Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media
by MrRichardClarkeAn exploration of sports content, storytelling, digital and social media. Speaking to players, executives, coaches, creators, journalist and specialist about their sporting passions.
Copyright: MrRichardClarke
Episodes
Luke Sutton: Mental health, elite athletes and finding a 'new balance'
59m · PublishedWhy did he take such a brutally honest approach to telling his story
The early signs of his alcohol problems
Why the strength of the athletes' personality can be a problem
The imposter syndrome of being 'just good enough to survive'... so he won all the fitness tests
Replacing a legend in the Lancashire side and the pressure that created
The intervention that led to his spell in the Priory
Meeting characters like 'Lenny'
The pressurised world of the athletes and how it is not that different from the general public
The reaction inside sports and outside sports to his problem
Why sport has to do better in its reaction to mental health
Has his experience made him a better agent?
How would Luke have coped with social media in his playing days?
How did Luke's family cope with his story going public?
Writing out his problems v Talking out his problems
The worrying statistics on cricketing suicides
The particular problems of a cricketer's retirement
Could Luke leave cricket behind?
Why society has to change its story of success
Have athletes come to him about their mental health after the book
Spotting problems earlier thanks to his experience
Being prepared to 'leave money on the table' in order to look after a client's mental health
How he started his agency
The reaction of young people to his book compared to the older generations
Lessons outside of sports from Luke's story
How does sport have to change in the long term
Nicola Palios: How to create a community football club
1h 4m · PublishedTOPICS Do they consider themselves a success story?
The acceptance that was an emotional decision to buy the club
How a conversation on holiday after listening to Tranmere’s relegation on the radio prompted the purchase of the club
Asking the hard questions to the previous owner and why the deal nearly faltered
They had financial and legal backgrounds but what did they lack?
Did Nicola encounter sexism when they took over in 2014
What about more passive comments like ‘Is your husband there?”
The three phases of the five-year plan - create space, change business plan, look for investment
Changing the dialogue with the fans
How they communicated a ticket price increase after they had suffered relegation to non-League - and why take-up increased 10%
Why they put a Supporters Trust representative in the management meetings and not on the board
The issue of confidentiality and overcoming issues of trust and fear
The social media strategy that has brought them 34% Twitter followers from overseas
Using educational courses for released players as a revenue driver for the club
How a football club brings in an audience that would normally ignore social services
Using the community scheme to extend the reach of Tranmere in the city with two major Premier League sides
Creating community spirit in Liverpool and whether you could replicate it in other cities
The structural issues in English football and the unintended consequences that harm the lower areas of the pyramid - EPPP and parachute payments
Balancing the success budget v community budget
The ‘danger zone’ of trying to move into the Championship
The club’s early work in Asia - Mongolia
The Indonesian investment, which has seen them take a place on the board and 15% of the club. Why do it and what is the plan?
What the Indonesian side are looking to get from the deal?
Using social media to a commercial relationship in Indonesian
The possibility of developing Indonesian talent at Tranmere
Steve Bunce: The 'sweet science' of storytelling
1h 29m · PublishedTOPICS
Leprechauns - McGuigan v Pedrosa and Eubank v Close II
The T-junction narratives of Joshua v Ruiz II
The Daily Mirror's front page after Clay v Liston, calling out the reporters who got it wrong, including their own
Leon Spinks - the eight-fight novice who beat Ali and then threw it away in the rematch seven months later. He was arrested seven times between the fight
The adversarial nature of the boxing build-up - press conferences and weigh-in
Why those nasty press conferences may have reached their peak
How the police so nearly saved Errol Christie's life
The fake hate and real hate in press conferences
How wrestler Gorgeous George forced Ali to change his promotional game
Why Anthony Joshua won't do theatrical press conferences because of his violent past
The Larry Holmes v Trevor Berbick grudge
The natural 'rise and fall' story arc of boxing
The litany of British legends who were left with no money
The character of the promoter - Don King, Eddie Hearn, Frank Warren
The growth of YouTube channels in boxing
The critics of the new channels and the deconstruction of old media virtues
Buncey asks some advice about podcasting
Why boxing writing has a special tradition
Filing copy from fight night by knocking on houses and asking to borrow a phone
The danger of living in the past as a boxing writer
The concept of the Chief Sports Writer
Has boxing writing gone downhill?
