The Girls in Marketing Podcast

⭐️ Start your passion project with Hostinger here:⁠⁠https://www.hostinger.com/girlsinmarketing⁠⁠⭐️

In the age of social media influencers and digital networking, the concept of personal branding has become more popular. But is it truly necessary for success, or is it overrated? In this episode, we dive deep into the debate surrounding personal branding and give you our opinions.

Through discussing real-life examples, we uncover the truth behind personal branding. Is it an essential tool for success in today's competitive job market, or is it merely a trend?

Tune in to gain valuable insights that will help you navigate the world of personal branding, with a little help from the Girls in Marketing Community.

We discuss:

• The trend of personal branding
• Reason to and reasons not to build a personal brand
• Good examples of case studies, like Steven Bartlett
• Our own opinions of personal branding
• YOUR opinions of personal branding

As always, a huge thanks to our sponsors Hostinger and Kingsbridge Insurance!

Find out more about Hostinger: ⁠https://www.hostinger.com/girlsinmarketing⁠

Find out more about Kingsbridge Insurance here: ⁠https://go.kingsbridge.co.uk/gim-podcast-pi-jan24

Tune in to find out what the team think about personal branding and don’t forget to follow our Instagram @girlsinmarketing to get involved in future community debates. Our next team episode might just feature you…

See you next week for an ADA podcast special 👀

⭐️ Start your passion project with Hostinger here:⁠https://www.hostinger.com/girlsinmarketing⁠⭐️

Welcome back to another episode of The Girls in Marketing Podcast!

In this episode, we sit down with Anna Jones, a marketing strategist and Founder of Your AJency, to delve into her inspiring journey from the world of retail to agency life.

Anna shares her invaluable insights and experiences on how she navigated her marketing career so far, highlighting the lessons she's learned, and the strategies she employed to carve out a successful career in marketing.

In this episode, we discuss:

• Anna's first industry role at Marks and Spencer's
• How to make travelling fit with your career
• Using rejection to help you meet your career goals
• Building your own marketing agency

Join us in this episode as we discuss Anna's remarkable journey and gain valuable advice on how to pivot your marketing career towards your own agency aspirations.

⭐️ Start your passion project with Hostinger here: ⁠https://www.hostinger.com/girlsinmarketing⁠ ⭐️

This week on The Girls in Marketing Podcast, we're talking about how to market to the new generation, Gen Z.

With their unique behaviours, preferences and soaring screentime, capturing the attention of this new generation is both an art and a science. It's difficult to get right.

Listen to the team discuss:

• The difference between Gen Z and Millenials
• How attitudes and behaviours of Gen Z differ
• The resurge of Snapchat
• Brands that have shifted their messaging to Gen Z

Whether you're a seasoned marketer or just getting started, this episode offers invaluable tips to help you navigate the ever-evolving landscape of Gen Z marketing.

As always, a huge thanks to our sponsors Hostinger and Kingsbridge Insurance!

Find out more about Hostinger: ⁠https://www.hostinger.com/girlsinmarketing⁠

Find out more about Kingsbridge Insurance here: ⁠https://go.kingsbridge.co.uk/gim-podcast-pi-jan24

Tune in and learn how to get your brand to stand out among the younger generation.

See you next week for another guest episode... it's a good one 🤭

⭐️ Start your passion project with Hostinger here: https://www.hostinger.com/girlsinmarketing ⭐️

In this episode of The Girls in Marketing Podcast, join us as we dive into the world of personal branding on LinkedIn with Lara Acosta.

Lara, one of the most influential voices on LinkedIn, shares her insights on how to harness the power of storytelling to elevate your personal brand on the world's largest professional networking platform, LinkedIn.

Olivia chats with Lara about:

• How LinkedIn is changing

• The importance of storytelling for brands and personal pages
• Lara's personal branding journey, from unemployment to building a six-figure business
• The most popular (and unpopular) post formats

Tune in to unleash the power of strategic storytelling for your personal brand with Lara Acosta.

Did you enjoy this episode? Make sure you rate us and follow our show to help us make the podcast even better!

See you next week for a team episode!

Girls in Marketing Team

⭐️ Start your passion project with Hostinger here: https://www.hostinger.com/girlsinmarketing ⭐️

The average TikTok user opens the app 19 times per day.

It's safe to say TikTok has quickly taken over most of our lives. As the app continues to dominate the digital space, many of us wonder: Is TikTok still on the rise, or has it reached its peak?

Join some of The Girls in Marketing Team in this TikTok special as we discuss:

• The latest TikTok headlines
• If TikTok is in its decline phase
• How to make content engaging for TikTok
• Small businesses who have blown up on TikTok

Whether you're a seasoned TikTok user or curious observer, tune in to gain valuable insights into potentially THE most influential platforms of our time.

As always, a huge thanks to our sponsors Hostinger and Kingsbridge Insurance!

