:04:58:15 - 00:05:18:15

Unknown

We produced 322,000 jobs in February. This is being recorded in March of 2024. And when I'm looking at that unemployment rate and I'm looking at the fact that inflation's come from 9% down to 3.1%, that shows us that the Fed has done its job and everyone likes to beat the Fed. And I'm actually no different. I love to beat the Fed.

00:05:18:15 - 00:05:37:17

Unknown

But in this case, I have to grudgingly admit that the Fed has actually been right. The Wall Street thought that we would have seven cuts this year. Then they thought we had six, then they thought we had four. And now they think that we have three. Yes. What, 18 months ago, the Fed was saying we would have three job cuts, two or three cuts into 2024.

00:05:37:21 - 00:05:54:24

Unknown

So for the moment, one has to grudgingly admit that the Fed has been right. The economy is moving towards a soft landing. A soft landing is not fun. Just the you know what the definition of a soft landing is. Yeah. Can you define that? Or a soft landing means that the growth of the U.S. falls to almost zero.

00:05:55:05 - 00:06:11:16

Unknown

And that's going to happen in Q3. That's going to happen in Q4 of this year. So the second half of this year is going to feel really shitty. It's going to be like a recession. You're right. Now you're seeing if you go back and look at the last three months job growth, it's been near 200,000, 300,000. What you're going to start seeing that job growth fall to 100,000, 50,000, 80,000.

00:06:11:16 - 00:06:32:15

Unknown

Those are very low numbers for a country of 330 million people. So when you're only growing 100,000 jobs, the economy is basically at a stall state and you're going to see that stalling happening in the second half of the year. And that's what the Fed wants, because as you get close to a stall date, demand dries up. If there's no new jobs being created or very few new jobs being created, who's going to create the demand?

00:06:32:15 - 00:06:48:10

Unknown

We're going to spend the money. Well, if you don't spend the money, what's going to create inflation? Because there's no competition for new goods when there's no competition, that brings inflation into the tooth. And that's the Fed's job to bring the inflation down into the twos, two and a half percent range so they can achieve their soft landing.

00:06:48:15 - 00:07:08:16

Unknown

So we're going to see some fairly shitty conditions in the second half of this year. But I don't expect the economy to go into a recession, which is negative growth, right? So the rest of the world is ahead of us. So at this point, Germany, the UK, Japan have already gone into recession. China is slowing, India being the bright spot of the world right now at 8% GDP.

00:07:08:18 - 00:07:30:13

Unknown

But when I'm looking at it, all of the other countries are ahead of us. The United States is actually the the primary shining spot with our stock market staying high and our job growth staying high. But that cannot last because people are like, Yeah, but the Fed is an increasing rate anymore. Imagine this when you've raised interest rates by more than 500 basis points or 5%.

00:07:30:15 - 00:07:55:09

Unknown

Imagine a £200 weight sitting on the chest of the economy. Well, that £200 weight has been sitting on the chest of the economy for a year and a half, and it was its heaviest for the last seven months. The Fed hasn't raised interest rates for the last seven months, but you still got a £200 set. You know, it weight sitting on the chest of the economy and that's dragging and slowing things down and it's slowing it down just right.

00:07:55:11 - 00:08:20:18

Unknown

So speaking of rates, what are we looking at? You just mentioned it. You know, we're supposed to have more cuts within it. We did. Or you know what? People don't really know what to expect. And I'm looking at the Fed chocolate and that shows three quarter point cuts, one in June, one in September, one in November. And I think that we're going to get those three rate cuts this year and then we will have an accelerating rate cut next year.

00:08:20:18 - 00:08:40:22

Unknown

Once once inflation's down to two and a half percent, then the Fed can accelerate because that's not interested in keeping rates this high. There's this nonsensical, very social media driven myth that the Fed, the rates are going to stay high. Why would you rates stay high? Have you seen how rapidly world growth is slowing? Population growth is slowing, the world is getting older.

00:08:41:00 - 00:08:

You hear all this talk about how the market is slowing down, and that's true, but only for those who don't know how to shift to the new market. Today we are talking about your mindset, it needs to shift, like the market.

Check Out Aaron's Website

Real Estate Marketing Dude

The Listing Advocate (Earn more listings!)

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Transcript:

What's up? Ladies and gentlemen, welcome to our episode of the Real Estate Marketing Dude Podcast, folks, is a lot of people struggling right now, and I want to get right to it. You're struggling for a multitude of reasons. However, what it comes down to is getting what you really want, right? And why do you know? As much as the market has taken a a shift?

00:02:36:17 - 00:02:58:10

Unknown

I'll give you an example. My one of the age used to work for me is way more successful than I ever was. She literally just sold a $7.5 million house in Naperville and set the world record for the most expensive piece of real estate ever sold in neighbor of Illinois. And I'm watching her, like on her business, and she's just crushing it.

00:02:58:10 - 00:03:14:15

Unknown

I'm like, where's the slowdown? Where's the slowdown? Where's the slowdown? But it's not just, Lauren, that I see that with I see that with other agents out there. And I'm always like, okay, guys, I get it. The market has shifted. The markets change, not as many transactions, but the people that are literally running a business and they're actually like literally running a business.

00:03:14:15 - 00:03:32:22

Unknown

I'm not talking to all you salespeople chasing the next paycheck breathing commission, breath setting the world on fire. What I'm talking about are people who are actually looking at their business, running it like a business and don't view themselves as a real estate agent, but more of an entrepreneur. And they're all doing fine. Literally, all of them are doing just fine.

00:03:32:24 - 00:03:56:01

Unknown

And what is the difference between them and you right now if in fact you are struggling? And I think what you're going to get out of this episode is a lot of experience because we brought on Mr. Aaron Hendon and he's been doing this for quite a while. This is he knows he gets it. And the topic of today's show is very simple How can you get what you want despite what the hell is going on today?

00:03:56:03 - 00:04:13:19

Unknown

Why is it that some people are getting there and some aren't? What's changed? Because nothing's changed for them. I believe it's a lot of mindset, but that's what we're going to discover today. So without further ado is going to introduce our guest, Mr. Aaron Hinden. How you doing, buddy? Mike I'm doing great. I so appreciate the opportunity to be here and very excited.

00:04:13:19 - 00:04:32:04

Unknown

It's great. It's great to be here with all your welcome to the show. Aaron actually told me. Yeah, he remembered me from like eight years ago, like this podcast is now in ten years. But I've been pretty, I've been slacking the last 12 months on it. I haven't been as consistent. I haven't been much into it, to be honest with you.

00:04:32:06 - 00:04:55:23

Unknown

I don't have anything. I'm in the middle of launching a new software and all that stuff, and I'm breaking my own rules that I've set and I've set the show with. Right. And I'm very embarrassed about that. So I'll be the first to admit that I'm not doing what I should be doing and I think that comes down to what stops people from getting what they want, because we I think we all know what we want.

00:04:55:23 - 00:05:11:12

Unknown

We know how to get there. But a smaller percentage of people actually get there. What's what gives there and what am I fucking up on right now? What am I doing wrong? Why can I do this? I love it. I love the way you even framed it. Couldn't be a better frame for what? For what happens for us.

00:05:11:12 - 00:05:39:16

Unknown

Because I'm not immune to this, okay? I come to this as I'm a old Jewish man from New York, so I'm guilt and shame and, you know, things are never so bad. They can't get worse was my family motto. So I'm all up in that as a default. And just the way you said what you said is perfect, because, look, there's no arguing that if you don't do the work, you're not going to get the results.

00:05:39:17 - 00:06:07:13

Unknown

So, you know, you're breaking your own rules. Right. And like you said, if you don't make the calls and talk to the people or put out the videos or the work that you know to do that produces the results, if you don't do that, you won't get the results. So we're not, but we're talking about what comes before that or what's this, the ground upon which that work is done or even what's the what?

00:06:07:16 - 00:06:36:04

Unknown

How does the work occur so that you'd do it? You know, when you said what you said about why I'm starting some new software and I've got other things on my plate, you didn't have the things. Just a bunch of excuses. Yeah, well, okay, so hang on before you get to that part. There's it. The work occurs, like, less important than the work around the software.