Why boxing movies are the best sports movies
The legend of Nosher Powell
Buncey's novel - The Fixer
Why boxing is the only sport that seems to work on pay-per-view
Buncey's prediction for boxing's future - the threat from MMA
Mads Davidsen: How to create sustainable success at a football club
1h 8m · PublishedTOPICS
Why 70% of football results are decided by economics, 10% luck, but what about the 20%?
The academic approach
The boardroom issues and how to overcome them
KPIs every club should have
The internal battle that can exist between the TD and Head Coach
Why Manchester United and Arsenal “lost their identity” after major figures left
Cutting through the insular business of football
Analysing over a long period and not game to game
Mads’ experience in China and how he forged a successful team
Enacting his strategy as Technical Director to Andre Villas-Boas
Going six transfer windows without signing a player… and then winning the league
“Coaches come in thinking they have more power than they have”
Underestimating fans and misunderstanding their motives
Every club wants a great academy supplying players to the first team but why don’t the follow through
The Declan Rice story and loaning players out
Mad’s seven-point sustainability model
Club Vision & Strategy - Dividing into four categories in terms and understanding your ambition
Philosophy (style of play)
Methodology
Recruitment Strategy
Academy Master Plan / Youth Development - “The first place we recruit is our academy”
Head Coach - It is a disruption for the clubs and the coaches
Transfers
How long does it take to deliver this strategy?
Which teams are making this strategy work for them Fitting the football club to the culture of the area
”The biggest clubs can get away with bad planning”
Is the insular world of football opening up a little
The problem with the US How long does it take?
Who is doing this well - Liverpool, Man City, Brentford, Auxerre
Why Real Madrid are not a good example
Why doors are opening in football for Mads
Is winning the be-all-and-end-all for a club
Why he does not get called when clubs are winning
Mario Leo: Football Digital Media predictions 2020
1h 37m · PublishedWhat has and has not changed in 2019
Has the label ‘digital’ disappeared the movement of digital talent
Clubs can monetise by carving out rights in overseas territories not covered by existing deals
Why 2020 is the year of streaming
The importance of politics running over borders to solve sporting problems
Streaming direct-to-consumer - will it work in football
The divergent revenue in football
Why this all leads to a global super league
Why ‘The Avengers Assemble’ approach could kill passion
Lessons from 2019 in football social media - Instagram, TikTok
What metrics can you trust
Why football must change its view of television
Why the growth of MLS in the last decade must be admired
Has Mario’s 2019 prediction about Instagram’s engagement levels come true?
Why analytics is the key to TikTok’s success
Twitter’s role in sports these days
Regional differences in sports social media - why Japan is an exception, why the UAE misses GooglePlus
The emergence of paid-for options on club’s social media
How data will be used in 2020
A plea against short-termism in football
Mario’s three predictions for 2020 - google Maps, selling on Instagram and the rights cycle
Jon Lansdown: How to rebrand a football club
58s · PublishedTOPICS
The Bristol Sports model that sits “behind the teams”
The efficiencies that this model brings Why rebrand Bristol City?
The ‘more extreme’ rebrand of Bristol Bears and what was learnt
The response from the fans after the club asked for their opinion
The importance of local knowledge
The sense checks and challengers needed in ‘the circle of trust’
Changing the formation date on the previous crest
Taking off key features - like the famous bridge in the city
Giving out information on the crest but still expecting fans to be shocked
The importance of presenting the crest in the city and ‘underground’ sites
What information was taken from the fan survey
Why they chose the design agency they did? “Where you can, keep it local”
Why they released all their pages in the design process
The reason for launching in March and the nature of the launch event
“You can’t learn this stuff, you have to live it”
Learning from mistakes by others
Avoid the 'cartoon feel'
Admiring the rebrand of Juventus
The importance of versatility in the badge
Determining the signal from the noise
Putting a hashtag on the badge
The social media strategy for launching the kit
The problem of keeping it under wraps
Taking something from US Sports and why the Colorado Rockies are his second baseball team because of their social media
Changing the way you talk to your fans
Measuring the success of the rebrand
What they would have done differently
Matthew Porter: How we learned to 'love the darts'
48m · PublishedTOPICS
The importance of running a high-quality event
Keeping the standard high despite the crowded calendar
Growing the PDC Darts event behind a subscription wall on Sky
The peculiar nature of darts - you can’t see the sport even when you are there
The way players have individualised and marketed themselves
The WWE influence over the entrances
The debate over darts’ sporting credibility
Football’s over-reliance on tribalism and lack of interest in marketing the product
Darts players and social media.
