IABC Edmonton Podcast

This episode of the IABC Edmonton podcast is all about strategic planning as past president Marvin Polis interviews Colin Babiuk from MacEwan University’s Public Relations Program. Colin Babiuk, MA, APR, FCPRS, is the Faculty and Curriculum Coordinator for the PR Program at MacEwan. Colin has more than 27 years of experience as a public relations practitioner in the private and public sectors. His experience includes issues management, stakeholder relations, media relations and marketing. Colin holds a Diploma in Advertising and Public Relations, a Graduate Certificate in Public Relations Management and a Master of Arts in Professional Communication. He is a member of the Canadian Public Relations Society (CPRS) Edmonton and IABC Edmonton, serving as a board member for both associations. Currently he is a member of the CPRS National Education Committee and serves as the Chief Grader for the Public Relations Knowledge (PRK) exam. Colin earned his Accredited in Public Relations (APR) designation in 2004 and was admitted to the CPRS College of Fellows in 2012. He joined the faculty at Grant MacEwan University as curriculum coordinator and instructor for the Public Relations Diploma Program in 2008. He served as the Program Chair from 2010 to 2014, and facilitated the redevelopment of the Public Relations Diploma program in 2010. Colin teaches courses in PR fundamentals, media relations, internal communications and communications research and supervises the professional practicum. TO SUBSCRIBE TO THE IABC EDMONTON PODCAST Search for IABC Edmonton in iTunes or on your podcast app.

In this special episode of the IABC Edmonton podcast, past president Marvin Polis interviews Dave Carroll about his iconic viral video United Breaks Guitars. As you’ll probably remember, Dave’s video caught the world by storm and became one of the top 10 videos that year on Time Magazine’s list of viral videos. Dave says it all started when United Airlines broke his expensive guitar and then mishandled the customer service. This is Dave’s story. You can learn more about Dave Carroll at: davecarrollmusic.com

While some may think of leadership as a position, it is actually a choice we make every day. Leadership requires that we bring our best to every situation, a challenging proposition in today's work world. In this episode of the IABC Edmonton Podcast, past president Marvin Polis talks to Tammy Dewar about new ways to think about and re-ignite your leadership. Get a renewed sense of your own leadership and ideas for how you can continue to develop it and make a difference in your life and in the lives of those around you. Learn about: - The role of happiness in your leadership - The art of reframing - How to manage your energy - The importance of your social network - How engaging with others in an authentic way brings energy to everyone ABOUT TAMMY DEWAR Tammy Dewar, Ph. D., is a passionate educator who integrates theory and practice into creative, engaging and thought provoking learning experiences. She is a Professional Certified Coach who inspires people to find and make the most of their leadership potential. Tammy's work has included large scale leadership development projects, team development and coaching, and executive coaching. She has experience in a number of sectors and engages front line staff and executives alike. Thank you to CNW for supporting this IABC Edmonton professional development session.

The May 2015 election of Premier Rachel Notley in Alberta has represented a significant shift in the tone, priorities and style of the provincial government. At the federal level, the Justin Trudeau-led Liberals came to power last year as well. Both governments are putting a priority on gender parity and diversity. "Because it’s 2016" was the simple rationale that the Prime Minister responded to when asked about the diversity of his first Cabinet. At the October 2016 IABC Edmonton professional development session, Kristin Anderson of Global Public Affairs spoke about the impact the shifts at both the federal and provincial levels mean for government relations practitioners, with a unique lens on what it means for women in the industry. She she also talked about how organizations, be they project proponents or not-for-profits, can strategically approach governments to achieve positive outcomes in this new paradigm.

Last year, leading brands spent nearly a third of their budgets on content marketing. In our digital landscape, effective content is becoming increasingly important. What makes a good content strategy? How can you develop a compelling editorial mission? What's the best way to build an audience? IABC Edmonton and our friends at Digital Alberta hosted a professional development session to help you discover everything you've always wanted to know about digital content strategy but were afraid to ask.

IABC Edmonton Past President, Marvin Polis, interviews presenters at the Digital Strategy Conference, hosted by IABC Edmonton, CPRS Edmonton and nForm. Robert Valpy (Postmedia Edmonton) was one of the presenters for the session: Shaping your organization's digital strategy. Change means opportunity. As technology transforms our profession, savvy communicators are using their digital skills to influence their organizations and advance their careers. This session answered two questions: the first is how can we influence our organization’s digital strategy? The second is more ambitious: can our knowledge and experience with digital get us a seat at the big strategy table?

IABC Edmonton Past President, Marvin Polis, interviews presenters at the Digital Strategy Conference, hosted by IABC Edmonton, CPRS Edmonton and nForm. Tim Schneider (University of Alberta) was one of the presenters for the session, Introduction to Analytics. The panel of senior practitioners talked about website and social analytics. These tools give you lots of data to look at, but what should you do with it? Learn how to make analytics work for you and understand how your communications efforts are having an impact.

IABC Edmonton Past President, Marvin Polis, interviews presenters at the Digital Strategy Conference, hosted by IABC Edmonton, CPRS Edmonton and nForm. James Klassen (Alberta Motor Association) was one of the presenters for the session, Introduction to Analytics. The panel of senior practitioners talked about website and social analytics. These tools give you lots of data to look at, but what should you do with it? Learn how to make analytics work for you and understand how your communications efforts are having an impact.

IABC Edmonton Past President, Marvin Polis, interviews presenters at the Digital Strategy Conference, hosted by IABC Edmonton, CPRS Edmonton and nForm. Dana DiTomaso (Partner, KickPoint) was one of the presenters for the session, Introduction to Analytics. The panel of senior practitioners talked about website and social analytics. These tools give you lots of data to look at, but what should you do with it? Learn how to make analytics work for you and understand how your communications efforts are having an impact.

We are bombarded with over 10,000 images a day. Whether it's the billboards and signs we see on our drive to work, or the flood of ads, notifications, feeds, or messages we see on our digital devices, the fight for audience attention is growing more difficult. Join IABC Edmonton Past President, Marvin Polis as he interviews Noel Amante from V Strategies about the most effective creative visual tools and techniques to deliver content to your audience and support your communication objectives. Noel Amante has been the Director of Business Development, as well as a Visual Communication Advisor for V Strategies Inc. for the past two years. V Strategies Inc. (V) is a Visual Communications Agency with headquarters in Calgary. Operating since 1997, V has serviced companies and organizations throughout Alberta and Canada. Learn more at www.vinc.ca