The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

What is your unique selling proposition?

If it sounds too similar to everyone else in your industry and doesn’t reveal what makes you unique, this interview with the amazing Brand Messaging Strategist and creator of the Statement Piece Framework, Hillary Weiss, is for you.

Hillary completely unearthed my USP after working together in 2023, and it gave my business so much more clarity in what I do, who I serve, and how I deliver results.

She can do the same for you when you hear Hillary’s strategy for finding your uniqueness in a sea of similarities, creating social media content that creates an experience, and so much more.

In this episode of the podcast, we talk about:

• Why Hillary retired from copywriting
• Creating a North Star to guide your positioning
• The challenge of standing out in a sea of similarity
• How Hillary helped me find my brand positioning
• Offering a unique experience and feeling to customers
• The power of the Statement Piece
• The third element to add to your messaging

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Digital Brain PowerPack

Your past content has stories, insights, and value that deserves another day in the spotlight.

The Digital Brain PowerPack guides you in the tools and methods I use for my done-for-you clients to resurface your content treasures, allowing you to tell richer, deeper stories without the constant pressure of starting from scratch: https://onlinedrea.com/digital-brain/

About the Guest:

Meet Hillary Weiss-Presswood — creative director, positioning strategist, retired copywriter, and proud go-to collaborator for some of the coolest weirdos you know and love on the internet.

Since 2011, she’s worked with veteran copywriters, designers, coaches, consultants, strategists, speakers, and authors

to turn the talent that’s gotten them so far already into statement piece branding and positioning that does more than stop the scroll — it reaches through the screen to pull their perfect people into their universe permanently.

Maybe you’ve seen her work featured on Business Insider, The Next Web, The Observer, and other cool places. But if not, go catch her riffs on all of the above on her blog, or say whaddaaap! on Instagram @hcweiss where she hangs out most.

Website: https://hillaryweiss.com/
Instagram: https://www.instagram.com/hcweiss/
Facebook: https://www.facebook.com/theweissness
TikTok: https://www.tiktok.com/@hillarydisco

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/289

Let’s talk about the social media trends of 2024. The ins, the outs, and everything in between.

There’s a lot that’s about to change on social media in 2024. From the shift from “link in bio” to interactive comments-driven engagement to chasing micro-success instead of viral fame, some change will take some getting used to, and other trends and strategies are loooooong overdue.

Let’s go all in on social media trends so you can ignore what needs to stay behind in 2023 and shift your strategy to what will get you results on social in 2024.

In this episode of the podcast, I talk about:

• Strategies over tactics
• Retiring “link in bio” for something better
• Decline of "insta-perfect" culture
• The Stanley Cup marketing strategy shift
• Human touch instead of overly calculated messages
• Shift from “how to” to “how I” content
• The LinkedIn Jumpstart Challenge

…And More!

This Episode Was Made Possible By:

2024 LinkedIn Challenge

Learn the LinkedIn Strategies that focus on building community, NOT empty attention, at the FREE 5-Day LinkedIn Challenge for Founders, Biz Owners, & Content Creators and give your LinkedIn a makeover, focusing on what really matters: meaningful and profitable connections!

From January 15-19, invest 5-days of rewarding work into setting your business up for a major success shift on LinkedIn. Join us here:https://onlinedrea.com/linkedin

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/288

I’m thrilled to welcome the amazing Nathalie Lussier, owner of AccessAlly, to the show.

We take a deep dive into Nathalie’s bold move to delete Instagram from her life and put her focus on LinkedIn to grow her personal brand and SaaS business.

Listen in to hear how this social media switch impacted her relationship with content creation and learn some important strategies that showcase the power of personal connections on social media and putting the human touch back in your marketing emails.

In this episode of the podcast, we talk about:

• The beginnings of AccessAlly starting at 12 years old
• Using tune-up calls for customer retention
• The Software and a service business model
• The human side of your brand
• Why Nathalie deleted Instagram
• Nathalie’s LinkedIn strategy
• Building untrackable relationships on social media

And so much more!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

2024 LinkedIn Challenge

Learn the LinkedIn Strategies that focus on building community, NOT empty attention, at the FREE 5-Day LinkedIn Challenge for Founders, Biz Owners, & Content Creators and give your LinkedIn a makeover, focusing on what really matters: meaningful and profitable connections!

