Supplier Community Podcast

This was a gem of a presentation from our most recent Optimizing eComm virtual event. Tristan has got it going on when it comes to eCommerce. He knows it inside and out, and has his little corner of the space running better than a well-oiled machine. If you missed the presentation, you can still register for it here. 

Find Tristan here. 

Find games company Asmodee here.

About Supplier Community

Whether you’re looking for expert advice, quality learning events, networking opportunities, or just want to keep up on the latest CPG and retail news, Supplier Community provides 24/7 access to emerging and experienced thought leaders in the retail space. From Amazon to Walmart, eCommerce and in-store, and everything in between, our constantly expanding team of experts give you the edge you need to stand out in today’s fast paced and ever-changing retail ecosystem.

Connect with Supplier Community

Join an event here: https://supplier.community/events/

Watch us on YouTube: https://www.youtube.com/channel/UC3N_GbKtJuWQio24pj5Fr3A

Like Supplier Community on FACEBOOK: https://www.facebook.com/SupplierCom/

Follow Supplier Community on LINKEDIN: https://linkedin.com/company/suppliercommunity

Follow Supplier Community on INSTAGRAM: https://www.instagram.com/suppliercommunity

Follow Supplier Community on TWITTER: https://twitter.com/SupplierCom

Brosnan Risk has been a valuable resource for us throughout COVID-19, and before, with tips on workplace and personal safety. Herein, tips on how to keep your employees safe at the office. Here's Brosnan online, here's their COVID resources, and here's Eric on Linked In. 

Eavesdrop as two Shopper Marketing veterans talk about what they've seen over the years, where they've been, and where they see themselves, and the industry, going. Find Matt and Chris on Linked In. 

About Supplier Community

Whether you’re looking for expert advice, quality learning events, networking opportunities, or just want to keep up on the latest CPG and retail news, Supplier Community provides 24/7 access to emerging and experienced thought leaders in the retail space. From Amazon to Walmart, eCommerce and in-store, and everything in between, our constantly expanding team of experts give you the edge you need to stand out in today’s fast paced and ever-changing retail ecosystem.

Connect with Supplier Community

Join an event here: https://supplier.community/events/

Watch us on YouTube: https://www.youtube.com/channel/UC3N_GbKtJuWQio24pj5Fr3A

Like Supplier Community on FACEBOOK: https://www.facebook.com/SupplierCom/

Follow Supplier Community on LINKEDIN: https://linkedin.com/company/suppliercommunity

Follow Supplier Community on INSTAGRAM: https://www.instagram.com/suppliercommunity

Follow Supplier Community on TWITTER: https://twitter.com/SupplierCom

It's been over 50 years since Sam Walton opened his first independent "five-and-dime" store on the town square in Bentonville. There were a lot of iterations, but the most explosive growth happened after "Mr. Sam" passed away. No one expected the tiny chain store to become the international behemoth it is today, attracting the brightest minds in tech, retail, HR, real estate, law, business, and now even healthcare to the no longer tiny town in the hills of northwest Arkansas. Here's how it all began. 

 About Supplier Community Whether you’re looking for expert advice, quality learning events, networking opportunities, or just want to keep up on the latest CPG and retail news, Supplier Community is the elite gathering place and resource center for retailers and their suppliers. From Amazon to Walmart, eCommerce and in-store, and everything in between, our constantly expanding team of experts give you the edge you need to stand out in today’s fast paced and ever-changing retail ecosystem. 

View a list of our live events: https://supplier.community/events  

Connect with Supplier Community   

Like Supplier Community on FACEBOOK: https://www.facebook.com/SupplierCom/

Follow Supplier Community on LINKEDIN: https://linkedin.com/company/supplier-community

Follow Supplier Community on INSTAGRAM: https://www.instagram.com/suppliercom

Follow Supplier Community on TWITTER: https://twitter.com/SupplierCom

 Join Maria Baez De Hicks as she helps unravel the mysteries of Category Management. From the what and why to the how, Maria reveals the reality of Category Management and how to use it effectively in your business.  

Topics Include:  

• Defining Category Management 

• Why use Category Management 

• The Category Management process 

• Effective data presentation 

• Best practices

About Supplier Community Whether you’re looking for expert advice, quality learning events, networking opportunities, or just want to keep up on the latest CPG and retail news, Supplier Community is the elite gathering place and resource center for retailers and their suppliers. From Amazon to Walmart, eCommerce and in-store, and everything in between, our constantly expanding team of experts give you the edge you need to stand out in today’s fast paced and ever-changing retail ecosystem. 

View a list of our live events: https://supplier.community/events  

Connect with Supplier Community:   

Like Supplier Community on FACEBOOK: https://www.facebook.com/SupplierCom/

Follow Supplier Community on LINKEDIN: https://linkedin.com/company/suppliecommunity

Follow Supplier Community on INSTAGRAM: https://www.instagram.com/suppliercom...

Follow Supplier Community on TWITTER: https://twitter.com/SupplierCom

Hunter Hayes

On September 18th, 2018 Supplier Community hosted Shopper Marketers’ Toolbox, designed to help you get to know your shopper and retailer and determine the most effective tactics for your business, to drive traffic and increase conversion.  In this presentation, WHOSAY’s Mike Swart is joined by country music recording artist Hunter Hayes who talks about connecting with fans and how it applies to you and your brand.  