Find out more about Hostinger: https://www.hostinger.com/girlsinmarketing

Find out more about Kingsbridge Insurance here: https://go.kingsbridge.co.uk/gim-podcast-pi-jan24

See you next Wednesday for another episode!

⭐️ Start your passion project with Hostinger here: https://www.hostinger.com/girlsinmarketing ⭐️

If there is someone who can make anything go viral, it’s John Thornton.

John is senior creative at SURREAL Cereal and ex-Social Media Manager at innocent drinks.

With a whole array of creative marketing campaigns under his belt, John takes an out-of-the-box approach to all of his campaigns and it pays off.

He’s had plenty of viral moments, particularly reaching thousands of people when he handed a 6ft. resignation letter to innocent drinks to announce his career move on LinkedIn.

For anyone working in the creative industry, this episode is for you.

This episode covers:

🚀What ‘going viral’ actually means

🤝How brands like Weetabix and Heinz have used virality

🧑‍💻Working for SURREAL Cereal and innocent drinks

🎨Being a marketing creative

A huge thanks to John for coming on The Girls in Marketing Podcast!

You can connect with John to see more of his absurd marketing campaign on LinkedIn by searching ‘John Thornton’

And stick around until the end of the episode, as we put John to the test to see if he can make one of our Girls in Marketing products go viral 🤫

See you next week for another episode!

Girls in Marketing

⭐️ Check out Hostinger's Website Builder here: http://hostinger.com/girlsinmarketing ⭐️

💫Explore Kingbridge Insurance for your business here: https://go.kingsbridge.co.uk/gim-podcast-el-jan24 💫

This week, we have an International Women's Day special for you.

At Girls in Marketing, International Women's Day is an awareness day close to our company values. We strive every day to champion women in marketing and do our best to help women build a marketing career they love.

But we know that's not the reality for everyone.

Join us in today's episode as we discuss: -What International Women's Day means to us -Why it is important to advocate for women -Good International Women's Day marketing campaigns, from Nike, CPB London and more -Gender inequality in marketing as of 2024

This is such an important episode and we hope you all join us in raising awareness of International Women's Day on the 8th March!

See you next week for another episode!

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Sign up for our NEW marketing mailing list, Socialtainment, here: https://go.girlsinmarketing.com/49Ja5IS

Today, we have an SEO marketing special for you!

In this episode, we’re joined by SEO & Search Strategy Consultant, Tasha Antwi, who has worked with brands like LEGO, Gucci, and Rise at Seven. Tasha is an expert in her space and this episode is great for anyone wanting to strengthen their SEO skills.

This episode covers:

-Working in SEO

-The evolution of Search and SEO

-How to optimise user journeys

-TikTok’s impact on Search Engines

-Working with huge brands, like LEGO and Gucci

A huge thank you to Tasha for coming on the podcast!

If you enjoy this episode, please hit the follow button and share the episode with your marketing friends so we can make the podcast even better for you.

Until next week, we’ll see you on social media to discuss this week’s podcast!

⭐️ Make sure to explore Hostinger's Website Builder: ⁠⁠https://www.⁠hostinger.com/girlsinmarketing⁠⁠ Use code GIRLSINMARKETING to get an extra 10% off your plan! ⭐️

Does budget actually affect the success of your marketing campaign?

In this team episode, we discuss low-budget marketing campaigns to give some inspiration to those of us who don't have a million-pound marketing budget to play around with.

Join us as we discuss low-cost vs high-cost marketing campaigns, with some great examples from SURREAL Cereal, Grammarly and Moonpig.

This episode covers:

• Marketing budgets
• Examples of low-cost marketing campaigns
• Harnessing your creativity
• Taking inspiration from other campaigns

Also, be sure to check out our Kingsbridge Insurance: https://go.kingsbridge.co.uk/gim-podcast-pi-jan24

Thank you for listening to our podcast, we'll see you in next week's episode with another special guest.

Check out our amazing sponsor, Hostinger: ⁠https://www.⁠hostinger.com/girlsinmarketing⁠ Use code GIRLSINMARKETING to get an extra 10% off your plan! ⁠

We're so excited to be joined by Beth O'Malley on The Girls in Marketing Podcast for this episode.

Beth is the self-confessed ‘Queen of CRM’, she runs her own agency called Astral Digital, specialising in email marketing and strategy.

This episode is incredibly practical, with so many insights and tips to supercharge your email marketing skills, with a particular focus on the future of email marketing, and how to get prepared for the changes coming soon.

This episode covers:

• How to create an effective email marketing strategy including hyper-segmentation and hyper-personalisation
• The future of email marketing
• Email marketing misconceptions
• How CRMs and email marketing need to work together
• Data-driven marketing

Learn more about our Email Marketing course, co-created by Beth here: https://go.girlsinmarketing.com/3SL9m3g

Thank you for your support of our podcast, check out ways in which you can get involved in the podcast here: https://girlsinmarketing.com/podcast-join-page/

See you next week for another episode!