From January 15-19, invest 5-days of rewarding work into setting your business up for a major success shift on LinkedIn. Join us here: https://onlinedrea.com/linkedin

About the Guest:

Nathalie Lussier is an award-winning entrepreneur who has been making websites since she was 12 years old. She graduated with a degree in Software Engineering and a job offer from Wall Street, but she turned down this job to start her own business right out of college.

As the founder of AccessAlly, the powerful digital course and membership WordPress plugin for industry leaders, she believes that access to education can help defy stereotypes and make the world a better place.

Website: https://accessally.com/
LinkedIn:https://www.linkedin.com/in/nathalielussier/
Facebook: https://facebook.com/nathalielussierpage

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/287

Every year, LinkedIn continues to grab my attention for allllll the right reasons, and this year is going to be no different.

With all of the changes on LinkedIn, It’s hard to remember its early days of being more of a resume platform than a social media platform.

It's become one of the largest specialized social platforms that businesses and creators are using to increase their engagement, grow their professional network, and showcase their authority by adding to the conversations that are already happening.

There’s still so much potential on LinkedIn, so in this episode, I want to talk about the latest updates and features, share my strategy for this coming year, and give you some insight on how you can take advantage of LinkedIn’s algorithm so you can start showing up and getting noticed.

In this episode of the podcast, I talk about:

• The hidden potential of LinkedIn for online business owners
• LinkedIn Challenges for product-based business owners
• Features removed in 2023
• Posting and ghosting
• Snoop Dogg’s LinkedIn Influence
• The best content for LinkedIn

…And More!

This Episode Was Made Possible By:

2024 LinkedIn Challenge

Learn the LinkedIn Strategies that focus on building community, NOT empty attention, at the FREE 5-Day LinkedIn Challenge for Founders, Biz Owners, & Content Creators and give your LinkedIn a makeover, focusing on what really matters: meaningful and profitable connections!

From January 15-19, invest 5-days of rewarding work into setting your business up for a major success shift on LinkedIn. Join us here: https://onlinedrea.com/linkedin

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/286

On this episode of The Savvy Social Podcast, I’m sharing my interview with Brad Powell on the Thursday Standout Business Show.

We had a great discussion on the evolution of influencer marketing, the power of storytelling in content creation, and the delicate balance between showcasing your personality while avoiding the "bragging" trap.

We also talked about the emotional connection behind successful storytelling and provided practical exercises for developing relatable content.

Join us as we uncover the secrets to building an authentic and engaging brand on social media.

In this episode of the podcast, we talk about:

• Bragging Rights
• Influencers, authenticity, and connecting with your audience
• Leveraging data and trends for impactful content
• Replicating the comfort of in-person interactions on camera
• Using personal stories to connect with clients
• The social media mirror

…And More!

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/kit

Special thanks to:

Brad Powell, host of Thursday Standout Business Show

Listen to the original episode here: https://awesomevideomakers.com/personality-brand/

Website: https://awesomevideomakers.com/

Follow Brad on social media:
LinkedIn: https://www.linkedin.com/in/bradpowell/
Instagram: https://www.instagram.com/bradpowellvideo/
YouTube: https://www.youtube.com/c/bradpowellvideo

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/285

On this episode of The Savvy Social Podcast, I’m sharing my interview with Lisa Zawrotny on the Positively Living Podcast.

We dove right into all about the recent advancements in AI, including how ChatGPT is impacting the way we create content and do business. We explored how AI tools can be a powerful asset for generating creative content but being careful not to ignore the concerns about authenticity.

The more we celebrate how AI has become part of our daily lives, the more important it is to ask questions about the legal and ethical implications of AI technology.

Join us for an amazing conversation about the intersection of AI and content creation.

In this episode of the podcast, we talk about:

• What makes me light up on social
• Authenticity vs AI
• Ethical productivity
• Using prompts in AI to boost creativity
• The calculator lie
• Showing up worthy

…And More!

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/kit

Special thanks to:

Lisa Zawrotny, host of Positively Living Podcast

Listen to the original episode here: https://positivelyproductive.com/the-impact-of-ai-and-how-to-use-it-in-social-media-marketing-with-andrea-jones/

Website: https://positivelyproductive.com
Positively Living Podcast: https://positivelyliving.buzzsprout.com/

Follow Lisa on social media:
Facebook: https://facebook.com/positivelyproductive
Instagram: https://Instagram.com/positively_lisa
LinkedIn: https://linkedin.com/in/positivelyproductive

On this episode of The Savvy Social Podcast, I’m sharing my interview with Michelle Mazur on the Rebel Uprising Podcast.

And we talked about one of my favorite subjects: content repurposing.

