Healthcare Market Matrix

With over 35 years of experience in clinical, academic, and leadership roles across nursing and healthcare, Kelly Aldrich is a tremendous HIT strategist, innovator, and thought leader who has consistently demonstrated a strong commitment to leveraging advanced technology to improve nurses' lives and patient outcomes. Kelly joins host John Farkas on this Healthcare Market Matrix episode to discuss her healthcare experience, building solutions for nurses, and the importance of patient-centered care.

Show Notes

(1:20) Introducing Dave Brooks and His Healthcare Journey

(7:31) How Dave and People.Health Improved Healthcare Systems during the Pandemic

(14:06) Pitching Technology Solutions to Government Entities

(21:12) De-Risking Technology Solutions

(25:23) The Importance of Value Equations and Avoiding Over-Complexity

(36:07) A CEO’s Perspective on Selling to a CEO

(47:39) Addressing Workforce Issues

(51:19) Closing Thoughts

Read a transcript of this episode: https://goratio.com/podcast/health-tech-horizons-navigating-nursing-challenges-innovations

Subscribe to Ratio's Insights Squared newsletter: https://goratio.com/newsletter

Resources & Links

John Farkas

Ratio

Kelly Aldrich DNP

Vanderbilt School of Nursing

In this special Applied Theory Series feature episode, we reveal how our agency leverages design to build credibility among healthcare providers for the tech companies we serve. Cofounder Bennett Farkas shares real-life examples highlighting the impact of effective design in creating a strong pipeline. Together, we explore the world of design in enterprise health tech, uncovering the challenges, triumphs, and brand movements championed by our team for leading tech companies today.

Show Notes

(1:14) Introducing Bennett Farkas and His History with Design

(4:55) Designing for Experience and Activation

(12:23) Building Credibility among the Provider Ecosystem

(15:19) Approaching Brand Guidelines and Overall Brand Direction

(19:43) Bennett’s Favorite Tools for Design Exploration

(23:08) Closing Thoughts

We are excited to share that, as of today, Golden Spiral will now be known as Ratio! Our agency’s mission and passion have always been to help transformative technologies gain the visibility they deserve, and we look forward to continuing in this pursuit.

This new chapter launches with a healthcare advisory board to deliver mentor-backed and data-driven marketing solutions to the technology companies that we serve, and it’s certainly an exciting moment that our team has been looking forward to. 

Learn more about the rebrand by visiting our new website, https://goratio.com/!

With the recent surge in the public usage of AI tools such as ChatGPT, the healthcare industry must consider how these tools can impact and improve patient care across the spectrum. As with the implementation of any new technology, there are early success stories and cautionary tales alike, and it can be difficult to predict how your healthcare system can most effectively implement AI and technology solutions to heighten efficiency and effectiveness. Harvey Castro, a ChatGPT healthcare advisor, joins host John Farkas on this episode of Healthcare Market Matrix to discuss the challenges the healthcare industry faces with AI adoption, how ChatGPT applications can change healthcare forever, and the ethical considerations surrounding AI solutions in healthcare. 

Show Notes

(1:04) Introducing Harvey Castro

(4:25) Harvey’s Innovative Nature

(10:13) Harvey’s Interest in AI

(17:04) Challenges the Healthcare System Faces with AI Adoption

(22:20) ChatGPT Applications That Can Change Healthcare

(28:27) Harvey’s Advice to Healthtech Companies Developing Healthcare Solutions

(35:34) Ethical Considerations Surrounding AI Solutions in Healthcare

(39:19) Using Technology to Bring the Hospital to the Home

(43:22) Why Healthtech Companies Must Be Able to Pivot

(53:03) Closing Thoughts

Check out Harvey's book ChatGPT and Healthcare: Unlocking the Potential of Patient Empowerment: https://www.chatgpthealthcare.com/

Summary

While many in the healthcare industry knew a nursing shortage was on the horizon, the pandemic expedited the crisis in a way few saw coming. Now more than ever, it’s imperative that healthcare creates an environment that allows nurses to focus less on administrative tasks and more on what they love to do: caring for patients. Nicole Tremblett is the VP of the Information Technology Group, responsible for nursing, HR technologies, and identity and access at HCA, and she joins host John Farkas on this episode of Healthcare Market Matrix to discuss how she’s addressing this crisis in her role at HCA. Throughout the episode, John and Nicole examine the nursing crisis, HR’s important role in bringing stability, HCA’s approach to implementing technology solutions, and much more.

Show Notes

(1:15) Introducing Nicole Tremblett

(3:36) Healthcare’s Nursing Crisis

(7:35) Recommendations for Selling to Large Healthcare Organizations

(12:14) Healthtech Solutions that Nicole Is Considering

(15:32) HR’s Impact on the Nursing Crisis

(18:56) Identity, Access, and Data

(22:18) How Nicole and HCA Stay Up to Date with Healthcare Solutions

(26:03) HCA’s Approach to Implementing New Technologies

(34:44) Nicole’s Magic Wand Solutions

(38:15) Closing Questions

Few healthcare executives have as much experience in the industry as Dave Brooks — currently the Chief Strategy Officer with People.Health, Dave became the CEO and VP of Physician Services for Christus Medical Group in 1996 before becoming the EVP and COO for Central DuPage Health in 2002. He has also served as CEO of Providence Health and Services, president of Ascension St. John Hospital and SVP of their East Region, President of St Joseph Mercy Health in Ann Arbor and Livingston, and the Director of Wayne County Health in Detroit, Michigan. On this episode of Healthcare Market Matrix, Dave joins host, John Farkas to talk about his healthcare career, the path to de-risking technology solutions, and offers valuable insights into population health and its impact on the future of healthcare.

