On The Button - Video Marketing Podcast
by Big ButtonOn the Button is a growing series of podcasts talking to leading marketing experts about their experience using video. The series will feature client-side marketing professionals discussing their most successful video projects (and their failures!), as well as industry experts sharing the latest thinking and best practice. The episodes will cover video marketing and internal comms for both B2B and B2C organisations, so subscribe now to keep up-to-date with the techniques, strategies and approaches that will help you develop and improve your own video output.
Episodes
Episode 19 - Amazon Web Services (AWS), Mike Bainbridge
38m · PublishedIn this episode I speak to Mike Bainbridge, innovation lead at Amazon Web Services. We discover how AWS is inspiring innovation worldwide and talk about the how Mike's using video to help spread the word.
Episode 18 - Postman, Hilary Crane
26m · PublishedIn this episode we speak to Hilary Crane, senior programme manager for customer advocacy at Postman. We discover how Postman is able to get big brands like WhatsApp to take part in their customer advocacy video content. Hilary talks about the intimacy of filming with a client and the face-to-face time it brings, what to consider when choosing a video agency to work with on global campaigns, and targeting personas to create more effective video content.
Episode 17 - GoCardless, Catherine Staite
28m · PublishedIn this episode we speak to Catherine Staite, Head of Customer Advocacy at global leader in account-to-account payments, GoCardless. Catherine talks about choosing the right customers to take part in the programme, how she measures success, and the way in which video transcends most forms of measurement. She also shares an exciting insight into how she's measuring the influenced revenue created by her video content.
Episode 16 - White Marble, Andrew Scott
34m · PublishedIn this episode we speak to Andrew Scott, managing director at White Marble Consulting. He speaks about the challenges when using video in the finance sector, the importance of consistency, and trends for 2022. Available with video at bigbutton.tv/resources/
Episode 15 - Amazon Web Services (AWS), Naomi Powell-Brown
26m · PublishedIn this episode we speak to Naomi Powell-Brown, Communications Manager EMEA for Amazon Web Services. She talks about the challenges the pandemic has presented and what AWS has learnt when it comes to video. She discusses what types of video work best and why celebrating success is so important. Naomi also offers her top tips for those looking to achieve more with video.
Episode 14 - TwentyThree, Jeremy Stinton
28m · PublishedIn this episode I speak with Jeremy Stinton, Head of UK at video platform TwentyThree. Jeremy raises some really useful points about video marketing, including... the importance of creating value for your audience, when YouTube isn't right, the power of adding video to your lead scoring model, and when you should gate content.
Episode 13 - RSSB, James Hobbs
29m · PublishedIn this episode we speak with James Hobbs, marketing director at The Rail Safety and Standards Board (RSSB). He talks about how to get the most from video in the engineering sector, the challenges of creating great content in safety critical environments, and the best way to choose an agency capable of delivering under challenging circumstances.
Episode 12 - GoCardless, Hamish Wood
35m · PublishedIn this episode we speak to Hamish Wood, Head of Customer Experience at fintech GoCardless. We cover the logistics of filming during the pandemic (and beyond), creating effective B2B content, why emotional messages work better, and he gives you his top tips for video.
Episode 11 - Pleo, Luke Richardson
30m · PublishedIn this episode we speak with Luke Richardson, Director of Brand and Comms at Pleo. We talk about how to choose when to use a video agency and when to do it yourself, how to convince stakeholders to take risks with video, tailoring content for different channels... oh and they're recruiting!
www.bigbutton.tv www.pleo.io
Episode 10 - Moving Image, Steve Garvey
32m · PublishedIn this episode I speak to Steve Garvey, founder of Moving Image. Moving Image help brands use data to create more effective content, and we discuss the organisation’s new report that benchmarks the top 50 brands in relation to their video output. We cover why regular content means better results, how to measure success, and the evidence that proves shorter films don’t necessarily get more engagement. Steve even offers a tip to GUARANTEE success with video!
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https://www.movingimagenews.tv/benchmark-brand-video/
www.bigbutton.tv
On The Button - Video Marketing Podcast has 19 episodes in total of non- explicit content. Total playtime is 9:09:12. The language of the podcast is English. This podcast has been added on November 20th 2022. It might contain more episodes than the ones shown here. It was last updated on April 23rd, 2024 02:14.