How We Hustle Podcast

MARKETING HAS CHANGED!

In this episode, Tanya and Mike talk about the new realities of marketing.  For example, you need to stop chasing customers, and get them to chase you instead.  In this value packed episode, they give you lots of tips for how to effectively market your business for growth in a way that makes sense in 2017.

In this episode, we mention:

-Customers are looking for a long-term relationship.

-Marketing is no longer bottom-up, it's top-down.

-that the Law of Attraction is everything.

Enjoy and share.

Follow us on Instagram @howwehustlepodcast 

NEED HELP WITH YOUR EMAIL MARKETING?  MIKE'S COMPANY PEACOCK COPY CAN HELP!

Get Tanya's FREE GUIDE - The 6 STEPS to a BADASS Business

Have a book idea? Download Mike's 7 Signs Your Book Idea is Worth Publishing

Join Tanya & Mike's Private Facebook Groups:

Tanya's Private FB Group for BADASS Women Entrepreneurs:

http://bit.ly/LadiesLivingCourageously

Mike's Private FB Group for Aspiring Authors:

http://bit.ly/writeyourbookfb

Learn More about Working With Tanya & Mike on their websites:

Wholehearted Business Coaching:

https://www.wholeheartedbusinesscoach.com/

Book Peacock:

http://bookpeacock.com/

The idea of starting a business, or embracing entrepreneurial challenges can be scary, but fear shouldn't be enough to stop us.  In this episode, Tanya and Mike discuss how business is very much just about taking small action repeatedly.

Tanya and Mike explain how to deal with the fear that comes with being an entrepreneur and some of the tactics they use to overcome that fear.

Follow us on Instagram @howwehustlepodcast 

NEED HELP WITH YOUR EMAIL MARKETING?  MIKE'S COMPANY PEACOCK COPY CAN HELP!

Get Tanya's FREE GUIDE - The 6 STEPS to a BADASS Business

Have a book idea? Download Mike's 7 Signs Your Book Idea is Worth Publishing

Join Tanya & Mike's Private Facebook Groups:

Tanya's Private FB Group for BADASS Women Entrepreneurs:

http://bit.ly/LadiesLivingCourageously

Mike's Private FB Group for Aspiring Authors:

http://bit.ly/writeyourbookfb

Learn More about Working With Tanya & Mike on their websites:

Wholehearted Business Coaching:

https://www.wholeheartedbusinesscoach.com/

Book Peacock:

http://bookpeacock.com/

Ok so maybe that's a bit extreme... but we'll explain what we mean.

In this episode Tanya & Mike discuss why the website is DEAD and landing pages are quickly replacing the use of a website. You'll also hear:

• How building a website holds you back from getting your business off the ground. 
• Why your website doesn't need to come first when starting a business.
• What's the difference between a landing page and a website.
• What makes a landing page ACTIVE.
• How to use a landing page to speak directly to your target audience for better conversions & sales.
• What systems we use for our landing pages and sales funnels.
• What to focus on before investing in a website to start making money in your business.

"Landing Pages are the New Website"

"When you speak to everyone you speak to no one"

Follow us on Instagram @howwehustlepodcast 

NEED HELP WITH YOUR EMAIL MARKETING?  MIKE'S COMPANY PEACOCK COPY CAN HELP!

Get Tanya's FREE GUIDE - The 6 STEPS to a BADASS Business

Have a book idea? Download Mike's 7 Signs Your Book Idea is Worth Publishing

Join Tanya & Mike's Private Facebook Groups:

Tanya's Private FB Group for BADASS Women Entrepreneurs:

http://bit.ly/LadiesLivingCourageously

Mike's Private FB Group for Aspiring Authors:

http://bit.ly/writeyourbookfb

Learn More about Working With Tanya & Mike on their websites:

Wholehearted Business Coaching:

https://www.wholeheartedbusinesscoach.com/

Book Peacock:

http://bookpeacock.com/

In this episode Tanya and Mike follow-up the previous episode and point out that all entrepreneurs need to use their time, the issue is how we are using our time.  This episode provides valuable content that will ensure you know how to spend your time, and how not to spend your time.  

Follow us on Instagram @howwehustlepodcast 

NEED HELP WITH YOUR EMAIL MARKETING?  MIKE'S COMPANY PEACOCK COPY CAN HELP!