I’ve been talking about digital brains, repurposing, and remixing all year long, so I was more than happy to talk to Michelle’s audience and get into the weeds of content repurposing and how to dive into the analytics to know how your content is performing.

In this episode of the podcast, we talk about:

• Finding gold in a crap ton of content
• How pregnancy #1 inspired my repurposing
• How to know what to use and what to retire
• What I like to geek out about
• Content Waterfalls
• Doing what the big companies do

…And More!

This Episode Was Made Possible By:

Social Media Starter Kit Free Course

The Social Media Starter Kit is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more.

Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/kit

Special thanks to:

Michelle Mazur, host of Rebel Uprising Podcast

Listen to the original episode here: https://drmichellemazur.com/2023/08/andrea-jones.html

Website: https://drmichellemazur.com/

Follow Michelle on social media:
LinkedIn: https://www.linkedin.com/in/drmichellemazur/
Threads: https://www.threads.net/@drmichellemazur

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/283

The Entrepreneur’s Therapist, Shulamit Ber Levtov, sits down in the episode to provide encouragement, strategies, and support for the unique challenges business owners face every single day.

We'll be diving deep into the negative impact that social media can have on the lives of business owners as Shulamit provides valuable perspectives on how constant exposure to curated and idealized content can contribute to mental health issues.

Throughout the episode, you'll hear Shulamit's passion for making connections and the importance she places on building relationships with peers. She shares her strategies for attracting clients, including leveraging SEO and creating engaging blog content.

Shulamit's dedication to supporting her audience shines, and once you listen in, I guarantee you’ll finally feel seen and supported, too.

In this episode of the podcast, we talk about:

• Entrepreneur isolation
• Lead and lag indicators for your mental health
• SEO Blogging’s impact on your social media strategy
• Shulamit’s personal writing retreat
• Andréa’s new bucket list item
• Overcoming creepy feelings about direct sales
• Being stronger with support

And so much more!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

About the Guest:

Shulamit (she/her) is the Entrepreneurs' Therapist. She works with women business owners to care for their mental and emotional wellbeing in an era of relentless stressors that can make you want to lose your crap on the daily.

Shulamit has been an entrepreneur for over 27 years and has more than 22 years of professional experience applying therapeutic, coaching and somatic tools to support women's mental health and personal growth. In addition to working with clients 1:1, Shulamit teaches in private and university business programs and speaks locally, nationally and internationally about the intersection of mental health, trauma, financial psychology and entrepreneurship.

As an award-winning entrepreneur, masters-level, licensed trauma therapist and trauma survivor, with certifications in Brené Brown's Dare To Lead™ methodology, Trauma of Money, Nonviolent Communication and Yoga, Shula brings a unique perspective and approach to supporting women in business.

Website: https://www.shula.ca
LinkedIn:https://www.linkedin.com/in/shulamitberlevtov/
Instagram: https://www.Instagram.com/the_entrepreneurs_therapist

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/282

Baby number two is on the way, which means big changes for my business.

I'm mentally preparing myself for the chaos that comes with having two babies under two years old, and I have so many questions. How will my toddler handle having a sibling? Can I still deliver for my audience while taking on these new challenges?

During this episode, I'll be sharing how I'm giving myself permission to show up in a capacity that makes sense for me, my family, and my business. I might not be able to do everything I want, but that's okay.

I’m also sharing my plans for my maternity leave, including trusting my team even more, repackaging existing content, getting ahead on podcast recordings, and putting all new projects on hold.

So, whether you're pregnant, navigating life changes, or just curious about how business owners tackle the juggle of motherhood and business, this episode is for you.

In this episode of the podcast, I talk about:

• The coming of baby number 2
• How I’ll be leaning on my team
• Getting way ahead on podcast episodes
• Why I’ll be a lot more flexible with maternity leave
• Putting all NEW projects on hold
• Chaos and joy of having two small children

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/281

Is your social media strategy sustainable?

This question carries so much weight for your business and mental health, but it’s something we don’t think about or talk about enough.

We’re going to change that in this episode as we break down the internal and external pressures of using social media and the role a well-planned digital detox can play in helping you take back control of how you use social media as a tool to grow your business.

In this episode of the podcast, I talk about:

• Signs of social media fatigue
• Rest as the last resort
• The relationship between vacations and your long-term health
• What took me ten years to learn about social media
• Pulling the emergency brake
• Creating sustainable goals

…And More!

This Episode Was Made Possible By:

Riverside All-in-One Podcast & Video Platform

Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside

Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/280