Inside Vignettes

Show notes:

Welcome to our second episode of ‘Inside Vignettes’, Vignette, The Employee Experience Agency.

As we are working on new content for the Podcast, we thought we’d share a recording of a webinar on IC strategy we hosted with our friends at Poppulo.

We produced a white paper covering our thoughts on IC strategy and how to go about wrapping your head around creating one for your organization. If the idea of ‘white paper’ does not float your boat, this podcast is for you.

Gregg and I discuss the critical importance of having an Internal Communications Strategy – and guide you through the steps for developing and implementing a strategy that places internal comms central to driving business goals.

• Key Takeaways:
• Understanding the difference between tactics and strategy
• Working with the four pillars to success
• Using research & insights to remove the guesswork
• The building blocks you need to create your strategy
• Implementing your strategy

Poppulo Files:

Webinar: Creating and implementing a successful internal communications strategy

White paper The Ultimate Guide to Internal Communications Strategy

We hope you enjoy and would love to hear your feedback.

Please subscribe to the podcast if you have not already. Lastly, if you like what you hear, please leave a review. We want to make this better for all of you working in internal communications, employee experience, and company culture.

Thanks for listing and enjoy!

In our opening podcast episode, Mike and Gregg revisit EX Trends with a new twist. Instead of jumping into the latest platform, technology, or engagement philosophy that ‘guarantees quick results,’ the two share insights on why many trends from last year are relevant. If you are looking ways to improve your EX practice or just explore ideas to improve your planning, tune in to our lively discussion where we’ll cover the following ‘trends’:

• Leadership Disruption If leaders are not driving a transformation of EX at your company you need to get them there. Why should they care? How should you approach them?

• Strategy If you have no plan, you are planning to fail. What are the ins and outs of an IC or EX Strategy? Vignette partnered with our friends at Poppulo to co-create and publish of “The Ultimate Guide to Internal Communications Strategy” whitepaper: The Ultimate Guide to Internal Communications Strategy. The Ultimate Guide to Internal Communications Strategy.

• Understanding Your Audience You are not the target market when it comes to employee communications. Get to know your audience, and you’ll deliver better quality communications and experiences.

• Employer Branding You may have an employer brand but is it being used the best of its ability? And if you don’t have one, how to you create, leverage, and govern an employer brand?

• Measurement Why is measuring so hard? Understand what, how, and why you should measure in your EX practice.

• Insights Driven Creative/Experiences Remove the guesswork, make better decisions, create better briefs. Drive your EX with insights, not guessing or being a copycat.

• Storytelling As we are getting to be better storytellers it is time to sharpen our skills and realize that different types of stories have their place in EX.

• Piloting Take bigger risks on a smaller scale to get your ideas tested and validated. Piloting is such a great approach before rolling out any type of communication to the entire employee population.

Brought to you by Vignette, The Employee Experience Agency™