Get Tanya's FREE GUIDE - The 6 STEPS to a BADASS Business

Have a book idea? Download Mike's 7 Signs Your Book Idea is Worth Publishing

Join Tanya & Mike's Private Facebook Groups:

Tanya's Private FB Group for BADASS Women Entrepreneurs:

http://bit.ly/LadiesLivingCourageously

Mike's Private FB Group for Aspiring Authors:

http://bit.ly/writeyourbookfb

Learn More about Working With Tanya & Mike on their websites:

Wholehearted Business Coaching:

https://www.wholeheartedbusinesscoach.com/

Book Peacock:

http://bookpeacock.com/

In this episode Tanya and Mike discuss the idea that "Time is Money"... specifically, they argue against that way of thinking.

Most people think that they need money, but what you really need is time.  If you have freedom over your time, then you can do whatever you want, if you don’t have freedom over your time, it doesn’t matter how much money you have, you will never be free to spend your days as you wish.  How do we get freedom of time?  We pursue money for the sake of time, not money for the sake of money. 

Follow us on Instagram @howwehustlepodcast 

NEED HELP WITH YOUR EMAIL MARKETING?  MIKE'S COMPANY PEACOCK COPY CAN HELP!

Get Tanya's FREE GUIDE - The 6 STEPS to a BADASS Business

Have a book idea? Download Mike's 7 Signs Your Book Idea is Worth Publishing

Join Tanya & Mike's Private Facebook Groups:

Tanya's Private FB Group for BADASS Women Entrepreneurs:

http://bit.ly/LadiesLivingCourageously

Mike's Private FB Group for Aspiring Authors:

http://bit.ly/writeyourbookfb

Learn More about Working With Tanya & Mike on their websites:

Wholehearted Business Coaching:

https://www.wholeheartedbusinesscoach.com/

Book Peacock:

http://bookpeacock.com/

In this episode Tanya and Mike talk about the need for an entrepreneur to have an underlying philosophy that guides them.  Without that in place, entrepreneurs can easily be thrown off course by the challenges and obstacles that come with the territory.

Tanya and Mike both adhere to the spiritual practice of believing that the Universe always has our back, when something bad happens in their business or life, they keep progressing because they know it is part of the spiritual journey that will take them to where they are ultimately going.

You will learn actionable advice for how to remain calm and balanced while staying in the HUSTLE.

Follow us on Instagram @howwehustlepodcast 

NEED HELP WITH YOUR EMAIL MARKETING?  MIKE'S COMPANY PEACOCK COPY CAN HELP!

Get Tanya's FREE GUIDE - The 6 STEPS to a BADASS Business

Have a book idea? Download Mike's 7 Signs Your Book Idea is Worth Publishing

Join Tanya & Mike's Private Facebook Groups:

Tanya's Private FB Group for BADASS Women Entrepreneurs:

http://bit.ly/LadiesLivingCourageously

Mike's Private FB Group for Aspiring Authors:

http://bit.ly/writeyourbookfb

Learn More about Working With Tanya & Mike on their websites:

Wholehearted Business Coaching:

https://www.wholeheartedbusinesscoach.com/

Book Peacock:

http://bookpeacock.com/

In this episode, Tanya and Mike talk about how sales requires trust.  Sales and marketing used to be about pushing product, but in today's Information Age, online entrepreneurs need to focus on the relationship they are building with their customers, and trust needs to be a part of that relationship.

This episode provides actionable information about how to incorporate trust-building into your business model.

Follow us on Instagram @howwehustlepodcast 

NEED HELP WITH YOUR EMAIL MARKETING?  MIKE'S COMPANY PEACOCK COPY CAN HELP!

Get Tanya's FREE GUIDE - The 6 STEPS to a BADASS Business

Have a book idea? Download Mike's 7 Signs Your Book Idea is Worth Publishing

Join Tanya & Mike's Private Facebook Groups:

Tanya's Private FB Group for BADASS Women Entrepreneurs:

http://bit.ly/LadiesLivingCourageously

Mike's Private FB Group for Aspiring Authors:

http://bit.ly/writeyourbookfb

Learn More about Working With Tanya & Mike on their websites:

Wholehearted Business Coaching:

https://www.wholeheartedbusinesscoach.com/

Book Peacock:

http://bookpeacock.com/

In this episode you'll hear Tanya & Mike discuss:

• Why the office may be a thing of the past
• The reasons people think they NEED an office space
• How your office might be limiting you 

"Having an office forces you to think small"

Follow us on Instagram @howwehustlepodcast 

NEED HELP WITH YOUR EMAIL MARKETING?  MIKE'S COMPANY PEACOCK COPY CAN HELP!

