Healthcare Market Matrix

On this episode of Healthcare Market Matrix, host Jessica Head is back for another episode in her Applied Learning series. Jessica is joined by Kyle Numann, design and development director at Ratio, for a conversation about how marketers and their teams can build digital platforms designed for growth and scale. Together, Jessica and Kyle cover the importance of making data-driven solutions when introducing a brand, the power of the buyer matrix, and designing for diverse populations.

Show Notes

(1:18) Introducing Kyle Numann

(3:16) Making Data-Driven Solutions When Introducing a Brand Digitally

(6:27) The Buyer Matrix

(9:38) Designing for Diverse Populations

(12:41) Closing Thoughts

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On this episode of Healthcare Market Matrix, host John Farkas sits down with Reed Smith, Chief Consumer Officer at Ardent Health, for a conversation about Reed’s role with Ardent and his thoughts on the state of the healthcare marketing industry. Reed has spent twenty years in healthcare marketing, serving in prominent positions for the Texas Hospital associations and working with the world’s largest healthcare brands and providers as a strategist. Throughout the episode, John and Reed discuss Ardent’s approach to AI, the importance of a clear value proposition, and what Reed looks for in providers.

Show Notes

(1:04) Introducing Reed Smith and Ardent Health

(7:08) Reed’s Role at Ardent

(15:17) Ardent’s Main Partnerships

(22:41) Engaging with Different Consumer Segments

(27:42) Ardent’s Approach to AI

(30:49) Reed’s Three-Year Outlook with Ardent

(36:47) The Importance of a Clear Value Proposition

(42:38) Looking for Innovation at Conferences

(45:34) What Reed Looks For on Provider’s Websites

(48:54) Closing Thoughts

On this episode of Healthcare Market Matrix, John Farkas is joined by Taylor Underwood, Content Director at Ratio, to discuss the top three problems the healthcare industry faces today. Having completed the fall healthcare conference season, John considers the industry’s goals and priorities for 2024. How is healthcare addressing the clinician shortage? How can we improve payment processing and payer-provider relations to create less friction? How can we enhance the patient experience?

Show Notes

(1:16) Introducing Taylor Underwood

(2:36) John’s Takeaways from the Fall Conference Season

(8:47) The Healthcare Industry’s Near-Term Priorities

(16:58) Artisight, a Transformative Tool

(20:58) How Technology Is Solving the Clinician Shortage

(25:20) Payer-Provider Relations and Payment Processing

(29:53) Improving Patient Experience

(37:42) The Challenges of Point Solutions

(40:14) Closing Thoughts

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On this episode of Healthcare Market Matrix, host John Farkas is joined by Tod Fetherling for an astute conversation about the growing role of data and analytics in healthcare. Tod is Huron's managing director of data and analytics and global products, and he has spent over three decades building a comprehensive understanding of the importance of the smart use of data in healthcare. Throughout the episode, John and Tod discuss healthcare's changing approach to data, the importance of data literacy in healthcare today, and several of the emerging trends in healthcare data analytics.

Show Notes

(1:14) Tod’s Healthcare Journey

(8:16) Healthcare’s Changing Approach to Data

(13:25) Taking Data-Informed Action

(18:33) Educating the Target Market on the Practical Benefits of Data

(23:06) The Importance of Data Literacy and Security

(30:54) Emerging Trends in Data Analytics

(37:27) An Overview of Huron

(39:31) Upcoming Healthcare Trends

(49:02) Closing Thoughts

On this episode of Healthcare Market Matrix, host John Farkas sits down with Haden McWhorter for an insightful conversation about Premise Health and the future of direct healthcare. Haden is the chief information officer at Premise and has spent the better part of a decade driving meaningful change as a leader in the healthcare ecosystem. Throughout the episode, John and Haden discuss the importance of member engagement, Haden’s unique value equation, Epic’s BFF program, and much more.

Show Notes

(1:42) Haden’s Accidental Journey to Healthcare

(11:02) An Overview of Premise Health

(17:22) Haden’s Role with Premise Health

(22:36) Promoting Member Engagement

(27:15) Haden’s Value Equation

(35:34) Using Data to Improve Engagement

(42:16) Epic’s BFF Program and Other Premise Health Partners

(51:42) Haden’s View on AI

(54:55) Closing Questions

Read a transcript of this episode:

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Our healthcare systems will never experience the transformational changes they need unless we consider the system-level solutions that are capable of leading to widespread change. Luckily, Stephanie Lahr and Artisight are on the frontlines of this industry-wide battle. Stephanie began her career as an internal medicine physician, but she was always fascinated by the intersection of health IT and care delivery. Now, several years later, Stephanie has leveraged her experience as a physician to uniquely excel in multiple administrative roles that are not commonly occupied by physicians. Her unique experience and background lay the groundwork for the fascinating conversation she had with host John Farkas, in which they discussed several best practices for creating systematic change in healthcare.