00:06:36:06 - 00:06:59:16

Unknown

Okay? It's just there is a bigger opportunity with the software and that's what you're going to do. And so it's you're always going to do work that's consistent with you're always going to work on what occurs there. To work on occurs like there is to work on. So if you wanted to do other work, you'd have to shift the way it occurs to you.

00:06:59:16 - 00:07:23:16

Unknown

This podcast would you'd have to deal with this podcast is important, it's foundational, it builds the base upon which you could build that software and it would very little time. You could get to the value of doing this, but you'd have to do that work. First of all, does that make sense that you're always working on? You walk on the floor because the floor looks like something you could walk on.

00:07:23:16 - 00:07:47:05

Unknown

I don't know if you've ever seen those. I had this little picture on my desktop of a floor of a carpet in Germany at a hotel in Germany, and it's one of these. And okay, I could share my screen, but I'll send it to you so people could see it on the website or the show notes. It looks like the carpet is got holes in it.

00:07:47:07 - 00:08:14:19

Unknown

You know, the way the lines in the carpet are drawn, it creates an optical illusion that the carpet is bumpy holes and dives and like that. And it really looks that way. You will see you look at it, you're like, wow, that's the way that looks like you would never run on that carpet. And that's why they installed it, because the people were running in that hallway and they installed it and people stopped running in that hallway because it doesn't occur.

00:08:14:19 - 00:08:44:03

Unknown

It occurs unsafe to run on. It's not it's the exact same scenario. It's literally the same floor. But it occurs differently. So for you with the podcast, there's it didn't occur as important. It occurred as something I could move off my plate. Same thing there. Does it make sense? Yeah. Fair. I mean, I'm like and then I'm like, but I got soccer practice like today.

00:08:44:03 - 00:09:15:13

Unknown

I got football practice. I got to go cause I have tick tock that I'm from my bed so I'm not getting out of bed. Go, You know, I can't work out anymore. Even that it occurs like this, it this is it's not that it necessarily occurs is important. It occurs is an opportunity and lying in bed scrolling tick tock which is, you know, three rungs down from getting my kids to soccer practice in the world with excuses like value.

00:09:15:15 - 00:09:40:06

Unknown

It's still I don't know anyone who doesn't do, you know, without an immense amount of discipline doesn't succumb to an extra video or to those, those devices are built really well to capture your attention, you know. yeah, they're right. And very well like, like designed by the smartest people in the world. Brain science is like literally hijacking your brain.

00:09:40:07 - 00:10:08:12

Unknown

Yeah. Into just one more video, and then an hour later, you're like, I can't work out now because. Right. And your stuck time we can. Yeah, we can talk about that. You said something a word. Discipline. Yeah. And discipline is tough because discipline takes time. Are the results of discipline take time, I guess, Right? It sounds like you want to work out like, Hey, I want to go about.

00:10:08:12 - 00:10:26:13

Unknown

Look, we're talking about how you cannot get to what you want to. Let's just take an example. I would relate to you want to lose £10? Who doesn't wanna lose £10? Right? Everybody. But why wouldn't I go out there and do it? Because it's going to take me three months. Yeah. And then I got to start somewhere and I'm starting that one thing is like, Damn.

00:10:26:15 - 00:10:54:12

Unknown

Yeah. Well, you know, Simon Sinek talks about and a lot of people talk about this, but, you know, when the why is big enough, the how becomes obvious that you're access to losing weight. Is having a Y big enough to do it? Is is there is there some future that you've created that's important enough for you, what that would call you to do?

00:10:54:12 - 00:11:19:17

Unknown

The things that would have the things that you don't want to do occur is opportunity is if you can get your focus on to the future you're creating. And rather than whatever this immediate muscle should rally. Yeah

If you are slacking on creating video, let this be a lesson. No one really loves to be in front of the camera, even if they seem like it, they probably don't. We don't do it because we love it, we do it because it's essential to growing our brand. Jordan Silvester found that out, and listen to see how it helped his business explode.

Check Out Jordan's Website

Real Estate Marketing Dude

The Listing Advocate (Earn more listings!)

REMD on YouTube

REMD on Instagram

Transcript:

What's up? Ladies and gentlemen, welcome. Another episode of the Real Estate Marketing Dude podcast. Folks, we're gonna be chatting about today is something I think everyone's going to get a little bit of a kick out of. Look, none of us want to get on social media. We do it because being on social media creates money. It creates clients, it creates a tension, it builds your brand.

00:04:47:12 - 00:05:04:04

Unknown

But if we really had an option, me included in this, I'd go hide behind. I'd sit on my couch all day and watch television or play video games or something. Know, I wouldn't be out there creating content, doing all the stuff on social media because I'm do it because I know I have to. Reality is, if you're not doing it, somebody else is.

00:05:04:04 - 00:05:31:22

Unknown

And building your brand on social, whether it's Facebook, TikTok, YouTube, Instagram, I mean, honestly, it's all of them. If you're not doing it, somebody else is. And that's why you need to be there. 100% of your future clients will be online and over 80% of them will use the first person they come into contact with, many of which happens to be the first person they're either introduced to or they personally meet or they run into at a bar or restaurant or through a family or friend.

00:05:31:22 - 00:05:52:07

Unknown

That's just basically how it is in other words, this damn business is nothing more than a giant popularity contest. So I get a message and we got a we got a Canadian coming up on the house today and he's not too deep in the count. He's just over the just over the border. But not that that matters. But he's a you know, he just that's a story.

00:05:52:07 - 00:06:08:02

Unknown

Would I just what I just laid up. I hate social media. I don't want to do it. But once I started doing it, I started getting a lot of buzz. People started commenting and all sudden I feel like I'm getting all these conversations I never would have had unless I'd started doing it to begin with. So we're going to hear a story and see why he does it.

00:06:08:02 - 00:06:23:06

Unknown

And I'm hopefully it's going to kick you in the ass and why you need to do it too. And if you even are doing it, you need to get a little bit more consistent. Let's we all do. So without further ado, let's go ahead and introduce our guest from the other side of the pond, not pond water. Mr. Jordan Sylvester, What's up, dude?

00:06:23:08 - 00:06:45:02

Unknown

Hey, man. Thanks so much for having me today, Mike. It's great to get a chance to just chat about the excitement of real estate and trying to figure out where that next deal comes from. You know, the the the infamous pipeline conversation, Where where's the where's the next one going to come from and what are we going? Yeah, feast or famine, peaks or valleys, month the month, week to week client by clients, you name it.

00:06:45:02 - 00:07:05:12

Unknown

Right. So tell me a little bit about yourself. I saw everyone who you are. Before we get started here and I got a bunch of different questions and one here, your story on how why you actually like social media nuggets. You don't like it, do you know? I'm not a huge fan of social media. And if you actually were to go to my Facebook page and look at posts previous to basically this August, you'd see five over the last two years.

00:07:05:16 - 00:07:25:04

Unknown

And two of them are, Hey, you want to come hang out at my birthday on the patio crammed into one of our local watering holes. So but I understood that in the market shift in the where we're going and where people are, you know, I love to I'm actually the person who you'd meet at the bar and want to chat with and hang out, and I'll just talk to any random stranger, but any random thing, just because I think it's fun.

00:07:25:10 - 00:07:39:23

Unknown

That's one of my, my, my natural skills, but one that is not natural is go live on Facebook. Go live here record stuff and have it actually posted out there so people can watch you. It's like, No, no, thanks, man. I'm good. I've been trying to do it with a coach. He tried to get me to do it for like three or four years.

00:07:39:23 - 00:07:57:12

Unknown

And the trick was hire somebody to do it for you. That was how I managed to jump. That was one of my buddies does a lot of batch creation, so I literally record for, you know, one day a week and then he gets anywhere from 20 to 30 videos a lot of the time out of that. And then we post what we need to in some of it's relevant, some of it's not.

00:07:57:14 - 00:08:16:08

Unknown

But he also posts everything, so I'm just as surprised daily by the media content that I'm putting out as most of the people watching are. What you're not even posting, you're not even actually physically doing the post. You have someone doing it for you. You said, Shoot, go. Yep, show up and shoot. So. So for me, that was like it removed a lot of my what's the right word Like, like concern.

00:08:16:08 - 00:08:31:22

Unknown

I guess the right word is, is like if I had to edit a review things and then try to hit. Yeah, okay, go ahead. The chance of me doing that goes to almost zero just because I'm critical and critical of everything I say. Did I say it right? You know, Did I inflect like all of those things? And my buddy edits it all, throws it out and I just get to see it.

