Supplier Community Podcast

Andrew Thornton takes sustainability seriously. So much so, that in a few short weeks, he changed the nature of virtually all the packaging in his North London grocery store. Bread is wrapped in paper. So is meat and fish. And if you want milk or laundry detergent, buy a (gorgeous!) refillable bottle and remember to bring it back. He has a great story, and we're thrilled to bring it to you.   Thornton founded Thornton's Budgens in 2006 by buying a Budgens franchise in Crouch End, North London, and subsequently a second in Belsize Park.   

From Andrew:  "I did this having become more and more frustrated by the short term profit focus of the clients I dealt with as a consultant and knowing deep inside me that there was a better and different way to be in business - a way that I later realised was having a heart!  We are 'The Community Supermarket that really cares' and it is our intention to put people and planet first, trusting that profit will follow. 

Specifically it's our intention that:  1. Every team member at Thornton’s Budgens has a fulfilling job  

2. The families of Thornton’s Budgens team are positively impacted  

3. The customers of Thornton’s Budgens have a joyful experience  

4. The community of Belsize is positively impacted by what we do  

5. The planet is positively impacted by what we do  

6. We inspire others by what we do and who we are.  

I believe that if businesses put people and planet first, that profit will follow. And that a lot of what is wrong in the world today stems from the dysfunctionality of the current business model that is totally obsessed with profit, and in my opinion broken. Over the last 20 years, I have gradually made the journey from profit focused entrepreneur to heartful leader.  I have applied this heartful approach to my business for the last 8 years, Thornton's Budgens and have now formed Heart in Business Limited with a number of others to share my experiences with other leaders. We are doing this from a practical 'we have done this' sense as opposed to from a theoretical basis.  I am writing a book, 'How to put the Heart back into Business' which having stalled (due to life going on) needs to be re-energised!" 

Just before things got real with Coronavirus, we met out in public to eavesdrop on a conversation between Matt and Josh Bruns. Josh spent time Kraft-Heinz, as well at Geometry and at SaatchiX in Springdale. From his Linked In:

Motivated leader and problem solver with an entrepreneurial spirit, looking to find mind challenging work that utilizes his talents to make a positive impact on the world.

•Effective leader of multifunctional teams

•Consistently delivers relevant work that enables revenue above yearly forecast

•Strategic thinker with perspective beyond current responsibilities accompanied by a solid point of view

•Effectively communicates to audiences of differing leadership levels 

Find him here: https://www.linkedin.com/in/joshbruns/

Find Matt here: https://www.linkedin.com/in/mattmlawr...

About Supplier Community

Whether you’re looking for expert advice, quality learning events, networking opportunities, or just want to keep up on the latest CPG and retail news, Supplier Community is the elite gathering place and resource center for retailers and their suppliers. From Amazon to Walmart, eCommerce and in-store, and everything in between, our constantly expanding team of experts give you the edge you need to stand out in today’s fast paced and ever-changing retail ecosystem.

View a list of our live events: https://supplier.community/events

 

Connect with Supplier Community

 

Like Supplier Community on FACEBOOK: https://www.facebook.com/SupplierCom/

Follow Supplier Community on LINKEDIN: https://linkedin.com/company/supplier...

Follow Supplier Community on INSTAGRAM: https://www.instagram.com/suppliercom...

Follow Supplier Community on TWITTER: https://twitter.com/SupplierCom

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Just before things got real with Coronavirus, we met out in public to eavesdrop on a conversation between Matt and Josh Bruns. Josh spent time Kraft-Heinz, as well at Geometry and at SaatchiX in Springdale. From his Linked In:

Motivated leader and problem solver with an entrepreneurial spirit, looking to find mind challenging work that utilizes his talents to make a positive impact on the world.

•Effective leader of multifunctional teams

•Consistently delivers relevant work that enables revenue above yearly forecast

•Strategic thinker with perspective beyond current responsibilities accompanied by a solid point of view

•Effectively communicates to audiences of differing leadership levels 

Find him here: https://www.linkedin.com/in/joshbruns/

Find Matt here: https://www.linkedin.com/in/mattmlawr...

