Real Truth about Life and Business

I've recently had numerous friends go through some tough life challenges. I never use to be that someone that would extend my help or even be there for friends and family i time of need. Over the past several years, I have found myself becoming that one friend that everyone came to in time of need. I've asked many of my friends why and they all have told me that I'm easy to speak to and that I don't ever interject or tell them what to do. Frankly, I LISTEN! Empathy is something that was very difficult for me to learn voluntarily. Honestly, I became more empathetic by accident. I care dearly about my close friends and family. I realized one day that I never had anyone there for me when I went through tough times. I did it all on my own. I HATED IT! In this episode, I talk about how to become more empathetic and a few do's and don'ts. I hope you learn something from this episode and able to practice on your own friends and family. Enjoy!

Disruptive marketing is the old/new kid on the block. The common question all agencies ask is, "how do I stand out from my competitors?" The answer is easy but the process is not, INNOVATION! In this episode I talk about the 7 factors you need to understand to become a disruptive marketer and stand out in a crowded highway. I guarantee if you listen and follow what I tell you in this episode, you and your agency will thrive like no other and your clients will pay you generously. ENJOY!

This is a special episode with marketing and branding guru Chris Kubby. I met Chris on Snapchat a year and a half ago then stayed in touch and developed a friendship. Chris is both intelligent yet real about his perspective on marketing, branding and entrepreneurship. Grab your pen and paper to take notes during our 30 minutes of good advice.

In this episode, I talk about creating value for 'you' as a personal brand. Building a personal brand and creating a more valuable ‘you’ can have a positive effect on your personal and professional life. Think about the ways that companies do this. Highly caffeinated marketing teams sit in rooms, poring over logo design, advertising collaterals and their next tweet, so that they can present their company in an attractive, effective and appealing way. In every message and every visual, customers need to see the brand’s identity shining through. So, why should it be any different for you?

Consumers are trusting individuals more than brands; the level of trust and integrity that you can get from an individual can seem lost within a massive, global conglomerate. If you want to freelance, consult or increase sales for your company then creating an investible personal brand will make you stand out.

In this episode I talk about the other side of entrepreneurship that most people don’t see. Entrepreneurship is a lifestyle and with any lifestyle there are negatives. Before starting anything new you should always do your research to prepare yourself with every aspect of that business. Preparation is key!

This is the first installment of "Entrepreneurship Sucks! Why We Still Do It" In this episode I talk about my background and how I became an entrepreneur. I also talk about the why and three important factors that I feel are necessary for success. Hope you enjoy! Please share and leave your feedback. Thank you!

In this episode I talk about what brands are doing wrong. Listen to how I talk directly to the executives of all brands and why they will close doors in the next 24 months if they don’t jump on the creative media train.

How to change your life to be more successful and happier.

Life can hit you hard sometimes but you have to keep hitting back. Forward thing and don’t look back. Live in the moment. Listen to me get personal about myself and what’s going on in my life.

Welcome Alli MacCarroll from AlliMac Consulting. Today we talk about the basics of social media importance for companies, how to start, what information to use and so on. Hope you enjoy!