00:08:31:22 - 00:08:59:19

Unknown

And sometimes, like we've had some conversations and adjustments about certain things that might get out that I'm like, Hey, dude, he's a guy, but this is creating content. People are responding to it like it is what it is. They imperfection is part of the game. People expect authenticity. And if you go and look at all of my stuff, that's the other thing I did was I rebranded to truly myself, which is you'll see me with my covered hats, you'll see me in my t shirts, and if you catch me in your pink shirt like part of your brand here, it's not necessarily the t shirt thing like duh.

00:08:59:21 - 00:09:17:17

Unknown

So I wear t shirts. So I have a bunch of these very similar t shirts. You'll see me in the blue, you'll see blues and greens and stuff. And then I've got the hats that sort of match. So I have about seven or eight of these hats. Again, I just I liked I'm a golfer, right? So for me, these hats came out of golf and then I really like I always wear a t shirt anyway, so then it just sort of paired itself together.

00:09:17:17 - 00:09:39:07

Unknown

When I was thinking about who am I? And one of the big things I'm going to go online, I'm going to be me and I'm going to eat. And I know that people have to somewhat, you know, play me online. There's an extent where not all the content is me, not all of this stuff being posted is me specifically, but that person is understand who I am, how I operate, and what I would want that to look like so that when stuff is being done, it can look like me or it can actually be me.

00:09:39:07 - 00:10:00:02

Unknown

And that was one of the bigger things. Now that I'm on Instagram, which I just literally logged in on my phone for the first time ever, literally this weekend. But it's been out for years because I've had the office running it and doing things with it. But Tik Tok and Facebook, I've used more as a watcher and stuff and then again starting to comment and engage and again, a lady saw me on Tik Tok said, You're a realtor that I could get.

00:10:00:02 - 00:10:15:11

Unknown

You know, you didn't seem like you wanted to sell me anything. You wanted to give me information. So she reached out, called me and said, Hey, let's set a meeting. And that's in four months. So again, man, I did. This is at least a minimum of a year play of just like constant, constant, constant to see when and where it was going to go.

00:10:15:11 - 00:10:34:03

Unknown

Because if you just jump into anything for a minute, like if you it's like it's like they always say, you got to sow the seed, then you got to water the thing and then you got to reap. Right? And the reaping though, like in anything, whether that's if you're no matter what you're doing in real estate no matter what Lee generation system, if you if you think you're going to pick up the phone and dial 20 people in, you're going to get a deal.

00:10:34:03 - 00:10:55:10

Unknown

The odds of that happening are low. But if you dial 200, the odds go way up. You know, 2000. I can guarantee you a certain amount. If you do 20,000, like again, it's that constant repetitive consistency and two things are true. If you do 20,000 phone calls, you're going to be pretty good at phone calls when you're done, when you only do you know, ten, ten or 15 calls and say, I'm not any good at this.

00:10:55:10 - 00:11:10:17

Unknown

Yeah, you're right. You're absolutely right. You probably aren't very good at it. And why? Because you just don't have the experience. And so it's social media. I've, I shoot a lot of content and a lot less time now than when I first started. And we we do a lot of different things where we're expanding all of the social media

If you are creating a brand, the most important thing you can be is authentic. Today we are talking to Nick Woodard about what it to means to be authentic and to reflect that in your business.

Check Out Nick's Website

Real Estate Marketing Dude

The Listing Advocate (Earn more listings!)

REMD on YouTube

REMD on Instagram

Transcript:

What's up? Ladies and gentlemen, welcome with our episode of the Real Estate Marketing Dude podcast. Folks, we're going to chat about today is the only thing you should be focused on in 2024, because I was like, What are you going to do in markets?

00:04:04:08 - 00:04:21:19

Unknown

Strange thing. What new shiny objects coming out next? What kind of work? I buy more leads. Work? I do this. No, dude, just need to start being more of yourself. You you need to be authentic before you could ever start marketing or attract anybody online. If you have any bit of like fakeness or bullshit about yourself, you're in turn people off.

00:04:21:19 - 00:04:41:24

Unknown

And today's entire show is going to be dedicated towards one thing Authenticity. How do you become more authentic? Authentic? How do you become more authenticity? How do you become more authentic? So I think Nick here reached out to me maybe on Instagram, if I'm not mistaken, or maybe it's Facebook, I forget which platform, but he's been listed in the show for quite a while.

00:04:41:24 - 00:05:03:17

Unknown

Appreciate that. But you know what? He really massages like my ability to show for a while. And this guy's been an agent for 20 years in a bar was six or seven years ago. He says he stopped he stopped being that perfect, perfect like Barbie doll and all type of an age it right? Like the stereotypical fucking person.

00:05:03:17 - 00:05:20:20

Unknown

Hello. I'm here for real. Say you write your name tag and everything, right? Perfect. Suit. Your socks are perfect. You're driving the car. You might have rented it from a friend just for the day, just to do showings. Right. But you put on that front. We've all been there and he stopped caring. He just said, Fuck it. I'm going to go out and be myself.

00:05:20:21 - 00:05:35:09

Unknown

And we're going to hear story today. We have have not dug into this or you to hear it live with me here. We haven't practice this or anything like that. And he said, Mike, once I stopped giving a shit, I started business, took off, I started being myself. So the first thing I do is I go to his website.

00:05:35:09 - 00:05:55:18

Unknown

I want you guys, if you guys are online, go visit his website and keep him in mind for your referrals because you'll be in good hands. But without further ado, we want to go ahead and introduce Mr. Nick Woodard from Middle Tennessee. What's up, Nick Paton And dude, good to be on here. I'm a friend. Yeah, forever. Thanks for coming on.

00:05:55:20 - 00:06:10:06

Unknown

Do people want to hear your the story? I like I love these shows because you take something and you actually run with it. And I want to just hear the whole story is like from start to finish. I think people are going to get a lot out of it and you guys have to learn how to connect with people online.

00:06:10:06 - 00:06:29:02

Unknown

And it's just like you connect with your neighbor, you connect with people at church, restaurant bars, whatever you do, I don't care. The same way you connect with people one on one face to face and same way you connect with them online. But it's very difficult to do that when you're really not in your own true skin. And my first question I have for Nick is, Nick, how long were you in real estate?

00:06:29:04 - 00:06:51:02

Unknown

All you time. Overall, I've been in it for 20 years. It's now growing here just south of Nashville, Middle Tennessee. And I went to high school here, went to went to college at MTSU, and then got into real estate because it was kind of a family thing. And that's that's what I was going to do until I figured out what I wanted to do.

00:06:51:04 - 00:07:07:20

Unknown

And here we are 20 years later. Yeah. So sort of a similar story, like, I actually took this, I need to graduate college. And I was like, in last three hour elective. Our teachers, like, you can make a lot of money in real estate. And I'm like, sweet guys. That's what I'll do. Now, the first half of your career because you made the switch, right?

00:07:07:20 - 00:07:24:20

Unknown

I'm going to I'm going to explain if you guys were just listing visually what the switch means. So if you go on to Nick's website, Nick Twitter.com, first thing I see is a pair of boots and like a baseball type cap and it's a615. He's actually wearing a six foot five hat right now. I'm guessing six one fives is area code, right?

00:07:24:21 - 00:07:44:24

Unknown

So but he's he built a brand. Every single person has one thing right off the bat. When I landed on your website, I already saw 615 and I already had a different impression, a different connection with you than anybody else. And because when a consumer logs on typically real estate agents website, what do you expect to see like Nick, what do you expect to see if you log on to a real estate agent site?

00:07:45:00 - 00:08:08:21

Unknown

Be honest, there's no holding back here. Yeah, I mean, you know, you get the stereotypical Sunset Strip stuff and, you know, flashy cars and, you know, fancy houses and suits and, you know, everybody playing the game, trying to be, you know, just uber professional, which, you know, I'm still very professional. I just I do it in jeans, boots and a hat.

00:08:08:23 - 00:08:29:03

Unknown

And it's just when you become authentically you, the game changes. Yeah. And you put your beliefs if you guys been listening to showing and I appreciate this he doesn't he's not scared to claim the only name that means anything Jesus Christ, Lord and Savior. But he puts it on his site, not like something like that. People don't want to, like all the time.

