Thinks Out Loud: E-commerce and Digital Strategy

Google has been remarkably transparent lately in telling marketers and brands and businesses how to rank better in search. The trick, of course, is not try to rank. It’s to…

The post Is Google Telling Us That Organic Search Doesn’t Matter Any Longer? (Thinks Out Loud Episode 392) appeared first on Tim Peter & Associates.

Given all the bad news and bad actors we’re seeing pop-up on social lately, it’s fair of you to ask if social media is anti-social for your brand now. So,…

The post Is Social Media Anti-Social for your Brand Now? (Thinks Out Loud Episode 391) appeared first on Tim Peter & Associates.

What is the State of Digital as we head into the back half of 2023? Well, one signal comes from Big Tech’s earnings calls. What can we learn from what…

The post Big Tech Earnings and The State of Digital Q3 2023 (Thinks Out Loud Episode 390) appeared first on Tim Peter & Associates.

Would you encourage a young person to get into marketing right now? Or do you think artificial intelligence will eliminate all the jobs? Does marketing have a future? Let me…

The post Revisiting Does Marketing Have a Future? appeared first on Tim Peter & Associates.

As I noted a week ago, if you’re like most companies, you’re about to start planning your strategy for next year. You started with a health check to assess where…

The post Strategy Session: How to Set Goals for Your Business (Thinks Out Loud Episode 389) appeared first on Tim Peter & Associates.

We’re solidly in the dog days of summer. And, we all know that it’s almost time to start planning our 2024 business and marketing strategies. And to start that process,…

The post How To Perform a Health Check for Your Business (Thinks Out Loud Episode 388) appeared first on Tim Peter & Associates.

Amazon believes in a "Day One" mindset, a "Day One" culture, that focuses on building their company as though it is their very first day of operations, every day. The…

The post Day One: Today is a New Day (Thinks Out Loud Episode 387) appeared first on Tim Peter & Associates.

Ever since the pandemic, you and your customers have lived through a massive transformation. And it’s not only “digital transformation.” Instead, it’s transformation of every aspect of our lives. We’re…

The post Revisiting The Word of the Year in Digital is “Integration” (Thinks Out Loud) appeared first on Tim Peter & Associates.

We’ve been saying for years that AI won’t steal your job. At the same time, it’s entirely possible that it will change what your job is. And, used well, it…

The post Revisiting "How to Add an AI to Your Team" (Thinks Out Loud) appeared first on Tim Peter & Associates.

Google’s Marketing Live 2023 event showcased the search giant’s innovations in generative AI for advertising and enticed advertisers to connect more deeply with Google’s ecosystem. Cool, right? Well… maybe not.…

The post The Biggest Lesson About Artificial Intelligence in Marketing from Google Marketing Live 2023 (Thinks Out Loud Episode 386) appeared first on Tim Peter & Associates.