Run a Profitable Gym

As social media becomes flooded with fitness influencers, or “fitfluencers,” a new issue arises for gym owners: cameras in gyms.

Who’s liable when a member is in the background of a photo or video and doesn’t want to be? The gym owner or the media creator? The answer might surprise you.

Believe it or not, cameras can cause serious headaches for gym owners. In some situations, they might lose members. In other cases, they could get dragged into costly, tedious lawsuits.

Here to break down the issue is gym-owning lawyer Matthew Becker of Gym Lawyers PLLC and Industrial Athletics in Pittsburg, Pennsylvania.

As Matthew spells out the problems related to cameras in gyms, he and host Mike Warkentin discuss potential solutions, which range from using specific language in contracts and waivers to installing designated, well-lit selfie stations to mitigate risk when people produce media.

Some gyms around the world have even opted to ban cameras altogether (see the link below for more info).

Listen to learn more, and if you want to make sure your camera policy is as strong as possible—or if you have other gym-related legal questions—you can book a free intro with Matthew.

Links

Gymlawyers.com

"Influencer Alert: Cameras Banned in Some U.K. Gyms"

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06:42 - First scenario

11:56 - Second scenario

21:18 - Third scenario

25:50 - Fourth scenario

33:42 - Accepting the risk

Are you grinding all day every day and not seeing progress? Are you tired of pushing through discomfort and stress without any reward? It’s time for you to take action and thrive in 2024.

In this episode of “Run a Profitable Gym,” Two-Brain founder and CEO Chris Cooper shares a New Year’s message to help gym owners like you start 2024 strong.

Once you start accomplishing personal and business goals, that success will even trickle down to your community and the people around you.

Listen to learn how you can receive tactical, actionable advice nearly every day and make 2024 your best year ever.

Links

Gym Owners United

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0:34 - Gym owners' success

1:36 - What you can do

3:03 - Tactics and action

4:08 - Stay connected in 2024

As gym owners, it’s easy to get distracted by shiny new things. You might be tempted to run flashy promos, offer discounts or make strange additions to your service offerings.

But the best way to grow your income is much simpler—albeit a bit less sexy.

In this episode, host Mike Warkentin is joined by gym owner Nick Beal of CrossFit Casco Bay, who explains how to build wealth that compounds.

A couple of key steps: Put systems in place and assess them regularly.

Nick shares how consistent—and admittedly un-sexy—actions like these have increased his net owner benefit (NOB) and allowed him to build long-term careers for three full-time staff members.

In turn, having dedicated staff and proven systems has freed up his attention to focus on other investments, like real estate, so he can continue building wealth both inside and outside his gym.

Tune in to hear more of Nick’s wealth-building tips, and then go apply what you learn to your gym.

Links

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1:18 - What is "unsexy stuff"?

9:43 - Steady improvement and Nick's NOB strategy

13:37 - Benefits of mentorship

16:32 - A system for acquiring leads

23:38 - Next steps for Nick

Imagine bringing home more than $15,000 each month. What would that do for you and your family?

This month’s leaderboard show is all about take-home pay: net owner benefit (NOB)—salary, dividends and any other benefits the business provides.

Every single gym owner in the Top 10 is currently earning over $15,000 US per month, and the top earner’s number is even more impressive.

These are not one-hit-wonders: Our leaderboard is based on three-month averages, showing sustainable, consistent income.

In today’s episode, Chris Cooper presents Two-Brain’s Top 10 earners for November 2023. More importantly, he shares quotes from the leaders so you know exactly how they posted their numbers.

Our November leaders had one thing in common—and it might surprise you as much as it did Chris.

Listen, then take action to boost your NOB, too.

Links

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1:36 - Gyms 4 to 10

4:40 - The Top 3

5:57 - How did they do it?

11:34 - Mentorship and accountability

Many entrepreneurs think that their dream lifestyle will just appear when they achieve business success.

But creating the life you want is harder than most people realize. It takes serious thought and planning, whether you want to work remotely on the beach all day or carve out three hours to play with your kids every afternoon.

In today’s episode of “Run a Profitable Gym,” Chris Cooper chats with Ashley Haun, co-owner of Nika Athletics in DeLand, Florida, and owner of The Traveling Bee Business and Lifestyle Mentoring.

In her mentoring business, Ashley helps entrepreneurs define their dreams, and then she helps them work backward to figure out how their businesses can make those dreams reality.

Ashley believes there’s no limit to what your gym can provide for you. Tune in to learn how to start planning the life you want today.

Links

Instagram: @braveashleyhaun

Ashleyhaun.com

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0:43 - Succeed and keep building

7:30 - A day in Ashley’s life

13:53 - Feel good about success

22:54 - How far can a gym owner go?

29:05 - Be comfortable

Joleen and Leighton Bingham have about a million things going on. On top of being parents of three, they own multiple gyms, have an impressive real-estate portfolio, mentor other entrepreneurs through Two-Brain Business and travel regularly.

In the last 13 months, they’ve been to Greece, Sweden, Portugal, San Diego and Nashville—to name just a handful of countries and cities.