00:08:29:03 - 00:08:44:09

Unknown

Should I talk about religion? Should I talk about politics? Should I do this? I do that? And the right answer is, Well, do you do that when no one's watching? And if the answer is yes, then the answer is yes. You should be doing that on your site. Why do what? Hold you back so long? And we just, like, stuck like, No.

00:08:44:09 - 00:09:09:09

Unknown

Well, I wasn't growing at the pace I wanted to grow. And to be honest with you, it was mainly the the online presence change. You know, the game's changed. You have to create content like you preach all the time. You have to brand yourself. You have to do those things that are different now compared to 15, 20 years ago.

00:09:09:14 - 00:09:34:12

Unknown

Yeah. And so when I started picking up on doing these additional, you know, new things, that's when I was like, you know what? It'd be a heck of a lot easier if I just take video of me being me. And, you know, that's kind of what started it all. You know, a lot of my videos are now, of course, you know, local updates and tours of homes and all that fun stuff.

00:09:34:12 - 00:09:58:05

Unknown

But, you know, I put in videos of I've got a 60 acre farm South of town here, and I'll go down there and shoot guns and fish and hide. And I'm an outdoorsman. And, you know, you put you put you being you. And people will gravitate to that, like you say all the time. You attract your tribe and his Instagram and on his Instagram page, he it's awesome.

00:09:58:05 - 00:10:15:23

Unknown

Like he penned and I could just like, I'm just I'm on your Instagram right now on my phone. And the second pinned video he has there's him shooting was like Buccaneer 5040s and it looks like some kind of machine gun. But yeah, you're right, because people probably say that to you. Like, here's a question just from your Instagram handle.

00:10:16:02 - 00:10:36:09

Unknown

I'm sure you does this generate your business? Instagram More business comes from Instagram than anything else. Now, how many people, when they reach out to you, mention something about the gun almost every single one of them. And most of my clients, you know. But wait, it's wait. I thought we're living in like a woke America where guns aren't cool.

00:10:36:09 - 00:11:01:16

Unknown

And if you have a gun, like, you're like, bad news, man. You know, man, it's kind of one of those things that, you know, I want people to know me before they meet me. So, you know, I'm a devout Christian and unemployed, unapologetically conservative. I'm an outdoorsman, a dad. And I want you to know that on the front in I'm not for everybody.

00:11:01:22 - 00:11:22:05

Unknown

And you know what? I've I've brought in more people that want to work with me because of showing who I really am. I would agree with that. I've seen I've done it like I've it was similar like when I did the do think so first real estate market to Chicago real estate dude then in turn in the real estate marketing dude.

00:11:22:05 - 00:11:42:23

Unknown

But it was a brand right It's a brand guys is the 615 thing I pretty sure I don't know this either, but do people ever call you like the 615 agent or the 615? God, you get that a lot. I don't. I don't get the names, but I do. Walking around town, I have people come up and introduce themselves, the agent with the hat, and they they put it together.

00:11:43:03 - 00:12:05:02

Unknown

your Nick. We watch your content and, you know, good job. And you're like, Watch that, bro. Like, you

If you're running a business then you need a system in place. You probably need a dozen systems in place. Technology is making it easier than ever, and today we are looking at how your systems can serve your business.

Check Out Reward Realty

Real Estate Marketing Dude

The Listing Advocate (Earn more listings!)

REMD on YouTube

REMD on Instagram

Transcript:

What's up? Ladies and gentlemen, welcome to the episode of the Real Estate Marketing Dude podcast. Folks, we have quite the reward for you today. No pun intended, Caroline, but what we're going to be chat about, folks, you guys are all running around and your heads cut off. This is the time that you have to go back and like, run your business like a business.

00:03:34:13 - 00:03:54:07

Unknown

No business exists without systems in place. If you don't have systems in place, you're not running a business. You're just another salesperson with their fucking head cut off and you're running around making sense of nothing. Folks, if you want to right now is the time that while the market sort of changed and revamped, this is when you actually focus on those systems.

00:03:54:07 - 00:04:10:07

Unknown

But everyone always asks me, Mike, what's a system? What's a system? What's a system? A system is something you repeat in your business with each and every client, each and every month, just like McDonald's makes their burgers. The reason why they taste the same no matter what fucking McDonald's you go to is because they have a system to how they make their food.

00:04:10:11 - 00:04:28:11

Unknown

That's what defines their business. Unfortunately, real estate agents don't have enough systems in their business and that's why the service doesn't stick with anyone. And while 90% of the people forget what you do for a living, because when you're working with them, there's nothing you're doing to make them say, Wow, that person is a shit. So what we're going to do is bring on the coaching, the systems.

00:04:28:11 - 00:04:44:21

Unknown

I just met her a couple of minutes ago. She's pretty damn impressive. She's got like a system for everything. And I told her, I don't want to know any more. I just want a hit record and I want you to tell us the systems that you implement with your agents in your office that has them all so productive.

00:04:44:23 - 00:05:04:11

Unknown

What is it you're doing? Because while everyone else is sort of floundering in the water and treading water right now, you're crushing it. And it's not because of like you got lucky, it's because you got your shit together and you have systems and people are returning to those systems despite market conditions. So I think I'm to call the show something about systems.

00:05:04:11 - 00:05:20:14

Unknown

But without further ado, let's go ahead and introduce our guest, Miss Caroline Hobbs. How are you, Caroline? Great, great. Thanks for having me. Well, so listen, there's a little bit who you are. Where are you from and what the hell are we going to talk about today? Yeah. So my name is Caroline Hobbs. I am here in Silicon Valley.

00:05:20:14 - 00:05:50:09

Unknown

San Jose, California, and I've been selling homes for about 15 years now. And I started Word Realty on April will be 11 years. So we've got someone Giovani, we've learned a lot. And all this time and I've really learned about all the benefits of technology and leveraging systems to automate tasks so that you can provide a highly higher level of customer experience for each and every single one of your clients.

00:05:50:11 - 00:06:08:21

Unknown

Thank you. No one talks about the experience for customers at all. Like, you got it. Nobody talks about it. Like if people aren't saying wow about working with you, like you don't have a business, you guys and you won't have a business. So I want to start to beginning with you. You have a brokerage. How many do you run your brokerage like a team, or do you guys run it like a brokerage?

00:06:08:21 - 00:06:28:02

Unknown

And is everyone sort of on the same system that's within your office? And most people within the brokerage are on my team. I do have some individual agents. But that being said, we do kind of run it as more of a team. And, you know, my whole goal in starting the brokerage was to create something that was really agent friendly.

00:06:28:02 - 00:07:00:12

Unknown

I felt like a lot of the large corporate brokerages didn't really offer opportunity to lean into your own, like individual superpowers and create a lot of self-expression or, you know, differentiate your business from other people. They want you to be the company person and just copy, paste, repeat, copy, paste, repeat with every single one of their agents. And the fact of the matter is, is relationship is a really a real estate is a relationship business.

00:07:00:14 - 00:07:30:13

Unknown

So if you are not in the business of making friends and meeting people and being able to communicate with people, then you're in the wrong field. Agreed. So let's get into the systems because I don't think anyone has them. Let's start with just in general, like for individual agents out there. I have a question for you first shoot, How many times have you built systems and torn down again?

00:07:30:15 - 00:07:47:17

Unknown

Well, every day. I mean, that's basically what I always do. I always just perfect the system. It's never done. It's always fucking working. I'm literally building three or four different systems right now for our video clients so that they can have a better client experience. It never stops. The day you stop as the day you get beat by your competitor is what I believe.

00:07:47:17 - 00:08:14:09

Unknown

So I don't think you can't stop. I 100% agree. There's always new technologies. There's always new things out there that can help improve your current workflow. So I think that that's one of the areas that a lot of people struggle with is they think, okay, I'm going to spend January focusing on building my systems for the year and then and then the rest of the year, they don't pay attention to what they're doing.

00:08:14:11 - 00:08:40:18

Unknown

They don't even think twice about what their systems are. And to me, that's kind of how you get left behind. That's the first step of needing to burn things down again is when you become complacent in an area. And so for me and my team and with all of my agents, one of the things I tell them is if you're doing anything twice, if you're putting the information into the database more than twice, you're being inefficient.