Topics Include:  

• Four best practices for connecting with fans 

• Beginning with the why 

• Leveraging social media to drive personal connection 

• Moving beyond your comfort zone 

• Authenticity and remaining relevant 

• Creating meaningful partnerships 

• It’s all in the perspective   

About Supplier Community:

 Whether you’re looking for expert advice, quality learning events, networking opportunities, or just want to keep up on the latest CPG and retail news, Supplier Community provides 24/7 access to emerging and experienced thought leaders in the retail space. From Amazon to Walmart, eCommerce and in-store, and everything in between, our constantly expanding team of experts give you the edge you need to stand out in today’s fast paced and ever-changing retail ecosystem.   

Connect with Supplier Community:   

Join an event here: https://supplier.community/events/

Watch us on YouTube: https://www.youtube.com/channel/UC3N_...

Like Supplier Community on FACEBOOK: https://www.facebook.com/SupplierCom/

Follow Supplier Community on LINKEDIN: https://linkedin.com/company/supplier...

Follow Supplier Community on INSTAGRAM: https://www.instagram.com/suppliercom...

Follow Supplier Community on TWITTER: https://twitter.com/SupplierCom

It's hard to go wrong with a Harvard MBA, and Bill Hildebolt is proof of that. His company, gen.video, leverages Influencer marketing in a vibrant, fun way, which has proven to be especially successful through today’s social networks. In this presentation, Bill, CEO of gen.video, shares his insights on the history and future of influencer marketing and what we can expect from eCommerce product pages as they shift toward more voice, video and personalized content.  

Topics Include:  

• History of user generated content 

• The rise of the influencer and influencer marketing 

• The power of influencer content 

• Influencer content and the future of product pages

Find Bill on Linked In: https://www.linkedin.com/in/billhildebolt/

About Supplier Community Whether you’re looking for expert advice, quality learning events, networking opportunities, or just want to keep up on the latest CPG and retail news, Supplier Community is the elite gathering place and resource center for retailers and their suppliers. From Amazon to Walmart, eCommerce and in-store, and everything in between, our constantly expanding team of experts give you the edge you need to stand out in today’s fast paced and ever-changing retail ecosystem. 

View a list of our live events: https://supplier.community/events  

Connect with Supplier Community:   

Like Supplier Community on FACEBOOK: https://www.facebook.com/SupplierCom/

Follow Supplier Community on LINKEDIN: https://linkedin.com/company/supplier...

Follow Supplier Community on INSTAGRAM: https://www.instagram.com/suppliercom...

Follow Supplier Community on TWITTER: https://twitter.com/SupplierCom

We did #WFH before it was cool. 

On the heels of the current Covid lockdown, our friend Matt Lawrence spoke with Zachary Lones of Walmart, about using social media to connect the World's Largest Retailer with individual shoppers on a local level. From his Linked In profile- Zach is rethinking what it means to be human in a digital era. Revolutionizing a movement of people who don't settle for the idea that work has to just be about a job, but we believe through our jobs we are actually working to change the world. Rethinking marketing by allowing front-line associates to be the face of our brand and it's content creators to generate over 14,000 pieces of content per week. -Managing 5,000 store pages to serve locally relevant information to customers in each community we serve. -Building a culture at one of he world's largest companies that believes in leveraging technology to build bridges of human connection. -Training thousands of associates on social media best practices, guidelines, and tactics to exceed customer expectations on their platform of choice. -Consulting peers, executives, and partnering organizations on new ways to build influence and communication strategies. -Cutting company costs on marketing efforts while improving results and building new streams of revenue through modernized advertising opportunities.About Supplier Community Whether you’re looking for expert advice, quality learning events, networking opportunities, or just want to keep up on the latest CPG and retail news, Supplier Community is the elite gathering place and resource center for retailers and their suppliers. From Amazon to Walmart, eCommerce and in-store, and everything in between, our constantly expanding team of experts give you the edge you need to stand out in today’s fast paced and ever-changing retail ecosystem. View a list of our live events: https://supplier.community/events Connect with Zach here: https://www.linkedin.com/in/zacharylo... Connect with Matt here: https://www.linkedin.com/in/mattmlawr... Connect with Supplier Community Like Supplier Community on FACEBOOK: https://www.facebook.com/SupplierCom/ Follow Supplier Community on LINKEDIN: https://linkedin.com/company/supplier... Follow Supplier Community on INSTAGRAM: https://www.instagram.com/suppliercom... Follow Supplier Community on TWITTER: https://twitter.com/SupplierCom

Take a trip back in time to #SMTB 19! 

Today’s retail market is increasingly competitive, and it’s much harder to win without the benefit of a knowledgeable and diverse team. Join Aki Technologies’ Cassie Murray and Saatchi & Saatchi X’s Mary Callender as they discuss the importance of collaboration and how teams and agencies can work together without giving away the “secret sauce.”  

Topics Include:  

• Working smarter through collaboration 

• Practicing efficiency 

• Beyond the NDA 

• Building relationships  

Find Mary here: https://www.linkedin.com/in/mcallender1/

And here's Cassie: https://www.linkedin.com/in/cassiemurray1/

About Supplier Community Whether you’re looking for expert advice, quality learning events, networking opportunities, or just want to keep up on the latest CPG and retail news, Supplier Community is the elite gathering place and resource center for retailers and their suppliers. From Amazon to Walmart, eCommerce and in-store, and everything in between, our constantly expanding team of experts give you the edge you need to stand out in today’s fast paced and ever-changing retail ecosystem. View a list of our live events: https://supplier.community/eventsView our Retail Link Training: https://supplier.community/training/e... or https://supplier.community/training/e...    Connect with Supplier Community  Like Supplier Community on FACEBOOK: https://www.facebook.com/SupplierCom/Follow Supplier Community on LINKEDIN: https://linkedin.com/company/supplier... Follow Supplier Community on INSTAGRAM: https://www.instagram.com/suppliercom... Follow Supplier Community on TWITTER: https://twitter.com/SupplierCom