About Supplier Community

Whether you’re looking for expert advice, quality learning events, networking opportunities, or just want to keep up on the latest CPG and retail news, Supplier Community is the elite gathering place and resource center for retailers and their suppliers. From Amazon to Walmart, eCommerce and in-store, and everything in between, our constantly expanding team of experts give you the edge you need to stand out in today’s fast paced and ever-changing retail ecosystem.

View a list of our live events: https://supplier.community/events

 

Connect with Supplier Community

 

Like Supplier Community on FACEBOOK: https://www.facebook.com/SupplierCom/

Follow Supplier Community on LINKEDIN: https://linkedin.com/company/supplier...

Follow Supplier Community on INSTAGRAM: https://www.instagram.com/suppliercom...

Follow Supplier Community on TWITTER: https://twitter.com/SupplierCom

Category

People & Blogs

0 Comments

We kick off our Reality of Shopper series with Brad Godwin, RVP, Central-South, with Shopkick, talking with Matt Lawrence on Feb 26th, 2020, in Rogers, AR.   

About Brad:  I am not your average marketing associate. I strive to evoke change and tell great stories. I am passionate about helping organizations get better.  With a compelling track record of successfully impacting marketing, event planning/management, revenue generation, account management, and business development, I have established myself as a key contributor to brand development and bottom line success. Offering expertise in strategic marketing, campaigning, team management, cross functional team development, optimization of marketing resources and streamlining profitability.  Specialties: Retail Marketing, Shopper Marketing, SEO, Certified in Google Adwords, Brand Management, Sports and Event Marketing, Advertising, Sales, Retail Analytics, Product and Account Management.   

Find him on Linked In here: https://www.linkedin.com/in/bradgodwin/  

About Matt: Shopper marketing leader with an uncommonly diverse background across the unique shopper marketing & retail landscape in Northwest Arkansas.

Capable of leading a team or organization, driving profitable revenue growth and creating strategic business relationships.

Find Matt Lawrence here: https://www.linkedin.com/in/mattmlawrence/

About Supplier Community:

 Whether you’re looking for expert advice, quality learning events, networking opportunities, or just want to keep up on the latest CPG and retail news, Supplier Community is the elite gathering place and resource center for retailers and their suppliers. From Amazon to Walmart, eCommerce and in-store, and everything in between, our constantly expanding team of experts give you the edge you need to stand out in today’s fast paced and ever-changing retail ecosystem. 

Connect with Supplier Community  

View a list of our live events: https://supplier.community/events   

 Like Supplier Community on FACEBOOK: https://www.facebook.com/SupplierCom/ 

Follow Supplier Community on LINKEDIN: https://linkedin.com/company/suppliercommunity 

Follow Supplier Community on INSTAGRAM: https://www.instagram.com/suppliercommunity 

Follow Supplier Community on TWITTER: https://twitter.com/SupplierCom

We kick off our Reality of Shopper series with Brad Godwin, RVP, Central-South, with Shopkick, talking with Matt Lawrence on Feb 26th, 2020, in Rogers, AR.   

About Brad:  I am not your average marketing associate. I strive to evoke change and tell great stories. I am passionate about helping organizations get better.  With a compelling track record of successfully impacting marketing, event planning/management, revenue generation, account management, and business development, I have established myself as a key contributor to brand development and bottom line success. Offering expertise in strategic marketing, campaigning, team management, cross functional team development, optimization of marketing resources and streamlining profitability.  Specialties: Retail Marketing, Shopper Marketing, SEO, Certified in Google Adwords, Brand Management, Sports and Event Marketing, Advertising, Sales, Retail Analytics, Product and Account Management.   

Find him on Linked In here: https://www.linkedin.com/in/bradgodwin/  

About Matt: Shopper marketing leader with an uncommonly diverse background across the unique shopper marketing & retail landscape in Northwest Arkansas.

Capable of leading a team or organization, driving profitable revenue growth and creating strategic business relationships.