00:08:40:20 - 00:09:08:16

Unknown

And so let's figure out how we kind of Roto-Rooter it, so to speak, to create a more automated process because we're all human and we all have lives. We are working because we enjoy the field that we're in. And this is where we have found some passion to spend a lot of our time and build our careers. But we're not doing this for fun.

00:09:08:18 - 00:09:51:19

Unknown

And, you know, we are all business people. And I think that with real estate, because of the social side of it, people forget that. And so, for example, you know, making sure that each and every experience from the time that the lead comes into your database to the language that you're using to reach out to them, whether it's a video, a text message, just a plain email with with script, each and every route that you like, each method of communication is going to leave a different taste in the Perkins mouth and really, what you're doing when you're communicating with new leads as they come in is you're introducing yourself.

00:09:51:21 - 00:10:15:13

Unknown

So that's where we start is when you're looking at building systems. You want to start with your action plans and your action items from the time that it comes into your database, defining them for who they are, what their interests are, how you can help them. Because at the end of the day, they didn't give you your contact, their contact information for you to harass them on things that they're not interested in.

00:10:15:15 - 00:10:35:01

Unknown

It needs to be an even exchange of information, and they need to see the value that you bring to the table if you want the relationship to progress. So right here and so we're talking about lead system here. And basically here's here's what most people do. They don't want they don't have a system, so they get a lead and then they'll just follow up via maybe phone.

00:10:35:01 - 00:10:53:02

Unknown

They might send a tax. You might do that for two or three days in a row, but then all sudden just you just forget. And this is what we're talking about. There's no system. So it's got to be like literally every lead has the same experience. That's what you're saying here, right? Exactly. Exactly. So, you know, not every lead is going to pick it up.

00:10:53:04 - 00:11:19:18

Unknown

Even when they were just on the computer or on their cell phones making the requests. Not everyone's going to pick out like say that you are be, you know, type agent lead comes in, you call them within a couple of minutes. So you get that higher, you know, client retention and they don't pick up. So, you know, maybe they put a bad email down there about phone number is that it?

00:11:19:19 - 00:11:54:03

Unknown

Like, what else can we do? Because at the end of the day, you know, if you're a team leader or not a team leader, just an agent purchasing leads from a marketing company or whatever, knowing your numbers, understanding your CPU,

Chances are you listen to podcasts if you're reading this. Chances are you might have considered hosting one of your own. But here is the million dollar question; is it worth the time and money and how will it help your business? Today we are talking about that with Trevor Oldham, founder of PodcastYou.com.

Check Out Trevor's Website

Real Estate Marketing Dude

The Listing Advocate (Earn more listings!)

REMD on YouTube

REMD on Instagram

Transcript:

What's up? Ladies and gentlemen, welcome to The Wrap. So the Real Estate Marketing Dude podcast, folks, welcome back. We're going to be chatting about today is a different form of content creation is actually the type of content you're listening to right now. Why the hell that 1.5 million are You guys decide to follow me? I have no damn idea, but I'm glad you did because this podcast has been one of the largest sources of my personal business.

00:04:40:16 - 00:05:06:05

Unknown

I can tell you guys that without a doubt. You know, when I was I'm not doing video services for real estate agents more, so I want to make that very clear. I'm no longer doing video marketing, but I do have a software you guys can play with us in and we'll talk about that later. However, if I never had a podcast and never built an audience and my prior real estate marketing dude business as a video marketing company would never existed, the podcast and a podcast in general.

00:05:06:05 - 00:05:24:21

Unknown

It's a form of content, you guys, it's a form of media. And so many people right now are like, I got to create videos like videos, a form of content, okay, it's just another form of media and everybody, as long as you work for yourself and you have your own damn business, you're running a business. And yes, the answer is you do need to start creating content, whether that's video, whether it's podcasts.

00:05:24:21 - 00:05:47:01

Unknown

I don't give a fuck what it is, but if you're not creating content, someone else is and you're going to be out of business. The building of personal brand is everything, especially in a real estate related business. And if you don't have a brand, you don't have a business, you're a salesperson chasing a chuck. So what we're going to be chatting about today is we got my boy Trevor hold him here, and he's going to be walking us through the power of podcasting.

00:05:47:03 - 00:06:00:02

Unknown

See these questions pop up all the time. Should I get a podcast versus not get a podcast? So what would be the strategy if we were to create a podcast as a real estate agent or lender? Is it worth it? Is it not? We're going to find out. Without further ado, let's go ahead and introduce our guest, Trevor.

00:06:00:02 - 00:06:20:10

Unknown

Trevor, what is going on? How are you doing once you say hello to who you are and what we learned today, they're do excellent today, Mike. Thanks for having me on, on the show. CONAN From out in New York, upstate New York, out here, finally get some nice weather, 35 degrees, which is nice that I was talking to one lady earlier today, 70 degrees like, damn, where I kill for that.

00:06:20:12 - 00:06:40:14

Unknown

I'm not going to see those temps still till May. But with that said, we're on a company called Podcasting. You podcasting. Why are you been doing it since 2017? Been in the podcasting space since 2015, seeing all of the ups and downs within the space and yeah, just how people personally brand themselves within the podcasting space love it.

00:06:40:16 - 00:06:55:16

Unknown

Let's get into it. I get questions all the time about this, like, Hey, should I start a podcast? Should we, should we do this podcast? And what we're going to do is you do this for all kinds of industries, correct? Correct. Okay. So let's keep it. We'll try to keep it focus for the real estate people like that.

00:06:55:20 - 00:07:10:11

Unknown

I would a reality investor, a mortgage lender, real estate agent and honestly, this is a deal for any local service based business. If your referral base, it's the same thing, right? It doesn't matter if you sell houses or vacations, I could care less your referral base. You need to build personal brand. People know who the hell you are.

00:07:10:13 - 00:07:35:04

Unknown

Now. How do you like how is an agent someone in the real estate space? With that in mind, what and why would they want to create a podcast for? Well, I'd say one just generating brand awareness for who they are. People think that it's cool if you have a podcast, if you're, say, a real estate agent in your local market, I'd say, my market as an example in Albany, you have a podcast and all you're talking about is the real estate market in Albany.

00:07:35:06 - 00:07:52:02

Unknown

What's going on? Our house is appreciating is value going down. You know, our market here in Albany is going to be a little bit different than some of the other parts of the country, like where I was in Massachusetts, where houses here don't appreciate as much where in Massachusetts, you know, you could double your price. And in four or five years, it's pretty ridiculous out there.

00:07:52:04 - 00:08:22:22

Unknown

So why is just building that brand awareness? And then like you mentioned earlier in the show, taking the video content from your interviews that you do, whether you are doing it with a guest or whether you're just doing it by yourself, typically only a 30 minute interview, there's so much content that you can take. And I find that when it comes to social media, it's hard for people to sometimes just sit down and try to write, you know, copyright different social media posts so when they can take an interview and they can either send it off to like an editor or whether they can do it themselves, I know for me I just send it

00:08:22:22 - 00:08:39:15

Unknown

off to an editor and then they can create anywhere from 5 to 10 social media posts and then I can go out there and promote it and people are like, Wow, Like, look at this guy. He looks super professional. I trust this guy. I want to use this guy as my real estate agent versus totally. So your older real estate agent, maybe their website sucks, maybe they don't.

00:08:39:16 - 00:09:01:22

Unknown

Any content that's out there like, I don't know anything about this person, but now someone comes to your website, looks professional, you have all these videos, you have this podcast, people can check you out, find out more about you, and you're just building like all of that credibility and trust. And even if you're in your local market, yeah, you might not get like a ton of people listening to your podcast, but you might become big in your local market.

00:09:01:22 - 00:09:25:05

Unknown

Doesn't mean you need to become big nationally, but just in your local market, it's going to be super beneficial. And then if you are real estate coach per se, then you can obviously go, you know, across the entire US service. But local, I mean, it's a it's a game changer and you think of there's only so many real estate agents I see doing this in their local market and it doesn't have to be like something you do every single day.

00:09:25:07 - 00:09:39:10

Unknown

But maybe something you do once a week, once a month even apply. I want to go more than once a month because some people just lose traction with the show. We just do a monthly recap of what's going on in the area, what a house to stand for, what are you noticing in? And then people start to look at you as the go to leader.

