Startup To Scale

What does it take to build a successful CPG business in 2024? In this episode I invite on a panel to talk through industry trends, founder survival, and finding the support you need to grow your business.

My guests are:

- Christine Couvelier
- Sachi Kittur
- Tricia Ryan

From foodbizmentoring.com

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

As you launch into new retailers, what tools do you have to drive sales and velocity outside of the store? Retail E-commerce is a new marketing category that’s recently grown, which can help you make all your digital marketing shoppable. I talk with Louis Condon at Pear Commerce on exactly how to utilize it to:

• Driving Trial and Discovery
• Velocity and increasing sell through
• Key sales boosts at launch and for category reviews
• Increasing volume to move inventory

Visit Pear Commerce
Link to Previous Podcast Episode

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Branding is more than just your logo or packaging design. Branding is how you and your company show up in the world, and how people view your actions, your values, your products, your mission, and your vision. Your visual identity just becomes a shorthand for customers to easily identify all the other more meaningful things.

Join me for one of my favorite recent conversations with Leonard Grape, founder of The Vineyard, a branding firm for CPG brands to share his insights.

*For content creation services, choose Happy Copy and use code Foodbevy20 to enjoy a 14-day free trial along with a 20% discount! 🌟

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

As CPG founders, we spend a lot of our days reacting to the world around us and not enough time strategizing and planning for the future. It can leave you feeling unbalanced and constantly behind. One of the best things you can strategize is your sales and inventory planning, so that everyone on your team can be on the same page.

Today I’ve invited on Yuval Selik, CEO of Promomash to talk about how to planning process so you can make more informed decisions.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Having a Social Media presence for your brand is a given for businesses today, but how do you actually build a strategy that provides value to your brand? I talk with so many founds who spend hours a week sharing photos and posting reels, just to feel like it’s not actually doing anything meaningful.

So today I’ve invited on Elle de Freitas, founder and CEO of Wonderkind to discuss How to begin building your social media strategy as a small brand.

Learn more about Wonderkind.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

My guest today is David Delcourt, founder of Grown As* Foods and Seed Ranch Flavor Co. If you’re on Linkedin, you’ve likely seen David on your feed in a bright yellow jump suit talking about his plant-based Mac and Cheese. We break down how David built a profitable brand and is raising an equity crowdfunding round to fund the next phase of the business.

If you're interested in supporting his venture and being a part of this exciting journey, check out the crowdfunding campaign.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Today’s guest is Jasmine Neveles, co-founder and CEO of Uncharted Coffee, a Black-woman-owned ethical coffee roaster with rare and limited-edition coffee bean drops produced by multi-generational coffee farmers across the globe.

Starting as a way of connecting with their ancestral roots and mother – Jasmine learned more about the disparities amongst coffee farming communities and the negative impacts of the primarily white-dominated industry. To reclaim the BIPOC narrative around coffee, Uncharted was founded and now produces ethically sourced and single-origin beans that are environmentally sound with a 1% promise for the planet, farmer equity, and transparency.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Let’s be honest, most businesses will fail and every business will go through challenging times. How do you maintain resiliency through your entrepreneurial journey?

Just because your business fails, doesn’t make you a failure.

I’m joined by Keith Kohler and Kristoffer Quiaoit as we each share our story of shutting down a business and reinventing ourselves afterward.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

The Holidays are quickly approaching, and you’ve definitely seen the specific holiday displays in store from Halloween to Thanksgiving, Hanukkah to Christmas.

But should you participate in these in-store merchandising displays as an emerging brand? I’ve invited on George Tzafis, who works with emerging brands at Trax to discuss how to build a holiday merchandising plan.

We discuss:

• Which holiday merchandising tactics perform best?
• Is it too late to plan for holiday merchandising?
• What are the top holiday buying events, and for what types of products?
• Should brands invest in custom packaging, custom displays, or both?
• What is necessary to support the rollout of displays? Should you rely on retailers or do it with yourself or any outsourced team?

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Join us in this insightful podcast as we dive into the world of data-driven decision-making in the retail industry. Discover how emerging CPG brands can leverage data not just to measure success but to inform and drive growth strategies.

Learn from experts like Patrick Dougherty from Nielsen IQ as we explore the importance of understanding market dynamics, measuring incrementality, setting meaningful benchmarks, and integrating data across the organization. Whether you're a small CPG brand or an industry enthusiast, this podcast will equip you with the knowledge you need to navigate the competitive retail landscape successfully.

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Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.