Brought to you by Golden Spiral. 

There is a clear distinction between individuals who seek to promote themselves by advancing technology in healthcare and those that seek to move healthcare forward by advancing meaningful technology. Bill Russell, Founder & Podcast Host of This Week Health is undoubtedly the latter. Formerly the CIO for St. Joseph’s Health, Bill oversaw a $6.5 billion healthcare system with sixteen hospitals, and he has contributed to IT advancements such as agile cloud development in healthcare. On this episode of Healthcare Market Matrix, Bill joins host John Farkas to discuss the unique challenges CIOs face, adopting healthtech solutions, AI’s impact on healthcare, and much more.

Show Notes

(1:11) Introducing Bill Russell

(3:29) The Unique Challenges of the CIO Role

(7:29) Tips for Pitching to CIOs

(13:53) What Problems Are CIOs Solving Today?

(17:29) Finding New Tech Solutions through Other Health Systems

(21:48) Bill on Failed Implementations

(26:35) Partnering with Health Systems

(28:22) Bill’s Expectations for AI’s Impact on Healthcare 

(34:22) The Need for AI Policies in Healthcare

(42:24) AI’s Impact on Other Industries

(45:32) Bill on Why Healthcare Needs to Integrate Quickly

(48:06) Bill’s Favorite Transformative Ideas in Healthcare

(52:14) The Importance of Quality Leadership

(57:44) Closing Thoughts

Links

Golden Spiral

This Week Health 

Health Lyrics

[email protected]

The CMO role is typically the shortest-tenured position in health tech C-suites, but Tom Mitchell is the exception to the rule. As a seasoned healthcare professional, Tom has over thirty years of experience in and around the healthcare universe, as well as a strong background in leading marketing operations for multiple high-growth healthcare and technology firms. On this episode of Healthcare Market Matrix, Tom and host John Farkas discuss sticking with long-term multi-channel marketing strategies, setting realistic expectations, creating true and lasting relationships with industry associations, and Golden Spiral's marketing series partnership with the Tennessee HIMSS chapter. 

Show Notes

(1:18) Introducing Tom Mitchell

(2:30) Tom’s Background in Healthcare

(5:38) Measuring the Success of Marketing Efforts in Healthcare

(9:24) Tom’s Experience Targeting the C-Suite

(17:36) Committing to a Long-Term Multi-Channel Strategy

(22:59) The Importance of Your Value Equation

(29:04) Setting Realistic Expectations for Your Marketing Strategy

(35:24) Tom on Creating True, Lasting Relationships

(39:06) The Convergence of Sales, Marketing, and Product

(45:34) Tom’s Advice to Healthcare Marketing Professionals

(46:36) The Tennessee HIMSS Marketing Seminar

(50:13) Closing Thoughts

With the current tech adoption rate, CIOs are tasked with the impossible: staying up-to-date and ahead of the curve with new products and systems that help increase value across their business. Eric Thrailkill, former CIO at AMSURG and current investor, knows this struggle first-hand. In this episode of Healthcare Market Matrix, Eric joins host John Farkas, CEO of Golden Spiral Marketing, to discuss the challenges healthtech companies encounter when striving to meet the ever-evolving needs of large healthcare systems.

Show Notes

(1:14) Introducing Eric Thrailkill and His Journey to the CIO Role

(7:59) Creating an Environment for Learning and Growth

(13:22) Eric’s Thoughts on Pitching to CIOs

(17:51) Utilizing Vendor Partnerships to Stay Current on Rapid Technology Development

(20:45) Challenges Healthcare Companies Face Today and Their Solutions

(28:22) Optimizing Telehealth Solutions for True Hybrid Care

(32:32) Starting Conversations with Telehealth Academy

(36:09) Understanding the Value of Collaboration and Partnerships across Healthcare

(43:21) Three Areas of Healthcare that Eric Is Excited About

(47:51) Eric’s Favorite Sources for Continued Learning and Problem Solving

(53:42) Closing Thoughts

Our healthcare systems will never experience the transformational changes they need unless we consider the system-level solutions capable of leading to widespread change.

Luckily, Stephanie Lahr and Artisight are on the frontlines of this industry-wide battle. Stephanie began her career as an internal medicine physician, but she was always fascinated by the intersection of health IT and care delivery. Now, several years later, Stephanie has leveraged her experience as a physician to uniquely excel in multiple administrative roles that are not commonly occupied by physicians. Her unique experience and background lay the groundwork for her fascinating conversation with host John Farkas, CEO of Golden Spiral Marketing, in which they discuss several best practices for creating systematic change in healthcare.

Show Notes

(0:58) Avoiding Traditional Career Paths and Looking To Solve Problems

(6:10) Joining Artisight and Creating Transformation in Healthcare

(9:48) How Hurricane Ike Led Stephanie to a Career in Medical Informatics 

(14:53) Bridging the Gap Between Clinicians and IT

(17:04) Why CMIOs Are Impactful Strategic Leaders

(21:51) Stephanie’s Experience Transitioning from CMIO to CIO

(29:07) The Do’s and Don’t’s of Pitching to a CIO

(38:21) Utilizing Empathetic Authority to Solve Problems

(41:47) Prioritizing Solving over Selling

(44:12) Systematic Issues That CMIOs and CIOs Face

(50:00) Closing Thoughts