00:09:39:10 - 00:09:55:22

Unknown

And again, you're just building that reputation and building that brand. Yes. Like we're talking about positioning. Right. And let's just let's just plays out. All right. To real estate agents. I'm just going to pretend I'm selling a house. I'm going to hire two real estate agents and I come across two and I you know, I don't have anyone I'm referred to.

00:09:55:22 - 00:10:10:14

Unknown

I'm new in a market. I'm a C to different people. Right? I got my if you guys are looking at somebody, I got my hands up. All right, 2 to 4. What? Agent One is what you expect the real estate agent to be. You go to their website, they got, like, their suit and tie on their professional site.

00:10:10:14 - 00:10:32:21

Unknown

You go to the about page as the there's a family shot. You know, they help people buy and sell real estate. Right? And you're like, great, great. It's just pretty much what I expect. Now. I go to Agent B, Agent B as a podcast. His podcast is up on his website. It's multipurpose. There's videos all over from all the clips that Trevor is talking about, multiple purpose in here.

00:10:32:23 - 00:10:58:09

Unknown

And if two people were to land on two different websites, I can tell you that the experience I know this 100% is the experience is different. And even though no one might ever have listened to the podcast, the fact that someone has it says, You're legit, doesn't it? And then being able to use your podcast as a way for your social contact is a really good idea.

00:10:58:09 - 00:11:15:05

Unknown

I did for two years because then it just filled in. That's a real game in, right? But you got to get those big your plate because anything you do on video, especially with a mike in, you just look like you know what the fuck you're doing, right? Like, okay, this video right here, if you guys watch it, I got just Michael Jordan look at me like I could be like, this is video.

00:11:15:06 - 00:11:40:15

Unknown

Like I could be talking about b

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Transcript:

So how do you attract new business? You constantly don't have to chase it. Hi, I'm Mike Webster, Real Estate Marketing Dave. And this podcast is all about building a strong personal brand. People have come to know like trust and most importantly, refer. But remember, it is not their job to remember what you do for a living. It's your job to remind them, Let's get started.

00:06:09:10 - 00:06:30:05

Unknown

What's up? Ladies and gentlemen, welcome. Another episode of the Marketing Dude podcast. Folks, if you've been following last few weeks, the name of the game right now is thinking outside the box and doing things a little bit differently and opening your eyes to new things. There's lawsuits, there's all kinds of shit going on in the real estate industry, and whenever there's turmoil like this, there's also a lot of opportunity.

00:06:30:05 - 00:06:45:19

Unknown

But you have to be able to see it and take advantage of it because it's during the shifts that the people from nowhere make big names from themselves, and the ones who are big names end up drowning. And I like to bring a lot of different perspectives onto the show. So I don't know. This guy is from Chicago.

00:06:45:20 - 00:07:06:18

Unknown

This is two Chicago people in a row. So you're welcome. There's a reason why we're fucking awesome. It's because we work hard. Unlike the people in California. No offense taken. No, we're there. We're going to go out and introduce our guests today. We're going to be talking about industrial real estate, industrial investing. It's much different than what we've typically talked about.

00:07:06:18 - 00:07:23:15

Unknown

Don't think we've ever had this on the show. So I'm excited to see where the conversation takes us today. So without further ado, let's go out and introduce our guests. Mr. Joel, Fred Friedman. FRIEDMAN How do I want to say it? Friedland. Friedland okay, I'm all right. Sorry. I did see the land at the end. Well, how are you doing it?

00:07:23:15 - 00:07:43:16

Unknown

Say hello and now tell us a little bit about yourself. Sure. So I live in Chicago. I grew up in a suburb of Chicago called Highland Park. And when I was 22 years old, I graduated from the University of Michigan, by the way, two years there and before that, two years at San Diego State. So I love San Diego, where you live.

00:07:43:18 - 00:08:11:06

Unknown

Congratulations on your championship. Thank you. Thank you. Big deal. Yeah. Yeah, it was awesome. So right after graduating, I wanted to get into real estate and I thought, I'm going to get into residential real estate because that's what I do. And a friend of mine introduced me to a family that owned a business called Podolski Podolski Family, and they owned 84 industrial buildings and we're looking for a leasing agent.

00:08:11:08 - 00:08:39:13

Unknown

So and a property manager. So I interviewed them on a Thursday and I started on Friday. And because I was, I think, a pretty good interviewer. Interviewee they hired me right away and said in 1981 interest rates were 17%. They had 84 buildings, ten of them were vacant, and they wanted me to figure out how to do the lease up of their vacant industrial buildings.

00:08:39:13 - 00:09:08:21

Unknown

First of all, you have to understand what an industrial building is. An industrial building is is usually in the way they have industrial parks in every city and every town has them. In Chicago, there were 16,000 industrial buildings, but most people never even heard of it. An industrial is where warehousing takes place and distribution. So for today, the famous industrial tenant is Amazon.

00:09:08:23 - 00:09:47:01

Unknown

And but every store has a warehouse. Every chain, every restaurant chain has a warehouse. And then there's manufacturing where every product if you look around in the background here at this place, everything the back in my background was made in an industrial building, manufactured or assembled. Your headphones, your hat, your microphone, your shirt, the computer, everything. An industrial, therefore, is really the backbone of the American economy as far as supply chain, logistics and creation of products.

00:09:47:03 - 00:10:08:18

Unknown

I knew nothing about it. So it started out as an industrial real estate agent. I didn't even have a license. Did you ever need one then? In 81. yeah. yeah. And the Podolsky said, You need to go get a license. You're going to act as a broker. We're not going to tell anybody. I think the statute of limitations is up from 42 years ago.

00:10:08:20 - 00:10:32:09

Unknown

So you're you're saying about a license. We're going to find out if you're even worthy of backing you and having you go out and get a license. So we're going to see what you can do. So Mr. Podolsky, Steve Podolsky, who was my mentor, told me to get in my car and drive to industrial parks and look around and figure out what industrial is.

00:10:32:11 - 00:10:56:21

Unknown

And it was summertime and the weather was beautiful and I knew they had vacant buildings. So I drove to a town where they had a number of vacancies called Schiller Park. Where Airport? Yeah, I parked my car on the street in an industrial park and I just started going door to door to companies like big companies where they have 30 employees or 50 or 100 employees.

00:10:56:23 - 00:11:19:05

Unknown

And I walked door to door into each building and I'd walk in. And at that time there were receptionists. There's always a receptionist. They were the people who answered the phone and greeted people. And I'd walk up to the receptionist and I'd say, Who do I talk to about whether you guys might want to move your company to a building that's available a block away?

00:11:19:07 - 00:11:46:01

Unknown

And I had a stack of fliers with me that had the pictures of the buildings and all the specifications, and by doing that, I actually found tenants who were looking to move. It was a really rough time though. In 1991, there was a really bad recession. It was similar to how it felt in 2008. Yeah, real bad. And people who aren't as old as I am don't remember that because they weren't there.

00:11:46:03 - 00:12:12:01

Unknown

And then there was another recession, by the way, in the early 1990s, 1990 and 1991. So I've been through these cycles and I learned that when that first job, that when things are bad, you have to work harder. You have to talk to more people and you have to find more opportunities by just having total perseverance. And after being an agent for the Podolski, I became a tenant rep and a buyer rep.

00:12:12:01 - 00:12:50:21

Unknown

As a broker. I got my license and I represented tenants. I had some really interesting tenants that made products that, you know of that are out there, your microphone. Is that a Sure this is an idea actually, it's such a good question. I think this the at 2100 is the one I originally had, but I bought new one same model or not also sure sure as a microphone company and I'd say they they take they're a major part of the microphone market and I call on them because they were in Niles, Illinois, and that's where one of the Podolski buildings that was vacant was located.

00:12:50:23 - 00:13:09:10

Unknown

And I actually stopped in and I talked to them and I said, Hey, how would you like to move to the warehouse That's about four doors away? And they threw me out. Yeah, I got thrown out of a lot of places. I one place I walked in and there was no reception. So it's just this guy chomping on a cigar at the desk by the front door.