How can they possibly have the time for all this?

In today’s episode of “Run a Profitable Gym,” Chris Cooper gets the Binghams to spill the secrets of their impressive time-management skills.

They share how they develop an annual plan to map out what they want to accomplish for the year and balance their work, family and personal goals. Then Joleen explains how she breaks her days into blocks, ensuring she gets the most out of her time.

Listen to find out how to manage your time better, and if you want to get in touch with Joleen and Leighton, contact them here:

[email protected]
[email protected]

Links

Instagram: @joleenbingham and @leighton.bingham

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1:04 - What about travel?

06:34 - Talking properties

14:20 - Build a plan to get there

23:56 - Planning your schedule

31:19 - Daily and annual planning

Should gym owners care about becoming millionaires? Even struggling gym owners who can’t see past the day-to-day challenges of keeping their gyms afloat?

In today’s episode of “Run a Profitable Gym,” Mike Warkentin and Chris Cooper dig into Chris’ upcoming book, “Millionaire Gym Owner,” which will be out in early 2024.

In the book, Chris shares his journey to reaching millionaire status, as well as stories from some of Two-Brain’s 43 certified millionaire gym owners. These entrepreneurs detail the steps they took to get from $100,000 net owner benefit (NOB) to $1 million net worth.

On average, gym owners who invest in Two-Brain mentorship reach $100,000 NOB in two years, one month and nine days—regardless of starting point. And the average timeframe for reaching millionaire status is just under two more years after that.

Listen to learn more, then start working toward your financial goals (a mentor can provide a plan).

And be sure to read “Millionaire Gym Owner” when it comes out in 2024.

Links

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3:13 - The plan

6:03 - Scaling and investing

8:44 - Make a stable business

14:23 - The barbell strategy

19:27 - Be inspired

With a clear goal, a plan and a mentor, every gym owner can make $100,000 a year. But did you know that it is also possible—and a lot easier than you probably think—to become a millionaire?

In this episode, Chris Cooper shares a preview of his upcoming book, “Millionaire Gym Owner,” which arrives early in 2024.

Coop explains how you can invest to improve your life, the lives of the people around you and your local community, and he gives you a simple strategy to guide your investments and ensure that your attention—your most valuable asset—isn’t split too many ways.

Two-Brain has helped 43 gym owners reach millionaire status, and 12 of them share their stories in Cooper's soon-to-be-released book. They detail their precise paths to success so you can replicate the steps they took and avoid their mistakes.

Keep an eye out for “Millionaire Gym Owner” in early 2024.

Links

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0:50 - 4 areas of investment

03:05 - Income to investment

06:34 - Conserving your attention

08:20 - Attention: a finite resource

10:43 - Imagine you own a coffee shop

Successful gym owners master the science of business and the art of coaching.

Two-Brain helps entrepreneurs level up on the business side. Jason Khalipa, founder and CEO of NCFIT, is focusing on the coaching side, so he created Coach Like a Pro, a live, online coach-development course that’s designed to provide constructive, honest feedback.

In this episode of “Run a Profitable Gym,” Two-Brain founder Chris Cooper chats with Jason about Coach Like a Pro, as well as NCFIT Collective programming and his latest endeavor, TRAIN HARD.

To save valuable time and money, gyms can outsource their programming to the NCFIT Collective, where Jason’s team plans and tests each workout and creates in-depth session plans and instructional videos.

Jason, a CrossFit Games champion a father of two, also offered a sneak peak at TRAIN HARD, his new brand for people like him who want to protect, provide and keep their momentum, whether in the gym or their garage.

Tune in to hear Chris and Jason discuss the finer points of building a strong fitness business with consistent, high-quality coaching.

Links

Gym Owners United

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NCFIT Collective (Two-Brain clients: Get a free month of NCFIT Collective programming by using this code: FREETBB )

Coach Like a Pro

2:31 - Hit it as 3 parts

8:00 - The 8 modules

16:59 - The hard truth

27:04 - Formulate your program

38:48 - Programming is a cornerstone

Oskar Johed, co-owner of CrossFit Medis and CrossFit Sikla in Sweden, is a longtime Two-Brain mentor as well as a member of CrossFit's Seminar Staff.

In this episode of “Run a Profitable Gym,” Two-Brain CEO Chris Cooper chats with Oskar, who shares his top tips for offering great service at your gym.

Oskar says it all boils down to providing an excellent product that sells itself. After all, there’s no shortage of people who need your help, and if you make them feel great, they’ll stick around—and maybe even bring their friends and family.

So how do you create this incredible product? The short version: Focus on the basics, close any quality gaps in your coaching, and show empathy to your clients.

Oskar is highly driven by his desire to make the world a better place through fitness, and he wants to help gym owners do the same. If you have questions or want advice from Oskar, you can reach him here: [email protected]

Links

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01:07 - Oskar’s Gyms

11:54 - Build and remain profitable

18:49 - The product sells itself

29:38 - The hiring process

40:04 - Improve your coaching