Get Tanya's FREE GUIDE - The 6 STEPS to a BADASS Business

Have a book idea? Download Mike's 7 Signs Your Book Idea is Worth Publishing

Join Tanya & Mike's Private Facebook Groups:

Tanya's Private FB Group for BADASS Women Entrepreneurs:

http://bit.ly/LadiesLivingCourageously

Mike's Private FB Group for Aspiring Authors:

http://bit.ly/writeyourbookfb

Learn More about Working With Tanya & Mike on their websites:

Wholehearted Business Coaching:

https://www.wholeheartedbusinesscoach.com/

Book Peacock:

http://bookpeacock.com/

In this episode we discuss the importance of getting out from behind the computer and building your business in other ways.  It is important to have the online component of your business set up, but it is also necessary to build it up in other ways, like getting out there and talking to people about it.  Tanya and Mike both give actionable examples of the various ways they build their business while out from behind the screen.

 You'll hear:

• Launching a website
• Creating an ebook
• Hiring a graphic designer using upwork.com or 99designs.com
• The importance of getting out from behind your computer and connecting with potential clients
• Why building a website can be a distraction
• Why you need to do the scary thing and the scary thing is putting yourself in a position for people to say no
• Why you need to take some risk to get the reward
• No doesn't always mean no. How to journey with a potential client/customer from NO to YES
• How continuing to push through the NO is what makes you a successful entrepreneur
• Shifting your thinking from, "Can you afford my service" to "can you afford NOT to have my service"
• Help your potential buyer SEE the return they will get on your service
• Talk about the benefits of the benefits when you speak about your service rather than the features

"Most businesses grow from client one to client two... and you get that organically by talking about it"

"If you're not putting yourself in a position for people to say no... you're also not putting yourself into a position for people to say yes!"

"If you're hiding from being in a position for people to say no, you're also hiding from the feedback that you need to get yourself to the position that people will say yes"

"You've got to buy the lottery ticket, if you want to win the lottery. You've got to put something in to get something out."

"Every no gets you closer to your next yes"

"As an entrepreneur you are creating money, you are creating a product, you are creating a service, you are creating a need"

"If you believe in your business so much that you will do anything and continue through any no THAT is how you will be successful"

Follow us on Instagram @howwehustlepodcast 

NEED HELP WITH YOUR EMAIL MARKETING?  MIKE'S COMPANY PEACOCK COPY CAN HELP!

Get Tanya's FREE GUIDE - The 6 STEPS to a BADASS Business

Have a book idea? Download Mike's 7 Signs Your Book Idea is Worth Publishing

Join Tanya & Mike's Private Facebook Groups:

Tanya's Private FB Group for BADASS Women Entrepreneurs:

http://bit.ly/LadiesLivingCourageously

Mike's Private FB Group for Aspiring Authors:

http://bit.ly/writeyourbookfb

Learn More about Working With Tanya & Mike on their websites:

Wholehearted Business Coaching:

https://www.wholeheartedbusinesscoach.com/

Book Peacock:

http://bookpeacock.com/

In this episode Mike joins us from Medellin, Colombia, where he talks about that uncomfortable feeling of travelling for the sake of it, simply to work in a different place.

As digital nomads, there is no mistaking the fact that we do things differently than most.  In this episode you will learn how to take that discomfort and anxiety that comes from embarking on the unknown, and use it to your advantage.  

Follow us on Instagram @howwehustlepodcast 

NEED HELP WITH YOUR EMAIL MARKETING?  MIKE'S COMPANY PEACOCK COPY CAN HELP!

Get Tanya's FREE GUIDE - The 6 STEPS to a BADASS Business

Have a book idea? Download Mike's 7 Signs Your Book Idea is Worth Publishing

Join Tanya & Mike's Private Facebook Groups:

Tanya's Private FB Group for BADASS Women Entrepreneurs:

http://bit.ly/LadiesLivingCourageously

Mike's Private FB Group for Aspiring Authors:

http://bit.ly/writeyourbookfb

Learn More about Working With Tanya & Mike on their websites:

Wholehearted Business Coaching:

https://www.wholeheartedbusinesscoach.com/

Book Peacock:

http://bookpeacock.com/