00:13:09:10 - 00:13:51:05

Unknown

And I said, Hi, I'm here to see if you might consider moving. He says, Go buy, get out. Yeah, there was a lot of that. So I was just I was a perseverance machine as an agent. And then about nine or ten years in, I decided it was time. Maybe to start investing in industrial real estate. So I put together a syndication, my first one and I raised $560,000 and $20,000 chunks from people that I knew from my family locally, from building relationships with clients who were tenants and owners of companies.

00:13:51:07 - 00:14:16:16

Unknown

And we did the first deal, we did the second deal, and now we've done 100 industrial real estate acquisitions. So syndication, what would you say would be the pros and cons to it as opposed to syndicating multifamily? Because I know a lot of a lot of people are very familiar with, if you're not familiar syndicator, multifamily goes watch like 20 shows on this podcast or just just look at Grant Carter like it's all over the place, right?

00:14:16:18 - 00:14:41:24

Unknown

So what's the difference between in Yeah, walk us through the pros and cons like why industrial over multifamily? Because I would, I think the email is this or is this like the the sleeper cell here because everyone saying, industrial office like people are commercial real estate investing sounds scary right now in the general public. So industrial is the hottest asset class in real estate right now.

00:14:42:01 - 00:15:13:16

Unknown

And the reason is because the Internet has caused a need for warehouses, because every time a store sends a warehouse opens. Also, there's a lot of political trouble with China and a lot of products are made in China for American companies and companies who struggled with supply chain issues during COVID and still are. And some of the pro

Marketing is everything, and big part of that is ads. I know, it's a confusing subject, but we are gonna break it down for you. Today, Stephen Whiting joins us to discuss retargeting, potentially the most important thing you can do for your brand.

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Transcript:

What's up? Ladies and gentlemen, welcome. Another episode of the Real Estate Marketing Dude podcast and welcome. What we going to chat about today is how to follow people around the Internet. Have you ever been shopping? Maybe if you're a woman, you're shopping for shoes. I know you are. Don't lie to me. And if you are, that shoe started following you all over the internet.

00:08:42:18 - 00:09:03:19

Unknown

That's called retargeting. If you're dude, man, I know maybe you're looking at an ax throwing shit banger golf simulator, whatever the hell it is, but also that thing's following you all over the internet. The reason why remarketing is so important is not is because you are not that important. And people might see you, they might interact with you, they might message you once, they might visit your website.

00:09:03:21 - 00:09:22:10

Unknown

But it is such a busy world that literally they're going to forget that they were even there 24 hours later and no one converts on the first touch, much like your significant other did it either. You made her laugh, you dated her, you bought her flowers. I don't know what you did, but you did something. And it happened over multiple touches and eventually you won him over.

00:09:22:12 - 00:09:38:13

Unknown

That's sort of the idea here with retargeting. And what we're going to be chatting about is that how do you get more of your content seen? And then more importantly, how do you make sure it gets to them? Because a lot of people just make but also making content. And if you're not running ads well and your content isn't good organically, well then how is anyone going to see it?

00:09:38:13 - 00:09:56:16

Unknown

So we're going to solve all those problems on today's episode. And without further ado, I want to go ahead and introduce our guest today who is the CEO of Sweet Street Text. Right. Thank you. And Mr. Stephen Whiting, he's really cold right now because he's like in the thunder, like, I think he's like an Antarctica or something. But welcome to the show.

00:09:56:16 - 00:10:14:10

Unknown

Why don't you tell our listeners hello and say tell us a little bit about yourself, what you do. Thanks, Mike. I'm super excited to be here. Yeah, big Arctic front just blew in and the office is freezing. So if it sounds like I am, my teeth are clattering. They most certainly are, yes. So my name is Steve Whiting, as Mike mentioned, CEO of Street Techs.

00:10:14:10 - 00:10:40:09

Unknown

So we make it really, really easy to run effective ads on Instagram and Facebook to generate leads. That's kind of been the main thing that a lot of people know us about. But what they don't really know behind the scenes is that to be successful on those platforms, it's really about building up the content, the no lack of trust and having a lot of rotating content that's going to warm people up and help you convert those leads because you know it's top of funnel and but the industry is changing.

00:10:40:09 - 00:10:58:12

Unknown

You know, a lot of businesses, things are changing in the marketplace. And if you understand the concepts that will go through today and you can put implement them into your business, it's a complete game changer. You go from trying to win business to people like literally thinking of you as a celebrity by the time you walk in and have that listing presentation.

00:10:58:12 - 00:11:13:10

Unknown

Yeah, it's sort of weird. If you do a version with video, you're like, You watch that. Wow, it's crazy. I know you actually watch that. But yes, people will watch your stuff. But here's the key. Guys know like and trust because no one hires a stranger, especially when they're selling like the biggest asset that they're ever going to use with.

00:11:13:12 - 00:11:29:24

Unknown

But here's here's my I don't think you could be online without retargeting today. What's your opinion on that? Yeah, I agree. We actually even say it's probably one the first things you should do. You've got a website, you know, you've got, you know, maybe even you know, you do open houses, you collect names, numbers, you put them in your database.

00:11:30:05 - 00:11:51:22

Unknown

If you've got nothing to stay in front of all of those people automatically, then you're just missing out. They're going to forget who you are. So really what you should be doing even before you leave you generate leads is you should actually have a bunch of content that's out there that when people hit the website or they see something of yours for the first time, you're now circling around them or sticking around them and showing up in all the different places they show up with.

00:11:51:22 - 00:12:13:14

Unknown

Remarketing content and remarketing can seem like a big, complicated process, but it's really not, you know, and it can be done quite simply. There's just a few key audiences that you need and a few pieces of content that you need that are like staples, and then you can just build from there sites and simple and you guys, why this is like really important is think about it's got a real stakes.

00:12:13:15 - 00:12:32:04

Unknown

I think when people get out of their business it's easier for them to that's how it applies to mine. So let's just pretend we were, I don't know, booking a vacation. I was doing something, I think a Travelocity or something like that. One of those sites I was looking for different or maybe was VR bio, something like that was looking for different timeshares type stuff.

00:12:32:06 - 00:12:56:20

Unknown

Anyways, I forgot I was looking at it until I saw it again on like Google. Then I saw it again on Instagram and I saw it again on on Facebook. And I didn't click and engage back in until 930 at night when I actually had the time to do so. You know. So one of these things that I want to start with on this first is just the importance of creating just organic content to sort of go hand in hand with your remarketing content, right?

00:12:56:22 - 00:13:14:17

Unknown

And what happens in today's world and I'd like to get your opinion probably you have way more data on this than I do. But I think when people make a buying decision, whether it's a couch, a vacation, a piece of a house or fucking mortgage, that they go to that guy's Facebook page first because that's almost become today's resume.

00:13:14:23 - 00:13:35:16

Unknown

So to give you an example, I had a guy on yesterday I'm learning about on these podcasts and he has a video pinned to the top of his IG and it's him shooting a gun like an AK 47. Like he's like total, like roughneck. It's part of his brand, right? But that one video converts everybody for him, right?

00:13:35:16 - 00:14:07:05

Unknown

And it's because people relate to it. So do you Here's a question I sort of go around about. Do you think that the use in creating organic content in conjunction with remarketing is necessary, or can I just be remarketing? Yeah, if I kind of build in that on that, I think all the authentic organic content that you already create is perfect for remarketing, you know, I mean, you can have this is why I think people really over complicated.

00:14:07:10 - 00:14:33:09

Unknown

They sort of think about everything as a funnel. You know, you got to see this and then you got to see this and they got to see this. And you can do that. You can do it. But, you know, it's like it's truly the 8020 rule and probably more like 9010. What's more important is that people see you recognize you, you know, they see a variety of pieces of content that kind of rotate over and they don't it doesn't even matter if it's content designed to convert at all.

00:14:33:09 - 00:15:00:15

Unknown

It might just be something like you. Maybe you're you're in the neighborhood talking about some schools or, you know, things that you like in the community. But for just a dollar a day, as an example, you suddenly getting that content in front of the people that matter most to you. They're in your database or in your community where before you know, you put that content out on social and it showed a few people, but then it kind of disappeared down the timeline.

00:15:00:17 - 00:15:15:19

Unknown

I think that's the distinction, is that make sure that if you're going to all the work to create this content, which is truly powerful, you want that scene and you should have it seen. And that Facebook and Instagram and all those platforms, like they're more than happy to take your money, but it's a lot less than you think.