Find Matt Lawrence here: https://www.linkedin.com/in/mattmlawrence/

About Supplier Community:

 Whether you’re looking for expert advice, quality learning events, networking opportunities, or just want to keep up on the latest CPG and retail news, Supplier Community is the elite gathering place and resource center for retailers and their suppliers. From Amazon to Walmart, eCommerce and in-store, and everything in between, our constantly expanding team of experts give you the edge you need to stand out in today’s fast paced and ever-changing retail ecosystem. 

Connect with Supplier Community  

View a list of our live events: https://supplier.community/events   

 Like Supplier Community on FACEBOOK: https://www.facebook.com/SupplierCom/ 

Follow Supplier Community on LINKEDIN: https://linkedin.com/company/suppliercommunity 

Follow Supplier Community on INSTAGRAM: https://www.instagram.com/suppliercommunity 

Follow Supplier Community on TWITTER: https://twitter.com/SupplierCom

ROI Revolution is a digital marketing and eCommerce agency, focused on improving a brand's performance online. They're Google, Facebook, Microsoft and Amazon certified partners, led by a team of computer and data scientists dedicated to success and blending seamlessly with clients and their teams. 

ROI Revolution has dedicated a significant amount of time and energy into developing specific digital marketing technology applications to help us work more efficiently and give us access to deep and meaningful data. We can track how weather affects conversions, transform messy data into relevant and searchable product feeds, quickly build out entire ad campaigns, and so much more!

In the last three years alone, ROI Revolution has invested over 25,000 hours into developing these marketing technology tools. The result is a technology suite diverse enough to tackle thousands of time-consuming tasks, yet concise enough to effect change on a granular level.

IN this podcast, ROI celebrates episode no. 20 all about Paid Search. Their show is called "Let's Get Digital", and we're proud they chose to share it with us as part of our own podcast series! 

About Supplier Community

Whether you’re looking for expert advice, quality learning events, networking opportunities, or just want to keep up on the latest CPG and retail news, Supplier Community provides 24/7 access to emerging and experienced thought leaders in the retail space. From Amazon to Walmart, eCommerce and in-store, and everything in between, our constantly expanding team of experts give you the edge you need to stand out in today’s fast paced and ever-changing retail ecosystem.

Connect with Supplier Community

Join an event here: https://supplier.community/events/

Watch us on YouTube: https://www.youtube.com/channel/UC3N_GbKtJuWQio24pj5Fr3A

Like Supplier Community on FACEBOOK: https://www.facebook.com/SupplierCom/

Follow Supplier Community on LINKEDIN: https://linkedin.com/company/suppliercommunity

Follow Supplier Community on INSTAGRAM: https://www.instagram.com/suppliercommunity

Follow Supplier Community on TWITTER: https://twitter.com/SupplierCom

There's more to shopper marketing than coupons and samples, and if you wait until your shopper is already in the store, you've already lost the battle. Technology has changed the way people learn about and acquire everything from socks to real estate. You have to meet them where they are, with information relevant to them, at a time when they are receptive to your message. The "best practices" ground is always shifting. You need to stay nimble, connected, and aware and on March 12, 2019 Supplier Community brought together a group of shopper marketing rock stars from a variety of suppliers, agencies and service providers to help participants do just that.  

In this episode, Amplify Retail Executive Consultant Alisha Watkins talks with 

Hasbro Sr. Manager Nathan Pendleton, 

Belkin International Director of Sales Janell Martin, 

Numerator SVP Scott Anderson, 

Snap2Insight VP Mike Sweeney, 

Soapbox Influence President Bethany Stephens 

and Kellogg Company Sales Lead Whitney Cooper 

Listen in as they discuss how insights affect today’s shopper marketing and how to navigate resources while keeping up with the ever-changing industry trends.  

Topics Include:  

• How insights affect shopper marketing and businesses in general 

• Resources options for companies with smaller budgets 

• Navigating resources internally and with retailers 

• Growing trends in shopper marketing and how to keep up 

• The importance of collaboration and learning

 About Supplier Community:

 Whether you’re looking for expert advice, quality learning events, networking opportunities, or just want to keep up on the latest CPG and retail news, Supplier Community connects you with emerging and established thought leaders in the international retail space. From Amazon to Walmart, eCommerce and in-store, and everything in between, our constantly expanding team of experts give you the edge you need to stand out in today’s fast paced and ever-changing retail ecosystem. 

