OneLeg Up

The OneLeg Tech Team don't just sit around thinking about technology platforms and bits, bytes and Squid Game. No, they are a critical asset helping clients think through all of the details of their sales and marketing programs.

In this episode, the Tech Team discuss marketing campaign analytics and what you should be looking for, and how you can, and should, measure virtually every aspect of your sales and marketing programs.

There is a lot to try and figure out when you start a new business...especially in the home improvement sector. It can be hard, exhilarating, overwhelming and exciting--all in the same minute. 

We pulled together a group of our clients, all of who's home improvement companies are less than three years old, to discuss the trials and tribulations of starting and running a business in the home improvement space.

Appearing in this episode:
Chris Shoemaker, Everest Home Improvement (Virginia)
Seth Converse, Purple Home Improvements (Michigan)
Ryan Keene, MODE Renovation (California)

On this episode of OneLeg Up, Vic interviews the CEO of OneLeg’s first client, Scott Reid. During this 30-min episode, Scott talks about his journey to grow the Dormeo business in North America from virtually zero in sales to on a pace to be a $40MM company in just a handful of years. We also cover Scott’s learnings for tech stack implementation and how the focus should always be on the customer.

Did you know that if you have Lead Perfection, you don’t actually need a dialer to follow up on your leads?

That’s right, our tech team reveals a little secret about Lead Perfection not a lot of people know or utilize when they discuss the ins and outs of the dial control center. From set-up all the way through reporting, you’ll find that our Tech Alchemists have you covered.

On this very special edition of OneLeg Up, the OLU hosts find themselves together, in Dallas, during an ice storm. What better time to do a podcast?!

In this episode we go deep into content and explore the reasons why certain content works, and why certain content gets no love. We also take on the objections clients have to generating new content and why they are likely doing not only their customers a disservice, but also their businesses.

On this episode of OneLegUp the team discusses serious vs curious buyers, strategies to win over curious buyers to serious buyers and why the home improvement industry is doing itself a disservice by not having a multi-pronged approach to building relationships with potential customers.

On this episode of OneLeg Up, Ed Davis sits down with Praj Gadtaula of Business Brainz (and BBN International) about the importance of research as part of your sales and marketing efforts, and why term "regionalization" is becoming extinct. 

On this episode OneLeg Up: Tech Squawk, the OneLeg tech team is diving further into the Lead Perfection platform and specifically discussing how users can better utilize sub-tables (pre-sale and post-sale), which is a area that can be customized to your business: such as referral information (pre-sale) or lead scoring; and post-sale finance info.

 In the second half of the podcast, the team explores the various ways in which you can document your customer relationship, your marketing and sales process, and how your home improvement company keeps notes about opportunities.

Vic, Steven, and KC tackle the harsh truth when it comes to knowing the ins and outs of your business on this rendition of Tech Squawk. We cover how to link your post-sale documents into Lead Perfection as well as how to take a deeper look into your call center agent’s activities. Find out how efficient and effective you are while using  your CRM and managing your team.

On this episode of OneLeg Up we speak to Sean Conners, CEO of Contractor Appointments, which is a business turning the historical lead aggregator business on its head.

For those of you who are familiar about the personality and culture of OneLeg know that we are constantly looking to disrupt the industry’s thinking and ways it goes about things, and we think Sean and Contractor Appointments are doing just that.

Most of our listeners are going to be familiar with lead aggregators. There are a number of real challenges with the traditional lead aggregator business, which we have documented in a recent blog. Sean and Contractor Appointments are taking a new look at the lead aggregation model and have developed a better mousetrap so to speak.