00:15:15:21 - 00:15:34:11

Unknown

You know, when you're running religion campaigns, you probably do spend a bit more. You need to make sure you get enough of, you know, enough sort of conversion events to make sure your ad is performing. But when it comes to remarketing content, a dollar a day goes a long, long way for a lot of for a lot. And most people don't have enough large audiences to retarget.

00:15:34:11 - 00:15:52:05

Unknown

So like we've seen guys is like if you don't have if your website doesn't have a pixel that has at least like 2000 people on it, like you're not going have to spend a lot of money on that,

We talk about building a brand all the time, but what can you do with that brand? Today we are talking about turning that brand into an empire.

Henry Street Creative

Real Estate Marketing Dude

The Listing Advocate (Earn more listings!)

REMD on YouTube

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What is up? Ladies and gentlemen, welcome. Another episode of the Real Estate Marketing Dude podcast, and welcome to 2024, folks. Since all it's been ten years, especially this year, this podcast has been on the ground and I'm going to start this year off where I started off 14 or ten fucking years ago in 2014. And back then we were talking about the same damn thing that we're still talking about today.

00:04:40:08 - 00:04:55:20

Unknown

But back then people thought I was crazy because they're like, Who the fuck are you? And more importantly, what the hell is a personal brand? I'm a real estate salesperson. I don't need a brand. My brokers, my brand, women screaming the saying. So I think it's a very appropriate episode because your personal brand has never been more important.

00:04:55:20 - 00:05:11:16

Unknown

Because no one hires your broker, they hire you. You're the individual that they work with, and you're the person that they remember of. And the goal here is that when I time the word real estate is thought about how many people really associate your name with that, that's what we're talking about with personal branding. So I want to start the year off with a bang.

00:05:11:16 - 00:05:27:19

Unknown

We brought on one of the most experts in this field. His name is Mr. Tyler Mount, and we're going to talk personal branding and how you can build an empire with it. Tyler What's up, man? I want you to run a little bit about who you are, where are you from, and what the fuck do you do? Well, look, thanks for having me.

00:05:27:19 - 00:05:52:07

Unknown

I love the energy. You know, I've worked in digital marketing, specifically real estate. Digital marketing. For the better part of 15 years, I've been fortunate enough to work with nearly a thousand clients in 16 countries. I've represented over $7 billion in real estate developments across the nation. And you know what I have found working with whether it's the CEO of T-Mobile, the the president of the United States, the CEO of Twitter, now known as X ray.

00:05:52:09 - 00:06:09:18

Unknown

You know, what I've learned is the power of personal brand. I want to just double down on what you started with today. No one cares what you're talking brokerage, right? The idea that someone is hiring you because you're a Keller. Keller Williams is a misnomer, right? Because you can write a contract doesn't make you special. An idiot out of high school could do that.

00:06:09:22 - 00:06:29:14

Unknown

What actually makes you special and what makes you important is the personal side humanity of you, and how we can really start to encapsulate that in your brand and get people to know I can trust you in order to transact with you. That's right. No one remembers what you did there. Remember how you do it. No one remembers what you said or how he said.

00:06:29:16 - 00:06:42:11

Unknown

So let's dig deeper because a lot of people sort of I feel like people understand like what a brand is, but they don't like they hear this term. It's almost like a buzzword because it is a little bit complicated. Like and here's let's just break it down to basics here. Here's where I see I will get your opinion.

00:06:42:11 - 00:07:02:13

Unknown

Seriously, most people, when they think of their personal brand, they don't in that they don't visualize their individualism. I guess, if you want to say as a brand, because they're like, I'm a dad, I'm a father, I'm stressed out human being and I'm just a person in the rat race here. How the hell am I? BRAND And you have to realize, folks, is that you are the brand.

00:07:02:13 - 00:07:18:20

Unknown

Your brand is your persona. It's how many people think or associate you with anything else that it stands for. And we don't look at ourselves as a business. We look at ourselves as a human. And that's a number one problem in the whole business. Look at Josh Altman, for example. We think Josh Altman actually goes on a listing presentation or he just fucking shows up and tells them where to sign.

00:07:19:00 - 00:07:41:22

Unknown

That's having a brand now. Josh had whatever Bravo helped build his brand. That's why he is what he is today. But it took that content creation that that media, that attention, that recognition to give him that status today. So when you walk into a room, you know how big your brand is because basically I look at it as like you're not going get as many questions.

00:07:41:24 - 00:07:56:04

Unknown

Then if you if you have a brand is if not, people start to look up to you as the expert. Another way to look at it is like I use this example when we use it for video clients, I'll be like, I'm not a chef, but I guarantee you if I shot seven videos and put them all in front of you, you would think I was.

00:07:56:06 - 00:08:13:11

Unknown

That's the power of a brand, right? So what we're talking about here, guys, is how do you create that? How do you create that persona that that, that, that thing, that buzz that everyone's like, that's that real estate guy or that's that letter or That's that one guy or That's that guy. That's that guy. What makes that happen is working that.

00:08:13:13 - 00:08:31:23

Unknown

Yeah. And you know, I just want to echo what you said because it's it's exactly the basis of my philosophy. I always start with reminding people that user perception is truth. I didn't say factually accurate to your point about saying I could convince people I'm a chef. That's certainly the case. And that's really, really good news for some.

00:08:31:23 - 00:08:53:13

Unknown

I work with a lot of immature real estate agents and they're concerned about their production history. I don't care. Let's create the most epic digital epicenter so that people assume you're the best, right? The second thing I want to stress is I work with a lot of legacy providers, people who are in the top 1% of providers in their market and their marketing ecosystem is shit, but they're still in the top 5% and they think that's fine.

00:08:53:13 - 00:09:15:24

Unknown

The reality is they could never quantify the amount of people who hit the floor. That wouldn't have hit the floor if they had a fucking website or a social media that didn't look at the kindergartner do it, did it? You know, I will tell you, I represent Ryan Sarhan. The most followed real estate brand on earth. And what we focus on there is really granularly focusing on consistent content.

00:09:15:24 - 00:09:35:23

Unknown

How do we remain top of mind and how do we make Ryan appear to be the best in the world? Not only do I think he's the best in the world, but his media and his marketing efforts absolutely reflect that. That's why he has literally the most expensive single family listing in the country right now, right here in New York City.

00:09:36:00 - 00:09:53:01

Unknown

Well said. Let's talk about that, because like Ryan, you see him, you're like, this guy just oozes luxury. It's in the clothes he wears. It's in the watch he wears. It's the way he carries himself. You know what I mean? And like people at the end of the day, if the camera's on or off, is Ryan still not the same person?

00:09:53:03 - 00:10:18:08

Unknown

100%. What I will tell you is we always do a master class in authenticity. Ryan in front of the camera and behind the camera is the same person. He's gracious, he's kind, he's wildly intelligent. He is that experienced salesperson, but he's also funny and irreverent and kooky and all things that he is in front of the camera. We focus on that authenticity to build this most valued brand, and you build a large brand without authenticity.

00:10:18:10 - 00:10:38:12

Unknown

Absolutely not. It's absolutely impossible. You can build a brand, don't get me wrong, but can you really build the brand that you could have if you followed your authentic truth? No. And the reason is quite simple because no matter who you are, whether you're a man and women hate working with you or you're maybe a woman and men hate working with you, you're a Democrat or Republican.

00:10:38:12 - 00:10:56:19

Unknown

Pro-Choice, pro-life, rich, poor, decent fucking matter. There are people on earth who are not going to want to work with you because of who you are. So if you're trying to be someone else, you're already ostracizing a certain group of people and you're never going to be as good acting like Ryan or acting like me or acting like you as we are authentically being ourselves.

00:10:57:00 - 00:11:26:22

Unknown

So you might as well authentically own who you are and the niche the following that enjoys your authentic truth will follow, will gravitate. And that's how you build your niche and how you build. But but wait. I'm going to turn off some people in that process, wouldn't I? Then wouldn't that be bad for business? Well, of course you're going to turn off people, but like I said, if me being gay turns off people, me being straight turns off gay people who only want to work with the gay strategist, like ultimately, no matter who I am, no matter what I do, you were ostracized.

00:11:26:22 - 00:11:46:07

Unknown

And that is the biggest question I get. People are like, exactly like you said, well, I'm a really fucking nervous. What if me being, I