View a list of our live events: https://supplier.community/events

At the time of recording, Lauren Chesney Anderson was the Bentonville-based Director of Shopper Marketing for Blis, a London-based location marketing company with an international footprint. There's a lot of good information in here, and yes, in all transparency, it is focused heavily on how Blis does location. There are a lot of location-data and marketing companies in Bentonville. This is just one. If you'd like contact information for Blis, it's on our website, or you can just Google it. At the time this podcast was released, there was no local contact in the Bentonville/Walmart space. We also have a directory of service providers, including other location/mobile marketing companies with local staff, on our website, supplier.community. 

Enjoy the show!

Meet top expert Rachelle Sanders as she walks you through the mystifying world of Retail Link, offering tips, tricks and common-sense solutions for those little hurdles suppliers face every day. From logging in to secret shortcuts, Rachelle gives you what you need to make Retail Link work for you in ways you never knew it could.  Topics Include:  • Logging in • Navigation • Filter options • Metrics • Business at a Glance • OTIF • Query Building

Fast Start was our very first live event at Record, and it launched a tradition of live, local events centered around retailing in all its forms, from brick and mortar to e-commerce, direct to consumer and even mobile and text.  Rachelle is an excellent teacher, and this presentation translates well to audio. Let us know what you think!

About Supplier Community

Whether you’re looking for expert advice, quality learning events, networking opportunities, or just want to keep up on the latest CPG and retail news, Supplier Community provides 24/7 access to emerging and experienced thought leaders in the retail space. From Amazon to Walmart, eCommerce and in-store, and everything in between, our constantly expanding team of experts give you the edge you need to stand out in today’s fast paced and ever-changing retail ecosystem.

Connect with Supplier Community

Join an event here: https://supplier.community/events/

Watch us on YouTube: https://www.youtube.com/channel/UC3N_GbKtJuWQio24pj5Fr3A

Like Supplier Community on FACEBOOK: https://www.facebook.com/SupplierCom/

Follow Supplier Community on LINKEDIN: https://linkedin.com/company/suppliercommunity

Follow Supplier Community on INSTAGRAM: https://www.instagram.com/suppliercommunity

Follow Supplier Community on TWITTER: https://twitter.com/SupplierCom

Bold, dynamic, and innovative are just a few of the words that come to mind when describing MerchantWords founder George Lawrence. Overcoming personal obstacles to build a multi-million dollar technology company, George has used his remarkable ability to creatively solve problems to help over 80,000 entrepreneurs achieve e-commerce success.

A software developer by trade, George got his professional start at the beginning of the internet with the Peter Norton Consulting Group, where he worked on Norton Utilities. He was a founding member of the Citysearch team; and helped create the software that launched the world’s first online automobile shopping platform at CarsDirect. At TigerConnect, George developed the web and mobile platforms for their clinical communications software. Discovering a gap in the data-driven e-commerce market, George derived an innovative way to collect shopper keyword phrases, so Amazon sellers could find unique opportunities to bring new products to market – thus, MerchantWords was born. Since 2012, MerchantWords has helped entrepreneurs, brands, and agencies discover new opportunities, achieve successful product launches, and run profitable advertising campaigns online – on Amazon and beyond.

About Supplier Community

Whether you’re looking for expert advice, quality learning events, networking opportunities, or just want to keep up on the latest CPG and retail news, Supplier Community provides access to emerging and experienced retail thought leaders from across the globe. From Amazon to Walmart, eCommerce, and in-store, and everything in between, our constantly expanding team of experts give you the edge you need to stand out in today’s fast-paced and ever-changing retail ecosystem.

View a list of our live events: https://supplier.community/events

Connect with Supplier Community

Like Supplier Community on FACEBOOK: https://www.facebook.com/SupplierCom/

Follow Supplier Community on LINKEDIN: https://linkedin.com/company/suppliercommunity

Follow Supplier Community on INSTAGRAM: https://www.instagram.com/suppliercommunity

Follow Supplier Community on TWITTER: https://twitter.com/SupplierCom