The relationship between social media and sponsorship in darts
How they use PDCTV, their OTT channel.
The importance of unofficial content channels
The human side of darts
Prince Harry becoming “a darts influencer”
Why darts is the UK’s most trusted sport
The challenger tour and academy set up
The opportunity to create a gender-neutral sport
The Premier League concept - Thursday night events in provincial towns
Why the PDC will always ‘leave ticket money on the table’
The development of different tournaments and why they are at maximum capacity
The determining factors behind darts’ global growth
Why they did not move into Holland earlier?
Which country has over-indexed and surprised him
The difficulty of expanding into Asia
Will the sport need a stand-out Asian player to make the breakthrough?
Why the future is consolidation
Oscar Ugaz: Can football clubs integrate esports (and vice versa)?
57m · PublishedTOPICS
The problems surrounding football clubs entering the esports market
The “extreme contortion” that football clubs are trying to pull off
The true threat to football from esports
What lessons have we learned from what has not worked
Will football clubs be prepared to accept a subservient role to games publishers?
Why esports is a media business not a sports business and the players are entertainers, not athletes
Should football clubs enter the esports market while it is cheap even though they might not have a clear strategy?
Why Leagues can take a more strategic approach
Fantasy games rather than sports are the best avenue for esports
The unfair comparison of TV and gaming audiences. They are both “made-up metrics”
What would early scandals in esports do to the brand value of the sport?
Why the biggest problem in esports is the word “sports”
Managing player contracts in esports?
What if football ignores esports?
Is esports better prepared for modern patterns of consumption
The little signals of a potential downturn in TV sports rights
Oscar’s advice to the football industry on embracing esports
Taking the lead from MLB Advanced Media and creating “platforms”
Stijn Francis: (How not to become) The Bankrupt Footballer
57m · PublishedTOPICS
Why makes a footballer go bankrupt
Navigating a player through the difficult period just after they have retired
Gaining the trust of a newly-rich player
“The danger of contract improvements”
Why Stijn likes to work with players before they sign their first big contract
Why players should invest in property over stocks and shares
Using social media to develop commercial models
How Vincent Kompany is an example of using social media to push his post-playing career
How to train as an agent
The transparency problem in the agency world
How Stijn would regulate agents
The pastoral care of players and where the responsibility rests
The primary aims when negotiating a new contract
Stopping yourself getting cynical
Why Stijn will not take on new players during the transfer window
The legal and cultural differences in dealing with different countries
Tim Hinchey: Medals, membership and fast-lane change
51m · PublishedTopics
His early work at USA Swimming
The issues of modernisation
Communicating with swim parents
Launching into CRM and the content strategy that feeds it
The Olympic Trails and their commercialisation and sponsorship activation
Lessons from being an American at Derby County
The television and live streaming strategy
The importance of top stars in keeping USA Swimming relevant, especially outside the Olympics
How a new swim league is allowing swimmers to create interest and sponsorship
The Olympics restrictions on commercialisation by athletes and how they might change
Safe Sport – how has USA Swimming reacted to Larry Nassar case in gymnastics
The breadth of his role. Being judged on medals but having to care for the recreational
Why swimming may fit perfectly in the modern world
The cost of giving back. Why membership dues have not changed in over 30 years
Why transparency is key for a non-profit
The fast-track learning in a period of significant growth in MLS
USA Swimming’s relationship with para-swimming – “We are supporters on the sidelines”
The Olympics targets and priorities
Leveraging Olympic success to create new fans
Sports Content Strategy with MrRichardClarke: Exploring sports content, journalism, digital and social media has 94 episodes in total of non- explicit content. Total playtime is 84:15:56. The language of the podcast is English. This podcast has been added on October 28th 2022. It might contain more episodes than the ones shown here. It was last updated on May 12th, 2024 20:40.