Show Notes

(1:46) Avoiding Traditional Career Paths and Looking To Solve Problems

(7:28) Joining Artisight and Creating Transformation in Healthcare

(11:06) How Hurricane Ike Led Stephanie to a Career in Medical Informatics

(16:11) Bridging the Gap Between Clinicians and IT

(18:32) Why CMIOs Are Impactful Strategic Leaders

(23:09) Stephanie’s Experience Transitioning from CMIO to CIO

(30:25) The Do’s and Don’t’s of Pitching to a CIO

(39:38) Utilizing Empathetic Authority to Solve Problems

(43:05) Prioritizing Solving over Selling

(45:30) Systematic Issues That CMIOs and CIOs Face

(51:18) Closing Thoughts

On this episode of Healthcare Market Matrix’s Applied Theory Series, host Jessica Head is joined by Peter Smith, co-founder and President of Ratio, for an insightful conversation about RevOps, customer success, and how those two elements inform the ROI of a company’s marketing strategies. Peter is the master of operational and financial functions at Ratio and has worked with countless clients over the last twelve years, helping to craft KPIs and corresponding budgets to meet marketing goals. Throughout the episode, Jessica and Peter discuss building a team equipped for marketing success, recommendations for marketing executives building a 90-day plan, and Peter’s favorite tools for mapping KPIs.

Show Notes

(1:09) Peter Smith on Cofounding Ratio

(5:09) Peter on the Struggle of Properly Appreciating Marketing Efforts

(12:43) Building a Team Equipped for Marketing Success

(19:43) Peter’s Recommendations for a Marketing Executive’s 90-Day Plan

(27:01) Favorite Tools for Mapping KPIs

(31:06) Resources for Those Evaluating RevOps and Closing Thoughts

Read a transcript of this episode: https://goratio.com/podcast/applied-theory-series-crafting-revops-funnels-and-building-high-performing-teams

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On this episode of Healthcare Market Matrix, host John Farkas sits down with Laura O’Toole, Ratio Advisory Board Member and CEO of SureTest, for an enlightening conversation about her thirty-plus years of experience in healthcare enterprise IT implementation. After spending much of her career strategically designing, developing, and implementing transformational projects as a global consulting professional, Laura transitioned to the provider space with SureTest, where she and her team create intelligent healthcare IT automation solutions that save clients thousands of hours of work. Throughout the episode, John and Laura discuss value-driven solutions, selling to CIOs and becoming enterprise-ready.

Show Notes

(1:49) Introducing Laura O’Toole and Her Healthcare Journey

(5:57) SureTest

(8:58) Laura on Providing Value-Driven Solutions

(14:38) Inspiring Confidence in Your Solution

(24:24) Advice on Selling to CIOs

(30:01) Trends, Solutions, and Technologies That Impress Laura

(35:11) Becoming Enterprise-Ready

(47:33) Ethical Considerations with Generative AI

(53:31) Closing Thoughts

Read a transcript of this episode:

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On this episode of Healthcare Market Matrix, host John Farkas is joined by Trish Rivard for an insightful conversation about the HFMA Health System Purchase Plans 2023 report. Trish is a healthcare technology and revenue cycle expert, and she has a real passion for translating market feedback into actionable strategies and investments. With a decade of experience with the Federal Reserve, as well as stints with R1 and TriZetto Provider Solutions, Trish founded Eliciting Insights, a marketing research group that provides quality market feedback to healthcare companies and investors. Throughout the episode, John and Trish discuss the recent HFMA report, common frustrations with prior authorizations, why Trish created Eliciting Insights, and more.

Show Notes

(1:14) Introducing Trish Rivard

(4:35) The HFMA Health System Purchase Plans 2023 Report

(11:56) Merging and Consolidating Health Systems

(17:38) Common Frustrations with Prior Authorizations

(23:17) Patient Self-Service, Coding Automation, and CDI Solutions

(27:02) How Automation Will Affect the Revenue Cycle

(29:50) The Pros and Cons of Full Outsourcing

(33:43) Why Trish Created Eliciting Insights

(42:03) Closing Thoughts

Read a transcript of this episode:

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On this episode of Healthcare Market Matrix, host, John Farkas is joined by Justin Mooneyhan, Senior Director of Strategy, Solutions, and Innovation at AMSURG, with over a decade of expertise in healthcare, technology, strategy, process improvement, and project and portfolio management. He has led all efforts related to IT strategy, technology solution design, architecture, and efforts to drive innovation and technology enablement/modernization across enterprise-level organizations.

Tune in as John and Justin delve into the exciting prospects of AMSURG, exploring the challenges associated with integrating cutting-edge technologies within Ambulatory Surgical Centers (ASCs).

Show Notes

(1:28) Introducing Justin Mooneyhan and His Healthcare Background

(12:31) Prioritizing Physician Partners

(16:24) Justin’s Role at AMSURG

(18:55) How Justin Stays Up-to-Date with New Innovations

(21:49) AMSURG’s Innovation Blueprint

(27:30) Difficulties with Deploying New Technologies

(32:44) What Justin Looks for in Healthtech Solution Providers

(38:46) Justin’s Favorite Healthtech Events and Conferences

(40:49) Efficiency Driven Solutions

(44:24) Creating a Consumer-Centric Digital Experience

(47:28) The Importance of a Strong Operating Capability

Read a transcript of this episode: https://goratio.com/podcast/health-tech-horizons-navigating-nursing-challenges-innovations

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